creative services

We’re ending out the month of November with the second part of my conversation with the one and only Phillip J. Clayton. (If you missed the first part of this interview, check it out here.)

After sharing his thoughts on brand purpose, we started discussing our experiences with art and education, and he spoke about facing limitations in school due to dyslexia and feeling misunderstood by teachers and other authority figures. Phillip also talked about his experiences working with renowned brands (including PepsiCo), judging creative work, the evolving nature of packaging design, the need for a holistic view of design.

Big thanks to Phillip for such a wide-ranging conversation!

Links

• PJClayton & Co.
• PJClayton & Co. on Instagram
• Phillip J. Clayton on LinkedIn
• Phillip J. Clayton on Twitter

For a full transcript of this interview, visit revisionpath.com.

==========

Donate to Revision Path

For 10 years, Revision Path has been dedicated to showcasing Black designers and creatives from all over the world. In order to keep bringing you the content that you love, we need your support now more than ever.

Click or tap here to make either a one-time or monthly donation to help keep Revision Path running strong.

Thank you for your support!

==========

Follow and Subscribe

Like this episode? Then subscribe to us on Apple Podcasts, Spotify, or wherever you find your favorite shows. Follow us, and leave us a 5-star rating and a review!

You can also follow Revision Path on Instagram and Twitter.

==========

Credits

Revision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.

• Executive Producer and Host: Maurice Cherry
• Editor and Audio Engineer: RJ Basilio
• Intro Voiceover: Music Man Dre
• Intro and Outro Music: Yellow Speaker

Transcripts are provided courtesy of Brevity and Wit.

☎️ Call ‪626-603-0310 and leave us a message with your comments on this episode!

Thank you for listening!

==========

Sponsored by Brevity & Wit

Brevity & Wit is a strategy and design firm committed to designing a more inclusive and equitable world. They are always looking to expand their roster of freelance design consultants in the U.S., particularly brand strategists, copywriters, graphic designers and Web developers.

If you know how to deliver excellent creative work reliably, and enjoy the autonomy of a virtual-based, freelance life (with no non-competes), check them out at brevityandwit.com.

Brevity & Wit — creative excellence without the grind.

==========

Sponsored by the School of Visual Arts - BFA Design & BFA Advertising

The BFA Design program at the School of Visual Arts consistently produces innovative and acclaimed work that is rooted in a strong foundational understanding of visual communication. It encourages creativity through cutting-edge tools, visionary design techniques, and offers burgeoning creatives a space to find their voice.

Students in BFA Advertising are prepared for success in the dynamic advertising industry in a program led by faculty from New York’s top ad agencies. Situated at the center of the advertising capital of the world, the program inspires the next generation of creative thinkers and elite professionals to design the future.

School of Visual Arts has been a leader in the education of artists, designers and creative professionals for over seven decades. Comprising 7,000 students at its Manhattan campus and more than 41,000 alumni from 128 countries, SVA also represents one of the most influential artistic communities in the world. For information about the College’s 30 undergraduate and graduate degree programs, visit sva.edu.

Phillip J. Clayton is a design voice that you need to know. The Kingston-based creative is a strategic advisor, an international design judge, and an expert on branding. We talked for hours about his career and his philosophies on branding and life, so I split this episode into two parts just to make sure nothing got lost. If you’re interested in branding, then get ready for a masterclass!

Our conversation started off with a check-in on this year, and then Phillip shared his goals about being seen as a facilitator and about tackling complex problems and making a meaningful impact. We also talked about how he started his own company PJClayton & Co., the client-vendor relationship, and Phillip dropped a ton of knowledge about his creative process, brand purpose, and the power of extracting valuable information from conversations. (Kind of like what you’re doing with this episode!)

Tune in next week for Part 2! Happy Thanksgiving!

Links

• PJClayton & Co.
• PJClayton & Co. on Instagram
• Phillip J. Clayton on LinkedIn
• Phillip J. Clayton on Twitter

For a full transcript of this interview, visit revisionpath.com.

==========

Donate to Revision Path

For 10 years, Revision Path has been dedicated to showcasing Black designers and creatives from all over the world. In order to keep bringing you the content that you love, we need your support now more than ever.

Click or tap here to make either a one-time or monthly donation to help keep Revision Path running strong.

Thank you for your support!

==========

Follow and Subscribe

Like this episode? Then subscribe to us on Apple Podcasts, Spotify, or wherever you find your favorite shows. Follow us, and leave us a 5-star rating and a review!

You can also follow Revision Path on Instagram and Twitter.

==========

Credits

Revision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.

• Executive Producer and Host: Maurice Cherry
• Editor and Audio Engineer: RJ Basilio
• Intro Voiceover: Music Man Dre
• Intro and Outro Music: Yellow Speaker

Transcripts are provided courtesy of Brevity and Wit.

☎️ Call ‪626-603-0310 and leave us a message with your comments on this episode!

Thank you for listening!

==========

Sponsored by Brevity & Wit

Brevity & Wit is a strategy and design firm committed to designing a more inclusive and equitable world. They are always looking to expand their roster of freelance design consultants in the U.S., particularly brand strategists, copywriters, graphic designers and Web developers.

If you know how to deliver excellent creative work reliably, and enjoy the autonomy of a virtual-based, freelance life (with no non-competes), check them out at brevityandwit.com.

Brevity & Wit — creative excellence without the grind.

==========

Sponsored by the School of Visual Arts - BFA Design & BFA Advertising

The BFA Design program at the School of Visual Arts consistently produces innovative and acclaimed work that is rooted in a strong foundational understanding of visual communication. It encourages creativity through cutting-edge tools, visionary design techniques, and offers burgeoning creatives a space to find their voice.

Students in BFA Advertising are prepared for success in the dynamic advertising industry in a program led by faculty from New York’s top ad agencies. Situated at the center of the advertising capital of the world, the program inspires the next generation of creative thinkers and elite professionals to design the future.

School of Visual Arts has been a leader in the education of artists, designers and creative professionals for over seven decades. Comprising 7,000 students at its Manhattan campus and more than 41,000 alumni from 128 countries, SVA also represents one of the most influential artistic communities in the world. For information about the College’s 30 undergraduate and graduate degree programs, visit sva.edu.

While our podcast team is taking a short break for the Labor Day holiday, we wanted to re-stream one of our favorite past episodes of the Destination CMO podcast with guest Doug Zarkin. On this episode of Destination CMO, Doug explains what “thinking human” means when it comes to marketing. Stream the full interview to hear Doug and Vincent discuss the key differences between working as a performance marketer vs. as a brand marketer, and how to define what success looks like on your career path. We hope you enjoy hearing about Doug’s marketing journey, and we will be back next Tuesday with a brand new episode you won't want to miss!

ICYMI - Doug Zarkin (Pearle Vision) - thinking human when it comes to marketing

Doug Zarkin’s approach to building brands through “thinking human” has generated a proven track-record of results across a variety of verticals. His current role started in 2012, when Doug joined Essilor Luxottica as their Chief Marketing Officer for Pearle Vision. Prior to that Doug has led assignments from the NHL, Food Network, Warner Bros., W Hotels and Reebok. As the Director of Marketing and Creative Services at Avon Products, Inc. Doug  launched “mark.,” a domestic and international lifestyle brand targeted to young women. “mark.” was an immense success, amassing $118 million in sales in its first 18 months. From Avon, Doug continued his track record of building brands, maturing the Victoria's Secret Pink brand from test market to a $400 million national brand as their Vice President of Marketing. His recent work at Pearle Vision leading the brand transformation has been recognized in Entrepreneur Magazine, earned him placement on several "Top Marketers" lists, and his work is currently the subject of a Harvard Business School case study on brand rejuvenation. Stick around for the end of the episode when Doug shares his insights on the most important tool in every marketer’s toolbox, and what a marketer can learn when they leave their desk and go experience their brand in three dimensions.

Follow Doug on LinkedIn: https://www.linkedin.com/in/dougzarkin

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Podcast produced by https://www.freshpickedstudio.com/

In this episode of the Design Break podcast, we dive into the realm of retainer-based pricing—a pricing model that can revolutionize the way freelancers and small design agencies do business. Join us as we explore the advantages and considerations of retainer-based pricing, drawing on real-life experiences and industry expertise. Discover how retainers can unlock stable income streams and foster long-term client relationships. From setting clear expectations to effectively managing ongoing projects, we share practical strategies to ensure success in the world of retainers. Tune in and gain valuable insights to enhance your pricing strategy and create a thriving business. Get ready to harness the power of retainers in this episode of Design Break!

Are you a photographer, designer of any kind, writer or other creative services provider? This week Melissa and Heather are talking about how you can create products to sell alongside your creative services and open up new revenue streams - great for your slow season, to have earning income while you continue to serve clients or to help you break through the income ceiling a lot of us hit when doing client facing work.

Not a creative services provider? Don't worry - a lot of these ideas will work for any type of creative business: maker, artisan, musician.  Don't rely on one chicken to fill all your baskets. Have multiple chickens and multiple baskets!

This episode is brought to you by Fine Lime Designs Illustrations

This is a great episode for creatives who:

• have hit an income ceiling with client work
• would like to have other revenue streams running to offset the times when they can't do client work or it's a slow season
• want to add another layer of stability to their business

For a summary of this episode and all the links mentioned please visit:
Episode130: Creating Products for Your Creative Services Business

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.

You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

The ad tech pioneer and Moat founder spoke about why he thinks attention and quality scores matter far more to brands than finding a new ad currency. Goodhart spoke to Next in Marketing about his latest investments in metrics startups, and how he sees digital ad creative as the next frontier for innovation.

Guest: Jonah Goodhart

Host: Mike Shields

From original artwork and crafted goods to products based on your designs or creative services, Melissa and Heather discuss how to price those products and "productized" services as well as how to raise those prices if you're not charging what you should!

For a summary of this episode and all the links mentioned, please visit:
Episode 56: Pricing Your Products and "Productized" Services

For a list of all available episodes, please visit:And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson.  And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth. 
When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like. 

That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada. 

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Does the idea of raising the rates on your creative services make your stomach twist into a knot and fill you with dread?  We get it and you're definitely not alone! In this episode Melissa and Heather talk about easy and gentle ways to raise your rates with little disruption to your clients while putting more money in your pocket! This is a great episode for anyone who provides creative services like photography, design, writing, digital content creation and more.

For a summary of this episode and all the links mentioned, please visit:
Episode 55: Raising the Rates On Your Creative Services

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson. Some days the artist gets to be in charge, and some days, it’s the businessperson.  And sometimes that can create tension! But tension can be a really good thing - from it comes new ideas, inspiration, and growth. 

When you run a creative business you need to keep your “inspiration well” full, your mind and body healthy and your business brain sharp. You also need friends and a community that understand what your days are like. 

That’s why And She Looked Up was created - to create a space for Canadian female artists, creatives and makers to come together and share our ideas and stories while growing our creative businesses! Your host Melissa Hartfiel is a designer, illustrator, writer, and photographer with a penchant for vibrant colour. She’s owns three businesses and has been a self-employed creative since 2010. She resides just outside of Vancouver, Canada. 

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Paulina Makles, CEO of Creative Tribe, provides insights and best practices on international copywriting and SEO. 

Hey everybody! Welcome back to Eggs. This week's guest is Greg Hickman. Greg is the Founder and CEO of AltAgency. Over the last 4 years, Greg and his team have transformed AltAgency from an automation consultancy serving many well-known entrepreneurs and growth experts into one of the top coaching and training companies for agencies looking to grow and scale by packaging their expertise, installing systems for growth, and leveraging automation to save time.

Here to talk about serving more people while working the same amount, the fastest way to grow your business to seven figures, growing capacity, productization, mindset shifts, and so much more join me in welcoming to the show, Greg Hickman.

Our Guest:
Greg Hickman
Founder and CEO of AltAgency
https://altagency.com/
https://www.linkedin.com/in/greghickman/
https://twitter.com/gjhickman
https://www.instagram.com/gregoryjhickman/
https://www.facebook.com/greghickmanfan/
https://www.youtube.com/channel/UCaJDIkUrCju1Y9Y-4bj7Blg

Credits:
Hosted by: Ryan Roghaar (No Mike, but he was there in spirit)
Produced by: Michael Smith
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://ryanroghaar.com

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
 

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar

Gordon talks to Robin Colangelo, Global Director of Creative Services at law firm White & Case, about creative leadership, design education, and the challenges of working inhouse.

Robin is experienced in developing brand, marketing and creative strategy with extensive in-house leadership expertise building new teams and processes. She has led several rebrand efforts and also writes and speaks on creative leadership topics throughout the industry. In her current role, Robin leads a global in-house creative team for White & Case, where she manages the visual identity and oversees a diverse team across six offices and five countries. Robin's team of creative professionals design and produce all touch points to support the Firm's strategic goals; from marketing collateral, branding, digital, social media to video and animation.

Learn more about Insource.

This episode was produced by Sasha Kaye-Walsh.

Listen to us on Apple Podcasts, Google Play, SoundCloud, Spotify, Stitcher, and anywhere else podcasts can be found.

Follow us on Instagram, Facebook and Twitter.

Listen to us on Apple Podcasts, Google Play, SoundCloud, Spotify, Stitcher, and anywhere else podcasts can be found.

Sign up to receive our monthly GDUSA Newsletter!
https://gdusa.com/resources/newsletters/recent

Follow us on Instagram, Facebook and Twitter.

Podcast art by Maliya Naz

Gordon talks to Robin Colangelo, Global Director of Creative Services at law firm White & Case, about creative leadership, design education, and the challenges of working inhouse.

Robin is experienced in developing brand, marketing and creative strategy with extensive in-house leadership expertise building new teams and processes. She has led several rebrand efforts and also writes and speaks on creative leadership topics throughout the industry. In her current role, Robin leads a global in-house creative team for White & Case, where she manages the visual identity and oversees a diverse team across six offices and five countries. Robin's team of creative professionals design and produce all touch points to support the Firm's strategic goals; from marketing collateral, branding, digital, social media to video and animation.

Learn more about Insource.

This episode was produced by Sasha Kaye-Walsh.

Listen to us on Apple Podcasts, Google Play, SoundCloud, Spotify, Stitcher, and anywhere else podcasts can be found.

Follow us on Instagram, Facebook and Twitter.

Listen to us on Apple Podcasts, Google Play, SoundCloud, Spotify, Stitcher, and anywhere else podcasts can be found.

Sign up to receive our monthly GDUSA Newsletter!
https://gdusa.com/resources/newsletters/recent

Follow us on Instagram, Facebook and Twitter.

Podcast art by Maliya Naz