key metrics

Dimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume.

1. Proper data tracking is important (Dimitrii's #1 tip!)

• Tools like Google Analytics and Search Console to monitor business performance.
• Data should override feelings in business decision-making.
• Key metrics: number of qualified leads, calls, website visits, and keyword rankings.

2. Tips for building the best backlinks:

• Provide valuable, unique, and potentially surprising content. 
• Make them go "What?"
• Brand search and public relations can boost a company's online presence.
• Employ a "multiple stone method": videos, images, infographics, and text.

3. Traffic does not equal profits.

• It's important not just to rank for certain keywords.
• You want to make sure your keywords produce traffic and qualified leads.
• Use the data to understand your profitable traffic channels.

Crystal talks about an upcoming three-day launch focusing on the profitability of products and the need for systems to increase sales.

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

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Join us on the Quantum Divide as we chat with Juan Moreno from AWS. In this enlightening conversation, we explore Juan's unconventional journey to quantum computing and the various quantum services AWS offers. He shares his insights about the superconducting quantum computer being developed at the Center for Quantum Computing and talks about his work at the Quantum Solutions Lab and the Center for Quantum Networking. Listen in as we uncover the potential of quantum technology becoming accessible to more customers.

We further venture into the realms of Quantum Key Distribution (QKD) and post quantum cryptography, discussing the physical infrastructure needed to support these on the AWS cloud. Juan sheds light on the hybrid model combining QKD and post quantum cryptography, creating an extra layer of security. AWS's edge nodes fitting into the offering make for a compelling discussion. He also shares AWS's initiatives to create a centralized key management application in the cloud in collaboration with partners. This promises an easy integration of key metrics and visualization layers. This episode is packed with insights into the future of quantum networking and QKD, don't miss out!

--------- EPISODE CHAPTERS WITH FULL SUMMARIES ---------

(0:00:13) - Quantum Networking With AWS (15 Minutes)

Juan Moreno from AWS joins us to discuss his journey to quantum computing and the various services AWS offers in the quantum space. We discuss his background in physics, Amazon Braket, and the Quantum Solutions Lab and Center for Quantum Networking. We also talk about quantum computers, particularly the superconducting quantum computer being developed at the Center for Quantum Computing. Juan's work bridging the gap between academia and industry provides us insight into the potential for quantum technology to become accessible to more and more customers.

(0:14:47) - Quantum Key Distribution and AWS Integration (14 Minutes)

Juan Moreno from AWS is helping to bring quantum networking into the AWS cloud, including the physical infrastructure needed to support QKD and post quantum cryptography. The hybrid model combining QKD and post quantum cryptography creates an extra layer of security. AWS's edge nodes can also fit into the offering.

(0:28:26) - Quantum Key Distribution and Management (14 Minutes)

We explore the various implementations, protocols, and devices of quantum key distribution (QKD). Juan Moreno from AWS shares his expertise on the trade-offs between key rates and noise tolerance, as well as the measure device independent option. We also discuss how AWS is working with partners to create a centralized key management application in the cloud, allowing for key metrics and visualization layers to be easily integrated.

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The Center for Quantum Networking at AWS

https://aws.amazon.com/blogs/quantum-computing/announcing-the-aws-center-for-quantum-networking/

• AWS edge devices integration in metropolitan QKD networks, trials done in Singapore and London: 

https://aws.amazon.com/blogs/quantum-computing/implementing-a-quantum-secured-network-in-a-metropolitan-area/

https://www.toshiba.eu/quantum/news/hsbc-becomes-first-bank-to-join-the-uks-pioneering-commercial-quantum-secure-metro-network/ 

• AWS partnerships:

SpeQtral does QKD integration of AWS edge devices for secure data transfer:

https://partners.amazonaws.com/partners/0018W00002EKaayQAD/SpeQtral%20Pte%20Ltd

LuxQuanta does QKD telemetry integration on AWS:

https://partners.amazonaws.com/partners/0018W00002FcK24QAF/LuxQuanta%20Technologies%20S.L

• Juan's personal blog:

https://quantumguru.medium.com/

On today’s episode, we chat with Stuart Balcombe about building in the HubSpot ecosystem and Arrow’s unique Content Strategy. Stuart is the Head of Growth for Arrows. He grew their HubSpot integration to 700+ installs and #1 in the CS category in less than 18 months. Let’s dive right in.

Here’s what you’ll learn:

• What opportunity exists for B2B companies in the HubSpot ecosystem
• How to go to market as an integration of a bigger product
• Arrows’ unique strategy for producing content without SEO

Bank of Canada's director of data science Maryam Haghighi joins us for an in-depth conversation on the latest disruptive technologies, and how business owners can use and understand their customer data. 

For more on Maryam Haghighi & show notes: https://www.shopify.com/blog/maryam-haghighi-bank-of-canada?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Today we hear from Chris Overlay from Get Hoptimized.com, a digital marketing agency that is laser focused on craft beverage.

Chris shares the details on the wifi-gateway. What is the wifi-gateway?  Possibly, the best marketing tool you've never heard of.

Key Topics

• Recent trends in brewery marketing
• Chris' Hot Takes: Google Display, Loyalty Programs, and the wifi-gateway 
• Top SEO metrics to track: bounce rate, pages/session, time on site
• How to win more customers by understanding the customer journey

Resources

• Learn more about Get Hoptimized
• Get the financial newsletter for breweries

Would you like to get an accurate idea of your business performance but don’t know what exactly to look at? In this video, I go over important metrics for measuring success in your business and how you can identify the changes that you need to make in order to scale.

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First of all, it’s important to keep in mind that there’s only a few indicators you should be measuring. The question is: How do you determine which indicators to look at?

Well, it’s important to figure out what it is that you want to change. If you want to change your profitability, then it’s a good idea to measure profits. If you want to change the quantity of your sales, then you should look at sales. The change you want to see will ultimately determine your metrics for measuring success.

So, which metrics will be most likely to tell you about your business performance? For this, you’re going to have to look at both lagging and leading indicators.

A lagging indicator for sales would be how many sales were actually made. Lagging indicators are helpful because they show us patterns after the fact. A leading indicator in the case of sales would be prospecting activities. Things like, how many proposals did you make? How many people did you talk to over the phone or face-to-face?

Once you can see the data for the lagging and leading indicators, you can take action to change the activities leading to the outcomes you want. The value of these different metrics for measuring success is that they allow you to focus your time and energy. If you want to improve your overall business performance, getting clear about what needs to change is a crucial first step.

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In this high-energy and fun episode of 'How I Work' Josh talks with Billy Cripe, VP of Marketing at CIBO - a B2B SaaS company in the regenerative agriculture and carbon credit space. You'll hear Billy's story about how he jumped from coding to being a marketer. He also compares and contrasts what its like to work at big corporations vs lean start-ups and what he's learned about working with founders, investors and private equity firms. Finally, Billy provides his top 5 key metrics that he believes every SaaS marketer needs to have on their scorecard.

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

Today we'll talk about one of my favorite topics: Open Book Management (OBM).

OBM is a system to share financial information with everyone in the brewery. It's about open, honest and transparent communication. And it's a great way to engage and empower employees.

Topics Covered

• What open book is...and What it isn't...
• Why you might consider OBM 
• How to evaluate if it's right for your business
• Steps to put OBM into practice
• My 3 Favorite OBM books...

Resources

• Brewery Open Book Management Course
• Sign Up for the FREE and World Famous Craft Brewery Financial Training Newsletter

In today's podcast you'll hear the audio from a recent webinar introducing the new Taproom Success Membership which officially launches on August 1st.

The Taproom Success Membership connects you with a community of experts and taproom owners/managers to help you achieve success in your taproom.

Key Topics

• 5 Taproom Business Myths
• Our Proven Process for Taproom Success
• One Thing you can do right now to improve taproom results
• Claim your 50% savings on the membership!  Use coupon code EARLYBIRD at checkout. Offer ends June 30th.

Resources

• Learn more about the Taproom Success Membership

Today we talk dashbaords, KPI's and compensation planning with Darin Spence and Grant Barrett from InTrench Consulting. Darin is a former GM and VP at Encompass Technologies, and Grant is a former VP of Sales at Origlio Beverage.

Key topics covered:

• How to manage the supplier / wholesaler relationship
• Building performance management systems
• How to reward and pay for top performance
• Darin and Grant: My favorite KPIs and Key metrics

Resources

• Contact Darin or Grant at InTrench Consulting
• Preview the Profit Rx tool 

Sign-Up for the Free and World-Famous Beer Business Finance Newsletter

Four times per year, earnings season gives investors new data about a company’s operations. It’s one of the best times to see shares make a big move—in either direction.

But sometimes some funny things happen. Like a company reports a great quarter but shares fall instead of rise. That may be because investors got hyped in advance and sent shares higher than they should have gone in the first place. Or it may be because of some key detail that came out during the earnings report that gave investors pause.

Whatever the case may be, many big growth names have seen it happen. They report solid earnings, solid revenues, and otherwise show growth—but often investors will get hung up on one metric more than others.

That’s been the case with Netflix (NFLX) this earnings season. The company is growing revenues by over 25 percent per year, but investors tend to only care about the company’s total subscribers. With the company “only” growing subscribers by 2.5 million against an expected 5 million, it certainly appears as though it isn’t doing well. But what other industry would see an additional 2.5 million customers in the span of 90 days as a bad thing?

Netflix is working on building a long-term brand, and the company’s big successes in movies and television shows in the most recent quarter show that they’re moving beyond simply being a source of content from other media companies.

That longer-term trend will likely reward shareholders better than following the exact number of subscribers. After all, it’s not enough to build a big customer base. Subscribers have to be kept! That’s where Netflix is performing better than other companies in the industry right now, and where there will likely be long-term value.

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