video marketing

The Pixel 8 reviews are here! this week, Marques, Andrew, and David talk about the Pixel 8 smartphones in detail along with a few interesting topics from X (Twitter). Then they talk about the new Meta Quest 3 before going over some of the AI tools that Adobe launched at its latest Max event. Then we round out the episode with some trivia. Enjoy! Shop products mentioned: Google Pixel 8 - https://geni.us/2LGS325 Google Pixel 8 Pro - https://geni.us/emmE Links: MKBHD Can You Trust Google: https://bit.ly/trustgooglemkbhd MKBHD Pixel 8 Review: https://bit.ly/pixel8review Android Police Article: https://bit.ly/APHDRarticle Snazzy Labs Quest 3 Tweet: https://bit.ly/snazzylabsquest Shop the merch: https://shop.mkbhd.com Instagram/Threads/Twitter: Waveform: https://twitter.com/WVFRM Waveform: https://www.threads.net/@waveformpodcast Marques: https://www.threads.net/@mkbhd Andrew: https://www.threads.net/@andrew_manganelli David Imel: https://www.threads.net/@davidimel Adam: https:https://www.threads.net/@parmesanpapi17 Ellis: https://twitter.com/EllisRovin TikTok:  https://www.tiktok.com/@waveformpodcast Join the Discord: https://discord.gg/mkbhd Music by 20syl: https://bit.ly/2S53xlC Waveform is part of the Vox Media Podcast Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today's episode is a classic moment from GaryVeeTV! Traditionally, the best marketing strategy would be to make one piece of content that could appeal to the widest audience, and placing that ad in front of as many eyes as possible whether it was TV, radio, billboards or something else. With the global adoption of the internet, marketing has been completely flipped upside down on what is effective. You need to be making as many ads as possible, as specific as possible to certain regions, age groups and demographics then run those tailored ads to the appropriate people. It is a lot harder to make one piece of content resonate with 10 different demographics than it is to make 10 ads resonate for 10 different demographics.

Enjoy! Let me know what you thought.

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In an episode, you’ve all been waiting for Rob shares the latest hacks, updates and insider secrets directly from Facebook to Improve your engagement and reach on social media. Listen in and learn the top 7 tips on how to gain an unfair advantage on your competition by gaining more followers and going viral on the world’s largest social media platform.

KEY TAKEAWAYS

• Aim to produce 15-30 second long hard-hitting, high impact and high engagement videos that are disruptive and valuable and attract new followers that will trickle down into loyal followers that will consume your longer-form content
  
  

• Go wider with your audience if you want to build a bigger and newer audience. Generalise your content to get more people with 30 seconds to 3 minute videos to scale your audience and gain more followers
  
  
• High impact content with lots of professional imagery will attract more views and people love to be intrigued and will be pulled into your video. To keep them watching aim to stand out with contrarian views that disrupt the norm. 

 

• Facebook’s algorithm will prioritise 3 minute+ or serialised content. In the Facebook Creator Studio you can analysis your reach with insights on video performance across all metrics.
  
  

• Loyalty score is determined by your growth in followers, returning users and completed views. This data can help to give you insights on the quality of your content, how to target the demographic of your loyal followers and increase retention.

 

• To increase engagement your goal is to get viewing users beyond the minute mark. To do this, always have a sexy title, transparency on what’s coming up and tease what you’re going to cover towards the end.

 

• Engagement can be determined as ANY interaction with your post, video or story. Using in-house Facebook story tools you can customise and tailor stories for increased engagement which will lead to a user discovering more of your content.

 

• To improve your reach and shares always post your content in relevant niche Facebook groups and pages as well as tagging in your guest or co-creator. 

 

• Facebook insights will help you to determine your top performing videos which you can then use to model future content on and also use them as a basis for ad content. 

 

BEST MOMENTS

“Deeper and longer-form videos should be used to engage with your existing audience”

“Anyone that doesn’t know you won’t want to watch a 30-minute long video”

“Instagram Reels is essential TikTok for Facebook.”

“Use portrait format to increase mobile real-estate and attract more attention”

 

[Business, mindset, entrepreneur, disruptors]

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

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