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Inside the Product Marketing Mind

Dive into the world of Product Marketing in fast-growth SaaS startups with our Host Kristina Terziyska. Each episode gets into the trenches alongside those who were *actually* there when it happened, with seasoned experts who bring a fresh perspective into this field. Brought to you by EarlyNode.com.

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Episodes (4)

Scaling Hyper-Growth Startups with Lena Shenkarenko (Senior PMM @ Mavenoid)

In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Lena Shenkarenko talks about working at a hyper-growth startup as a PMM.

Tune in to learn more about:

~ Difference between startups and scale-ups for a PMM

~ Characteristics of a great founding PMM

~ One thing to avoid as a PMM

Timestamps

(00:00) - Intro
(02:00) - How Lena got into product marketing?
(08:04) - Characteristics of a great founding PMM of a hyper-growth startup?
(14:50) - Difference between startup and scale-up for a PMM.
(24:05) - Mistakes first-time PMMs make at early-stage startups.
(28:56) - Learnings from today's episode
(29:19) - Lena's advice for PMMs to succeed.
(30:35) - Outro

Follow Lena Shenkarenko:

On LinkedIn: https://www.linkedin.com/in/shenkarenko/

Mentioned in the Episode

Mavenoid - https://www.mavenoid.com/

React.js Agency for Startups - https://reactsquad.io/

The SaaS Operator Newsletter - https://earlynode.com/subscribe/

Kristina Terziyska

On LinkedIn: https://linkedin.com/in/kristina-terziyska

Follow EarlyNode On:

Website: https://earlynode.com

On LinkedIn: https://www.linkedin.com/company/earlynode

On Twitter: https://twitter.com/EarlyNode

On Instagram: https://www.instagram.com/earlynode_crew/

On Facebook: https://web.facebook.com/earlynode

On YouTube: https://www.youtube.com/@earlynode

On TikTok: https://www.tiktok.com/@earlynode

Inside the Product Marketing Mind

enJuly 06, 2023

The Power of Storytelling in Product Marketing, with Peter Kortvel (Senior PMM @ Scandit)

In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Peter Kortvel talks about the power of storytelling in product marketing.

Tune in to learn more about:

~ Why is storytelling important, and how to use it in product marketing?

~ The Old World vs. New World Framework for impactful positioning.

~ Things to know before joining the startup world as a PMM.

Timestamps

(00:00) - Intro
(01:00) - Peter's career highlights.
(04:50) - Why is storytelling important in Product Marketing?
(07:43) - How can companies use storytelling to showcase products?
(13:23) - What is the Old World vs. New World Framework?
(16:42) - How Peter develops storyboards for a brand?
(21:03) - Peter's experience in hiring PMMs.
(25:59) - Advice for people who want to jump into the startup world as PMM.
(28:34) - Biggest learnings from the episode.
(30:49) - Outro

Follow Peter Kortvel

On LinkedIn: https://www.linkedin.com/in/peterkortvel/

On Twitter: https://twitter.com/PeterKortvel

Mentioned in the Episode

Peter’s Product Marketing Newsletter: https://productmarketingnewsletter.com/

Animated Oreo Ad: https://youtu.be/kI41Fh9RSi0

React.js Agency for Startups - https://reactsquad.io/

The SaaS Operator Newsletter - https://earlynode.com/subscribe/

Kristina Terziyska

On LinkedIn: https://linkedin.com/in/kristina-terziyska

Follow EarlyNode On:

Website: https://earlynode.com

On LinkedIn: https://www.linkedin.com/company/earlynode

On Twitter: https://twitter.com/EarlyNode

On Instagram: https://www.instagram.com/earlynode_crew/

On Facebook: https://web.facebook.com/earlynode

On YouTube: https://www.youtube.com/@earlynode

On TikTok: https://www.tiktok.com/@earlynode

Inside the Product Marketing Mind

enJune 21, 2023

storytelling

product marketing

product marketing manager

Breaking into Product Marketing with Career Coach Yi Lin

In today’s Inside The Product Marketing Mind episode, Career Coach Yi Lin joins us with her incredible advice for people looking for no-code tech roles.

Tune in to learn more about:

~ How to climb the Product Marketing ladder?

~ The ins and outs of the Product Marketing world.

~ How and when to hire your first Product Marketer?

Timestamps

(00:00) - Intro
(00:53) - How Yi Lin Got Into Product Marketing?
(03:54) - Her Experience As A First-Time Product Marketing Hire
(07:48) - Advice For Those Who Are Curious About Product Marketing
(13:00) - How Anyone Can Become A Product Marketer?
(15:48) - Yi's Learning As First Product Marketer In An Early-Stage Startup.
(19:16) - What A Product Marketer Shouldn't Focus On?
(23:45) - Advice For Founders Looking For Their First Product Marketer.
(29:20) - Yi's Biggest Takeaways On Product Marketing
(32:00) - Outro

Links & Mentions:

Yi Lin

On LinkedIn: https://www.linkedin.com/in/yilinpei/

Website - https://www.techgrowthcoach.com/

Mentioned In The Episode

React.js Agency for Startups - https://reactsquad.io/

Kristina Terziyska

On LinkedIn: https://linkedin.com/in/kristina-terziyska

Follow EarlyNode On:

Website: https://earlynode.com

On LinkedIn: https://www.linkedin.com/company/earlynode

On Twitter: https://twitter.com/EarlyNode

On Instagram: https://www.instagram.com/earlynode_crew/

On Facebook: https://web.facebook.com/earlynode

On Youtube: https://www.youtube.com/@earlynode

On TikTok: https://www.tiktok.com/@earlynode

Inside the Product Marketing Mind

enMay 26, 2023

What Product Marketing looks like for Early-Stage Startups – with Anthony Pierri (Co-Founder of Fletch PMM)

In today’s Inside The Product Marketing Mind episode, Anthony Pierri joins us from Fletch PMM. Anthony helps early-stage PLG B2B startups market their products with clear messaging and product positioning along with his partner Rob Kaminski under Fletch PMM.

Tune in to learn more about:

~ 8 Product Messaging Elements.

~ When to Hire A Product Marketer as an Early-stage Startup?

~ How to Know if A Founder is Right Fit For You as a Product Marketer?

~ Why Product Marketers From Google Can’t Help Early-stage Startups?

~ Should A Product Marketer be Writing Copy and Doing Social Media?

Follow Us On

Anthony Pierri

On LinkedIn: https://www.linkedin.com/in/anthonypierri/

Fletch PMM

Website: https://www.fletchpmm.com/

Kristina Terziyska