Explaining Product-Led Growth with Madison Leonard

For this very special last episode of season 3 of the New to Product Marketing podcast we're joined by Vishal Naik, Product Marketing Lead at Google.

We talk all things interviewing, drawing from his experiences on both interviewing and hiring for product marketing jobs. This includes tips on answering questions, candidate yellow flags, and how to highlight your transferable skills.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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Chelsea Suarez, Product Marketing Manager at Dropbox, joins us to discuss her journey from Army Intelligence Officer, to Product Manager, to Product Marketer.

We discuss the differences between Product Management and Product Marketing, the qualities and aptitudes it takes to succeed in each, and how PMMs can better collaborate with their PMs. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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For this episode of the podcast we're joined by Brandon Bedford, Competitive Enablement Manager at Klue.

We chat about his journey from sales to product marketing and the lessons he has learned in his first year as a PMM.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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In this episode we are joined by Prak Swamy, Product Marketing Manager at Rently, to talk about all things market research.

We discuss how she got her start as a Market Research Analyst and how she made the natural pivot into to product marketing. We also chat about how PMMs can get started with market research, its importance, and the many different forms that it can take.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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On this episode we seek to answer the ages old question: how do I balance my strategic and tactical work as a Product Marketer?

We're joined by Alex Virden, Director of Product Marketing at Metadata, to discuss the difference between the two, what tasks fall in each bucket, and how to ensure you're succeeding at both.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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If you're a Product Marketer, building relationships and collaborating with stakeholders across different teams is mission critical.

For this episode we're joined by Becky Trevino, Executive Vice President of Products at Snow Software, and she shares her advice for New PMMs on how to best nurture these relationships.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. To dive deeper on today's topic, you can use the code newtopmm for 10% off PMA's Cross-Functional Collaboration Masters (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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For this episode of the podcast, we are joined by Nora Matty who is a Product Marketing Manager at Brandwatch.

We chat about how she recently made the switch to product marketing, imposter syndrome, the power of mentorship, and navigating those pesky "career crisis" moments. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product Marketing Certified Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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Welcome back to season 3 of the New to Product Marketing podcast!

For this episode we are joined by Madison Leonard, a Product Marketer and PLG expert, to break down what product-led growth is and why it's important for Product Marketers.

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 3 of the podcast. You can use the code newtopmm for 10% off PMA's Product-Led Growth Certified: Core course (and all other PMA courses).

And thank you to The Compete Network for producing the New to PMM pod. Check out other great Compete Network shows here.

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For this episode we are joined by Martina Lauchengco to discuss the four key roles of a Product Marketer that she outlines in her book "LOVED: How to Rethink Marketing Tech Products".

She shares her own journey and learnings from the past 30 years as a product and marketing leader, as well as some advice for new PMMs looking to elevate their product marketing expertise. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

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Abby Rodrigues, Product Marketing Manager at Noibu, joined us to discuss her experience as a solo and founding Product Marketer. She gives some great advice for PMMs who are evaluating new positions or establishing product marketing at their company. 

Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.

You can use the code newtopmm for 10% off PMA's Core Certification course.

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