51: Maximizing Revenue by Bridging the Sales-Marketing Gap with Nathan Yeung

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Join Sarah Noel Block and Lindsay McGuire as they unveil the secrets to event marketing success. Discover how to entice top influencers, transform your virtual events, and forge lasting partnerships that propel your business forward. Learn to craft irresistible pitches, nurture valuable connections, and showcase your event's success to attract future speakers. Tune in for a masterclass in marketing efficiency and impact, without the burnout. Don't miss out—listen now!

Key Takeaways:

1. Value and Benefit: Clearly communicate the value and benefit to influencers when asking for their time, as time is valuable, especially when approaching strangers.
2. Building Relationships: Building relationships with influencers can sustain and grow your business, as it can lead to consistent leads and income.
3. Pitching Influencers: When pitching influencers to speak at your events, be prepared, polished, and put together. Create a pitch deck and synopsis of your show, highlighting the benefits for the speaker.
4. Speaker Incentives: Offer incentives to speakers, such as backlinks, the ability to pitch, and speaker gifts, to make it more enticing for them to participate.
5. Referrals: After a guest has appeared on your show, ask them for referrals of other potential guests, as this can lead to warm introductions and new guests for your show.

Meet Lindsey:

As the Associate Director of Content & Campaigns at Goldcast, my days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue driving channels. Head over to goldcast.io to learn more about how events can be a powerful brand and business growth driver, from webinars and ongoing series to summits and conferences.

Resources:

Content Lab
Masterclass
Content Repurposing with AI

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

Click here to ask a question about the episode

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Discover the secrets of community building in marketing events with industry experts Joel and Meisha. Learn practical strategies to nurture relationships, create engaging spaces for attendees, and generate shareable moments. Whether you're aiming for the cozy vibe of Content Marketing World or the excitement of new connections, this conversation is your guide to turning events into vibrant hubs of business and camaraderie.

After the keynotes end, the conversation continues. Join us for insights on leveraging digital platforms, creating personalized experiences, and using LinkedIn to maintain relationships. Tune in, follow us on LinkedIn, and let's build communities together!

Key Messages:

1. Community-building at events is like a reunion, creating a sense of belonging and encouraging attendees to return year after year.
2. In-person events benefit from dedicated spaces and activities for community members, fostering engagement and connection.
3. Collaboration with other companies in similar spaces can enhance community events, providing attendees with a broader network and more value.
4. Virtual events can build community through dedicated app spaces, direct messaging, and creating shareable moments like virtual meetups.
5. Easy-to-implement strategies like prompting attendees to connect on LinkedIn can further relationships and extend the event's impact beyond its duration.

Meisha Bochicchio

Meisha is a first-gen college grad and burgeoning marketer based in Boston. By day, Meisha is the Digital Content Marketing Program Manager at VMware, driving digital content strategies for VMware Explore. When she’s not busy behind the screen, she enjoys chasing down Boston’s best plate of pasta, spending time with her husband and pets, and enjoying all that New England has to offer. Meisha recently graduated with an M.S. in Integrated Marketing Communications from West Virginia University, though she’ll always be a Clemson Tiger at heart.

LinkedIn

Joel Primack

Joel Primack has been in the Community space for ~5 years, serving and supporting communities of different types of personas and geographies. He's spent time at Sales Assembly, Lattice, and with multiple Community Consulting clients in a variety of spaces. Beyond his work experience, he hosts a podcast, The Community-Led Growth Show, as well as guest speaks, writes, & partnered with Common Room on a 5-city tour in the Fall of 2023.

Podcast: Community-led Growth Show

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

Click here to ask a question about the episode

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Get ready to revolutionize your content marketing as we unveil how to whip up a campaign draft in under half an hour. Our chat with Nathan Schlaffer of Marketing Mate AI is a gold mine, brimming with strategies for short-cutting the traditional content creation process by homing in on your offer's unique angle and the promise it holds for customers. Together, we dissect the four C's of content marketing – core, campaign, collab, and curated – and share a blueprint for mind mapping that'll pinpoint your customer's pain points, anticipate their objections, and craft a journey that leads straight to your sales funnel.

As we navigate the world of artificial intelligence, you won't want to miss the insights we've harvested on how MarketMadeAI is a game-changer for small businesses aiming to punch above their weight. We outline a four-step AI-powered marketing strategy starting from a laser-focused customer avatar and culminate in content that not only resonates but also converts. Plus, we'll give you a sneak peek into the future of AI content generation – think customized tone of voice, video, audio creations, and brand design integration – while sharing personal experiences with the quirks of AI-generated visuals. This episode isn't just about keeping up; it's about staying ahead.

Meet Nathan:

Nathan has a decade of experience as a B2B marketer for technology and SaaS companies. He loves empowering teams to achieve revenue goals with innovative AI-driven solutions. As the Founder and CEO of MarketMate AI, he helps small businesses streamline content marketing and sales enablement. Our mission is to align B2B sales and marketing through user-friendly generative AI solutions, unlocking revenue growth with fewer resources.

LinkedIn
YouTube
Market Mate AI

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

Click here to ask a question about the episode

Unlock the full potential of your LinkedIn profile with our step-by-step guide to transforming it into a sales magnet. Discover how to craft a cover image and headline that not only catch the eye but also convey your unique value proposition, drawing in potential clients like bees to honey. We walk you through the importance of a strategic featured section, the clever incorporation of profile links for visibility, and the use of storytelling within your 'About' section to captivate and connect with your audience. Not to be overlooked, we also illuminate the often-missed opportunities within the services section and explain how to employ keywords for maximum searchability. In short, we're handing you a master class on making every part of your LinkedIn speak directly to your ideal customer's needs.

But it's not all about profile polish; becoming a LinkedIn Top Voice in your niche requires insider strategies and genuine engagement. We share these coveted secrets, including leveraging LinkedIn collections and collaborative articles to skyrocket your visibility. Get the lowdown on creating posts that resonate deeply with your audience, utilizing techniques from storytelling to compelling questions that encourage interactions. Furthermore, we delve into the art of building relationships on LinkedIn—because when it comes to business development, it's about wooing, not pursuing. Join us to learn how to establish and nurture connections that can evolve into long-term partnerships and seal more deals with authenticity and finesse.

P.S. If you want me to give you a personal profile LinkedIn makeover, email me at hello@sarahnoelblock.com. I'm only opening ten makeovers at $995, so if you're interested, grab it now!

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

Click here to ask a question about the episode

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Have you ever wondered how to light the spark that transforms a group of attendees into a buzzing community anticipating your event? Meisha, Joel, and I share our playbook to ignite excitement and connection before the first session begins. We dissect the art of the personal touch in emails—Joel's insightful PS line technique is a game-changer—and the creation of dedicated discussion spaces that create a deeper sense of involvement. Our conversation paints a vivid picture of the pre-event landscape, where preparation meets anticipation, ensuring attendees are not just present but truly engaged.

As we navigate the intricacies of community engagement, I lay bare my journey through the world of strategic calls-to-action, where even an email signature can become a powerful tool for involvement. We debate the merits of various platforms, from Slack to Facebook groups, and how to maintain the delicate balance of fostering a space that's not only vibrant but sustains its relevance. Whether you're a community novice or a seasoned pro, this episode unpacks the subtle tactics that can turn a gathering of minds into a dynamic force with enduring impact.

To cap it off, we explore the symbiotic relationship between a thriving community and a successful event. Through personal invites and tapping into the power of your community members in event roles, we outline how to grow your circle and enrich the event experience simultaneously. Plus, get a sneak peek at our forthcoming chat with Nathan Schlafer from Marketer Mate AI, where we'll explore the frontiers of AI in campaign content creation. Join us for insights, strategies, and a few laughs along the way as we uncover the secrets to building communities that resonate long after the event is over.

Meisha Bochicchio

Meisha is a first-gen college grad and burgeoning marketer based in Boston. By day, Meisha is the Digital Content Marketing Program Manager at VMware, driving digital content strategies for VMware Explore. When she’s not busy behind the screen, she enjoys chasing down Boston’s best plate of pasta, spending time with her husband and pets, and enjoying all that New England has to offer. Meisha recently graduated with an M.S. in Integrated Marketing Communications from West Virginia University, though she’ll always be a Clemson Tiger at heart.

LinkedIn

Joel Primack

Joel Primack has been in the Community space for ~5 years, serving and supporting communities of different types of personas and geographies. He's spent time at Sales Assembly, Lattice, and with multiple Community Consulting clients in a variety of spaces. Beyond his work experience, he hosts a podcast, The Community-Led Growth Show, as well as guest speaks, writes, & partnered with Common Room on a 5-city tour in the Fall of 2023.

Podcast: Community-led Growth Show

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

Click here to ask a question about the episode

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Unlock the elusive formula for content marketing success and build your professional narrative at the same time with our latest episode. I peel back the layers of strategy that transformed my presentation at the Creative Marketing Summit into a compelling narrative, pinpointing those microscopic but mighty adjustments that turn good content into a sales powerhouse. Journey with me as we dissect how to address pain points like content creation burnout, and how to navigate client engagement in a digital world that's brimming with competition. Plus, you'll get the inside scoop on executing an unforgettable virtual summit talk that keeps your audience hooked, with bonus insights on crafting lead magnets that continue the conversation long after the applause.

Then, tagging along in this episode is the tale of how industry relationships and collaborations opened doors to speaking opportunities, like the one at Jen Vasquez's virtual summit. Discover the subtle art of securing speaking gigs without the hassle of applications, and learn how fostering industry connections can not only elevate your status but also pave the way for growth in creative marketing. I'll also share a sneak peek into the diversity of topics at the Creative Marketing Summit, offering a buffet of knowledge for those hungry to enhance their B2B service business. So, if you're a creative professional eager to turn your marketing dial up to eleven, or a B2B service entrepreneur looking to scale with a lean team, this is the playbook you've been waiting for.

Get your tickets for the Creative Marketing Summit here!

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

Click here to ask a question about the episode

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Ever wondered what makes a testimonial not just good, but truly exceptional? Natasha Davis and I peel back the layers of just that—the art and strategy behind securing powerful testimonials that can vault your business into the limelight. We share three proven tactics to gather feedback that goes beyond mere compliments and truly demonstrates the transformative impact of your offerings. Whether you're debuting something new or aiming to solidify your reputation, these insights are goldmines for any entrepreneur seeking to fortify their credibility.

During our chat, we also lay out the blueprint for weaving an effective testimonial system into the fabric of your business routine. By engaging with beta testers and establishing a consistent workflow, you'll learn how to collect and showcase praise that resonates with potential customers. I'll even let you in on my personal approach to encourage clients to share their experiences in a way that's both easy and genuine. Ready to turn testimonials into your business's most persuasive advocates? Tune in and transform your client success stories into trust-building assets.

Meet Natasha:
Natasha E. Davis, MBA-M, RN-BSN, CEME, CSMA affectionately known as “The Chief Visionary” holds a Master’s in Business degree, certifications in marketing and is the CEO and founder of Impact Branding Consulting, Inc. and CRM software platform The Profit Enhancer Analysis. Natasha specializes in positioning the daily operations of corporations and government agencies to perform in alignment with the vision of the leader through strategic planning and branding. The Chief Visionary has written and published four books focused on business development and branding, has been recognized by President Barack Obama with the Lifetime Achievement Award, awarded as one of the fastest growing home-based small businesses in the State of Georgia and featured in the “Big Grit” Entrepreneurial docuseries produced by Infusion Soft Keap.

Her specialty is helping entrepreneurs, companies and government create brands that have a sustainable & profitable impact. She thrives on fixing problems, closing performance gaps and eliminating frustrations for organizations and their executives. She believes that every business owner and leader should Think Big; Build Momentum and Scale Fast.

In her free time, Natasha organizes clothing drives and book drives for women of domestic violence and their children. Natasha has proudly served as the chairwoman on the academic advisory board for Shiloh High School in Gwinnett County and currently serves as the chairwoman of economic development for the state of Georgia with the National Small Business Association.

Website
LinkedIn
--
Brad Powell's Mic and Camera Set-up.
Get 40% off VIP tickets for the Creative Marketing Summit!

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

Click here to ask a question about the episode

Feeling swamped by the daily grind? Let Kathy Burns, the organizational maestro and author of "Master Your Muck," guide you to reclaiming your workspace and sanity on this episode of Tiny Marketing. Together, we untangle the web of multitasking with her 'bucket day' strategy, allowing you to pour your focus into dedicated tasks—think marketing marvel one day and coaching connoisseur the next. Plus, Kathy and I dissect the Ivy Lee method, which isn't an Ivy League secret, but rather a simple, time-tested technique to prioritize your to-do list, ensuring you triumph over the chaos of 'busyness' with grace.

Meet Kathi:
Kathi Burns, CPO® is a Board Certified Professional Organizer, Image Consultant, author and speaker. As the founder of OrganizedandEnergized.com, a professional organizing and image consultancy. Her mission for almost two decades has been to end overwhelm, energize, and transform lives by removing the muck and creating systems entrepreneurs can stick to.

While working as a licensed boat captain and living full-time out of a duffle bag, Kathi realized the importance of living small, being organized, and merging art and style with practicality. In 2005, one year after its launch, Good Morning America featured Kathi as a successful woman-owned business.

Since then, Kathi has published two books and created numerous online training programs. As an organizing, image and productivity expert, Kathi’s advice has been featured in multiple national media outlets, including Oprah Magazine, Martha Stewart Living, Better Homes and Gardens, Entrepreneur Magazine, and more.

Website
LinkedIn

Resources:
Episode 35
Episode 36

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

Click here to ask a question about the episode

Discover the untapped power of events to fill your sales pipeline. I'm inviting you to a special series where we unveil the secrets to growing your sales pipeline in the service industry, where relationships and trust go a long way. Learn how to turn webinars, workshops, and live events into a magnet for potential clients, guiding them on a journey from discovery to deal closure with your expertise at the helm. Buckle up for real-life stories and strategic insights that will transform the way you attract and convert leads.

This series isn't just about packing your calendar with events; it’s about crafting experiences that resonate with your client's core needs and effortlessly transition them into loyal clients of your services. Get ready to meet our panel of event space experts, who will share their wisdom on aligning your services with engaging topics that capture the right audience. We're not just talking about filling seats; we're talking about filling your business with eager clients who value your expertise and are ready to invest. Tune in and learn to craft a sales pipeline.

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

Click here to ask a question about the episode

Ever wonder how to make your service business leap off the screen and into clients' hearts? That's the golden nugget Brad Powell from Awesome Video Makers and I, Sarah Noel Block, unearth in our latest collaboration. Get ready to harness the power of short-form video as we discuss transforming client relationships with a personal touch that outshines automated systems. Our chat promises to guide camera-shy entrepreneurs toward confidence, showcasing their brand's human side with simplicity and authenticity.

As our conversation unfolds, we tackle the fine art of turning extensive presentations into compelling bite-sized videos. Editing can make or break your content, and we're here to tell you why it's okay to leave that to the pros. Discover how platforms like TikTok and LinkedIn can be game-changers for your content strategy, and why live video could be the key to creating unbreakable bonds within your community. Join us for a masterclass on cutting through the digital clutter and making your brand's voice heard.

Now let's talk tech—specifically, the underestimated hero of any video: the microphone. I'll share my journey to finding the perfect sound for my studio space, complete with a twist from my music licensing escapades with National Geographic. As we wrap up, I spill the beans on the efficiency of batching content and offer an exclusive invitation to work with Brad for unmatched video marketing finesse. Don't miss out on this episode's blend of practical advice, personal anecdotes, and a peek behind the curtain of video marketing success.

Connect with Brad Powell:
Awesome Video Makers
Endless Video Ideas (AKA video prompts)
LinkedIn

A little about Brad:
Brad Powell is a business coach & videographer and the founder of Awesome Videomakers who's worked with clients including National Geographic and the Discovery Channel. He guides business leaders in sharing short-form stories on video so they can reach the right crowd, engage with greater impact and transform their business or organization

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

Click here to ask a question about the episode