future of marketing

In this insightful episode, Mark de Grasse interviews his friend Dean Davis, an "AI crazy person," exploring AI, inflation's marketing impact, and innovative content strategies. Dean shares his initial "RLL bot" idea for mass article generation, contrasted with Mark's revolutionary "Magazine Mark" - a content curation and distribution platform leveraging magazine format benefits. They discuss using generative AI for customizable content, developing an "Organizational Knowledge Interface" integrating company databases with AI, and the importance of consistency in content creation. Drawing parallels between marketing and exercise disciplines, they emphasize systematic approaches and hands-on learning over excessive planning. Dean unveils his "Marketing into Inflation" book featuring expert insights. Addressing the "XY problem" and information overload, they underscore the need for effective content curation. This engaging episode offers valuable perspectives on navigating the AI-driven digital landscape through innovative content strategies.

TOPICS:
- Dean's initial idea of creating an "RLL bot" (Really Long List AI bot) to generate articles
- The impact of inflation on marketing and business, and strategies to survive and thrive
- Mark's concept of "Magazine Mark" as a content curation and distribution platform
- The benefits of a magazine format over traditional blogs or books
- Using generative AI to create customizable content and prompts within the magazine
- The potential for developing an "Organizational Knowledge Interface" (OKI) using AI and a company's content databases
- The importance of consistency and having a systematic approach to content creation
- Strategies for finding gaps in the market and creating proprietary content
- The correlation between exercise/fitness and marketing, and the need for a lifestyle approach
- Dean's book project on "Marketing into Inflation," featuring insights from various experts
- The value of doing and learning through action rather than excessive planning
- The concept of the "XY problem" and the need for content curation to avoid information overload.

GUEST LINKS:
Dean Davis: https://www.linkedin.com/in/rememberthismarketing/

ADVERTISEMENT INFORMATION:
AI-Branding Bootcamp: https://markdegrasse.com/ai-branding-bootcamp-brand-avatar/

For information on Inter-Dev, check out our B2B digital marketing agency.
Join us on the InterDev B2B Digital Marketing Podcast. In this episode, Emeric Ernoult, founder and CEO of Agorapulse, shares his insights on the evolution of marketing attribution from traditional to digital media. Explore the challenges and complexities of tracking user interactions across various platforms, especially in the context of social media attribution.

Emeric discusses the unique capabilities of Agorapulse in helping marketers effectively track and attribute the value of their social media efforts. The conversation also touches on the differences between B2B and B2C marketing in social media, emphasizing the importance of content distribution and engagement in understanding the customer journey. 

This episode is essential for digital marketers looking to grasp the nuances of marketing attribution in social media and seeking strategies to measure and enhance the impact of their campaigns. Tune in for valuable insights on mastering the art of social media attribution in today's digital era.

Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it.

Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and driving results home for you? 

What about the people, business, and resources you learn from and base many of your implementations, strategies, martech stack, and timelines on when both evaluating the market and your business? When was the last time you assessed the relevancy of those sources in today's modern era of marketing and business operations?

Think of this episode as a mental questionnaire and checklist to reevaluate the core sources that influence how you look and do marketing. Hopefully, it sparks curiosity to explore and optimize it for better results and outcomes.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

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For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. 

Dive into the future of digital marketing in our latest podcast episode, where we explore the revolutionary integration of Artificial Intelligence (AI) in reshaping customer engagement. We delve into the world of predictive and personalized content, illustrating how AI analyzes user behavior to tailor content uniquely. Imagine a world where every digital interaction is as individual as you are, much like Netflix's personalized show recommendations. We also uncover the efficiencies brought about by AI-powered chatbots and virtual assistants, transforming customer service into a seamless 24/7 operation.

The episode takes you further into the nuances of voice search optimization, a crucial element in today’s era of Siri and Alexa. We discuss how brands are increasingly optimizing content for voice search, ensuring they remain at the forefront of customer queries. Next, we venture into the visually stimulating realm of social media marketing, where AI's visual recognition capabilities are leveraged, as exemplified by Pinterest's innovative visual search technology. We also dissect the strategic brilliance behind automated ad campaigns and dynamic pricing, showcasing how AI is not just about customer interaction but also about intelligent market analysis and response.

Lastly, the episode paints a vivid picture of the potential future with the integration of Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) in marketing strategies. From virtual try-ons in the fashion industry to interactive AR ads in furniture marketing, these immersive technologies combined with AI are setting the stage for a more engaging, personalized, and efficient shopping experience. As we conclude, we leave you pondering the immense possibilities that AI, along with AR, VR, and MR, holds for the future of digital marketing, promising a landscape that is more personalized, engaging, and efficient.

In this episode, we explore: The role of AI in modern business, why mentorship is key to professional growth, how breaking, problems into smaller parts leads to solutions, the power of active learning in tech, and Michael's popular Udemy course

It’s hard to keep iconic brands fresh. However, in this episode on Visionaries, Kristin Patrick, EVP and CMO at Claire’s, and Mark Kirkham, SVP and CMO of International Beverages at PepsiCo, share their secrets to success. With a shared passion for marketing efficiencies that keep brands fun and relevant for today’s consumers, they will leave you feeling inspired throughout the entire conversation. From creating platforms geared towards Gen Z and Gen Alpha to keeping their teams unified and aligned with a servant-leader mindset, here’s what they had to say on Visionaries and how it could impact you and your teams.

ABOUT VISIONARIES

The Visionaries Podcast is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.

CREDITS

"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

FOLLOW US!

• Tweet us at @MTMInsights, @NadineDietz
• Find us on LinkedIn & Instagram

Show Notes:

1. Talking about Arcade Athletics, our new dodgeball team. How did our first game go?
2. A first sip: Instagram, and specifically Adam Mosseri, has announced the platform will be pivoting back to focus more on photos in 2023. Photographers and Kardashians everywhere can rejoice. 
3. Next up: Is this the end of the M&M’s spokecandies? Just before the Super Bow, M&M’s has announced they are replacing the long-standing spokescandies with actress, Maya Rudolph. We share our thoughts. 
4. Finally, the Dyson Airwrap and Tarte Lip Balm top the charts of $3.6 billion worth of goods brought in via influencers through the LTK platform. We share our thoughts on the list and influencer marketing for 2023. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

The Future of Marketing and Web 3

The world is rapidly changing and Web3 plays a huge part in the future that is to come. With Blockchain and cryptocurrency making their way into the mainstream dialogue, adoption is on its way. And with that comes the proliferation of NFTs, Play-2-earn, decentralized social media, and the metaverse

Recently, Joel gave the closing keynote at the annual Social Media Marketing World event in San Diego. Speaking to an audience that wasn’t savvy on these new technologies provided an exciting opportunity to provide them with an advantage in their businesses.

In episode 599, we’ll share that advantage with you as we have the entire audio of this keynote to share. Travis wasn’t at the event, but he’s here with me today to add his thoughts as well on this mostly Joel and a little bit of Travis episode of The Bad Crypto Podcast. 

Full show notes: Badco.in/599

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DONATE CRYPTO TO THE SHOW:
If you'd like to donate a bit of cryptocurrency to The Bad Crypto Podcast, feel free to send copious amounts to the following locations:

$BTC: Bitcoin: 3GMgCH4dFUHSLdrPnLwEsfKPVnLnoGbzGZ
$ETH Ethereum: 0x1ccE8A04fa6743eD1D24cA063c7543D43B42F328
$LTC Litecoin: LavXqTWVHebEgVhBXdg3Hue3xEAmgtxLgr
$DOGE Dogecoin: DMngvNMX1U8Sg8PkDjCC3UTS8Mmn9RqTP5

DISCLAIMER:
Do your own due diligence and research. Joel Comm and Travis Wright are NOT FINANCIAL ADVISORS. We are sharing our journey with you as we learn more about this crazy little thing called cryptocurrency. We make NO RECOMMENDATIONS. Don't take anything we say as gospel. Do not come to our homes with pitchforks because you lost money by listening to us.

We only share with you what we are learning and what we are investing it. We will never "pump or dump" any cryptocurrencies. Take what we say with a grain of salt. You must research this stuff on your own! Just know that we will always strive for RADICAL TRANSPARENCY with any show associations.

Support the show: https://badcryptopodcast.com

See omnystudio.com/listener for privacy information.

More and more businesses rely on AI to make their operations easier and more efficient. It’s no different when it comes to marketing. 

The future of marketing is definitely AI. Repetitive and time-consuming tasks such as prospecting, and qualifying leads are better handled by AI. You’ll achieve incredible results faster with AI and automation in marketing.

But this doesn’t mean that AI will replace people. Rather, it enhances the human experience by allowing humans to focus on higher-value work where interpersonal skills are needed and AI to do more of the tedious tasks. 

And to help us reimagine the future of marketing and the concept of always-on prospecting by leveraging AI, I am joined by Chad Burmeister, the CEO of ScaleX.ai.

This is an exciting conversation as we discuss the role of AI in marketing and the possibilities it opens up for entrepreneurs to massively scale their businesses. 

Tune in!

Key Takeaways:

- When Chad first realized he was an entrepreneur (01:23)

- How AI enhances the human interaction (05:44)

- How to gain trust fast to sign a customer (08:13)

- Why partnerships are a big challenge to entrepreneurs (09:51)

- The importance of having good counsel as an entrepreneur (16:28)

- The ideal customer for ScaleX.ai (18:10)

- How ScaleX.ai helps entrepreneurs thrive (21:56)

- What’s on Chad's personal bucket list (23:59)

Additional Resources 

Learn more about ScaleX.ai

Connect with Chad Burmeister

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You can find the transcripts and more at http://bizninjaradio.com

Be sure to follow me on Instagram @bizninja

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Today’s episode is all about blockchain technology in marketing. We’re all aware that things are changing. Online privacy, ad blockers, cookie blockers. Everything is changing. So how can blockchain technology in marketing change the way we do things online? 

We’re joined by  Gowthaman Ragothama, CEO of Aqilliz, a blockchain solutions provider that’s addressing the cross-platform economy. There’s a future to marketing that doesn’t rely on cookies and tracking as we know it today. 

We discuss what the future could look like and how as business owners and marketers we can start to adapt and change our habits. You’d be amazed at how many tactics and tools rely on cookies and tracking. If that disappears, what will the future of marketing look like? 

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

What is the future of marketing?

Where is marketing going?

How should I market in 2021?

Technology is changing.

Socioeconomics is changing. 

We're living in a pandemic.

This all influences consumer habits and, consequently, marketing. 

People have pushed the Four Ps forever.

The future of marketing is going to drop the Four Ps (Product, Price, Place, and Promotion) and elevate the Four Es.

This new approach to the customer value proposition embodies Engagement, Exclusivity, Experience, and Emotion. 

More on this in Ep10, #Future

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Neste episódio Paulo Crepaldi conta sobre como a Porsche tem utilizado de impressão 3D, a parceria entre robôs e um restaurante de hambúrgueres. E por fim, o relatório da eConsultancy sobre o Futuro do Marketing e como ele pode ser aplicado a Indústria Farmacêutica.

Todas as segundas de manhã!

Obrigado por ouvir, acesse @viaoral ou nosso site viaoral.com.br