brewery marketing

Today we hear from Chris Overlay from Get Hoptimized.com, a digital marketing agency that is laser focused on craft beverage.

Chris shares the details on the wifi-gateway. What is the wifi-gateway?  Possibly, the best marketing tool you've never heard of.

Key Topics

• Recent trends in brewery marketing
• Chris' Hot Takes: Google Display, Loyalty Programs, and the wifi-gateway 
• Top SEO metrics to track: bounce rate, pages/session, time on site
• How to win more customers by understanding the customer journey

Resources

• Learn more about Get Hoptimized
• Get the financial newsletter for breweries

Financial literacy is a super power. It means learning to understand the numbers of your business so that you know how your business is doing financially. 

Marketing literacy is a super power. It means learning how to identify your customer and communicate the value your brewery has to offer. 

When you combine marketing and finance together...well, you have something special on your hands.  

In today's podcast, I talk with Chris Overlay from Hoptimized Digital, a marketing firm for craft breweries. Chris and I talk numbers, finance, marketing, and how to combine these ingredients to help you supercharge your brewery results.

Key Topics

• Beer Pricing (related to margins, market positioning, and ultimately business success) 
• Sales forecasting / budgeting / projects (as it relates to the marketing budget) 
• Sales Growth KPIs (related to measuring ROI with marketing)

Resources

• Learn more about Hoptimized Digital
• Get the financial training newsletter for the beer industry