tiny marketing

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Get ready to revolutionize your content marketing as we unveil how to whip up a campaign draft in under half an hour. Our chat with Nathan Schlaffer of Marketing Mate AI is a gold mine, brimming with strategies for short-cutting the traditional content creation process by homing in on your offer's unique angle and the promise it holds for customers. Together, we dissect the four C's of content marketing – core, campaign, collab, and curated – and share a blueprint for mind mapping that'll pinpoint your customer's pain points, anticipate their objections, and craft a journey that leads straight to your sales funnel.

As we navigate the world of artificial intelligence, you won't want to miss the insights we've harvested on how MarketMadeAI is a game-changer for small businesses aiming to punch above their weight. We outline a four-step AI-powered marketing strategy starting from a laser-focused customer avatar and culminate in content that not only resonates but also converts. Plus, we'll give you a sneak peek into the future of AI content generation – think customized tone of voice, video, audio creations, and brand design integration – while sharing personal experiences with the quirks of AI-generated visuals. This episode isn't just about keeping up; it's about staying ahead.

Meet Nathan:

Nathan has a decade of experience as a B2B marketer for technology and SaaS companies. He loves empowering teams to achieve revenue goals with innovative AI-driven solutions. As the Founder and CEO of MarketMate AI, he helps small businesses streamline content marketing and sales enablement. Our mission is to align B2B sales and marketing through user-friendly generative AI solutions, unlocking revenue growth with fewer resources.

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Market Mate AI

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Have you ever wondered how to light the spark that transforms a group of attendees into a buzzing community anticipating your event? Meisha, Joel, and I share our playbook to ignite excitement and connection before the first session begins. We dissect the art of the personal touch in emails—Joel's insightful PS line technique is a game-changer—and the creation of dedicated discussion spaces that create a deeper sense of involvement. Our conversation paints a vivid picture of the pre-event landscape, where preparation meets anticipation, ensuring attendees are not just present but truly engaged.

As we navigate the intricacies of community engagement, I lay bare my journey through the world of strategic calls-to-action, where even an email signature can become a powerful tool for involvement. We debate the merits of various platforms, from Slack to Facebook groups, and how to maintain the delicate balance of fostering a space that's not only vibrant but sustains its relevance. Whether you're a community novice or a seasoned pro, this episode unpacks the subtle tactics that can turn a gathering of minds into a dynamic force with enduring impact.

To cap it off, we explore the symbiotic relationship between a thriving community and a successful event. Through personal invites and tapping into the power of your community members in event roles, we outline how to grow your circle and enrich the event experience simultaneously. Plus, get a sneak peek at our forthcoming chat with Nathan Schlafer from Marketer Mate AI, where we'll explore the frontiers of AI in campaign content creation. Join us for insights, strategies, and a few laughs along the way as we uncover the secrets to building communities that resonate long after the event is over.

Meisha Bochicchio

Meisha is a first-gen college grad and burgeoning marketer based in Boston. By day, Meisha is the Digital Content Marketing Program Manager at VMware, driving digital content strategies for VMware Explore. When she’s not busy behind the screen, she enjoys chasing down Boston’s best plate of pasta, spending time with her husband and pets, and enjoying all that New England has to offer. Meisha recently graduated with an M.S. in Integrated Marketing Communications from West Virginia University, though she’ll always be a Clemson Tiger at heart.

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Joel Primack

Joel Primack has been in the Community space for ~5 years, serving and supporting communities of different types of personas and geographies. He's spent time at Sales Assembly, Lattice, and with multiple Community Consulting clients in a variety of spaces. Beyond his work experience, he hosts a podcast, The Community-Led Growth Show, as well as guest speaks, writes, & partnered with Common Room on a 5-city tour in the Fall of 2023.

Podcast: Community-led Growth Show

Website: https://www.sarahnoelblock.com
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Newsletter: https://tinymarketing.me/newsletter
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Unlock the elusive formula for content marketing success and build your professional narrative at the same time with our latest episode. I peel back the layers of strategy that transformed my presentation at the Creative Marketing Summit into a compelling narrative, pinpointing those microscopic but mighty adjustments that turn good content into a sales powerhouse. Journey with me as we dissect how to address pain points like content creation burnout, and how to navigate client engagement in a digital world that's brimming with competition. Plus, you'll get the inside scoop on executing an unforgettable virtual summit talk that keeps your audience hooked, with bonus insights on crafting lead magnets that continue the conversation long after the applause.

Then, tagging along in this episode is the tale of how industry relationships and collaborations opened doors to speaking opportunities, like the one at Jen Vasquez's virtual summit. Discover the subtle art of securing speaking gigs without the hassle of applications, and learn how fostering industry connections can not only elevate your status but also pave the way for growth in creative marketing. I'll also share a sneak peek into the diversity of topics at the Creative Marketing Summit, offering a buffet of knowledge for those hungry to enhance their B2B service business. So, if you're a creative professional eager to turn your marketing dial up to eleven, or a B2B service entrepreneur looking to scale with a lean team, this is the playbook you've been waiting for.

Get your tickets for the Creative Marketing Summit here!

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LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Ever wondered what makes a testimonial not just good, but truly exceptional? Natasha Davis and I peel back the layers of just that—the art and strategy behind securing powerful testimonials that can vault your business into the limelight. We share three proven tactics to gather feedback that goes beyond mere compliments and truly demonstrates the transformative impact of your offerings. Whether you're debuting something new or aiming to solidify your reputation, these insights are goldmines for any entrepreneur seeking to fortify their credibility.

During our chat, we also lay out the blueprint for weaving an effective testimonial system into the fabric of your business routine. By engaging with beta testers and establishing a consistent workflow, you'll learn how to collect and showcase praise that resonates with potential customers. I'll even let you in on my personal approach to encourage clients to share their experiences in a way that's both easy and genuine. Ready to turn testimonials into your business's most persuasive advocates? Tune in and transform your client success stories into trust-building assets.

Meet Natasha:
Natasha E. Davis, MBA-M, RN-BSN, CEME, CSMA affectionately known as “The Chief Visionary” holds a Master’s in Business degree, certifications in marketing and is the CEO and founder of Impact Branding Consulting, Inc. and CRM software platform The Profit Enhancer Analysis. Natasha specializes in positioning the daily operations of corporations and government agencies to perform in alignment with the vision of the leader through strategic planning and branding. The Chief Visionary has written and published four books focused on business development and branding, has been recognized by President Barack Obama with the Lifetime Achievement Award, awarded as one of the fastest growing home-based small businesses in the State of Georgia and featured in the “Big Grit” Entrepreneurial docuseries produced by Infusion Soft Keap.

Her specialty is helping entrepreneurs, companies and government create brands that have a sustainable & profitable impact. She thrives on fixing problems, closing performance gaps and eliminating frustrations for organizations and their executives. She believes that every business owner and leader should Think Big; Build Momentum and Scale Fast.

In her free time, Natasha organizes clothing drives and book drives for women of domestic violence and their children. Natasha has proudly served as the chairwoman on the academic advisory board for Shiloh High School in Gwinnett County and currently serves as the chairwoman of economic development for the state of Georgia with the National Small Business Association.

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--
Brad Powell's Mic and Camera Set-up.
Get 40% off VIP tickets for the Creative Marketing Summit!

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Feeling swamped by the daily grind? Let Kathy Burns, the organizational maestro and author of "Master Your Muck," guide you to reclaiming your workspace and sanity on this episode of Tiny Marketing. Together, we untangle the web of multitasking with her 'bucket day' strategy, allowing you to pour your focus into dedicated tasks—think marketing marvel one day and coaching connoisseur the next. Plus, Kathy and I dissect the Ivy Lee method, which isn't an Ivy League secret, but rather a simple, time-tested technique to prioritize your to-do list, ensuring you triumph over the chaos of 'busyness' with grace.

Meet Kathi:
Kathi Burns, CPO® is a Board Certified Professional Organizer, Image Consultant, author and speaker. As the founder of OrganizedandEnergized.com, a professional organizing and image consultancy. Her mission for almost two decades has been to end overwhelm, energize, and transform lives by removing the muck and creating systems entrepreneurs can stick to.

While working as a licensed boat captain and living full-time out of a duffle bag, Kathi realized the importance of living small, being organized, and merging art and style with practicality. In 2005, one year after its launch, Good Morning America featured Kathi as a successful woman-owned business.

Since then, Kathi has published two books and created numerous online training programs. As an organizing, image and productivity expert, Kathi’s advice has been featured in multiple national media outlets, including Oprah Magazine, Martha Stewart Living, Better Homes and Gardens, Entrepreneur Magazine, and more.

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Resources:
Episode 35
Episode 36

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Ever wonder how to make your service business leap off the screen and into clients' hearts? That's the golden nugget Brad Powell from Awesome Video Makers and I, Sarah Noel Block, unearth in our latest collaboration. Get ready to harness the power of short-form video as we discuss transforming client relationships with a personal touch that outshines automated systems. Our chat promises to guide camera-shy entrepreneurs toward confidence, showcasing their brand's human side with simplicity and authenticity.

As our conversation unfolds, we tackle the fine art of turning extensive presentations into compelling bite-sized videos. Editing can make or break your content, and we're here to tell you why it's okay to leave that to the pros. Discover how platforms like TikTok and LinkedIn can be game-changers for your content strategy, and why live video could be the key to creating unbreakable bonds within your community. Join us for a masterclass on cutting through the digital clutter and making your brand's voice heard.

Now let's talk tech—specifically, the underestimated hero of any video: the microphone. I'll share my journey to finding the perfect sound for my studio space, complete with a twist from my music licensing escapades with National Geographic. As we wrap up, I spill the beans on the efficiency of batching content and offer an exclusive invitation to work with Brad for unmatched video marketing finesse. Don't miss out on this episode's blend of practical advice, personal anecdotes, and a peek behind the curtain of video marketing success.

Connect with Brad Powell:
Awesome Video Makers
Endless Video Ideas (AKA video prompts)
LinkedIn

A little about Brad:
Brad Powell is a business coach & videographer and the founder of Awesome Videomakers who's worked with clients including National Geographic and the Discovery Channel. He guides business leaders in sharing short-form stories on video so they can reach the right crowd, engage with greater impact and transform their business or organization

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Step into the spotlight and let our visibility virtuoso, Kelly Sinclair, transform your B2B service business into a tour de force brand. In this episode, we're dishing out a treasure trove for entrepreneurs itching to weave their expertise into a narrative that truly resonates with their target audience. We're breaking down the anatomy of a visibility tour, unveiling the secrets to generating pre-launch hype for your next big service or product. It's not just about being seen; it's about crafting an image as the indispensable mentor in your client's journey to success.

Dive into the details of Kelly's personal visibility experiment that resulted in doubling her email list in just 60 days. Discover how you can replicate this feat with the perfect blend of list swaps, giveaways, and targeted outreach. Plus, she's laying bare the discomforts of media pitching while showcasing how innovations like ChatGPT can turn press release writing from a chore into a growth lever.

Wrapping up this enlightening session, Kelly shares a firsthand account of a 60% spike in podcast downloads, all thanks to a savvy collaboration with local media. Learn the art of writing press releases that captivate editors and reporters, and explore the vast universe of public relations that extends far beyond traditional media. Ready to join a community of like-minded marketers? The Tiny Marketing Community awaits, delivering weekly nuggets of wisdom. And don't miss out on our podcast universe—rate, review, comment, and subscribe for a weekly rendezvous where we continue to fuel your entrepreneurial spirit. Let's elevate your business together!

Resources:
Social Media Links: Instagram: https://www.instagram.com/ksco_kelly/ AND https://www.instagram.com/entrepreneurschoolpodcast   
LinkedIn: https://www.linkedin.com/in/kellyrsinclair/
YouTube: https://www.youtube.com/@ksco_entrepreneurschool
Download: Ultimate Visibility Toolkit
Download: The Simplified Content System (100% free with this link!)

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Imagine a world where your sales and marketing efforts aren't at odds, but instead, they're in perfect harmony, working together to significantly boost your revenue. That's the world Nathan Yeung, founder of Find Your Audience, lives in every day! In our enlightening chat, Nathan pulls back the curtain on this integrated approach, sharing strategies for blending sales and marketing into a conversion rate optimization (CRO) role and illuminating the potential challenges in achieving this harmony.

Our conversation gets really interesting as we delve into the concept of scrubbing, a cunning technique well-known in the affiliate marketing realm. As a lifelong marketing enthusiast and a fractional CMO, Nathan's perspective on the customer's role in shaping an effective strategy is quite compelling. His belief in the power of user-generated content in marketing, and his insights on how marketing can act as a robust support to sales are sure to give you food for thought.

But the nuggets of wisdom don't stop there. We also discuss the importance of sales enablement tools and how they can increase the success rate of your sales calls. Plus, we get into the nitty-gritty of crafting a work-back schedule and sequencing retargeting to create a captivating narrative. As we wrap up, we underscore the power of a well-crafted call to action and engagement opportunities. If increasing revenue through seamless integration of sales and marketing is on your agenda, this chat with Nathan Young is what your playlist needs!

🔗 RESOURCES MENTIONED:

Meetup Group: https://www.meetup.com/entrepreneurship-meetup-group-northwest-illinois-suburbs/

https://www.findyouraudience.online/

https://www.linkedin.com/in/yeungnathan/

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Ready to make your annual marketing plan not only manageable but also incredibly effective?

Join me, Sarah Noel Block, as I take you through the fantastic journey of understanding the various stages of your customer experiences - from awareness to retention. Let’s tackle the emotions, questions, and pain points that your customers encounter and identify how to enhance their journey.

Together, we’ll set achievable SMART goals and tie them to Key Performance Indicators to ensure your progress is trackable and your marketing plan effective.

We’ll also examine the power of breaking down annual goals into quarterly strategies and tactics, creating a more digestible and less overwhelming approach to your marketing plan.

You'll also get a sneak peek into my exclusive quarterly marketing plan template to further aid your planning process.

Towards the end, I have an exciting offer lined up for you - a chance to work with me in a 2024 marketing planning session.

Are you set to smash those revenue targets and make your marketing plan a resounding success?

Then let’s get started!

Quarterly marketing plan.

Annual Planning Session

Discount: PODCAST95

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Can you believe that the key to effective marketing may lie in doing less, not more? That's the ground-breaking approach we unpack in our latest episode with the dynamic duo, Melanie Boylan and Esther Ocampo, from the Monday Morning Marketing Podcast. We dig into the art of identifying the social media platforms your target audience frequents and focusing your efforts there, rather than stretching yourself thin across all platforms. A crucial but overlooked tip we also discuss: secure your handles across all platforms to prevent impersonation, even if you're not active on them.

The power of understanding your audience through focus groups is another potent topic broached. Melanie and Esther candidly share their first-hand experiences, including the transformational changes their businesses underwent due to feedback from focus groups. We also stress the importance of constant testing and evaluation of your marketing strategies, ensuring they continue serving your business effectively.

We then shift gears to handle the beast that is scaling a business. It's a journey filled with the challenges of trust, team growth, and salary management. However, we offer tips from our personal experiences to help you navigate this path with less stress. In addition, we delve into the importance of boundary setting and the undeniable power of an online presence. Finally, we touch on the role of SWOT analysis in business growth and the significance of regular strategic planning. So buckle up and join us, as we share these nuggets of wisdom to help your business flourish.

Resources:
The Monday Morning Marketing

Monday Morning Merch

STOMP Social Media Training

IPA Group

SWOT Analysis

Show Notes Page

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
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Markets are built on competition. They are races to the bottom for all but one.  Ecosystems are built of co-dependence.  Each individual member contributes in a unique way, strengthening the whole. 

That's probably why the category ecosystem is front and center in the category design Bible, Play Bigger.

But Play Bigger doesn't give you the playbook for finding and creating the ecosystem.

Pamela Slim's mind-blowing book, The Widest Net, does that.

That's why we had Pamela on the show to help you understand:

 - how to go to market in a sustainable way to grow by leveraging partnerships, Ecosystem Marketing
- what you need before you can truly engage an ecosystem to build a community
- where to find and nurture the relationships you'll need to build your ecosystem
-innovative strategies in commercial real estate to become the watering hole of your market
- and much more!!!

Pamela Slim is an award-winning author, speaker and small business strategist.  When I read her book, I immediately implemented parts of it into the strategy of the Relationship Flywheel, and am teaching them to our clients.

This call also served as the kickoff to our second co-hort of the Relationship Flywheel Bootcamp so after the interview, so the attendees were free to stick around, and met the rest of our community that has taken the course and is enrolled in the next one!

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with Pamela!

On LinkedIn: https://www.linkedin.com/in/pamelaslim/

Connect with ME!

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Pamela Slim" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.