The GrowthMentor Podcast

In this episode, we explore: The role of AI in modern business, why mentorship is key to professional growth, how breaking, problems into smaller parts leads to solutions, the power of active learning in tech, and Michael's popular Udemy course

In this episode, we explore: How personal experiences can spark product ideas, the ever-evolving world of marketing, overcoming typical founder challenges, the significance of having a co-founder who shares your values, and Jed and Sophia's adventures in marketing, branding, and voice crafting.

In this episode, we explore 1. How to get started with freelancing, 2. Common mistakes to avoid when starting your freelancing journey and 3. Strategies for setting appropriate freelance pricing to reflect your value

In this episode, we explore: The importance of asking questions for effective mentoring, updates on the blockchain and crypto industries and their potential for the future, and how to establish trust in marketing intangible products or services

In this episode, we explore: How Elephant, a social goals app, was created to address goal-sharing challenges, the power of community and its role in goal achievement, tips for aspiring entrepreneurs when first rating their business, and the significance of the journey and building relationships while pursuing goals

In this episode, we explore: The importance of embracing the human element in business, the power of embracing diverse interests and experiences, the importance of adaptability and learning on the go, the impact of genuine storytelling in business, the value of mentorship and continuous learning and the rewards of embracing challenges and taking risks.

In this episode, we explore: Hal's entrepreneurial journey and challenges, the importance of building a strong team, the power of mentorship and networking, the value of persistence and adaptability, and balancing multiple responsibilities.

You'll learn: The importance of self-accountability and motivation for solo entrepreneurs, common mistakes solo entrepreneurs make in positioning themselves and how to avoid them, the advantages of focusing on a sub-niche or smaller niche to become a go-to expert, the significance of deeply understanding your target audience to create resonant marketing efforts, and Timi's four-step customer mapping process

You'll learn: The importance of customer research in product management, how customer research can increase customer lifetime value and drive new sales, the myths and misconceptions about customer research, techniques for implementing guerrilla customer research tactics and the power of qualitative research and finding golden nuggets of insight.

You'll learn: The differences between customer success and customer service, why customer success is essential for startups, particularly those with subscription revenue models, the importance of mapping out and understanding the customer journey, the role of customer success managers as strategic partners in customers' businesses, how to approach customer success in the early and later stages of a startup and the role of technology in customer success

You'll learn: The ins and outs of subscription monetization, what a growth product manager tackles besides acquisition, why analytics, tracking, and experimentation are super important, how to craft an engaging onboarding experience to keep users coming back, and top-notch strategies for acquiring and retaining customers

You’ll hear about: The importance of identifying your goals and target audience, the significance of capital and connections in the startup ecosystem, strategies to gain early traction without access to capital, examples of free channels to invest in during the early stages, and recommended tools for networking and content creation.

You’ll hear about: What B2B Enterprise SaaS is all about, The hurdles companies face at various stages, like Series A, B, and C, Why syncing marketing and sales is super important for success, What makes founders, CMOs, and heads of sales total rockstars in this space.

In this episode, you’ll hear about: What e-commerce brands are doing wrong, The importance of building a brand and having a solid identity, The need to know your numbers (customer acquisition cost, return on investment, etc.), The role of paid ads and the importance of focusing on the creative side, Tips on utilizing remarketing strategies, and the role of email and SMS. And all these in less than 16 min.

In this episode, you’ll hear about: The real value of a culture of learning and its impact on constant improvement, Common mistakes startups and tech companies make when it comes to experimentation, A straightforward 3-step process to kick off experimentation, and Spreadsheets as the go-to tool. And all these in just 14 minutes.

Listen to this episode to hear about:

• Limitations that digital nomads face
• Growing remote teams in 2023
• Founders’ skills that help leadership in remote teams
• How remote leaders build trust and the role of transparency
• The critical role of technology

In this episode, you’ll hear about:

• The unique experience of being the first marketer at a startup
• Common mistakes startups make with their initial marketing hires
• The importance of aligning marketing strategies with the startup's stage
• How the Jobs-To-Be-Done framework impacts product innovation and marketing
• Tips for preparing to join a startup marketing team
• Lucy's favorite tools and resources for marketing and mentorship

Tools mentioned:

• Intercom, a real-time customer messaging and engagement platform
• Airtable, a flexible database meets user-friendly spreadsheet
• ProfitWell, a tool for subscription revenue and growth analytics optimization
• GrowthMentor, personalized growth advice from expert mentors
• Forget the Funnel, SaaS marketing guidance and mentorship platform

You’ll hear about:

• Clearly defining your North Star
• Early scaling and bad investment decisions
• Brand strategy and its importance for a startup in its early steps
• Exercises that can be done in order to define a startup’s brand strategy
• The story behind a startup’s brand strategy in the services sector

You’ll hear about:

• Sequence structures, number of steps, and follow-ups
• The value of understanding your audience’s challenges
• Segmentation, personalization, and what really matters
• The importance of copywriting and content-market fit
• How to scale such a process through a practical example