Stuart Balcombe on building in the HubSpot ecosystem and Arrow’s non-SEO content strategy
On today’s episode, we chat with Stuart Balcombe about building in the HubSpot ecosystem and Arrow’s unique Content Strategy. Stuart is the Head of Growth for Arrows. He grew their HubSpot integration to 700+ installs and #1 in the CS category in less than 18 months. Let’s dive right in.
Here’s what you’ll learn:
- What opportunity exists for B2B companies in the HubSpot ecosystem
- How to go to market as an integration of a bigger product
- Arrows’ unique strategy for producing content without SEO