Data-Driven SEO: Profitability & Scalability w/Dimitrii Kustov
Dimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume.
1. Proper data tracking is important (Dimitrii's #1 tip!)
- Tools like Google Analytics and Search Console to monitor business performance.
- Data should override feelings in business decision-making.
- Key metrics: number of qualified leads, calls, website visits, and keyword rankings.
2. Tips for building the best backlinks:
- Provide valuable, unique, and potentially surprising content.
- Make them go "What?"
- Brand search and public relations can boost a company's online presence.
- Employ a "multiple stone method": videos, images, infographics, and text.
3. Traffic does not equal profits.
- It's important not just to rank for certain keywords.
- You want to make sure your keywords produce traffic and qualified leads.
- Use the data to understand your profitable traffic channels.
Crystal talks about an upcoming three-day launch focusing on the profitability of products and the need for systems to increase sales.
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