Logo

    brand narrative

    Explore " brand narrative" with insightful episodes like "Book: What Is It Costing You Not To Listen: The Power of Understanding to Connect, Influence, Solve & Sell | A Conversation With Christine Miles and Sean Martin | Audio Signals Podcast With Marco Ciappelli", "Book: What Is It Costing You Not To Listen: The Power of Understanding to Connect, Influence, Solve & Sell | A Conversation With Christine Miles and Sean Martin | Audio Signals Podcast With Marco Ciappelli", "Amplify your brand narrative with content: Morgan J Ingram", "Crafting Your Brand Narrative: Navigating the Ever-Changing Marketing Landscape" and "When Your Strategic Brand Narrative Is Killing It with Andrea Wunderlich of Maxio" from podcasts like ""Audio Signals", "ITSPmagazine", "The SaaS Sprints Podcast (Content Marketing Podcast)", "The Elevate Media Podcast" and "Paris Talks Marketing"" and more!

    Episodes (8)

    Book: What Is It Costing You Not To Listen: The Power of Understanding to Connect, Influence, Solve & Sell | A Conversation With Christine Miles and Sean Martin | Audio Signals Podcast With Marco Ciappelli

    Book: What Is It Costing You Not To Listen: The Power of Understanding to Connect, Influence, Solve & Sell | A Conversation With Christine Miles and Sean Martin | Audio Signals Podcast With Marco Ciappelli

    Guests: 

    Christine Miles, Founder & CEO at EQuipt [@EQuiptpeople]

    On LinkedIn | https://www.linkedin.com/in/thelisteningguide/

    On Facebook | https://www.facebook.com/thelisteningguide

    On TikTok | https://instagram.com/thelisteningguide

    Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]

    On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin

    _____________________________

    Host:  Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast

    On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli

    _____________________________

    This Episode’s Sponsors

    Are you interested in sponsoring an ITSPmagazine Channel?
    👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

    _____________________________

    Episode Introduction

    Welcome to another transformative episode of Audio Signals Podcast. I am Marco Ciappelli, your host, and today, we are navigating a domain that transcends the boundaries of technology, cybersecurity, and even society: the art of listening.

    This subject might seem elemental, a given even, but is it? In the cacophony of our modern life, we're drowning in noise and suffocating in information. Yet, how much wisdom do we actually attain? We talk so much about the value of information, the security of it, and the technology that transmits it. But today, let's pause and consider: how much importance do we place on the faculty of listening?

    Listening — the act of not just hearing but absorbing — is a subtle craft that unites us all, from Socratic dialogues to global podcasts. The science of silence between sounds. A pause in which understanding blooms. So simple, yet so complex that it profoundly impacts our interactions, from the way we conduct business to the way we nurture relationships. In an age where debates are reduced to 280 characters, where is the room for meaningful dialogue? How can we truly listen if our very minds are cluttered?

    Today, we dive deep into this art form with Christine Miles, the author of "What Is It Costing You Not to Listen?" Christine is a luminary in the understanding of how listening impacts our leadership, our sales, our influence, and our very existence. We will confront the question that we so often avoid: what is it costing us when we don’t listen?

    Through our conversation, we aim to inspire you to unlearn so you can relearn. To challenge your understanding of what it means to listen. Not just to respond but to understand. I invite you to open your ears and close your preconceptions. This is not just a podcast episode; it’s a call to action.

    Christine will guide us through the anatomy of listening, challenging the very paradigms we've accepted as norms. You might realize that the greatest obstacle to effective listening is not external but internal; not in our gadgets, but in our grey matter. In our neuro-wired minds that jump to conclusions, that form judgments before facts, that listen to respond rather than to understand.

    So let’s put the proverbial can to our ears, lean back, and invite silence as the third guest in this conversation. The ancient Greeks said that we have two ears and one mouth so that we may listen more and speak less. Let’s honor that wisdom today.

    Lean in. Listen. Let's transform.

    Now, let's meet Christine Miles. Shall we?


    About the book 

    What Is It Costing You Not To Listen: The Power of Understanding to Connect, Influence, Solve & Sell

    Do you want to make a positive change in your life, work, or business? Do you want to improve your marriage, be a better parent, or drive more revenue to your business? Then you’ve found the right book. What Is It Costing You Not to Listen? will encourage you to examine how you are listening. You’ll discover that not only are many of the problems in your life due to not listening effectively, but listening helps to solve most problems. Christine Miles is a longtime expert in educating individuals and organizations on how to listen in ways that transform how they lead, sell, influence, and succeed in every aspect of life. Following the steps of her breakthrough Listening Path™ will provide you with a critical key to your success—understanding. Through Christine’s game-changing approach to listening, you will learn to: - Hear what is said and not said - Identify your listening persona and realize when it is unhelpful - Soothe your subconscious so you can listen differently - Listen with intent to gather others’ stories - Replace interfering direct questions with just six questions - Mini-reflect to speed up the listening process without getting lost - Affirm to create alignment, break down walls, and solve problem In business, listening is good for the bottom line. It creates trust between coworkers so they can solve problems better, get things done, manage conflict, stay engaged, and empower one another. In personal relationships, listening is an act of love that communicates to people they are important to you. Isn’t it time you started listening better? Let Christine show you how.
    _____________________________

    Resources

    Book: What Is It Costing You Not To Listen: The Power of Understanding to Connect, Influence, Solve & Sell https://www.amazon.com/What-Costing-You-Listen-Understanding/dp/163618149X

    _____________________________

    For more podcast stories from Audio Signals: 
    https://www.itspmagazine.com/audio-signals

    Watch the video version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllS0aVY7qlwHxX3uiN7tqqsy

    Are you interested in sponsoring an ITSPmagazine Channel?
    👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

    Book: What Is It Costing You Not To Listen: The Power of Understanding to Connect, Influence, Solve & Sell | A Conversation With Christine Miles and Sean Martin | Audio Signals Podcast With Marco Ciappelli

    Book: What Is It Costing You Not To Listen: The Power of Understanding to Connect, Influence, Solve & Sell | A Conversation With Christine Miles and Sean Martin | Audio Signals Podcast With Marco Ciappelli

    Guests: 

    Christine Miles, Founder & CEO at EQuipt [@EQuiptpeople]

    On LinkedIn | https://www.linkedin.com/in/thelisteningguide/

    On Facebook | https://www.facebook.com/thelisteningguide

    On TikTok | https://instagram.com/thelisteningguide

    Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]

    On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin

    _____________________________

    Host:  Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast

    On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli

    _____________________________

    This Episode’s Sponsors

    Are you interested in sponsoring an ITSPmagazine Channel?
    👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

    _____________________________

    Episode Introduction

    Welcome to another transformative episode of Audio Signals Podcast. I am Marco Ciappelli, your host, and today, we are navigating a domain that transcends the boundaries of technology, cybersecurity, and even society: the art of listening.

    This subject might seem elemental, a given even, but is it? In the cacophony of our modern life, we're drowning in noise and suffocating in information. Yet, how much wisdom do we actually attain? We talk so much about the value of information, the security of it, and the technology that transmits it. But today, let's pause and consider: how much importance do we place on the faculty of listening?

    Listening — the act of not just hearing but absorbing — is a subtle craft that unites us all, from Socratic dialogues to global podcasts. The science of silence between sounds. A pause in which understanding blooms. So simple, yet so complex that it profoundly impacts our interactions, from the way we conduct business to the way we nurture relationships. In an age where debates are reduced to 280 characters, where is the room for meaningful dialogue? How can we truly listen if our very minds are cluttered?

    Today, we dive deep into this art form with Christine Miles, the author of "What Is It Costing You Not to Listen?" Christine is a luminary in the understanding of how listening impacts our leadership, our sales, our influence, and our very existence. We will confront the question that we so often avoid: what is it costing us when we don’t listen?

    Through our conversation, we aim to inspire you to unlearn so you can relearn. To challenge your understanding of what it means to listen. Not just to respond but to understand. I invite you to open your ears and close your preconceptions. This is not just a podcast episode; it’s a call to action.

    Christine will guide us through the anatomy of listening, challenging the very paradigms we've accepted as norms. You might realize that the greatest obstacle to effective listening is not external but internal; not in our gadgets, but in our grey matter. In our neuro-wired minds that jump to conclusions, that form judgments before facts, that listen to respond rather than to understand.

    So let’s put the proverbial can to our ears, lean back, and invite silence as the third guest in this conversation. The ancient Greeks said that we have two ears and one mouth so that we may listen more and speak less. Let’s honor that wisdom today.

    Lean in. Listen. Let's transform.

    Now, let's meet Christine Miles. Shall we?


    About the book 

    What Is It Costing You Not To Listen: The Power of Understanding to Connect, Influence, Solve & Sell

    Do you want to make a positive change in your life, work, or business? Do you want to improve your marriage, be a better parent, or drive more revenue to your business? Then you’ve found the right book. What Is It Costing You Not to Listen? will encourage you to examine how you are listening. You’ll discover that not only are many of the problems in your life due to not listening effectively, but listening helps to solve most problems. Christine Miles is a longtime expert in educating individuals and organizations on how to listen in ways that transform how they lead, sell, influence, and succeed in every aspect of life. Following the steps of her breakthrough Listening Path™ will provide you with a critical key to your success—understanding. Through Christine’s game-changing approach to listening, you will learn to: - Hear what is said and not said - Identify your listening persona and realize when it is unhelpful - Soothe your subconscious so you can listen differently - Listen with intent to gather others’ stories - Replace interfering direct questions with just six questions - Mini-reflect to speed up the listening process without getting lost - Affirm to create alignment, break down walls, and solve problem In business, listening is good for the bottom line. It creates trust between coworkers so they can solve problems better, get things done, manage conflict, stay engaged, and empower one another. In personal relationships, listening is an act of love that communicates to people they are important to you. Isn’t it time you started listening better? Let Christine show you how.
    _____________________________

    Resources

    Book: What Is It Costing You Not To Listen: The Power of Understanding to Connect, Influence, Solve & Sell https://www.amazon.com/What-Costing-You-Listen-Understanding/dp/163618149X

    _____________________________

    For more podcast stories from Audio Signals: 
    https://www.itspmagazine.com/audio-signals

    Watch the video version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllS0aVY7qlwHxX3uiN7tqqsy

    Are you interested in sponsoring an ITSPmagazine Channel?
    👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

    Amplify your brand narrative with content: Morgan J Ingram

    Amplify your brand narrative with content: Morgan J Ingram

    In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level. 

    Morgan shares some powerful case studies of businesses such as Lavender that have used content marketing to achieve notable results, and provides valuable insights on how to start and scale your content strategy. 

    If you're looking to beef up your brand narrative and marketing efforts, then this episode is a must-listen! 

    𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

     

    00:00 - Intro 

    01:35 - What is narrative led growth 

    03:26 - Who sets the tone? 

    06:37 - Video framework for prospecting 

    10:12 - What it takes to be a great content creator 

    14:23 - Angel Falls Method for content repurposing 

    17:25 - What makes Angel Falls Method different 

    19:20 - Not every employee will advocate your brand 

    20:15 - Executives need to be advocates 

    23:20 - Why Lavender is successful on social media 

    24:36 - How to advocate without losing authenticity 

    28:10 - Rapid Fire 

    38:22 - Connect with Morgan on LinkedIn 

    39:00 - Parting msg: Try one experiment this year that you're afraid to do 

    💌 Connect with Morgan J Ingram 💌 

    ➟ Linkedin 🔗 https://www.linkedin.com/in/morganjingram/

    Also, please listen to the episode on: 

    ➟ Apple 🔗 https://podcasts.apple.com/us/podcast/amplify-your-brand-narrative-with-content-morgan-j-ingram/id1686734014?i=1000621426711

    ➟ Spotify 🔗 https://open.spotify.com/episode/3DKADtlbnTaCKsR5i3jfTA

    ➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/OTk0ZDA4M2MtYjE5OS00NjAzLWJkNGQtMDI0YmU5YzlkYzZi?

     

    ✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

    🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

     

    🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

    SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! 

    No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 

    🔗 https://www.saas-sprints.com/

    ➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

    🔗 https://www.saas-sprints.com/podcast/

     

    🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

    ➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

    ➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

    ➟ How often should you re-evaluate your product positioning 🔗 https://youtube.com/shorts/0xJ-jg1wnt4

    ➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs

    ➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE

    ➟ Subscribe to our newsletter 'The Sprinter' 
    https://www.linkedin.com/newsletters/7063723586229858304/

    𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

    ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

    ➟ Twitter 🔗https://twitter.com/SaaS\_Sprints #saas #contentmarketing #brand 

     

    𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

    morgan ingram podcast 

    how to build your brand narrative 

    angel fall method 

    repurposing content 

    morgan j ingram linkedin 

    content creation 

    brand narrative

    Crafting Your Brand Narrative: Navigating the Ever-Changing Marketing Landscape

    Crafting Your Brand Narrative: Navigating the Ever-Changing Marketing Landscape

    In this episode, host Chris Anderson and guest Ryan Kucher discuss the importance of developing a clear brand narrative that resonates with your target audience. They delve into the challenges of staying true to your brand amidst changing trends and offer insights on honing your brand's identity and messaging. Discover how to create valuable content, balance performance marketing with brand marketing, and embrace the long-term journey of building a successful brand.

    Support the show

    This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

    ===========================

    ⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

    ⚡️LAUNCH YOUR SHOW: Let's get your show off the ground and into the top 5% globally listened to shows ➡ https://www.elevatemediastudios.com/launch

    ⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

    ⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com


    Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

    Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer



    When Your Strategic Brand Narrative Is Killing It with Andrea Wunderlich of Maxio

    When Your Strategic Brand Narrative Is Killing It with Andrea Wunderlich of Maxio

    Here are some of the key topics that Andrea and Paris discussed in this episode:

    • How having an SDR experience helps in a marketing role

    • How SaaSOptics merged with Chargify to become the brand Maxio today & how the merger impacted Andrea's role

    • Saaspedia's organic play for ranking in the SERP with SaaS topics

    • How to create successful gated content & what are the benefits of gated vs. ungated content

    • What is the most important success metric for a SaaS company

    • How creating a powerful strategic narrative strengthens your brand 

    • What is the B2B SaaS Maturity Curve

    • The shift from traditional subscription models to usage-based pricing

    • Cash accounting vs. accrual accounting

    Mentioned resources:

    SaaSpedia, the encyclopedia of subscription & SaaS finance terms and metrics

    SaaSpedia, Annual Recurring Revenue (ARR), article


    Guest:
    LinkedIn
    Maxio

    See more:
    Hop Online
    Paris Childress
    LinkedIn PTM Page

    Inside the universe of F.E. Castleberry | #051

    Inside the universe of F.E. Castleberry | #051

    This week HandCut Radio is coming to you from inside the pastel pink walls of F.E. Castleberry’s Greenwich Village atelier, as Aleks sits down with the brand’s founder, Fred Castleberry. Known for his creative, fashion-forward take on made-to-measure tailoring, and the dreamlike aesthetic of his campaigns, Fred has created a cult-brand with a razor-sharp point of view. He tells us about his grounding in design at Ralph Lauren, how he creates characters for all his campaigns, and why he sees clothes as conduits for different parts of his identity.

    We hope you enjoy listening, please do leave us a review if you like what you hear!

    ---

    HandCut Radio is produced by Birch, the London based creative office of James Allen. Our theme music is by Joe Boyd.

    HandCut Radio is proud to be sponsored by Thomas Mason, an historic mill that’s been supplying famous designers, shirtmakers and tailors with world class shirting fabrics since 1796.

    ---

    Show Notes:

    F.E. Castleberry — Instagram | Website

    [03:37] Rugby Ralph Lauren
    [04:54] Unabashedly Prep covered on GQ
    [17:32] ‘The heist of Dog with Lipstick’ Campaign
    [20:13] Wes Anderson
    [21:52] Schott ‘The Perfecto®’ Biker Jacket
    [24:16] Doomed & FamousL Selected Obituaries (book)
    [27:30] The Beatles: Get Back (Documentary)
    [30:46] Help! I’m becoming a Sloane Ranger (Financial Times)
    [31:55] BODE
    [37:09] Celine
    [40:28] F.E. Castleberry striped rugby
    [40:39] St. John Womenswear
    [43:08] Björn Borg
    [43:17] David Bowie
    [43:21] Jacques Cousteau

    Future Story Launches with Mike Wittenstein

    Future Story Launches with Mike Wittenstein

    Engaging a target audience has long been the goal of brands. What if there were an innovative way to do just that?  In this episode, Adam Torres and Mike Wittenstein, Founder & Managing Partner at Storyminers, explore how Future Story is connecting brands with consumers.

    Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.

    Apply to be interviewed by Adam on our podcast:
    https://www.moneymatterstoptips.com/podcastguest

    More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia