The SaaS Sprints Podcast (Content Marketing Podcast)

In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Introduction 

02:40 - Why people underestimate what it takes 

06:00 - Lack of a coherent marketing strategy 

09:00 - Is more content good or bad? 

14:10 - What's the first to fix when it comes to content 

20:00 - Challenges in uniting data (Question Sponsor: Outfunnel) 

24:10 - How to compete with content 

28:07 - How in-person events contribute to influential content 

33:50 - How to think about content promotion 

43:20 - Expect content to become more entertaining 

46:40 - Rapid Fire 

1:00:51 - Connect with Nemanja on LinkedIn 

1:02:30 - Parting msg: Keep it funky 

💌 Connect with Nemanja Zivkovic💌 

➟ Linkedin 🔗 hhttps://www.linkedin.com/in/zivkovicnemanja/ 

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-escape-ineffective-content-marketing-nemanja/id1686734014?i=1000632317735 
➟ Spotify 🔗 https://open.spotify.com/episode/0ehZO6ZgPwJYvSzISqjHrl 
➟ Google Podcasts 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZTY4YmEyNDQtNmU5MS00MGRhLWEyOTUtODA2ZGJjZmNmNTRk

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs 

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE 

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

Thank you for listening to:
How to Escape Ineffective Content Marketing | Nemanja Zivkovic | The SaaS Sprints Podcast | Ep #21

 #SaaSContent 

#ineffectivecontent 

#NemanjaPodcast 

#SaaS 

#SaaSSprintsEp21 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

nemanja podcast 

escape ineffective content marketing 

the saas sprints podcast episode 21 

mastering saas content marketing

 effective saas content strategies

 content marketing in the saas industry

 ep #21 of the saas sprints podcast saas content marketing

In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

0:00 - Introduction 

01:21 - Importance of Building a Media Company 

07:38 - Considerations for Small Marketing Teams 

08:57 - Skimmability and Digestibility of Content 

19:01 - Creating a Distribution Plan 

23:54 - Leveraging Customer Stories and Data 

31:22 - Effective Strategies for Loyalty Stage Churn 

37:49 - Thoughts on Email Newsletter Engagement 

43:12 - Measuring Growth with NRR

💌 Connect with Casey Hill💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/caseyhill/ 

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/escape-the-noise-master-saas-content-relevance-casey-hill/id1686734014?i=1000630729934 

➟ Spotify 🔗 https://open.spotify.com/episode/4Q2WfnhjD5cmbafoSeBDym 

➟ Google Podcasts 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZThkNzhlYjYtMGZmYi00NGJiLWE3NzctODY3NTQwYzA2NTlj

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. 

You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs 

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE 

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

Thank you for Watching, Escape the Noise | Master SaaS Content Relevance | Casey Hill | The SaaS Sprints Podcast | Ep #20 

#contentrelevance #contentstrategy #saas 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

saas marketing 

content strategy 

master content relevance 

escape the content noise 

content marketing 

saas content 

the saas sprints podcast 

content mapping for SaaS industry

In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data. 

So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro 

01:36 - Buyer journey as a base to create content 

09:06 - Connecting content to buyer intent 

13:36 - What is intent data? 

17:20 - Is it reliable to build content strategy based on intent data? 

20:01 - Engagement planning framework 

25:40 - How to use buyer intent 

29:00 - Total Customer Growth Model 

31:42 - Rapid Fire 

37:00 - Connect with Adam on LinkedIn 

37:47 - Parting msg: Know your customer to get better at your craft

💌 Connect with Adam Turinas 💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/adamturinas/ 

Also, please listen to the episode on: 

➟ Apple 🔗 

➟ Spotify 🔗 

➟ Google Podcasts 🔗 

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. 

You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ Subscribe to our newsletter 'The Sprinter' 

https://www.linkedin.com/newsletters/7063723586229858304/

 𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

#saas #contentstrategy #contentmarketing #buyerintent #buyjourney

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

adam turinas 

adam turinas podcast 

buyer journey

content strategy 

buyer intent 

intent data 

mapping content to buyer intent 

saas sprints 

the saas sprints podcast

In this episode of The SaaS Sprints Podcast, Sam Dunning, the Sales Director and Co-Owner of Web Choice, joins us to discuss how to drive revenue with SEO and what makes for a great B2B SaaS website. 

He shares how to build the content marketing strategy for your SaaS, how to go about your SEO strategy and design a website that speaks to your customers. 

So if you're looking for tips on how to create killer SEO content, drive traffic and revenue, then this is the episode for you! 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

01:30 - Where most SaaS miss out on SEO 

03:26 - Starting point of SEO for new websites 

08:46 - Demand generation vs demand capture mix 

12:28 - What are money keywords 

20:25 - Balancing functional SEO and content quality 

22:40 - Approach to building backlinks 

29:00 - Building content partnerships 

29:40 - Components of a great website 

36:33 - Rapid Fire 

42:42 - Connect with Sam on LinkedIn 

43:10 - Parting msg: Experiment and try building things yourself 

💌 Connect with Sam Dunning 💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/samdunning/ 

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-maximize-revenue-through-seo-sam-dunning/id1686734014?i=1000628533096 

➟ Spotify 🔗 https://open.spotify.com/episode/6cUB2404hA2O0fbkkJ5eNI 

➟ Google Podcasts 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/NmRkMmRhYjYtNmE3Yy00YTA1LWFmOTEtYjRhNjJlZTFiOTUw

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 

🔗 https://youtu.be/lIdc8nm9vew 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 

🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 

🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 

🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 

🔗 https://youtube.com/shorts/YrDGdqTgQPs 

➟ Product launches should be different from marketing launches 

🔗 https://youtube.com/shorts/WKts4BMRESE 

➟ Subscribe to our newsletter 'The Sprinter' 

https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

#saas #seo #contentstrategy #contentmarketing #websitedesign #content 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

content strategy 

content marketing 

content promotion 

sam dunning 

search engine optimization 

seo 

saas sprints podcast 

online content marketing 

best content marketing 

saas content 

how to design websites 

how to drive revenue with seo

In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups. 

He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes. 

So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you! 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro 

01:15 - Starting as a one person content team 

02:49 - First 30 days of a content marketer 

04:56 - The power of webinars and mid-funnel 

07:20 - Make content entertaining and educational 

09:57 - Structuring the content team 

11:50 - Measuring content marketing 

14:07 - Start with the CEO slide 

15:55 - Documenting & aligning on POV 

18:08 - Executing on the POV 

21:20 - Being intentional about podcasts 

25:08 - Role of podcasts in your content mix 

27:30 - Rapid Fire 

32:14 - Connect with Devin on LinkedIn 

32:45 - Parting msg: Pick metrics that align to org goals 

💌 Connect with Devin Reed 💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/devinreed/ 

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/content-strategy-for-early-stage-saas-devin-reed/id1686734014?i=1000625994690 

➟ Spotify 🔗 https://open.spotify.com/episode/1tpnMHuM0aYbuLedNnzySt 

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MTYyZGIxNjQtNzEzYS00NjBkLWI3YTMtZTNhNTk4MTZjMzI1

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs 

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE 

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

#saas #contentmarketing #contentstrategy 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

devin reed podcast 

content strategy 

content marketing 

saas sprints podcast 

saas content 

how to create engaging webinars

In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD. 

Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and videos to resonate better with your customers. 

The episode is packed with insights and tips for creating great content that will drive engagement and conversion. If you're looking to improve your content strategy or create more engaging content, this episode is for you. 
 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

01:15 - All those titles are irrelevant! 

03:40 - How Jobs To Be Done (JTBD) can influence content 

05:19 - What should your product page convey 

10:00 - JTBD influence on comparison pages 

12:54 - What comparison pages miss

14:27 - The role of TAM 

19:02 - Identifying the JTBD for all-in-one solutions 

21:54 - Stop selling pain 

24:30 - We assume symmetry 

29:15 - On-the-spot JTBD case study 

38:24 - Product-led is about how well you educate your customer 

42:27 - Why Basecamp got rid of free trial 

47:03 - What a community really mean 

47:35 - Rapid Fire 

59:12 - Parting msg: Find struggling moments 

💌 Connect with Bob Moesta 💌 
➟ Linkedin 🔗 https://www.linkedin.com/in/bobmoesta/ 

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-create-irresistible-content-using-jobs-to-be/id1686734014?i=1000625167657 

➟ Spotify 🔗 https://open.spotify.com/episode/5CYNpyIZNWFf0Yt8azsOVj 

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZTU4OTk4MWItZDc5YS00YWFlLWFjNWYtZmY5ZjRkM2QzZGM1

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs 

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE 

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

#saas #jobstobedone #content

In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials. 

Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic. 

Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

01:15 - Selecting customers for testimonials 

03:00 - Creating and repurposing customer testimonials 

04:42 - Mapping testimonials to customer journey 

07:32 - Don't stop at deal close 

08:40 - Framework to map testimonials to customer journey 

10:20 - Working with revenue teams to get customer videos 

13:41 - Real videos are more important than AI 

15:45 - How to make the customer story compelling 

18:35 - Hooks and click baits aren't the same

20:00 - Rapid Fire 

26:26 - Connect with Dustin on LinkedIn 

27:12 - Parting msg: Repurpose repurpose repurpose 

💌 Connect with Dustin Tysick💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/dustintysick/ 

Also, please listen to the episode on: 
➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-create-compelling-customer-testimonials-dustin/id1686734014?i=1000624429740 
➟ Spotify 🔗 https://open.spotify.com/episode/3t2M5wV8kA1QhCuT1EyxcM 
➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YmQzYjFiNDEtYmZlZC00ODA4LTg4NTItODk4MDI4OTk5OGU5

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. 

You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs 

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE 

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

#saas #customermarketing #content 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:  compelling customer testimonials

In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales. 

We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals. 

Whether you're a startup or an established business, this podcast is a must-listen. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

01:50 - Why do sales people create their own content? 

04:32 - The gap between sales and content creation 

08:48 - Talk to sales people 

10:44 - How to be a better partner to AEs and SDRs 

13:21 - Understanding the sales world 

15:27 - It's equally sales team's job to take content help 

16:49 - Earning a content champion in sales 

18:10 - Rapid Fire 

28:34 - Connect with Scott on LinkedIn 

29:20 - Parting msg: Always keep learning 

💌 Connect with Scott Marker💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/scottmarker1/ 

Also, please listen to the episode on: 
➟ Apple 🔗 https://podcasts.apple.com/gb/podcast/how-content-marketing-falls-short-for-sales-scott-marker/id1686734014?i=1000623768969 
➟ Spotify 🔗 https://open.spotify.com/episode/0Su8nYIJQENuLZ3voA3sNE 
➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MjRlNzk1NzgtODdjMC00OGRkLTlkN2QtNTQ5ODU4NzVhNTQ1

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. 

You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs 

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE 

➟ Subscribe to our newsletter 'The Sprinter' 

https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

#saas #sales #content 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

scott marker podcast 

content marketing 

saas content 

sales content 

saas sprints podcast 

sales experience

Are you making these common customer newsletter mistakes? In this episode of The SaaS Sprints Podcast, Mark Evans, the Principal at Marketing Spark, shares with you some tips on how to avoid these mistakes and create newsletters that your customers will love. 

If you're looking to improve your customer relationships, then you need to listen to this episode of The SaaS Sprints Podcast. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

01:40 - Why bottom funnel content is ignored? 

04:22 - What content to focus in initial stages 

06:56 - Don't go too broad too early 

08:38 - Components of product comparison page 

14:21 - Framework for customer marketing 

15:07 - Mistakes to avoid in your newsletter 

18:20 - Picking the case stories is a balancing act 

20:45 - Most companies don't take advantage of their About Us page 

24:33 - Always start with brand positioning 

26:09 - Rapid Fire 

38:31 - Connect with Mark on LinkedIn 

38:55 - Parting msg: Marketing is balancing act 

💌 Connect with Mark Evans💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/markev/ 

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/avoid-these-mistakes-in-your-next-customer-newsletter/id1686734014?i=1000622961027 

➟ Spotify 🔗 https://open.spotify.com/episode/5MWsCT9CXJwGzdLNc7bGny 

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YTYxMzIwYTQtN2Q4Yi00NDljLWE5MTMtYjFhMzQ0ZGQ5YWFl

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. 

You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

 ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs 

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE 

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

#saas #customerexperience #content 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

mark evans podcast 

customer marketing 

customer newsletter

product messaging frameworks 

saas sprints podcast 

marketing spark

In this episode of The SaaS Sprints Podcast, Anthony Pierri, partner at Fletch PMM, share how you can elevate your product messaging. Anthony shares with us how to use product messaging frameworks to improve the clarity and brevity of your messages and how to personalize them for specific audiences. 

Suppose you want to improve the clarity and brevity of your product messaging. In that case, this episode of The SaaS Sprints Podcast is for you! We hope this episode impacts you as it did for us. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

01:40 - What is minimum viable positioning 

10:45 - What should you anchor your positioning on 

14:54 - Four stages of feature page content 

19:35 - Are your buyers looking for an all-in-one solution? 

25:39 - ClickUp an edge case in product marketing 

28:24 - Product marketing and branding goals

33:34 - Show how your product solves the problem 

39:00 - Know what your audience is shopping for 

41:16 - Rapid Fire 

58:38 - Connect with Anthony on LinkedIn 

59:05 - Parting msg: Don't underestimate the product marketing piece of the puzzle 

💌 Connect with Anthony Pierri 💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/anthonypierri/ 

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/level-up-your-product-marketing-game-anthony-pierri/id1686734014?i=1000622179485 

➟ Spotify 🔗 https://open.spotify.com/episode/6oHM7xmNebVKCNseRzF1uT 

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MzI1YzM4MTItMjEyMS00MjQzLTk3OWUtM2QzZDk5ZTBjYTgz

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! 

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

🔗 https://www.saas-sprints.com/podcast/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs 

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE 

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

#saas #contentmarketing #brand 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

anthony pierri podcast 

product messaging 

product marketing 

product messaging frameworks 

saas sprints podcast

fletch pmm

sales enablement strategy

messaging framework

b2b marketing

In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level. 

Morgan shares some powerful case studies of businesses such as Lavender that have used content marketing to achieve notable results, and provides valuable insights on how to start and scale your content strategy. 

If you're looking to beef up your brand narrative and marketing efforts, then this episode is a must-listen! 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

01:35 - What is narrative led growth 

03:26 - Who sets the tone? 

06:37 - Video framework for prospecting 

10:12 - What it takes to be a great content creator 

14:23 - Angel Falls Method for content repurposing 

17:25 - What makes Angel Falls Method different 

19:20 - Not every employee will advocate your brand 

20:15 - Executives need to be advocates 

23:20 - Why Lavender is successful on social media 

24:36 - How to advocate without losing authenticity 

28:10 - Rapid Fire 

38:22 - Connect with Morgan on LinkedIn 

39:00 - Parting msg: Try one experiment this year that you're afraid to do 

💌 Connect with Morgan J Ingram 💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/morganjingram/

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/amplify-your-brand-narrative-with-content-morgan-j-ingram/id1686734014?i=1000621426711

➟ Spotify 🔗 https://open.spotify.com/episode/3DKADtlbnTaCKsR5i3jfTA

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/OTk0ZDA4M2MtYjE5OS00NjAzLWJkNGQtMDI0YmU5YzlkYzZi?

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! 

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ How often should you re-evaluate your product positioning 🔗 https://youtube.com/shorts/0xJ-jg1wnt4

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE

➟ Subscribe to our newsletter 'The Sprinter' 
https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS\_Sprints #saas #contentmarketing #brand 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

morgan ingram podcast 

how to build your brand narrative 

angel fall method 

repurposing content 

morgan j ingram linkedin 

content creation 

brand narrative

In this episode, Jon Morrow, the founder of SmartBlogger, shares the ultimate web traffic strategy for growing your business. Jon is completely paralyzed from the neck down and controls his computer with voice, but that hasn't stopped him from creating content that drives traffic in millions and also translates to revenue. 

Jon shares everything you need to know to achieve explosive growth online, from building targeted traffic to creating high-demand content. If you're looking to scale your content and better understand how to use generative AI for content creation, you need to check out this episode of The SaaS Sprints Podcast! 

By the end of this episode, you'll have everything you need to implement Jon Morrow's ultimate web traffic strategy and achieve much-deserved success for all your efforts. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

01:40 - Jon's journey into content writing 

02:50 - Teaching content writing 

04:02 - Business model for content writing services 

06:07 - Approach to writing headlines 

09:57 - When viral content translates to revenue 

11:45 - How virality is built into content 

14:47 - Gaps to fill as a content writer

16:48 - It's not a distribution problem 

17:35 - Rapid Fire

26:50 - AI content created well can be indistinguishable from top 1% writers 

💌 Connect with Jon Morrow 💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/jon-morrow/

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/paralyzed-from-the-neck-down-yet-drives-millions-in/id1686734014?i=1000620620988

➟ Spotify 🔗 https://open.spotify.com/episode/6LgyI6LLz5fICupkY84yeZ

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/OWU0NDMxNzItN2M4ZS00YzdjLTk0YTYtNmJlNjQ1YzA0OWI4

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. 

You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Unlock the secrets to memorable content with AI | Ryan Law | The SaaS Sprints Podcast | Ep #8 🔗https://youtu.be/MtEtbjQn2tQ

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ How often should you re-evaluate your product positioning 🔗 https://youtube.com/shorts/0xJ-jg1wnt4

➟ Turn your events into content - here's how! 🔗 https://youtube.com/shorts/XSrmgrNh0W8

➟ The Secret to ClickUp's Success Against Jira Revealed! 🔗 https://youtube.com/shorts/2II8J1pMqUY?feature=share

➟ Subscribe to our newsletter 'The Sprinter' 

https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻  𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS\_Sprints

#saas #contentmarketing #ai #generativeai 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

generative ai 

saas content 

saas sprints 

viral content 

website traffic

In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more. 

If you're looking to improve your conversion, and the overall growth, then this episode is for you. 

By the end of this episode, you'll have everything you need to start mastering growth experiments and achieving your growth goals! 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro 

01:20 - Why 1 out of 5 growth experiments fail?

03:18 - Why run growth experiments in isolated manner? 

05:49 - When and when not to run tests? 

09:48 - Relationship between experiments & bottom line 

11:40 - The MeetUp case study 

15:15 - Framework for running growth experiments 

19:20 - Why isolate elements in an experiment? 

22:00 - CRO isn't all abt changing button colors 

23:38 - Building what people want is tough 

27:49 - Product launches and marketing launches are different things 

31:09 - Rapid Fire 

41:02 - Connect with Andres Glusman on LinkedIn 

41:44 - Parting msg: Hone in on the things that matter and work 

💌 Connect with Andres Glusman 💌

 ➟ Linkedin 🔗 https://www.linkedin.com/in/glusman/ 

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-master-growth-experiments-andres-glusman/id1686734014?i=1000619168219 

➟ Spotify 🔗 https://open.spotify.com/episode/1eCndoEQ7wRCQM6BNB8fcf 

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YzM4YzUwNDUtYjkzZi00OTdmLWJjYzEtZDVmYTBhYjFiODhk

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! 

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

 🔗 https://www.saas-sprints.com/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

 ➟ Unlock the secrets to memorable content with AI | Ryan Law | The SaaS Sprints Podcast | Ep #8 🔗https://youtu.be/MtEtbjQn2tQ  

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0 

➟ How often should you re-evaluate your product positioning 🔗 https://youtube.com/shorts/0xJ-jg1wnt4 

➟ Turn your events into content - here's how! 🔗 https://youtube.com/shorts/XSrmgrNh0W8 

➟ The Secret to ClickUp's Success Against Jira Revealed! 🔗 https://youtube.com/shorts/2II8J1pMqUY?feature=share

 ➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS_Sprints #saas #contentmarketing #growth 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

conversion rate optimization 

growthmindset 

saas content 

the saas sprints podcast 

demand generation 

copy optimization 

ai technology 

growth experiments

In this episode, Ryan Law, the CMO at Animalz, shares content marketing frameworks and the secrets to creating functional as well as unforgettable content using AI. You'll learn how to create engaging and shareable content, without wasting precious time and resources. 

If you're looking to create better content, be it videos, or thought leadership, or any content showcasing your unique perspective and POV, then this episode is for you! 

By the end of this episode, I'm sure you will have all you need to produce high-quality content that'll stand out from the rest. Tune in and learn from the man himself! 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 
01:30 - How to reverse the damage of shallow content 
03:17 - The move from SEO content to POV content 
04:29 - The antidote to too much AI generated content 
06:02 - How to create quality thought leadership content
08:32 - Executing thought leadership 
10:27 - Ryan's best performing content in 2023 
12:07 - Using AI the right way in content creation 
15:30 - Be aware of the possible misinformation 
17:17 - From content writer to CMO in 5 years 
19:37 - When should you outsource content 
21:45 - Setting the right expectations with content agencies 
22:16 - Rapid Fire 
31:36 - Connect with Ryan Law on LinkedIn 
31:57 - Parting msg: It's time to create interesting, fun & opinionated content 

💌 Connect with Ryan Law 💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/thinkingslow/

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/unlock-the-secrets-to-memorable-content-with-ai-ryan-law/id1686734014?i=1000618394438

 ➟ Spotify 🔗 https://open.spotify.com/episode/6ZN8PhlVqVhPSAKU6oPzJJ 

➟ Google Podcast 🔗 https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YTFkYjMzNWMtMjA0MC00NDBhLTlmNWQtZThjOTRmNGJhYWY2 

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/

➟ Subscribe to our newsletter 'The Sprinter' 

https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS\_Sprints

#saas #contentmarketing #generativeai

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

content marketing

saas content 

the saas sprints podcast 

thought leadership 

demand generation 

Generative AI 

chatgpt 

bard

In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more. 

She also throws light on when and how frequently should an organization test and adjust their positioning. 

If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you! 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

01:29 - When are you ready for positioning 

04:13 - How many customers before you validate positioning 

06:45 - Transitioning the positioning story from founder-led 

09:59 - April's client qualification process 

13:48 - Positioning when people don't realize they have a problem 

16:54 - Educating the market 

20:00 - The need for a cross-functional team 

23:28 - What people don't get about boiler plates 

25:55 - How often should you reposition your product 

29:54 - What do you reposition for? 

34:58 - Sales Pitch: the book overview 

40:22 - Positioning shouldn't live in the marketing side of the house 

44:45 - Rapid Fire 

1:02:19 - Connect with April Dunford on LinkedIn 

1:02:57 - Parting msg: Stay cool, stay sassy 

💌 Connect with April Dunford💌 
➟ Linkedin 🔗 https://www.linkedin.com/in/aprildunford/

✨ Also, please listen to episode on: ✨ 
➟ Apple
🔗 https://podcasts.apple.com/us/podcast/is-your-product-positioning-working-april-dunford/id1686734014?i=1000617605356
➟ Spotify
🔗 https://open.spotify.com/episode/6Rj8rcdUvuMeaZWCYqT8dz
➟ Google Podcast
🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZGY0MGQyMTctNzQyZi00MGEwLWJjMWUtYWE4YTBhODczNjc1

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! 

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 

➟ Subscribe to our newsletter 'The Sprinter' 

🔗https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 

➟ Twitter 🔗https://twitter.com/SaaS\_Sprints #event #contentmarketing #evangelism 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

content marketing 

positioning 

product marketing 

the saas sprints podcast 

demand generation 

repositioning 

lead generation 

sales pipeline 

SaaS 

sales

➟ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet. If you're looking to build a strong pipeline with events and content as your core pillar, then this episode is for you! 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 
00:00 - Intro 

01:20 - Journey from field marketing to event led growth

04:10 - The rise of event led growth 

06:30 - What is event led intent? 

08:06 - How content works in events 

09:11 - How Airmeet does 26 events a quarter 

10:40 - Event KPIs 

13:22 - How to apply the people-first mindset into action 

15:30 - KPIs for an evangelist 

21:10 - Rapid Fire Questions 

25:43 - Connect with Nick Bennett on LinkedIn 

26:00 - Parting msg: Haters hate, creators create 

💌 Connect with Nick Bennett💌
➟ Linkedin
🔗 https://www.linkedin.com/in/nickbennett1/

🎧 Also, please listen to episode on:
➟ Apple
🔗 https://podcasts.apple.com/us/podcast/how-to-build-$2m-pipeline-using-content-led-evangelism/id1686734014?i=1000616701670
➟ Spotify
🔗 https://open.spotify.com/episode/5XLZXf8vEvOWNfliMQ1OYh
➟ Google Podcast
🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZWEzZTljYzktOGE1MS00YzJmLTk2ZTYtZTIzYzE0ZTc4YzVj

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 
➟ Go from 0 to 25k in web traffic in 6 months | Jakub Rudnik | The SaaS Sprints Podcast | Ep #5 🔗https://youtu.be/MkPwZKfRKk0
➟ Content and pricing lessons from customer churns | Andrus Purde | The SaaS Sprints Podcast | Ep #4 🔗https://youtu.be/Xvv8EA0UfCg
➟ Guess the ClickUp core value Melissa Rosenthal chose 🔗 https://youtube.com/shorts/EQVy4omhM3g?feature=share
➟ ClickUp's framework to going viral with their videos 🔗 https://youtube.com/shorts/yyiCFk9GG7U?feature=share
➟ The Secret to ClickUp's Success Against Jira Revealed! 🔗 https://youtube.com/shorts/2II8J1pMqUY?feature=share 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 
➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/
➟ Twitter 🔗https://twitter.com/SaaS\_Sprints #event #contentmarketing #evangelism 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 
content marketing 
event led growth 
evangelism 
the saas sprints podcast 
demand generation 
b2b marketing 
lead generation 
sales pipeline 
revenue

In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe,  took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign.

In this episode, Jakub covers the following topics:

• How content marketing strategy is different for horizontal SaaS vs. Vertical SaaS
• His scalable method for arriving at content topics and aligning it to marketing goals
• How to measure content success, and a lot  more.

If you're looking to increase your website traffic quickly and also improve conversion, then this episode is for you!

Chapters:

00:00 - Intro

01:36 - Content approach at G2 vs.Scribe vs. ActiveCampaign

05:33 - Choosing content marketing topics

10:11 - Customer language vs keyword search volume

12:25 - Content marketing approach at ActiveCampaign

14:46 - When and when not to use AI for content creation

16:48 - Content strategy for horizontal SaaS vs. vertical SaaS

19:47 - Most important content metric to measure

23:00 - Intent and conversion percentages

24:53 - LinkedIn's role in the content marketing mix

29:10 - Rapid Fire Questions

39:30 - Connect with Jakub on LinkedIn

40:00 - Parting msg: Try to find ways to solve problems with content

🍁 𝗔𝗯𝗼𝘂𝘁  𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!

No more dealing with project managers or junior writers without domain expertise. You talk to us,  and we deliver -- without losing anything in the game of telephone.

💌 Connect with Jakub Rudnik💌
 ➟ Linkedin 🔗 https://www.linkedin.com/in/jakubrudnik/ 

➟ The Sprinter (newsletter)
https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

#saas #contentmarketing #contentcreation

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

content marketing

website traffic

content marketing tips

the saas sprints podcast

active campaign

b2b marketing

lead generation

google search console

➟ In this episode of The SaaS Sprints Podcast, Andrus Purde, the CEO of Outfunnel, shares content and pricing lessons learned from customer churns in 2022 and how to attract the right customers that are a fit for your product. 

Customer churn is a common reality for SaaS businesses of all sizes. Andrus talks about how he as a founder looks at the role of content, to capture as well as generate demand, attract the right customers who'll find value using Outfunnel, so that the churn rate is at a minimum. 

This is sure to be invaluable information for all founders and leadership teams of all levels, from startup to mid-size business to enterprise. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 
01:46 - The role of content from a founder perspective 
03:31 - If everyone uses AI for content creation 
04:53 - Outfunnel's inbound-outbound mix 
06:05 - How category awareness impacts marketing mix 
06:42 - Content strategy and how to choose topics 
08:30 - Expectations from content 
10:05 - Organic and direct traffic as sources 
12:50 - Defining lead sources 
13:38 - Using data and content to improve customer experience 
17:41 - Rapid Fire Questions 
26:37 - Connect with Andrus on LinkedIn 
27:08 - Parting msg: Build relationships 

💌 Connect with Andrus Purde💌 
➟ Linkedin 🔗 https://www.linkedin.com/in/andruspurde/ 

➟ The Sprinter (newsletter) 
https://www.linkedin.com/newsletters/7063723586229858304/ 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 
➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/ 
➟ Twitter 🔗https://twitter.com/SaaS_Sprints 

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! 

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 

#saas #contentmarketing #demand 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 
demand generation 
outfunnel 
content marketing tips 
the saas sprints podcast
b2b lead generation 
b2b marketing 
pricing 
go to market

In this episode of The SaaS Sprints Podcast, Tara Robertson, the head of demand generation at Chili Piper shares an inside scoop of what makes their demand generation model effective, their social media strategy, and why their sales team takes a no discount policy stand. 

She discusses what makes the different channels of Chili Piper tick, sometimes even with on zero budget. 

If you want to learn how to do demand generation the right away, the role of content in demand generation, and the mistakes to avoid when building your demand generation program, this episode is for you. 

We hope you're able to apply the tips from this episode to generate demand across your channels, attract the right audience, and grow your business. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦  
00:00 - Intro 
01:08 - How are demand generation and demand capture different 
02:50 - Role of content in demand gen for Chili Piper 
04:09 - Piper takeovers 
06:10 - Thought leadership execution process 
08:35 - Overcoming objections in though leadership execution 
09:30 - Qualifying intent across channels 
12:40 - Should there be gated content at all? 
14:32 - Newsletter as an alternative to traditional gated content 
15:53 - Podcasting as an integral demand generation lever 
17:11 - Metrics to measure demand generation 
19:02 - Rapid Fire Questions 
23:09 - Connect with Tara on LinkedIn 
23:37 - Parting msg: Try to find your community 

💌 Connect with Tara Robertson💌 
➟ Linkedin 🔗 https://www.linkedin.com/in/taraarobertson/ 

➟ The Sprinter (newsletter) 
https://www.linkedin.com/newsletters/7063723586229858304/ 

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! 

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

#saas #contentmarketing #demandgeneration 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 
demand generation 
chili piper 
content marketing tips 
the saas sprints podcast 
b2b lead generation 
b2b marketing 
lead generation