marketing collateral

Caleb Avery stopped by to talk about personal branding, LinkedIn marketing, and helping customers market to customers. Caleb is the CEO of Tilled, and has been building a personal brand for years, so he's uniquely qualified to talk about the value of that effort.

Here’s what you’ll learn:

• What makes LinkedIn a compelling marketing channel
• How to grow a personal brand on LinkedIn
• B2B2B: How to help customers market to their customers

"CREATE CONTENT YOUR AUDIENCE WILL FIND EASY TO CONSUME ON THEIR WORST DAY"

After turning her 45 minute video and a training manual into 2 books and helping a client turn 3 hours of Zoom calls into 32 videos and 2 years worth of social media assets,  Sally A Curtis saw a opportunity to help other businesses.

Sally helps turn existing content and collateral into new profitable brand assets.  Her mission is to amplify your voice, message and your impact across all the services.   Sally creates leverage by maximising your visibility, saving you time and accelerating your speed to the market.

On this episode of 'A Cuppa with The Con Versationalist', Sally provided an endless stream of golden nuggets including

10:00   Editing tools to help with video editing Perfect Recall and Headliner for podcast audio grabs.  

12:00   The need to think more intuitively and not practically when repurposing content.   Create methodical systems to minimise your time required.

15:00   The image positions the viewer.  The importance of selecting the right image and where to find suitable images.  123rf.com and canva .com

18:35   Becoming a recognizable brand.   Your audience and clients have an expectation of you.

22:00  Sally shared a great scheduling tool and the only one she currently uses.  loomly.com which allows up to 10 platforms.   The importance of reusable brand assets and scheduling 3 months in advance. 

26:00   The importance of frequency and quality of posting.  Consistency is king.  How often does your audience need to consume your content.  Test and measure.  3 keys.  Know your audience.  Provide massive value.  Watch the data.

33:30   Sally shared her insights into Lead magnets and where the trend is.  The market is fatigued and they want bite size actionable content.  "Create content they will find easy to consume on their worst day"

39:00   Understand what your customers preferred method of consumption is.
 Ebook  into bite size tiles into videos into audio

This episode is jam packed with easy, actionable steps to take the stress out of creating an abundance of strategic brand assets.

Gordon talks to Robin Colangelo, Global Director of Creative Services at law firm White & Case, about creative leadership, design education, and the challenges of working inhouse.

Robin is experienced in developing brand, marketing and creative strategy with extensive in-house leadership expertise building new teams and processes. She has led several rebrand efforts and also writes and speaks on creative leadership topics throughout the industry. In her current role, Robin leads a global in-house creative team for White & Case, where she manages the visual identity and oversees a diverse team across six offices and five countries. Robin's team of creative professionals design and produce all touch points to support the Firm's strategic goals; from marketing collateral, branding, digital, social media to video and animation.

Learn more about Insource.

This episode was produced by Sasha Kaye-Walsh.

Listen to us on Apple Podcasts, Google Play, SoundCloud, Spotify, Stitcher, and anywhere else podcasts can be found.

Follow us on Instagram, Facebook and Twitter.

Listen to us on Apple Podcasts, Google Play, SoundCloud, Spotify, Stitcher, and anywhere else podcasts can be found.

Sign up to receive our monthly GDUSA Newsletter!
https://gdusa.com/resources/newsletters/recent

Follow us on Instagram, Facebook and Twitter.

Podcast art by Maliya Naz

Gordon talks to Robin Colangelo, Global Director of Creative Services at law firm White & Case, about creative leadership, design education, and the challenges of working inhouse.

Robin is experienced in developing brand, marketing and creative strategy with extensive in-house leadership expertise building new teams and processes. She has led several rebrand efforts and also writes and speaks on creative leadership topics throughout the industry. In her current role, Robin leads a global in-house creative team for White & Case, where she manages the visual identity and oversees a diverse team across six offices and five countries. Robin's team of creative professionals design and produce all touch points to support the Firm's strategic goals; from marketing collateral, branding, digital, social media to video and animation.

Learn more about Insource.

This episode was produced by Sasha Kaye-Walsh.

Listen to us on Apple Podcasts, Google Play, SoundCloud, Spotify, Stitcher, and anywhere else podcasts can be found.

Follow us on Instagram, Facebook and Twitter.

Listen to us on Apple Podcasts, Google Play, SoundCloud, Spotify, Stitcher, and anywhere else podcasts can be found.

Sign up to receive our monthly GDUSA Newsletter!
https://gdusa.com/resources/newsletters/recent

Follow us on Instagram, Facebook and Twitter.

Podcast art by Maliya Naz