small marketing teams

Imagine a world where your sales and marketing efforts aren't at odds, but instead, they're in perfect harmony, working together to significantly boost your revenue. That's the world Nathan Yeung, founder of Find Your Audience, lives in every day! In our enlightening chat, Nathan pulls back the curtain on this integrated approach, sharing strategies for blending sales and marketing into a conversion rate optimization (CRO) role and illuminating the potential challenges in achieving this harmony.

Our conversation gets really interesting as we delve into the concept of scrubbing, a cunning technique well-known in the affiliate marketing realm. As a lifelong marketing enthusiast and a fractional CMO, Nathan's perspective on the customer's role in shaping an effective strategy is quite compelling. His belief in the power of user-generated content in marketing, and his insights on how marketing can act as a robust support to sales are sure to give you food for thought.

But the nuggets of wisdom don't stop there. We also discuss the importance of sales enablement tools and how they can increase the success rate of your sales calls. Plus, we get into the nitty-gritty of crafting a work-back schedule and sequencing retargeting to create a captivating narrative. As we wrap up, we underscore the power of a well-crafted call to action and engagement opportunities. If increasing revenue through seamless integration of sales and marketing is on your agenda, this chat with Nathan Young is what your playlist needs!

🔗 RESOURCES MENTIONED:

Meetup Group: https://www.meetup.com/entrepreneurship-meetup-group-northwest-illinois-suburbs/

https://www.findyouraudience.online/

https://www.linkedin.com/in/yeungnathan/

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

Click here to ask a question about the episode

We spoke with Jess Cook about the state of content marketing, trends in B2B, and managing creative chaos. Jess is the Head of Content @ LASSO, and the Co-host of the “That's Marketing, Baby” podcast. She’s led cross-functional teams in SaaS, b2b, and vertical software. Let’s get into the episode.

Here’s what you’ll learn:

• Should you focus on short- or long-form content?
• How B2B content has changed over the years
• How to manage creative chaos as a content marketer