Open Borders Mini-Series – Part 3: Launch

How do you gracefully retire products and why do you even want to do this? In the last episode of season 2, we talk about measuring when it's time to retire and how to communicate that the end is nigh. 

What's the next iteration in Mars colonisation? We talk about bug fixes and versions, how we can determine next steps, and whether a space colonisation template would work. We also touch on measuring success and how to communicate it.

Pricing and Packaging is at the centre of this episode. We talk through what needs to be in the Mars package and how that different options might change the society we create. We also think through different pricing models and their effects.

We talk about market analysis and target audience. How do you figure out whether entering the race to Mars is the right decision? And what attributes should our new-age pioneers have? Find out in this episode!

We talk about measuring success in our last Open Borders episode. Which metrics should we look at? When do we decide whether we've been successful? And how do we communicate about the program's success? Find out here!

The Open Borders delivery episode is all about roadmaps. We talk about building a roadmap, defining the MVP, and communicating milestones. Spoilers: you'll learn about validating the MVP and the Now/Later approach to roadmap comms. Tune in!

Removing borders, immigration processes, visas, etc is not an easy feat. For Open Borders discovery, we talk about how to communicate and convince stakeholders. We also discuss approaches to define stakeholder groups to ensure success.

In our last D&D episode we talk about demo-ing the product. In which ways is D&D currently demoed, and how would we change this? And looking at the bigger picture: where does the demo fit into our sales funnel?

We're talking tone and style in this second episode about D&D. What's the current language and how will our new product fit in? We also focus on naming and decide to rename our product – listen in for its new name!

What would a new D&D product for seniors look like and what considerations do we need to keep in mind? We talk user and buyer personas and analyse how the new product fits into the existing D&D range.