product marketing manager

In this episode, the Collin discusses with Tom Slocum the importance of building a sales playbook and how it can benefit a company's go-to-market team. They explore what should and shouldn't be included in a playbook and who should be involved in its creation. Tom also shares insights on measuring the effectiveness of a playbook and the positive results that can be expected, such as improved sales performance, unified processes, and reduced onboarding time.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Tom Slocum (CEO and Founder, The SD Lab)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

In this episode, the Collin discusses with Tom Slocum the importance of building a sales playbook and how it can benefit a company's go-to-market team. They explore what should and shouldn't be included in a playbook and who should be involved in its creation. Tom also shares insights on measuring the effectiveness of a playbook and the positive results that can be expected, such as improved sales performance, unified processes, and reduced onboarding time.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Tom Slocum (CEO and Founder, The SD Lab)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Peter Kortvel talks about the power of storytelling in product marketing.

Tune in to learn more about:

~ Why is storytelling important, and how to use it in product marketing?

~ The Old World vs. New World Framework for impactful positioning.

~ Things to know before joining the startup world as a PMM.

Timestamps

• (00:00) - Intro
• (01:00) - Peter's career highlights.
• (04:50) - Why is storytelling important in Product Marketing?
• (07:43) - How can companies use storytelling to showcase products?
• (13:23) - What is the Old World vs. New World Framework?
• (16:42) - How Peter develops storyboards for a brand?
• (21:03) - Peter's experience in hiring PMMs.
• (25:59) - Advice for people who want to jump into the startup world as PMM.
• (28:34) - Biggest learnings from the episode.
• (30:49) - Outro

Follow Peter Kortvel

On LinkedIn: https://www.linkedin.com/in/peterkortvel/

On Twitter: https://twitter.com/PeterKortvel

Mentioned in the Episode

Peter’s Product Marketing Newsletter: https://productmarketingnewsletter.com/

Animated Oreo Ad: https://youtu.be/kI41Fh9RSi0

React.js Agency for Startups - https://reactsquad.io/

The SaaS Operator Newsletter - https://earlynode.com/subscribe/

Kristina Terziyska

On LinkedIn: https://linkedin.com/in/kristina-terziyska

Follow EarlyNode On:

Website: https://earlynode.com

On LinkedIn: https://www.linkedin.com/company/earlynode

On Twitter: https://twitter.com/EarlyNode

On Instagram: https://www.instagram.com/earlynode_crew/

On Facebook: https://web.facebook.com/earlynode

On YouTube: https://www.youtube.com/@earlynode

On TikTok: https://www.tiktok.com/@earlynode

For this very special last episode of season 3 of the New to Product Marketing podcast we're joined by Vishal Naik, Product Marketing Lead at Google.

We talk all things interviewing, drawing from his experiences on both interviewing and hiring for product marketing jobs. This includes tips on answering questions, candidate yellow flags, and how to highlight your transferable skills.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

Follow Vishal.
Follow Maggie.

Chelsea Suarez, Product Marketing Manager at Dropbox, joins us to discuss her journey from Army Intelligence Officer, to Product Manager, to Product Marketer.

We discuss the differences between Product Management and Product Marketing, the qualities and aptitudes it takes to succeed in each, and how PMMs can better collaborate with their PMs. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

Follow Chelsea.
Follow Maggie.

For this episode of the podcast we're joined by Brandon Bedford, Competitive Enablement Manager at Klue.

We chat about his journey from sales to product marketing and the lessons he has learned in his first year as a PMM.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

Follow Brandon.
Follow Maggie. 

In this episode, you’ll hear about:

• A non-traditional way to think about product marketing
• What is a Product Marketing Manager, and what they do
• How do PMMs help a business
• Product Marketing Managers before GTM and after GTM
• Different PMM frameworks
• How to become a Product Marketing Manager

If you're a Product Marketer, building relationships and collaborating with stakeholders across different teams is mission critical.

For this episode we're joined by Becky Trevino, Executive Vice President of Products at Snow Software, and she shares her advice for New PMMs on how to best nurture these relationships.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. To dive deeper on today's topic, you can use the code newtopmm for 10% off PMA's Cross-Functional Collaboration Masters (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

Follow Becky.
Follow Maggie. 

For this episode we are joined by Martina Lauchengco to discuss the four key roles of a Product Marketer that she outlines in her book "LOVED: How to Rethink Marketing Tech Products".

She shares her own journey and learnings from the past 30 years as a product and marketing leader, as well as some advice for new PMMs looking to elevate their product marketing expertise. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

Follow Martina.
Connect with Maggie.

Abby Rodrigues, Product Marketing Manager at Noibu, joined us to discuss her experience as a solo and founding Product Marketer. She gives some great advice for PMMs who are evaluating new positions or establishing product marketing at their company. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

Connect with Abby.
Connect with Maggie.

For this week's episode we're joined by Scott Shapiro to chat about how Product Marketing can look different depending on what stage the company is in.

Scott draws on his own experience starting out in Product Marketing at Microsoft to transitioning to start-ups at different stages. We touch on things new PMMs should consider when deciding which company to join, as well as some interviewing tips from his perspective as a a hiring manager. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

Connect with Scott.
Connect with Maggie.

Jarod Greene, VP of Product Marketing at Highspot, shares how product marketers can go about building relationships and collaborating with their sales teams.

We discuss what excellent product marketing + sales collaboration looks like, and some warning signs that you're not as aligned with your sales team as you need to be.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

Connect with Jarod on LinkedIn.
Connect with Maggie on LinkedIn. 

Ben Marullo, a "newly minted" Product Marketing Manager at ZoomInfo, joins us to discuss how he approached his job search process when making the switch from BDR to product marketer.

Learn about Ben's "three-punch knock out" when creating a job search strategy that works best for you.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

Ben's job search planner template.
Connect with Ben on LinkedIn .
Connect with Maggie on LinkedIn. 

Kicking off season 2, we're joined by Maya Grossman who is a best selling author, former VP of Marketing, and current start-up Advisor and Career Coach.

We discuss how Maya grew her career from Product Marketer to Marketing Executive, and her playbook for others who are looking to take their career journey into their own hands and reach their full potential.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course. 

Follow Maya on LinkedIn.
Connect with Maggie on LinkedIn. 

In our final episode of season one of the New to PMM Podcast, Kerry Wheeler, Product Marketing Manager at Lattice, joins us to discuss her tips for navigating your first 30, 60, and 90 days in a new product marketing role.

If you've recently started a new role or are looking to make a switch soon, Kerry gives her framework for building relationships, bringing in quick-wins, and proving value in your first 90 days. 

Connect with Kerry on LinkedIn.
Connect with Maggie on LinkedIn. 

In this super-sized, deep-dive style episode we're talking about everything a new product marketer needs to know about messaging. 

Jodi Innerfield, Senior Director of Product Marketing at Salesforce joins us to answer questions like: 

• What is a checklist of things that PMMs should do before embarking on a messaging exercise? 
• What are some common mistakes that you can make when creating messaging? 
• How do you create a unified message that appeals to the different buyers you may find in the same buying process?
• What are different ways that you can validate if messaging is working and measure its success?

Follow Jodi on LinkedIn: https://www.linkedin.com/in/jinnerfield/
Connect with Maggie on LinkedIn: https://www.linkedin.com/in/maggieebean/

Steph Crigler, Senior Product Marketing Manager at HubSpot, shares how she went from a client facing Content Strategist to services product marketer.

We talk about the struggles of onboarding at a new company as a remote employee, the power of mentorship, and the importance of bringing your whole self to work. 

Today we're joined by our guest Abisola Adeyemo as she shares how her dream of a career in broadcast journalism evolved into a passion for product marketing. 

We discuss her reflections from her first six months as a product marketer and the importance of giving yourself grace and walking with confidence when transitioning careers.

Connect with Abisola on LinkedIn.
Connect with Maggie on LinkedIn. 

Dana Meyers, Product Marketer at Quorum, joins us to share how she made an internal switch from BDR to Product Marketer and learnings from her first year in PMM.

We also bond over our shared love of LinkedIn stalking and answer the hard questions like "is Dana's Mom and Oracle?" 

Connect with Dana on LinkedIn.
Connect with Maggie on LinkedIn.

Music:  "Wind Leads Me" by Ketsa, 2021. CC. BY-NC-ND 4.0

Elvis Lieban, Sr. Product Marketing Manager at Gong, joins us to discuss the ways product marketing roles can be different from each other, how to position yourself as a PMM candidate, and red flags and green flags to look out for in the application and interview process.

If you're embarking on a product marketing job search— whether it's your first or fourth — Elvis breaks down the essential info that you need to know to choose and land the right role for you.

Connect with Elvis on LinkedIn
Connect with Maggie on LinkedIn 

Music:  "Wind Leads Me" by Ketsa, 2021. CC. BY-NC-ND 4.0