Episode 116: How Combining Rev Ops and Key Metrics in an Industry Led a Company to Pivot toward Exponential Growth

In this episode, Erik Deckers sits down with Jay Baer (https://www.jaybaer.com/), owner of Ursus 10 and author of the new book, The Time to Win. They discuss how a company's speed is now the new differentiator. Jay also talks about how companies need to learn how to speed up their response time without being TOO fast, too. Jay predicts how companies can manage customers' expectations in the future, even as we expect companies to get faster and faster. Finally, Jay talks about his latest venture, becoming one of the largest tequila educators in the country with TequilaJayBaer.com (TequilaJayBaer.com). More About Jay https://www.linkedin.com/in/jaybaer

In this episode, Sean sits down with Bruno Pesec (https://www.pesec.no/), corporate consultant, co-author of Augmented Strategy, and doctorate student in organizational change. They dive into why Bruno started on his consulting practice and why he branded himself instead of a company name. They go deeper into his experience on what the two important levers for strategic growth. Bruno gives some great insights on how companies grow but how leaders can foster growth. Bruno gives examples of how he helps leaders find growth opportunities in plain sight. Bruno gets deep on how he has fostered his own growth from his inquisitive mind, his parents, and his love for martial arts. More About Bruno. https://www.linkedin.com/in/pesec/

In this episode, Sean sits down with Sharon Park, CEO and President at Sage Digi (https://sagedigi.com/). They dive into why Sharon started Sage Digi after many years at Google. They go deeper into her experience on how to architect a full funnel advertising strategy for B2B companies. Sharon gives some great insights on how data alignment and cleanliness are key. Sharon gives examples of how she uses those solid CX principles that helped reduce her own company churn from 35% to 5%. Sharon gets deep on her focus on self transform and how that plays into her different life facets. More About Sharon. https://www.linkedin.com/in/presidentsharon/

In this episode, Sean sits down with Dr. Soum Rakshit, Co-Founder & CEO of award-winning sexual health company, MysteryVibe (https://mysteryvibe.com). They dive into why Soum started MysteryVibe. They go deeper into his experience from having a biomedical background and a PhD and how journey to starting MysteryVibe. Soum gives some great insights on how long the R&D process is and how distribution is the easy part in medical product releases. Soum gives wonderful tech examples of his own products and some tech giants. His tone gives off an astute yet inquisitive feeling. Soum gets deep on his love for his son, travel, and exploring the city. More About Soum. https://www.linkedin.com/in/soum/

In this episode, Sean sits down with Sara Weldon, Founder and CEO at TruFinCo (https://trufinco.com/). They dive into why Sara started TruFinCo. They go deeper into her experience getting into finance and fintech. Sarah gives some great insights on how to deliver great customer experiences to differentiate in the market. Her tone gives off an friendly, to the point, and astute knowledge on how finance can be simple. Sara gets deep on her love for animals and recharging being in introvert in an extrovert job. More About Sara. https://www.linkedin.com/in/sara-weldon-b54516192/

In this episode, Sean sits down with Eddie Reynolds, Founder and CEO of Union Square Consulting (https://www.unionsquareconsulting.com/). They dive into why Eddie started Union Square Consulting. They go deeper into his experience at Salesforce and Rev Ops views catapulted his success. Eddie gives some great insights on moving what to look for in scaling a company and reducing churn. His tone gives off an astute knowledge on how strategy and technical bridge together. Eddie gets deep on his love of math and how is childhood passions came about today. More About Eddie. https://www.linkedin.com/in/edwardreynolds/

In this episode, Sean sits down with Stacey Danheiser, founder of Shake Marketing Group. They dive into why Stacey started Shake Marketing Group. They go deeper into her marketing experience in B2B and B2C and how to bridge the sophistication. Stacey gives some great insights on moving from being a marketing specialist to leader - know 3 things, your role, customer, and company. Her tone gives off an astute knowledge on creating great marketing to enhance customer experiences. Stacey gets deep on her love of writing, yoga, and cooking. More About Stacey. https://www.linkedin.com/in/staceydanheiser/

In this episode, Sean sits down with Annette Franz, founder and CEO of CX Journey Inc (https://cx-journey.com/). They dive into why Annette started CX Journey and her +30 years of CX experience. They go deeper into her thoughts on customer expansion and retention. Annette gives some great insights on journey orchestration and how marketers can leverage this. Her tone gives off a jovial, astute knowledge on creating great customer experiences. Annette gets deep on why loves routines, her 90s bodybuilding days, any why/how she gets out of the office to recharge. More About Annette. https://www.linkedin.com/in/annette-franz/

In this episode, Sean sits down with Ashley Faus, marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Oh, she is alos the director of integrated product marketing at Atlassian. They dive into why Ashley is so passionate about the four pillars of thought leadership (credibility, profile, prolific, and depth of ideas). They go deeper into her thought about why C-suite or founders aren not the best built thought leaders. Ashley gives some great insights and examples of what her team does at Atlassian. Her tone gives off helpful, astute knowledge on creating great customer experiences through leadership. Ashley gets deep on why loves work integration through her love of theater and fitness in he work. More About Ashley. https://www.linkedin.com/in/ashleyfaus/

In this episode, Sean sits down with Farzad Rashidi, lead innovator at Respona, the link-building outreach platform that helps businesses increase their organic traffic from Google. They dive into why Farzad started Respona from his work at Visma. They go deeper into his process to build an in house software. Farzad gives some great insights on how to develop great customer experiences from understanding your buyer's journey. His constant approach to test and reiterate helped Respona figure out effective product led motions and adoptions. His tone gives off a helpful, fun tone on creating great customer experiences. Farzad gets deep on why he does digital detoxes and hikes to help bring better creativity. More About Farzad. https://www.linkedin.com/in/farzadrashidi/