Logo
    Home > Topics > gtm strategy

    gtm strategy

    Explore " gtm strategy" with insightful episodes like "How To Survive As A StartUp Founder - David Politis - GTM Unfiltered - Episode # 018", "Approach Vectors & Understanding Futurism - Lauren Vargas - GTM Unfiltered - Episode # 017", "The Lost Episode: Re-Energizing MarTech & Unification Through Data - GTM Unfiltered - Episode # 016", "The ChatGPT Marketplace & LinkedIn Reach Issues(?) - Neil Harrington - GTM Unfiltered - Episode # 015" and "Sparking a Movement with a Strategic Narrative - Andy Raskin - GTM Unfiltered - Episode # 014" from podcasts like ""GTM Unfiltered", "GTM Unfiltered", "GTM Unfiltered", "GTM Unfiltered" and "GTM Unfiltered"" and more!

    Episodes (26)

    How To Survive As A StartUp Founder - David Politis - GTM Unfiltered - Episode # 018

    How To Survive As A StartUp Founder - David Politis - GTM Unfiltered - Episode # 018

    There’s a lot going on when you’re the Founder of a startup, so how do you keep yourself from going insane? Lucky for you, we’ve brought on someone who has not only survived founding multiple startups but has been able to thrive. Our special guest is David Politis, the Founder and Executive Chairman of BetterCloud. David joins Craig Rosenberg in the first half of the episode to share the most important advice from the 63-page paper he published titled, The StartUp Founder Survival Guide. In the second half of the episode (34:49), Judd Borakove and Matt Amundson hop on with Craig to dig into an awesome LinkedIn post from Jon Miller that’s all about how the new B2B Growth playbook differs from the old. Your favorite three hosts discuss innovative ways of investing in brand, which types of companies should build their own communities, and how to approach the “anonymous” portions of the buyer journey.


    Also, Craig admits his technological limitations, Judd starts out of order, and Matt shares a UPS Corner update.


    Chapters:

    • 00:00 - Introducing Special Guest David Politis
    • 04:40 - Don’t Get Derailed by a Whale
    • 08:34 - Narrow in on Your ICP
    • 15:16 - Talking to Your Customers
    • 19:28 - The Value of Staying Focused On What’s Working
    • 24:29 - Early-Stage Startups need to Hire for Grit
    • 29:16 - The Impact of Hiring Force Multipliers
    • 34:49 - Transition
    • 35:06 - Dissecting Jon Miller’s LinkedIn Post
    • 35:46 - Getting Buy-In to Invest in Brand
    • 47:06 - Matt’s UPS Corner Update
    • 48:26 - Redefining Marketing Metrics and Shifting to a Team-based Approach
    • 55:20 - Making the Buyer Journey Increasingly Self-Service
    • 1:03:46 - How & When to Use Community
    • 1:16:43 - Matt Argues for More Time to be Spent Discussing UPS


    Quote of the Show:

    • “I literally did 100 customer meetings, one hour each, one-on-one with whoever our buyer was at that particular company. 100 customers in a hundred days. It was one of the best experiences in my career” - David Politis


    Sponsor:


    Connect with David:


    Shoutouts:


    Follow the Show:


    Ways to tune in:


    GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/


    GTM Unfiltered
    enFebruary 09, 2024
    business
    go-to-market
    gtm
    gtm strategy

    Approach Vectors & Understanding Futurism - Lauren Vargas - GTM Unfiltered - Episode # 017

    Approach Vectors & Understanding Futurism - Lauren Vargas - GTM Unfiltered - Episode # 017

    Special guest Lauren Vargas, a Digital Dragon wrangler and Principal at Your Digital Tattoo, joins Host Craig Rosenberg in the first half of this episode for an enlightening conversation on the ways organizations should think about the future, how the place of communities in the B2B world has evolved, and the "new" growth of influencers in B2B. Lauren became a significant figure in the era of social media's emergence and over her career, has worked at firms like Radiant Six, Aetna, and Fidelity.


    In the second half of this episode, Craig is joined by Hosts Matt Amundson and Judd Borakove to dive into an awesome LinkedIn post written by Sam Jacobs, the Founder and CEO of Pavillion. Strap in for a meaty discussion of the future of partnership programs, how to overcome the difficulties in outbound sales, and the necessity for better alignment in the messaging from company leadership online.


    Also, Craig mispronounces a name, Judd accidentally cuts off Matt, and Matt presents a new Approach vector.


    Chapters:

    • 00:00 - Introducing Special Guest Lauren Vargas
    • 04:40 - Everyone Can and Should Be a Futurist
    • 05:55 - What is Futurism?
    • 12:39 - Design Fiction vs Speculative Fiction
    • 19:24 - The State of Community in 2024
    • 24:14 - Creating a Community Pact With the Members
    • 31:46 - Everything Lauren’s Up To
    • 33:24 - Lauren’s Candid Thoughts on LinkedIn
    • 36:17 - Transition and A Quick Horticultural Conversation
    • 39:25 - Breaking Down Sam Jacob’s Post on LinkedIn
    • 44:50 - Where are the Conversations Happening? 
    • 52:33 - The Perplexing Problem with Partnerships
    • 1:10:50 - Big Picture Thoughts on Sam Jacob’s Post about Outbound
    • 1:13:19 - The Key to Your Approach Vector


    Quote of the Show:

    • “I really advocate for people to explore and figure out ways in which they can bring others along on a collective imagination process. And I truly believe that's something that belongs to everyone.” - Lauren Vargas


    Sponsor:


    Connect with Lauren:


    Shoutouts:


    Follow the Show:


    Ways to tune in:


    GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/

    GTM Unfiltered
    enFebruary 02, 2024
    business
    go-to-market
    gtm
    gtm strategy

    The Lost Episode: Re-Energizing MarTech & Unification Through Data - GTM Unfiltered - Episode # 016

    The Lost Episode: Re-Energizing MarTech & Unification Through Data - GTM Unfiltered - Episode # 016

    Get ready to dive into the game-changing role that the right data used with the cloud data warehouse plays in revamping the B2B marketing experience. Host Craig Rosenberg, Judd Borakove, and Matt Amundson touch on the power of integrating creativity with data-driven strategies, the current state of sales development reps (SDRs), and how improved targeting and messaging can revitalize outbound motion. 


    Also, Craig brags about his retention rate with friends, Judd says something to the crowd, and Matt repositions his microphone.


    Chapters:

    • 00:00 - The Real Draw Behind the Success of This Podcast
    • 02:25 - How Would You Advise a MarTech Company to Make a Splash
    • 08:37 - Utilizing and Optimizing the Customer Journey
    • 10:10 - What Marketers Can Unlock With the Cloud Data Warehouse
    • 26:25 - Resurrection of the SDR Motion?
    • 31:18 - Creating a New Kind of Customer Experience
    • 35:49 - Newer Marketers aren’t Learning the Basics
    • 38:00 - Creating a Layered Go-To-Market Strategy
    • 42:28 - Matt Asks a Quick Question


    Quote of the Show:

    • “Get jazzy dude.” - Craig Rosenberg


    Sponsor:


    Shoutouts:


    Follow the Show:


    Ways to tune in:


    GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/


    GTM Unfiltered
    enJanuary 26, 2024
    business
    go-to-market
    gtm
    gtm strategy

    The ChatGPT Marketplace & LinkedIn Reach Issues(?) - Neil Harrington - GTM Unfiltered - Episode # 015

    The ChatGPT Marketplace & LinkedIn Reach Issues(?) - Neil Harrington - GTM Unfiltered - Episode # 015

    It’s time to rethink how we work with AI from the ground up! Joining this episode is special guest Neil Harrington, the Vice President of Sales and Alliances at Stack Moxie. Craig chats with Neil about the emerging trends he’s noticed in generative AI, from exploring the feasibility of incorporating AI-driven features in existing products to the idea of vertical disruption. Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove discuss what UPS eliminating the CMO role means for GTM leaders going forward, the drastic changes impacting organic reach on LinkedIn, and a few NFL-related storylines.


    Also, Craig asks why he keeps getting elderly bra ads, Judd explains his LinkedIn reach conspiracy theory, and Matt espouses his innermost thoughts on UPS.


    Chapters:

    • 00:00 Introduction and Casual Banter
    • 01:35 Discussing Football and Super Bowl Predictions
    • 04:22 Challenges with Following an Iconic Leader
    • 09:34 UPS Eliminates CMO Role
    • 25:23 LinkedIn's Algorithm Change and Its Impact
    • 32:38 The Power of Specificity in Content
    • 35:37 Introducing Neil Harrington 
    • 37:43 What new AI Features underperforming indicates
    • 44:17 Neil’s 3 Key AI Takeaways
    • 56:22 ChatGPT rolls out new Marketplace
    • 57:54 Closing 


    Quote of the Show:

    • “We're all going to be proficient in many different LLMs and bringing them together to figure out what we need.” - Neil Harrington


    Sponsor:


    Connect with Neil:


    Follow the Show:


    Ways to tune in:


    GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/


    GTM Unfiltered
    enJanuary 19, 2024
    business
    go-to-market
    gtm
    gtm strategy

    Sparking a Movement with a Strategic Narrative - Andy Raskin - GTM Unfiltered - Episode # 014

    Sparking a Movement with a Strategic Narrative - Andy Raskin - GTM Unfiltered - Episode # 014

    Today's guests wrote The Greatest Sales Deck I’ve Ever Seen, one of the most famous blog posts in the history of B2B go-to-market and has worked with some of the largest B2B SaaS companies on the planet. Special guest Andy Raskin joins Host Craig Rosenberg to discuss the power of strategic narratives and how to create a movement around your company. Andy shares the importance of shifting from an "arrogant doctor" approach to messaging to a strategic narrative that sparks a movement of dire importance. Additionally, Host Matt Amundson explains how a veteran CMO thinks about storytelling and Craig shares his experience with first using ChatGPT recently.


    Also, Craig shares why you need to know your audience your when pitching a Narcos rewatch, Matt shows off his great view, and Judd put serving customers ahead of this recording.


    Chapters:

    • 00:00 - Craig doesn’t know how to start the show
    • 01:20 - A Silicon Valley veteran CMO’s approach to Messaging
    • 08:05 - Craig wrestles with Category Design
    • 12:27 - Do kids sit in first class on planes?
    • 15:17 - Recounting Craig’s first foray into using ChatGPT
    • 18:41 - Introducing special guest Andy Raskin
    • 27:10 - Is it better to create a category or spark a movement? 
    • 34:31 - Key prinicples for defining a movement
    • 39:51 - Using a Strategic Narrative to sell higher in an organization
    • 46:57 - The impact of the Strategic Narrative beyond Sales and marketing


    Quote of the Show:

    • “The building of this narrative is not just a go-to-market thing, but a company thing, a CEO thing. The go-tomarket team, of course, has a huge role to play here, but it's not just them.” - Andy Raskin


    Sponsor:


    Connect with Andy:


    Shoutouts:


    Resources Mentioned: 


    Follow the Show:


    Ways to tune in:


    GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/


    GTM Unfiltered
    enJanuary 12, 2024
    business
    go-to-market
    gtm
    gtm strategy

    B2B Lessons From Streaming & What It Takes To Be Disruptive - GTM Unfiltered - Episode # 013

    B2B Lessons From Streaming & What It Takes To Be Disruptive - GTM Unfiltered - Episode # 013

    This week, Co-Hosts Matt Amundson, Craig Rosenberg, and Judd Borakove dive into the importance of focusing on your core product, the significance of innovation in tech companies like Salesforce, Marketo, and HubSpot, and what to do when old playbooks fail. They also wrap up the year with each of their key takeaways: 1. Focus, 2. Test your butt off, and 3. Stop Firing Talent.


    Also, Craig texts his son, Judd mentions bundling more than Patrick Mahomes, and Matt shares his love for Die Hard 2.


    Chapters:

    • 00:00 - Judd welcomes everyone back!
    • 01:32 - Seriously, is Die Hard a Christmas Movie?
    • 03:25 - Are Movies Obsolete?
    • 06:11 - What B2B can learn from Consolidation in the Streaming world
    • 09:14 - Is Bundling the next big thing?
    • 12:49 - Tech Companies that are Losing Focus on Core Products
    • 21:17 - How HubSpot is Disrupting Marketo by Innovating
    • 22:53 - Google Backtracks on Proposed New Email Policy
    • 25:25 - How Marketo Could Hold Off HubSpot
    • 35:03 - The Big Takeaways from 2023


    Quote of the Show:

    • “Focus. Do what you do and do it extraordinarily well.” - Matt Amundson


    Sponsor:


    Shoutouts:

    • Brandon Sanderson - Author
    • Busting Silos by Travis Henry and Hillary Carpio


    Follow the Show:


    Ways to tune in:


    GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/


    GTM Unfiltered
    enJanuary 05, 2024
    business
    go-to-market
    gtm
    gtm strategy

    Trekking Across The MarTech Landscape - Scott Brinker - GTM Unfiltered - Episode # 011

    Trekking Across The MarTech Landscape - Scott Brinker - GTM Unfiltered - Episode # 011

    Join us for an expedition into the harsh and ever-changing world of MarTech with special guest Scott Brinker as our guide. Scott Brinker is the creator of chiefmartec.com and the MarTech Landscape all while also being the VP of Partner Ecosystem at HubSpot. Scott breaks down the rapid acceleration and complexity of MarTech, touching on the burgeoning role of AI and the importance of data in the evolving ecosystem. Co-hosts, Craig Rosenberg, Judd Borakove, and Matt Amundson dive into the idea of Super Apps and how to rehumanize B2B customer interactions.


    Also, Craig gets a win, Judd makes a breakthrough in understanding himself, and Matt reminisces about trying to be a thought leader.


    Chapters: 

    • 00:00 - Where are we Going?
    • 01:26 - Craig welcomes Scott to the Show
    • 04:16 - What’s behind the explosion in Tech Startups and what does it mean?
    • 09:57 - The Impact of AI on MarTech
    • 16:38 - When AI met Cloud Data Warehouses
    • 20:37 - How AI could help Users overcome the growing complexity of MarTech
    • 27:52 - The secret behind HubSpot’s lasting Success
    • 31:20 - What Scott is Looking out for in 2024
    • 35:10 - The Pros and Cons of a ‘Super App’
    • 41:38 - Craig shares his least favorite LinkedIn comments
    • 46:27 - Humanizing Business Interactions and how Events can Help
    • 50:13 - The Power of Data in Personalizing the Customer Experience
    • 59:49 - The Resistance Against Standard Go-to-Market Play
    • 01:00:38 - Reimagining the B2B Sales Process


    Quote of the Show:

    • “SaaS is hard to kill.” - Scott Brinker


    Connect with Scott:


    Shoutouts: 


    Phrases Coined: 

    • “Operational AI” - Craig Rosenberg


    Follow the Show:


    Ways to tune in:


    GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/

    GTM Unfiltered
    enDecember 22, 2023
    business
    go-to-market
    gtm
    gtm strategy

    The Power of Partner-Led - Justin Gray & Josh Wagner - GTM Unfiltered - Episode # 008

    The Power of Partner-Led - Justin Gray & Josh Wagner - GTM Unfiltered - Episode # 008


    Congratulations! You’ve found the ever-elusive Show Notes for this awesome episode of GTM Unfiltered, featuring special guests Justin Gray & Josh Wagner. Justin and Josh are Co-Founders of In Revenue Capital and Hosts of The Cheat Code Podcast. Justin and Josh join Co-Hosts Craig Rosenberg, Judd Borakove, and Matt Amundson for an awesome conversation about the immense potential of a Partner-Led motion for B2B companies, how to optimize your existing Partner-Led strategy, and what they think are the best gifts they’ve gotten as part of a salescycle.


    Chapters:

    • 00:00 - This is Definitely The Show
    • 00:48 - Host and Guest Intros
    • 05:26 - What Happened to the Efficiency of Inbound & Outbound Machines?
    • 09:01 - Integrating Partners into the Whole Organization
    • 34:32 - Empowering Reps to Work with Partners
    • 38:06 - Potential Changes to Incentive Methodology in Sales
    • 47:18 - The Biggest Challenge Coming for the Partner-Led Motion


    Quotes of the Show:

    • “You have to give to get” - Justin Gray
    • “Selling net new is always the sexiest, but it's also the hardest.” - Josh Wagner


    Connect with Guest:


    Shoutouts:


    Follow the Show:


    Ways to tune in:


    GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/


    GTM Unfiltered
    enDecember 01, 2023
    business
    go-to-market
    gtm
    gtm strategy

    Building Trust Through Grit-Based Authenticity - Ted Purcell - GTM Unfiltered - Episode # 006

    Building Trust Through Grit-Based Authenticity - Ted Purcell - GTM Unfiltered - Episode # 006

    Curious about what a longtime, successful, and well-respected revenue leader thinks are the most important things to look for when hiring? Well, you’re in luck! Today’s guest is Ted Purcell, the Chief Revenue Officer at Tealium. Ted has over 20 years of experience leading sales and marketing teams at the highest level at companies such as SAP, Marketo, and Clarizen. Ted joins Craig Rosenberg, Matt Amundson, and Judd Borakove to discuss why grit and curiosity are key to hiring for GTM roles, why sellers are faced with such a challenging market landscape, and even a little college football.


    Also of note, Matt debuts a fresh cut straight from the barber, Craig gives Ted a one-man standing ovation, and Judd surprises Craig with some great questions.


    Chapters:


    00:34 - Michael Penix Jr.’s Case for Heisman after the Win against Oregon

    12:09 - Should you Hire based on the Playbooks they’ve run or based on Their Ability to Lead and Adapt?

    20:50 - Why Curiosity is a Vital Trait to Hire for in an Ever-changing B2B Market

    28:08 - Welcome (Back) to the Trust Era in Tech Sales

    36:28 - How to Become a Trusted Advisor in Sales and Why It Matters NOW

    38:46 - Here Lies the SDR/BDR Motion… Or Does It?

    56:38 - The Biggest Fan of Legally Blonde is… Craig Rosenberg?

    58:53 - Judd Compliments Matt’s Haircut


    Quote of the Show:

    • “I don't think people know how to buy software and they think they do” - Ted Purcell


    Connect with Ted:


    Resources Mentioned:


    New Terms Coined:

    • Grit-Based Authenticity - Ted Purcell
    • The Multiplier Economy - Judd Borakove
    • Concierge-based Sales Process - Craig Rosenberg


    Follow the Show:


    Ways to tune in:


    GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/


    GTM Unfiltered
    enNovember 10, 2023
    business
    go-to-market
    gtm
    gtm strategy

    Understanding The Slump in SaaS Sales - Matt Dixon - GTM Unfiltered - Episode # 005

    Understanding The Slump in SaaS Sales - Matt Dixon - GTM Unfiltered - Episode # 005

    Matt Dixon is the Founding Partner at DCM Insights and the Co-author of The Jolt Effect, The Challenger Sale, The Challenger Customer, and The Effortless Experience. Matt joins Hosts Craig Rosenberg and Judd Borakove to discuss the reasons behind the slowdown in B2B sales cycles (4:53), how sellers can build trust with wary buyers (14:42), and the changing role marketing needs to play in educating customers (20:46). Matt, Craig, and Judd also get into the current business trends they’re keeping an eye on.


    Quote of the Show:

    • “Marketing has a big role to play in terms of helping salespeople with the tools, resources, and content to instill that confidence to get that customer to say, you know what? I feel pretty good about this decision. I think I'm going to look like a hero, not like a fool. If anything, we're going to overperform here.” - Matt Dixon


    Connect with Matt Dixon:


    Follow the Show:


    Ways to tune in:


    GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/


    GTM Unfiltered
    enNovember 03, 2023
    business
    go-to-market
    gtm
    gtm strategy

    Welcome To Campobasso - Matt Rizzetta - GTM Unfiltered - Episode # 004

    Welcome To Campobasso - Matt Rizzetta - GTM Unfiltered - Episode # 004

    Benvenuti al nuovo episodio! Today’s guest started one of the 50 most powerful PR agencies in the US and then decided to follow his lifelong passion and bought a professional soccer team in Italy. He is also the author of The Death of Irrelevant PR and Embrace the Pace.


    Matt Rizzetta, Chairman of the North Sixth Group, joins Hosts Judd Borakove, Matt Amundson, and Craig Rosenberg to share how he bought the team and brought them to the championship in his first year. Matt gets into the process of how they selected the club, the strategy they used for growing the business, and the differences between running a business in Europe and the United States.


    Connect with Matt Rizzetta


    Shoutouts:

    • Mark Consuelos
    • Kelly Ripa


    Follow the Show


    Ways to tune in:


    GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/ 

    GTM Unfiltered
    enOctober 27, 2023
    business
    go-to-market
    gtm
    gtm strategy

    Navigating Tech Acquisitions & Consolidation Insights - Scott Albro - GTM Unfiltered - Episode # 003

    Navigating Tech Acquisitions & Consolidation Insights - Scott Albro - GTM Unfiltered - Episode # 003

    Join us for an exhilarating, unfiltered episode as Scott Albro, the Co-founder & CEO of Goldie, gives his hot takes on tech acquisitions and his interpretation of consolidating. In this engaging conversation, he shares his insights with our esteemed hosts: Judd Borakove, Craig Rosenberg, and Matt Amundson. Don't miss out on this opportunity to gain valuable knowledge and inspiration!


    Connect:


    Ways to tune in:


    GTM Unfiltered is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

    GTM Unfiltered
    enOctober 20, 2023
    business
    go-to-market
    gtm
    gtm strategy

    Marketing Surveys & Podcasts - GTM Unfiltered - Episode # 002

    Marketing Surveys & Podcasts - GTM Unfiltered - Episode # 002

    Step into the electrifying world of GTM Unfiltered, where the dynamic trio of hosts—Judd Borakove, Craig Rosenberg, and Matt Amundson—take you on an exhilarating journey through the captivating realms of marketing surveys, the tantalizing allure of paid social media, and their unfiltered, thought-provoking insights into the ever-evolving world of podcasts. Get ready for a rollercoaster of unscripted excitement that's bound to keep you on the edge of your seat! Don't even think about missing this wild ride!

    Connect:


    Ways to tune in:


    GTM Unfiltered is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

    GTM Unfiltered
    enOctober 13, 2023
    business
    go-to-market
    gtm
    gtm strategy

    Desert Islands and Branding Challenges - GTM Unfiltered - Episode # 001

    Desert Islands and Branding Challenges - GTM Unfiltered - Episode # 001

    Welcome to the premiere of GTM Unfiltered! In this episode, hosts Judd Borakove, Craig Rosenberg, and Matt Amundson give their hot takes on desert island essentials, ROI tools, and their personal insights on online branding! It’s a crazy, unfiltered episode you don’t want to miss!


    Links:

    Ways to Tune In:

    GTM Unfiltered is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

    GTM Unfiltered
    enOctober 06, 2023
    business
    go-to-market
    gtm
    gtm strategy

    Episode 67: What is Go-to-Market Strategy & How to Define It

    Episode 67: What is Go-to-Market Strategy & How to Define It

    While the term Go-to-Market (GTM) Strategy has been around since the beginning of business-time, people have become fascinated with how it works. This term has gone from forever existing to being brand new, so today Doug and Jess are digging into what GTM strategy really is.

    Questions/Topics Addressed: 

    • How does Doug define GTM strategy? 
    • 5 Questions that You Need to Answer to have a GTM Strategy
    • Would you rather have good strategy or good execution? 
    • How often should you be talking about your GTM strategy?

    If you like the show, please subscribe and share the episode. For updates on new episodes follow us on:
    Twitter/X: @dougdavidoff, @JessDCardenas & @demandcreator
    LinkedIn: Lift Enablement, Doug Davidoff
    You can also watch the video version of the show on our page. 
    Thanks for listening and remember to just say no to shitty RevOps!

    The RevOps Show
    enOctober 04, 2023
    strategy
    go to market
    revenue operations
    go to market strategy
    revops

    Stuart Balcombe on building in the HubSpot ecosystem and Arrow’s non-SEO content strategy

    Stuart Balcombe on building in the HubSpot ecosystem and Arrow’s non-SEO content strategy

    On today’s episode, we chat with Stuart Balcombe about building in the HubSpot ecosystem and Arrow’s unique Content Strategy. Stuart is the Head of Growth for Arrows. He grew their HubSpot integration to 700+ installs and #1 in the CS category in less than 18 months. Let’s dive right in.

    Here’s what you’ll learn:

    • What opportunity exists for B2B companies in the HubSpot ecosystem
    • How to go to market as an integration of a bigger product
    • Arrows’ unique strategy for producing content without SEO
    The Marketer Show
    enOctober 02, 2023
    ai
    growth
    hubspot
    content strategy
    arrows

    Fixing B2B Marketing with a GTM Expert Julia Nimchinski

    Fixing B2B Marketing with a GTM Expert Julia Nimchinski

    Julia Nimchinski is the CEO and Co-Founder of Hard Skill Exchange, the world’s first B2B marketplace where sales professionals trade best practices, strategies, and techniques to drive growth and crush quotas.

    This serial entrepreneur and go-to-market maven joins Markigy to discuss how she decided to found Hard Skill Exchange. This platform and community helps B2B companies grow revenue by connecting like-minded sales professionals.

    In this episode, you’ll hear about Julia’s unique approach to market research that is rooted in finding the human connection and having authentic conversations.

    Julia’s vision for Hard Skill Exchange is to help top professionals learn from the best in the industry. Not the ones that necessarily get the most likes on LinkedIn or are household names but experts who really know what they’re doing in the realm of B2B. She shares her unabashed take on the state of B2B marketing today and details the pitfalls marketers typically fall into.

    Another concept that has really taken the B2B industry by storm lately is Go-To-Market strategy and planning. It seems that everyone and their mother has GTM in their LinkedIn headlines. 

    So who really is an expert? Julia, for one. As a true GTM leader who has been talking about this and crafted GTM strategies long before it was a hype word, Julia pulls back the cover, outlining what GTM should really be about..

    In this episode of Markigy, Julia and Leanne discuss:

    • How sales enablement and GTM have evolved throughout the years.
    • The benefits of having deeper business and financial understanding
    • What B2B marketing is lacking today compared to B2C.
    • Addressing the gap between industry courses and expert advice for what is actually useful to drive meetings and sales.
    • How to be a successful founder.

    The actionable takeaways mentioned in this episode are:

    • In market research, building relationships is all about human connection, not titles.
    • Human centric marketing requires conversations with people, not just surveys.
    • Taking more risks and being more fun in marketing is a huge opportunity in B2B.
    • Prioritize actionable sales and customer success training over theory.

    To learn more subscribe to Markigy: The Science of Marketing Strategy with Leanne Dow-Weimer.

    This episode was produced and brought to you by Reignite Media.

    Get in, we're doing a newsletter

    https://markigy.ck.page/ad2ef4f78e

    Markigy: The Science of Marketing Strategy
    enAugust 08, 2023
    podcast
    innovation
    entrepreneurship
    go-to-market
    product

    David Rush: It's a Small World After All

    David Rush: It's a Small World After All

    David Rush is an esteemed entrepreneur and the Founder and CEO of SmallWorld. With a deep understanding of go-to-market (GTM) strategy, David brings his expertise to drive impactful business growth.

    Under David's leadership, SmallWorld has achieved significant milestones, with thousands of users leveraging their proprietary relationship rating and engagement platform. This innovative solution empowers businesses to enhance their growth by fostering more efficient and meaningful relationships.

    David's passion lies in relationship-led growth, and he is eager to share insights and strategies on this topic. Through his expertise, businesses can unlock the potential of strong connections and leverage them for sustainable success.

    To connect with David Rush or learn more about SmallWorld, visit their website at smallworld.ai. For inquiries and contact, you can reach out to the SmallWorld team at contact@smallworld.ai.

    Thank you for support Building Great Sales Teams!

     

    If you want to learn more about our host Doug Mitchell or get free BGST resources go to www.salesprogrambuilder.com.

    Building Great Sales Teams
    enJuly 12, 2023
    ceo
    founder
    business growth
    business insights
    meaningful relationships

    Get More Bang for your Buck with Event-Led Growth w/ Mark Kilens

    Get More Bang for your Buck with Event-Led Growth w/ Mark Kilens

    In this episode of Growth Marketing Camp, we welcome Mark Kilens, the CMO at Airmeet, to discuss:


    🚀 Why event-led growth is the future (& how companies can shift their mindset to this approach)

    🚀 How event marketers can leverage data from virtual events (& what they should  pay attention to)

    🚀 Mark’s bullish mindset on people-first GTM motions (& a breakdown of his people-first GTM model)


    Success lies in prioritizing relationships and investing in people in today's marketing landscape. Whether it's through events, webinars, or digital platforms, companies that understand this distinction make it big and stand out. Tune in to this episode and use it as a guide on leveraging event-led growth and a people-first GTM strategy!

    Growth Marketing Camp
    enJune 13, 2023
    growth
    leadership
    b2b marketing
    event led growth
    gtm strategy
    Logo

    © 2024 Podcastworld. All rights reserved

    TwitterYouTubeInstagramPinterestFacebookLinkedIn

    Company

    About usBlogPricingTestimonials

    Pages

    PodcastsEpisodesTopics

    Support

    Refund PolicyTerms of ServiceContact usPrivacy Policy

    Stay up to date

    For any inquiries, please email us at hello@podcastworld.io