Billy Cripe / Big Corps vs Lean Start Ups, 5 Key SaaS Metrics you Need to Know
In this high-energy and fun episode of 'How I Work' Josh talks with Billy Cripe, VP of Marketing at CIBO - a B2B SaaS company in the regenerative agriculture and carbon credit space. You'll hear Billy's story about how he jumped from coding to being a marketer. He also compares and contrasts what its like to work at big corporations vs lean start-ups and what he's learned about working with founders, investors and private equity firms. Finally, Billy provides his top 5 key metrics that he believes every SaaS marketer needs to have on their scorecard.
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