Get More Bang for your Buck with Event-Led Growth w/ Mark Kilens

With a wealth of experience and relentless commitment to adding value to clients, Mason Cosby, the Founder of Scrappy ABM, transforms the ABM landscape through his business. And the insights he’s introducing to the marketing world is a game-changer. 

In this Growth Marketing Camp’s Founder Stories episode, we share Mason's entrepreneurial journey and peel back the layers of numerous aspects (& plays) of ABM, including:

🔥 The steps for building an ABM program from scratch without enormous budget

🔥 Account-Based Podcasting & how to transform a podcast into a revenue-generating ABM play 

🔥 How businesses can implement efficient and tangible ABM strategies

🔥 The world of perpetual sales activation plays and how real-time signals can drive conversions and cultivate a steady stream of customers

Mason also uncovers the realities of choosing an entrepreneurial journey, especially one that requires overturning conventional marketing methods. Tune in to this episode and uncover how you can illuminate your business with ABM.

We are delighted to welcome to the show Obaid Durrani, Head of Brand & Content at HockeyStack, an analytics and attribution tool for B2B marketing teams & the Creative Director at The Flow, a Netflix-style streaming platform for B2B marketers.

With a knack for unconventional approaches, Obaid has been a driving force behind the success of HockeyStack, bringing a fresh perspective to the world of content marketing.

In this engaging conversation on Growth Marketing Camp, Obaid breaks down:

🔥 The unique strategy behind HockeyStack’s streaming platform  (& how they manage to hit all the right notes with creativity, relevancy, and entertainment)

🔥 Future trends in content marketing (& why staying ahead of the curve is essential for success in the ever-evolving digital landscape)

🔥 The secret recipe behind HockeyStack's content engine

🔥 The Easy Mode Framework (& the steps that help B2B SaaS companies turn their in-house marketing team into creators)

Trust us on this, you do not want to miss out on this episode. Dig in!

Our newest guest is a powerhouse digital marketing leader and technological determinist who believes in leveraging digital communication for speed, versatility, and success. We’re excited to welcome to the show, Kristina Nolan, Vice President of Media Services at DMi Partners, a full-service digital marketing agency.

Kristina has been a crucial part of their affiliate marketing & leadership engine for the past 8+ years. In this episode of Growth Marketing Camp, she shares:

🎯 How companies can build an effective affiliate marketing program (both in-house & via an agency partner)

🎯 How to foster a thriving environment & company culture 

🎯 Advice for young professionals on how to find their calling

🎯 How brands can adapt to the challenges & stay successful

Kristina also opens up about the importance of loyalty and how it can help professionals grow their careers and thrive. Plus, she shares what advice she would give herself if she could go back in time. This must listen episode has it ALL. Dig in! 🎧

In our 100th episode, and very special milestone of Growth Marketing Camp, we are chatting about all things Account Based Marketing (with a sprinkle of Evangelism) with Corrina Owens, Chief Evangelist Officer at purple cork and ABM master.

We know that evangelism is all about the brand, customer, and positioning, all tied together into the unique role of an evangelist. But being an evangelist for any company, particularly B2B, is still pretty nebulous. But what if you marry your evangelist efforts with ABM and a dash of personal branding? Now that’s when your company starts to see some real magic and massive success. 

In this captivating conversation, Corrina shares:

🔥 What ABM is (& why she fell in love with it)

🔥 The power of micro-communities as a key ABM strategy 

🔥 Why it’s essential to understand who is your best-fit customer (& how to build out a customer program from scratch)

🔥 How to reach an IT audience (Corrina uncovers a very well kept secret to our audience)

Check it out!

Our newest Growth Marketing Camp episode is a testament to the power of networking. We’re very excited to welcome Jaclyn Mullen to the show. She’s currently serving as the Head of Marketing at TheLoops, an AI-driven CX platform for B2B SaaS companies.

Jaclyn's story is one of relentless innovation and empowerment, and today, she shares all her secrets to success on our podcast!

In this episode, we discuss:

✨ How to successfully manage a small team while juggling various responsibilities and ongoing project execution

✨ Why more marketers need to understand sales (& how to have your sales and marketing team work together on different strategies)

✨ The importance of prioritizing self-care and maintaining a healthy work-life balance (& advice on how to do it all)

Jaclyn also offers her perspective on what her concept of success is and what advice she would give herself if she could go back in time. Enjoy!

Join us for a terrifyingly fun conversation as we dive into the darkest corners of content creation. In this Growth Marketing Camp Halloween edition episode, explore the yays and nays of LinkedIn as we discuss: 

• The most cringe-worthy content our guests have seen (& created)
• Toxic Positivity: When is too positive too much (& the risk of toxic positivity)?
• Has LinkedIn become the new Facebook for 'personal branding' overkill?
• Ghosting on LinkedIn: Why do some thought leaders / creators vanish? 
• The LinkedIn 'Algorithm Apocalypse' - hot or hype? 

We’re honored to have some of the brightest minds and some of the most creative content creators in the industry be a part of this special episode. Our incredible guests include: 

• Travis Tyler, Sr. Digital Content Producer at PandaDoc
• Todd Clouser, The Worst Marketer in the World at Lavender
• Nadia Milani, VP of Marketing 
• Morgan J Ingram, Founder & CEO at Ascension Media Productions

It's going to be a scream!

This week we are very excited to welcome Ashley Faus, Director of Integrated Product Marketing at Atlassian, to the show. 

Ashley joins our podcast stage for a fun and insightful chat on her incredible career, where marketing brilliance meets the spotlight.

In this captivating Growth Marketing Camp episode, Ashley shares:

✨ The definition of thought leadership (& what the most essential elements of it are)

✨ Her 4 pillar framework for thought leadership

✨Thought leadership myths and uncovers the biggest misconceptions (& offers tips on how to get started the right way)

We also hear about Ashley’s journey into thought leadership, her Inbound23 experience, a little karaoke session, and why marketers don’t like being sold to. Check it out!

In our newest Growth Marketing Camp Founder Stories episode, we are venturing into the realm of original research and data-driven storytelling. Our guest is Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, a boutique agency renowned for its stellar work with major brands like Adobe, IBM, Samsung, and Zapier.

In this episode, we discuss:

🚀 Original research survey best practices: How to determine the right survey sample size & obtain respondents 

🚀 The ROI of original research (& how it yields a year's worth of content ideas through audience insights and data analysis)

🚀 Common pitfalls in building out original research (& how to avoid it)

🚀 What lesson has taken Becky the longest to unlearn

We also cover Becky’s unique career journey, the turning point that sparked the idea of founding Redpoint, and the path she took to where she is now. So tune in and get ready to be impressed!

Our newest guest Melanie Reid is crushing it as Riskified’s Event Marketing Manager. In this episode of Growth Marketing Camp, we discuss:

🎉 The importance of building networking schedules and custom excursions for attendees

🎉 Top tips to maximize ROI and enhance the post-event experience, particularly when it comes to nurturing leads

🎉 How to get into event planning and advice for tech newcomers pursuing event planning in SaaS

🎉 The balance between being a new employee in learning mode and shifting to contributing ideas and making an impact while still respecting the existing team  

Melanie also touches on the importance of goal setting when planning events, prioritizing, taking breaks, and then leaning on processes to help scale efforts. Whether you’re a seasoned event marketing leader or a B2C wedding planner wanting to dip your toes into the B2B SaaS world, this episode is for you. 

And it’ll knock your socks off. So what are you waiting for? Dig in and learn how to craft memorable events!

Welcome to another exciting episode of Growth Marketing Camp, where we’re joined by Paige Tills, Head of Marketing (& newsletter queen), at #samsales Consulting, a boutique sales consulting firm led by Founder and CEO, Samantha McKenna.

In this episode, we crack the code of social selling as we talk about all things LinkedIn, newsletters, and marketing! We deep dive into the topic of building and expanding a thriving newsletter and how community building ties into that. Paige shares:

✍️ How to convince busy executives that LinkedIn is a channel worth investing in

✍️ What 3 key questions every marketer needs to ask before starting a newsletter 

✍️ Top advice for small and scrappy marketing teams on creating a newsletter 

The cherry on top? Paige and our host, Jass, riff on the wonders of working in an all-women team, exchanging experiences, and sharing tips. Check it out!