Explore " product marketer" with insightful episodes like "Alex Virden on Product Marketing, Feature Launches, and Marketing Leadership", "26: Unleash the Power of ChatGPT! Can AI Take Your Online Business to New Heights?", "What Product Marketing looks like for Early-Stage Startups – with Anthony Pierri (Co-Founder of Fletch PMM)", "Explaining Product-Led Growth with Madison Leonard" and "Pointers From a Product Marketer With Lubor Ptacek, Vice President of Product Marketing, Motive" from podcasts like ""The Marketer Show", "Grow Your Audience: Digital Marketing And Mindset Tips", "Inside the Product Marketing Mind", "New to Product Marketing" and "Marketing Trends"" and more!
Alex Virden joins the show to talk about product marketing, feature launches, and marketing leadership.
She’s the Director of Product Marketing at Metadata and has been crushing the marketing game for over 10 years now.
Here’s what you’ll learn:
Get ready to embark on an exciting journey into the world of AI-powered chatbots!
Join me as I take you on a deep dive into the incredible potential of ChatGPT.
In this episode of the "Grow Your Audience" podcast, we'll explore how this advanced AI technology can revolutionize your online business.
Imagine having the ability to provide instant, personalized responses to your audience, 24/7. ChatGPT makes it possible! But that's just the beginning.
We'll uncover the secrets of enhancing user experience, scaling your customer support operations, and gaining valuable data-driven insights that can transform your content creation and audience engagement strategies.
But, hold on! We'll also shine a light on the potential pitfalls and challenges that come with using ChatGPT.
From maintaining human empathy to addressing complex inquiries, we'll guide you on how to navigate these obstacles and maintain trust with your audience.
So, if you're ready to unlock the power of ChatGPT and take your online business to new heights, join us in this thrilling episode of the "Grow Your Audience" podcast!
Get ready to be inspired, informed, and equipped with the knowledge to leverage ChatGPT effectively. Buckle up, because this AI-powered adventure awaits!
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In today’s Inside The Product Marketing Mind episode, Anthony Pierri joins us from Fletch PMM. Anthony helps early-stage PLG B2B startups market their products with clear messaging and product positioning along with his partner Rob Kaminski under Fletch PMM.
Tune in to learn more about:
~ 8 Product Messaging Elements.
~ When to Hire A Product Marketer as an Early-stage Startup?
~ How to Know if A Founder is Right Fit For You as a Product Marketer?
~ Why Product Marketers From Google Can’t Help Early-stage Startups?
~ Should A Product Marketer be Writing Copy and Doing Social Media?
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Anthony Pierri
On LinkedIn: https://www.linkedin.com/in/anthonypierri/
Fletch PMM
Website: https://www.fletchpmm.com/
Kristina Terziyska
On LinkedIn: https://linkedin.com/in/kristina-terziyska
EarlyNode
Website: https://earlynode.com
On LinkedIn: https://www.linkedin.com/company/earlynode
On Twitter: https://twitter.com/EarlyNode
On Instagram: https://www.instagram.com/earlynode_crew/
On Facebook: https://web.facebook.com/earlynode
On Youtube: https://www.youtube.com/@earlynode
On TikTok: https://www.tiktok.com/@earlynode
Mentioned In The Episode
Welcome back to season 3 of the New to Product Marketing podcast!
For this episode we are joined by Madison Leonard, a Product Marketer and PLG expert, to break down what product-led growth is and why it's important for Product Marketers.
Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product-Led Growth Certified: Core course (and all other PMA courses).
And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.
Follow Madison.
Follow Maggie.
Historically, have some companies underestimated the importance of product marketing for their bottom line? Lubor Ptacek, Vice President of Product Marketing at the fleet management and software development company Motive, shares why he believes modern metrics are finally shining a light on the true “value” of the product marketing department. Tune in to learn from Lubor about the versatile communication skills that every product marketing leader should have.
Tune in to learn:
Mentions:
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How do you gracefully retire products and why do you even want to do this? In the last episode of season 2, we talk about measuring when it's time to retire and how to communicate that the end is nigh.
What's the next iteration in Mars colonisation? We talk about bug fixes and versions, how we can determine next steps, and whether a space colonisation template would work. We also touch on measuring success and how to communicate it.
Pricing and Packaging is at the centre of this episode. We talk through what needs to be in the Mars package and how that different options might change the society we create. We also think through different pricing models and their effects.
We talk about market analysis and target audience. How do you figure out whether entering the race to Mars is the right decision? And what attributes should our new-age pioneers have? Find out in this episode!
We talk about measuring success in our last Open Borders episode. Which metrics should we look at? When do we decide whether we've been successful? And how do we communicate about the program's success? Find out here!
The Open Borders delivery episode is all about roadmaps. We talk about building a roadmap, defining the MVP, and communicating milestones. Spoilers: you'll learn about validating the MVP and the Now/Later approach to roadmap comms. Tune in!
Removing borders, immigration processes, visas, etc is not an easy feat. For Open Borders discovery, we talk about how to communicate and convince stakeholders. We also discuss approaches to define stakeholder groups to ensure success.
In our last D&D episode we talk about demo-ing the product. In which ways is D&D currently demoed, and how would we change this? And looking at the bigger picture: where does the demo fit into our sales funnel?
We're talking tone and style in this second episode about D&D. What's the current language and how will our new product fit in? We also focus on naming and decide to rename our product – listen in for its new name!
What would a new D&D product for seniors look like and what considerations do we need to keep in mind? We talk user and buyer personas and analyse how the new product fits into the existing D&D range.
We're back with a new format: mini-series! Three episodes on one topic – even more insights. We'll talk you through the product development process, focusing on one aspect for each episode – discovery, delivery and launch. To come soon!
Roam is reinventing note-taking: rather than a hierarchical structure, they focus on relationships between ideas – similar to how our brain works. How did they build a product with such strong product market fit? And what's #RoamCult? Find out in this episode!
How does Zip, a Buy Now Pay Later option, differ from a credit card? Why is it important for a business to strive for alignment with its users' interest? And why is it important to live by your core values? All this and more, here!
How did Zoom become everyone's favourite video call software even though it was late to the party? And what should it focus on next? We're talking big innovation here – things like re-inventing remote work, improving remote collaboration, etc.
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