Jim Kingsbury on Marketing Mixes, Profitability, and SaaS
Former Allbirds head of digital Jim Kingsbury stops by to talk about marketing mixes, profitability, and SaaS.
Here’s what you’ll learn:
- How to focus on profitability instead of a “growth at all costs” mindset
- Practical ways to integrate marketing mix modeling into a startup
- Interesting pockets of SaaS that are particularly interesting
