connect with pablo

It's no secret that AI has revolutionized the way we do business, from automating mundane tasks to creating personalized experiences. But as the AI revolution marches on, there's a growing misconception that human connections no longer matter. The truth is, these connections have never been more crucial.

Join us for a thought-provoking exploration of the importance of embracing the H2H movement (Human to Human) in this age of AI, featuring our guest Bryan Kramer, the guy that wrote the book on H2H (literally!).

Together, we'll uncover the untapped potential of blending technology with human insights, and how it can lead to building stronger communities and forging lasting relationships with your market.

By attending this episode, you'll learn:

- Why trust is the new oil in the age of AI-generated content.
- How to measure your effectiveness in building trust
- Strategies for cultivating collaboration within your organization and fostering a community-focused mindset.

Don't miss this chance to gain a fresh perspective on the role of human connections in the AI-driven business landscape and learn from Bryan Kramer himself. 

Connect with Bryan:

On his LinkedIn:  https://www.linkedin.com/in/bryanjkramer/

Connect with ME!

LinkedIn or Instagram.

Some companies are out there capturing demand from the market and doing it well.  Then there are other companies that are doing things differently. 

Maybe it's an innovation the world hasn't fully understood yet.  Maybe it's a break from the status quo in the industry that puts the client's needs first.

These companies need someone that is championing the change they wish to make in the world, bringing "AHA" moments to folks that didn't realize there was a way to solve a problem they assumed was just a cost of doing business, and building a community of people that believe in this new way.

That is the role of the Chief Evangelist... and as AI continues to change the landscape, this role of the evangelist is continuing to pick up steam.

But it isn't widely understood.

That's why we brought Ethan Beute, Chief Evangelist at BombBomb an host of the Chief Evangelist podcast, on the show to demystify what I believe to be the most crucial skillset companies will need in the next 10 years.

Ethan helped us understand:

- What does the role of a business evangelist look like and who needs one
- How should the Chief Evangelist be incentivized and measured
- Why he believed in the future of the role so much that he started the podcast (one of my favorites!)
- and much more!

Ethan was a past guest from the Human Centered Communication episode, is a dynamic speaker, and has become a friend.  This is an eye-opening, value packed episode.

Connect with Ethan:

On his LinkedIn:  https://www.linkedin.com/in/ethanbeute/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

LinkedIn has long been dismissed as just a site for recruiters.  Then savvy business development professionals found success using it as a networking site - a digital rolodex for professionals.

But what if we told you that LinkedIn is actually STILL untapped and underestimated platform for businesses to exponentially grow revenue?

That's right, while everyone else is looking to grow their personal brand, you can take full advantage of LinkedIn by empowering your team to become evangelists for your brand.

Listen to my conversation with LinkedIn expert, Rachel Simon, to shift your perspective and unlock the true potential of this platform by turning your employees into brand ambassadors that can propel your business to new heights.

We discussed:

- How to empower your team members to become authentic, genuine, and engaging representatives of your brand.
- Why the risk of your employee finding a better job is worth the reward of helping them grow their personal brand
- What new features LinkedIn has released in the past year or two that makes your last Sales Navigator training obsolete
- How to prep your team's LinkedIn ahead of a conference to win the trade show in person and online

Don't miss out on the opportunity to do what some of the most successful companies in the world are doing right now- tapping into their team's passions to grow communities of superconsumers.

Connect with Rachel:

On her LinkedIn: https://www.linkedin.com/in/raksimon/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

Richard Branson famously said, "Communication is the most important skill any leader can possess," and conversations are the base of communication.

But I've never seen any training on how to be a great conversationalist.

That's why when Yurii Lazaruk reached out to ask me how I learned to interview people on my show, I knew it would be a great opportunity to share what I know about having easy conversations with anyone.

This has been a lifelong obsession for me, and I hope to share:

- How to apply a couple of frameworks I've developed that make any conversation easy
- Why listening to summarize has become a superpower that helps the person I'm speaking with
- What practicing interviewing people on podcasts has unlocked for Yurii and I that you are probably underestimating
- and much much more!

Yurii Lazaruk is a rising superstar in the world of community.  He's used podcasting and community to help get him through hard times as a native Ukranian, and has a master plan of leveraging this experience to meet Duane "The Rock" Johnson!

Don't miss the opportunity to meet Yurii!

Connect with Yurii:

On his LinkedIn: https://www.linkedin.com/in/yurii-lazaruk/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

 You're out there working your tail off to attract new clients, and even harder to keep them happy enough to refer you to their friends.

But if you put that same effort into attracting talent, you can accomplish both those things more sustainably.

That's what our next show is about!

Join us for a live recording as we sit down with Ryan Englin, who was running marketing for construction companies when he discovered that the key to driving growth and profitability was not just in the marketing, but in the talent that was hired.  So he created a marketing approach to recruiting top talent.

During this episode, Ryan will share his unique approach to hiring that has helped countless small businesses attract and retain exceptional employees, increase revenue and profitability, and create a word of mouth flywheel.

By the end of the episode, listeners will learn:

- The importance of treating hiring like marketing to attract the best talent
- How happy employees can drive word of mouth growth and boost your bottom line
- Practical steps to implement Ryan's approach and build a talented team that will take your business to the next level.

Don't miss this opportunity to learn from a hiring expert and discover the secrets to building a team that drives word of mouth growth!

Connect with Ryan:

On his LinkedIn: https://www.linkedin.com/in/ryanenglin/
On his company: https://corematters.com/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.
 

Small business owners spend a lot of time thinking about how to gain a competitive advantage, and will spend hundreds of thousands of dollars on experts to help them do so.

But no one knows your clients like your clients themselves.

Therefore, listening to your clients is the best way to get that competitive advantage!

That's why we're bringing Michael Haynes, author of Listen, Innovate, Grow and SME/SMB business growth expert to talk us through 3 different ways to listen to your market, and gain the insights you need.

We'll talk about:
 
- how to listen without blowing your budget and how most companies listen wrong
- why listening goes nowhere, and how to make sure your are sharing those learnings by operationalizing them
- the 3 categories of listening, and why so many people forget the most important 1
- and more!

This will be a golden nugget rich conversation with Michael, who has proven to me that his long career in the trenches with SMBs and SMEs has taught him invaluable ways to listen to the market, innovate based on those insights, and grow revenue.

Don't miss your chance to pick his brain!

Connect with Michael:

On his LinkedIn: https://www.linkedin.com/in/michaelhhaynes/
On his company: https://listeninnovategrow.com/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

The easiest way to grow an audience is to leverage other audiences, and guesting on podcasts is a great way to do it.

But most of the outreach I get to be on my show SUCKS.

That's why I'm going to share what works.

We're going to be sharing what has worked to get on my show, what has worked for our clients to get on other shows, and strategies that past guests of our show have used to promote themselves.

This includes:

- the 1 thing you should create first to help in all your outreach
- when it makes sense to hire a podcast booking agency
- how to use small shows to parlay your way into bigger name shows
- and much more!

This is the next version of a VIP talk I gave to a bunch of CMO's last year.  Don't miss the opportunity to supercharge your digital word of mouth by getting on more podcasts this year than ever before!

Don't miss this one.

Connect with ME!

Online at:
LinkedIn or Instagram.

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.  Register now with the code "first5" to avail of the promo. 

Here at Be The Stage, we've been touting the concept of "building relationships at scale" for 3 years, but it's really hard to explain.

That's why when I saw Mike Grinberg of Proofpoint Marketing show a mental model of exactly how they do it, I knew we had to bring him on the show to talk about it.

Join us as Mike talks us through:

- why B2B is better off building affinity through people, instead of product
- what the relationship pyramid looks like and how it's foundational to scaling relationships
- how the real customer journey happens inside today's buyer
- and much more!

Mike is a brilliant marketer, seasoned entrepreneur, and great guy that I'm really leaning on for guidance these days.  Don't miss your chance to pick his brain!

Connect with Mike:

On her LinkedIn: https://www.linkedin.com/in/mikegrinberg/

Connect with ME!

Online at:
LinkedIn or Instagram.

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.  Register now with the code "first5" to avail of the promo. 

Our experience has shown three groups of people are interested in community: marketers, community builders, and business leaders that want it as a strategic advantage.

But few people have the experience to compare community as a strategy to other marketing plays.

That's why having Jack Foster, VP of Marketing at WorkRamp, on the show will shine a new light on how you can understand if community is right for you.

17 years in marketing leadership roles have taught Jack that successful marketing and enterprise demand generation starts with community building.

She joined the show and talked about:

- How her experiences in a channel led, product led and PE funded companies have taught her where community is the right play
- What the difference is between the principle of community for business and the real world application of it
- How to build a team to execute on community (HINT: no Chief Community Officer)
- Where she sees community fitting in between events and content
- And much more!

Jack is someone with real world experience that can contextualize why your company would be a good or bad fit for leveraging community.  Show up to get some personalized advice!

Connect with Jack:

On her LinkedIn: https://www.linkedin.com/in/jacquelinewfoster/

Connect with ME!

Online at:
LinkedIn or Instagram.

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.  Register now with the code "first5" to avail of the promo. 

Podcasters love to chase download numbers. They think they need a big audience to make podcasting a profitable activity, and that stops people from thinking they should have a podcast.

But we produce two podcasts that each get under 200 downloads per episode, and one generated $220k in the last 6 months while the other generated $40M in year 1.

That's why we call the need to grow downloads, "The Big Audience Lie".

In this episode, I'm breaking down 9 different ways that our team has used to generate revenue from our tiny audience podcasts.

SPOILER ALERT- the simple fact that we produce the podcast as a live show opens up a lot of possibilites.

We discussed:

- why understanding 4 basic concepts create monetization opportunities from content that don't include sponsorships or ads
- how a live show makes a small audience more valuable than a big audience for a prerecorded show
- what we do to use our podcast as a lead capture mechanism for conferences and IRL events
- and much more!

This ain't your momma's content monetization strategies. If you come to the live show and don't learn at least one new way to monetize your podcast, I'll give you free access to our $997 class that includes our frameworks and SOPs. 

Invite your best friend in marketing and come test me!

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with ME!

Online at:
LinkedIn or Instagram.

The last 10 years have been incredibly prosperous for business, and savvy entrepreneurs have built great teams to thrive in this abundant time.

But next year will be different.

Therefore, you need a new plan for times of increasing scarcity.  You need a "war time" plan.

That's why we brought Vivek "V" Chakrabortty, CEO of the Kavi Group, who helps Fortune 500 companies navigate change, to help you understand:

- why you can't enter 2023 with a "business as usual" approach
- how to take strategy from overwhelming to practical w/ 5 questions
- what deliverables your strategic plan has to create in order to get buy in from your team
- who you need on your team when you're going from peace time CEO to War time CEO
- and more!

Don't miss your chance to have a Fortune 500 strategist become your personal "war time consigliere"

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with Vivek:

On his LinkedIn: https://www.linkedin.com/in/vivekchakrabortty/

Connect with ME!

Online at:
LinkedIn or Instagram.

How do you bring your best work to the market? 

You can have a great brand.  You can have a great product.  But if you're not strategic about leveraging your relationships, your product won't reach the people it needs to reach.

That's why we're going to dive into how Amanda Holmes executed the most impressive launch I've ever seen- the release of the new edition of the beloved book she has co-authored with her father, The Ultimate Sales Machine.

Despite having a major publishing deal, and consistent yearly purchases of the original edition, Amanda knew that the hard work she'd put into updating her father's legendary work would be wasted if she didn't take control of the sales of this new edition.

So she sold so many books that the publisher begged her to stop a couple weeks before it was released!

This is an exclusive behind the scenes look into a brilliantly orchestrated campaign by a a brilliant strategist that executed her own playbook to perfection.

Amanda Holmes, CEO of Chet Holmes International, joined us to share:

- why her team made the tactical decision to run this campaign using the strategies their company (and book) preach
- how she enrolled an army of evangelists into the process by aligning with them
- what she did to sell the book, herself, on a whirlwind conference tour
- how hard it was to insert her personal passions into this project and why it made such a difference in her success
- and much more!

This content of this episode isn't the only special thing.  Amanda has become a great friend, advisor, and role model to me over the last couple years so having her on the 200th episode is a celebration of our special bond that I want to share with you personally.

You won't want to miss this one!

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with Amanda:

On her LinkedIn: linkedin.com/in/amandajholmes
On her company: http://www.chetholmes.com/, http://www.ultimatesalesmachine.com/


Connect with ME!

Online at:
LinkedIn or Instagram.

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.

This was last week's Relationship Driven Growth Strategy Session- you know, the thing that happens after the show that I keep inviting you to during the shows!

I'd love to have you join us on the next one!

SHOW AGENDAS on Mondays at 4:40pm ET:

- 4:30-5:30pm ET Interview and Q&A with an expert
- 5:30-6:30pm ET open office hours with the Be The Stage leadership team on Relationship Driven Growth Strategy

Register here to come: https://tinyurl.com/b2bcbseason5

The most successful business you hear about today have found a way to engage their market with content, and effectively transformed their marketing team into media companies.

But most smaller businesses and solo-preneurs feel like they don't have the resources to pull it off.

That's why seeing how CEO Coach, Jerry MacNamara, figured out how to do it on his own will completely redefine what you and your team think is possible to do with limited resources!

Jerry launched his internet talk show, Best Places To Lead, early in 2022.  He has gone live almost every week, forging powerful relationships with strategic partners, engaging a community around him, and repurposing the content to show up everywhere on social media. 

His go to market strategy has completely transformed, which he shared:

- why he felt he didn't just need a content machine, but a content-led community was strategy
- how he prioritizes live show production in a way that he can still get everything done in his small operation
- what he's learned that works to accelerate the growth of this community and business alongside his internet talk show
- and much more!

Jerry has scaled 3 different businesses from $10M to $100M as a CEO, is a champion for building happy teams, and is an absolute wealth of knowledge!

Don't miss your chance to pick his brain about what is working for him, personally right now!

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with Jerry:

On his LinkedIn: https://www.linkedin.com/in/jerrymacnamara/
On his Facebook: https://www.facebook.com/ProvenChaoscom
On his Instagram: https://www.instagram.com/provenchaos/
On his Company: https://provenchaos.com/

Connect with ME!

Online at:
LinkedIn or Instagram.

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.

I get to spend a few days at the epicenter of community, and meet all the best experts in the world at CMX Summit, but I want you to meet and hear from them too!

That's why I'm inviting my favorite people from CMX Summit on the show to tell you their biggest takeaway, themselves!

If there is anything I've learned so far is that the "community crowd" is a warm, welcoming, brilliant crew.

You won't want to miss this special edition of the B2BCB!

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with the Expert Speakers here

Connect with ME!

In person at:

Bad Ass Business Summit in Dallas/Ft Worth 9/22-24
Jesse Lane Conference in Jacksonville 10/22-23

Online at:
LinkedIn or Instagram.

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Randall Crowder" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.


SIGN UP FOR THE NEXT COHORT THAT WILL TEACH YOU HOW TO DO THIS YOURSELF AT https://bethestage.live/bootcamp/

Everyone is trying to start a community, and asking themselves what the right platform is, but is that even the right question?

That's why we brought on a platform expert on community, Deb Schell to teach you what the right questions to ask are!

 Including:

- Does it make sense to use Facebook groups vs Mighty Networks vs Circle or other platforms?
- What is the key to a thriving community once you have a platform built?
- Why is it so hard to keep a community engaged?

Deb Schell is the Creator of Find Calm Here LLC — As a community strategist, she helps female entrepreneurs and executives find calm in building, launching, and growing paid online communities. Combined with 20 years of experience as a journalist, travel writer, professional photographer, business owner, and marketing expert, she’s skilled at identifying your vision and bringing it to life.

Listen to this and don't miss your chance to get all your community questions answered. Deb is awesome!

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with Deb!

On her LinkedIn: https://www.linkedin.com/in/debschell/
On her company: https://findcalmhere.com/

Connect with ME!

In person at:

FINCON in Orlando 9/07-10
CMX Summit Thrive in the San Fracisco area 9/13-15
Bad Ass Business Summit in Dallas/Ft Worth 9/22-24
Jesse Lane Conference in Jacksonville 10/22-23

Online at:
LinkedIn or Instagram.

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's b Schell" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Everyone seems to be putting out a book these days, and it's never been easier to do it, but no one wants to read a book about your product.

That's why publishing about your core values is a great strategy to attract the right clients.

My friend, Dawn Bates, is known as "the writing machine".  She's a prolific author of multiple books, an Oxford PhD candidate, and a human rights activists working on some of the hardest problems in the world.

When it comes to writing, she's found an easy way make a difference in your business- book collaborations.

We talked about:

- why publishing your core values can drive bottom line better than writing about your products
- what the perfect entry point to becoming an author is as a business leader
- how to kickstart your writing muscles to get you going
- get our latest strategies in the Relationship Driven Growth Strategy Sessions after!

Dawn is an avid member of the B2BCB community.  If you've ever been part our strategy sessions, you know she brings the FIRE!

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with Dawn!

On her LinkedIn: https://www.linkedin.com/in/dawnbates/
On her Company: https://dawnbates.com/

Connect with ME!

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Dawn Bates" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

With this economic slowdown, sales are slowing everywhere, but we just tripled our sales last quarter.

That's why when our community member, Deb Schell, asked us "what is working in sales right now?" we knew it would be a great opportunity to give back to our community!

This was last week's Relationship Driven Growth Strategy Session- you know, the thing that happens after the show that I keep inviting you to during the shows!

I'd love to have you join us on the next one!

SHOW AGENDAS on Mondays at 4:40pm ET:

- 4:30-5:30pm ET Interview and Q&A with Dawn
- 5:30-6:30pm ET open office hours with the Be The Stage leadership team on Relationship Driven Growth Strategy

Register here to come: https://tinyurl.com/b2bcbseason5

Content led community is the best way to build your company, and it will only become more obvious.

But at some point, you will need some form of outbound motion, even it's just to get interested parties on the line.

That's why improving your outbound will dramatically improve all aspects of your sales and marketing.

Jordan Crawford is the first guy that connected those dots for me, AND provided an approach to it that finally felt more valuable than the average strategy I hear.

We discussed about:

- Why you should market to pain, not a persona
- How personalizing your email hurts instead of helping
- What you need to do to scale your best sales rep, instead of needing to find others like them
- and MORE!

Jordan is a brilliant marketer, San Francisco based tech founder, and keynote speaker.  You're going to love picking his brain on this stuff.  Don't miss this episode!

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with Connor!

On his  LinkedIn: https://www.linkedin.com/in/jordancrawford/

Connect with ME!

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Jordan Crawford" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.