saas startups

In this episode of the Disruptive Successor, Jonathan Goldhill engages in a dynamic conversation with Cody Schneider, an entrepreneur and digital marketer, exploring the journey from traditional family businesses to disruptive digital marketing strategies. Cody shares his experiences transitioning from unsexy industries to creating AI tools for content marketing, highlighting the power of educational content and leveraging digital platforms for exponential growth. From revitalizing local businesses to scaling startups, listeners gain insights into navigating marketing evolution and maximizing impact in today's dynamic landscape.

KEY TAKEAWAYS

• Transitioning from traditional to digital marketing: Embracing educational content and digital platforms can revolutionize businesses, even in unsexy industries.
• Harnessing the power of owned and non-owned media: Investing in both short-term transactional marketing and long-term assets like SEO and email lists creates a balanced marketing portfolio.
• Leveraging platform-specific strategies: Tailoring content to resonate with target audiences on platforms like TikTok, Instagram, and YouTube Shorts can drive local business growth.
• Building trust through storytelling: Sharing authentic narratives and expertise fosters deeper connections with customers and enhances brand credibility.
• Seizing marketing arbitrage opportunities: Identifying and capitalizing on emerging trends like TikTok SEO can yield significant competitive advantages in the digital landscape.

QUOTES

• "We want to spend time where your customer is spending time online...creating content that entertains, educates, and builds relationships."
• "Doubling down on what is working is key to accelerating growth in marketing."
• "Transitioning from survival-driven short-term marketing to long-term investments in owned media assets is essential for sustainable business growth."
• "In today's digital age, trust is built through authentic storytelling and value-driven content distribution."l

Connect and learn more about Cody Schneider.

https://www.linkedin.com/in/codyxschneider/

If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message. If you’re interested in picking up a copy of Jonathan Goldhill’s book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com

Hello, and welcome back to Equity, the podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.

This is our Wednesday show, where we sit down with a guest, talk about their work and dive deep into the rest. This week, we had Theory Ventures founder Tomasz Tunguz on the show. As long-time readers of his work, having the former Redpoint investor on the show was a no-brainer.

While it would have been fun to spend our time chatting about the ups and down of writing or the Internet, we instead explored a wide range of topics:

•  Why Tunguz left Redpoint and started his own fund;
• Why seed deals do not get smaller over time;
• The thesis that underpins Theory Ventures’ investments and the future of machine learning;
• Why Tunguz is bullish on Ethereum;
• The value of software, the health of software companies, and why venture math still holds up at lower valuation multiples.

And more! It was a great chat; Equity will be back on Friday!

For episode transcripts and more, head to Equity’s Simplecast website.

Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders and more!

Credits: Equity is hosted by TechCrunch's Alex Wilhelm and Mary Ann Azevedo. We are produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.

Anthony Pierri stopped by to talk about B2B positioning, messaging, and value propositions today. Anthony is a partner at Fletch PMM, and helps early stage founders position their products and translate that to website messaging.

Here’s what you’ll learn:

• The best way to determine your product’s position in the market
• How to translate your positioning into great messaging
• The key to unlocking a great value proposition

In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups. 

He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes. 

So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you! 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro 

01:15 - Starting as a one person content team 

02:49 - First 30 days of a content marketer 

04:56 - The power of webinars and mid-funnel 

07:20 - Make content entertaining and educational 

09:57 - Structuring the content team 

11:50 - Measuring content marketing 

14:07 - Start with the CEO slide 

15:55 - Documenting & aligning on POV 

18:08 - Executing on the POV 

21:20 - Being intentional about podcasts 

25:08 - Role of podcasts in your content mix 

27:30 - Rapid Fire 

32:14 - Connect with Devin on LinkedIn 

32:45 - Parting msg: Pick metrics that align to org goals 

💌 Connect with Devin Reed 💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/devinreed/ 

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/content-strategy-for-early-stage-saas-devin-reed/id1686734014?i=1000625994690 

➟ Spotify 🔗 https://open.spotify.com/episode/1tpnMHuM0aYbuLedNnzySt 

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MTYyZGIxNjQtNzEzYS00NjBkLWI3YTMtZTNhNTk4MTZjMzI1

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs 

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE 

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

#saas #contentmarketing #contentstrategy 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

devin reed podcast 

content strategy 

content marketing 

saas sprints podcast 

saas content 

how to create engaging webinars

➡️ The most important lessons from growing and selling a bootstrapped SaaS company, from a non-technical entrepreneur: https://www.hardknocksaas.com/ (use HUSTLE40 for 40% off).

Matheus Riolfi is the founder and CEO of tint.ai, a company that provides embeddable insurance to tech platforms and marketplaces.

Unlike most founders I speak to that are bootstrapped - Matheus followed a different journey. Launching in 2018, Matheus led his company through YC (Y Combinator), and most recently closed a $25 million Series A round.

We cover several topics, including:

- Why he chose to get funding, rather than bootstrap
- How Tint maintains a positive workplace culture as a fully remote team
- How his role as CEO continues to evolve
- The most important skills a new founder should possess
- Much more

Follow Matheus Riolfi on Linkedin: https://www.linkedin.com/in/mriolfi/
Check out Tint: https://www.tint.ai/

#42: Former NFL player turned entrepreneur Parker Graham joins Ethan to discuss his startup Finotta, which offers banks a digital platform geared towards improving their customers’ financial health. Parker details his journey from a professional athlete to a startup founder. He discusses how his first company’s initial failures shaped his approach to creating Finotta and ultimately raising over $3 million dollars from one of his early customers.

In this episode we dive into: 

• Overcoming difficult obstacles as a founder
• Building company culture by establishing values
• The importance of a founder’s pain tolerance threshold

_____________________

Transcripts, episode summaries, and more can be found at https://startupsavant.com/podcast! 

Subscribe to our YouTube channel

• https://www.youtube.com/@StartupSavantPodcast

Follow Startup Savant 

• Instagram: https://www.instagram.com/startupsavant/
• Twitter: https://twitter.com/StartupSavant

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https://www.tiktok.com/@startupsavantpodcast

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.

I’m Dominique Daly and in this podcast, we will be talking about How to Build the Perfect Customer Onboarding Campaign.

What is Onboarding? 

Onboarding is the process of welcoming a new customer to your brand by teaching them how to use the product they have purchased. Onboarding is a cross-departmental effort requiring sales, marketing, and customer service teams to provide guidance and support. 

Think of onboarding as an instruction manual, without which your customer will have no idea how to operate your product. Sure, they may have a good crack at it - opening the box, setting it up, etc., but they won’t get very far, and in the end, they will blame your brand or your product for their lack of success. They might even ask for their money back and tell their friends to avoid your brand.

Read more about marketing metrics: https://blog.hurree.co/blog/marketing-metrics

We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. 

In this episode of the Marketing Slice by Hurree, Content Marketing Executive, Dominique, will be looking at How to Increase Your Startup's Customer Retention Rates.

What is Customer Retention?

Customer retention is the process of turning new customers into returning customers using various tactics that foster positive customer relationships. 

Customer retention is incredibly valuable to startups as returning customers spend 33% more on average than new customers due to brand familiarity and the potential for upselling.

Why do startups fail at Customer Retention?

• Lack of time invested
• Thinly spread budgets 
• Over-focused on acquisition 
• Poor target-audience fit 

In this episode, we will discuss how  startups improve their customer retention rates in 2021:

> Create omnichannel experiences 🌐
> Reward loyalty (digitally) ⭐
> Create personalised content (beyond merge tags, please) 💌
> Be flexible and pivot when needed (Covid19 taught us that) 🏽
> Be customer-focused with billing and pricing 💵

For the hows, whys, and some killer examples, why not check out the full blog post: https://lnkd.in/eE4Cm5M

If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at dominique@hurree.co. It’s time to get your tools talking and we can help you do it! 

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

This week’s episode features an interview with Michael Cardamone, CEO and Managing Partner of Acceleprise, which is a top B2B SaaS-focused accelerator (finishing 2019 with $1B+ total enterprise value across its portfolio). 

In this episode, Mike sheds some light on how startup accelerators work - from sourcing companies, the initial screening and due diligence, to the actual accelerator program, including finding mentors, etc. He also talks about important considerations for founders thinking about going through an accelerator program. Lastly, he provides some tangible advice that female founders can take to their next pitch!
 
Here’s how you can get in touch with Mike and learn more about Acceleprise:

• Email: mike@acceleprise.vc
• Twitter: @MGCardamone
• Website: Acceleprise

Questions or comments? Email us at fourofakindpodcast@gmail.com. 

Also, don’t forget to hit subscribe and follow us on Instagram for updates!