pablo gonzalez

Entrepreneurship can be many things: fulfilling, maddening, lucrative, demoralizing, exhilarating, lonely, etc., and community can help normalize the roller coaster ride.

But simplification is the best tool to reduce chaos.

That's why keying in on one thing at a time is such a valuable practice, and Terry Weaver has built an extraordinary community through events around that concept.

Terry will be joining us on the next B2B Community Builder Live Show to talk about how he's built up his legendary "The Thing" event series and what he's been able to learn from this experience (and the experiences of his community) that can help you get unstuck as an entrepreneur, in your career, or even help you decide if entrepreneurship is for you.

We're going to dive into topics like:

- The one skill that seems to be most misunderstood and mislabeled for entrepreneurs: creativity
- The one thing most entrepreneurs suffer with when it comes to having successful partnerships
- The only thing that entrepreneurship guarantees (hardship), and the only way to know if you can handle it
- and much more!

Whether you want to know how to grow an event series, if you should quit, or how to take the next step, this will be a conversation you will want to be part of!

Connect with Terry:

On his LinkedIn:  https://www.linkedin.com/in/terrytheweaver/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

Some companies are out there capturing demand from the market and doing it well.  Then there are other companies that are doing things differently. 

Maybe it's an innovation the world hasn't fully understood yet.  Maybe it's a break from the status quo in the industry that puts the client's needs first.

These companies need someone that is championing the change they wish to make in the world, bringing "AHA" moments to folks that didn't realize there was a way to solve a problem they assumed was just a cost of doing business, and building a community of people that believe in this new way.

That is the role of the Chief Evangelist... and as AI continues to change the landscape, this role of the evangelist is continuing to pick up steam.

But it isn't widely understood.

That's why we brought Ethan Beute, Chief Evangelist at BombBomb an host of the Chief Evangelist podcast, on the show to demystify what I believe to be the most crucial skillset companies will need in the next 10 years.

Ethan helped us understand:

- What does the role of a business evangelist look like and who needs one
- How should the Chief Evangelist be incentivized and measured
- Why he believed in the future of the role so much that he started the podcast (one of my favorites!)
- and much more!

Ethan was a past guest from the Human Centered Communication episode, is a dynamic speaker, and has become a friend.  This is an eye-opening, value packed episode.

Connect with Ethan:

On his LinkedIn:  https://www.linkedin.com/in/ethanbeute/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

LinkedIn has long been dismissed as just a site for recruiters.  Then savvy business development professionals found success using it as a networking site - a digital rolodex for professionals.

But what if we told you that LinkedIn is actually STILL untapped and underestimated platform for businesses to exponentially grow revenue?

That's right, while everyone else is looking to grow their personal brand, you can take full advantage of LinkedIn by empowering your team to become evangelists for your brand.

Listen to my conversation with LinkedIn expert, Rachel Simon, to shift your perspective and unlock the true potential of this platform by turning your employees into brand ambassadors that can propel your business to new heights.

We discussed:

- How to empower your team members to become authentic, genuine, and engaging representatives of your brand.
- Why the risk of your employee finding a better job is worth the reward of helping them grow their personal brand
- What new features LinkedIn has released in the past year or two that makes your last Sales Navigator training obsolete
- How to prep your team's LinkedIn ahead of a conference to win the trade show in person and online

Don't miss out on the opportunity to do what some of the most successful companies in the world are doing right now- tapping into their team's passions to grow communities of superconsumers.

Connect with Rachel:

On her LinkedIn: https://www.linkedin.com/in/raksimon/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

Most people think they know what it takes to build a thriving online community. But most people get it wrong.

That's why when I saw Suzanne Taylor-King building from scratch and hearing from everyone involved they knew this was different than what they had in mind (in a great way), I invited her onto the B2B Community Builder Show so we can dive into the nuances she intuitively understands that so many get wrong!

Join us for an insightful, non-obvious discussion with someone who has harnessed the power of community mentors, devised innovative onboarding techniques, and cracked the code on maximizing productivity, all while maintaining a healthy work-life balance.

In this show, you will learn:

- How to build an organic network of advocates that will promote your community in spaces you're not even present in
- The secret to managing high volumes of inbound leads, while still maintaining meaningful connections
 How to optimize your onboarding process by leveraging group calls and maximizing the founder's time
- and much more!

Don't miss this opportunity to gain a fresh perspective on community building, and how to make community work for you no matter how small your team is!

Don't miss the opportunity to meet Suzanne!

Connect with Suzanne:

On his LinkedIn: https://www.linkedin.com/in/suzanne-taylor-king/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

 You're out there working your tail off to attract new clients, and even harder to keep them happy enough to refer you to their friends.

But if you put that same effort into attracting talent, you can accomplish both those things more sustainably.

That's what our next show is about!

Join us for a live recording as we sit down with Ryan Englin, who was running marketing for construction companies when he discovered that the key to driving growth and profitability was not just in the marketing, but in the talent that was hired.  So he created a marketing approach to recruiting top talent.

During this episode, Ryan will share his unique approach to hiring that has helped countless small businesses attract and retain exceptional employees, increase revenue and profitability, and create a word of mouth flywheel.

By the end of the episode, listeners will learn:

- The importance of treating hiring like marketing to attract the best talent
- How happy employees can drive word of mouth growth and boost your bottom line
- Practical steps to implement Ryan's approach and build a talented team that will take your business to the next level.

Don't miss this opportunity to learn from a hiring expert and discover the secrets to building a team that drives word of mouth growth!

Connect with Ryan:

On his LinkedIn: https://www.linkedin.com/in/ryanenglin/
On his company: https://corematters.com/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.
 

The business closest to the customer wins.

This is because if you can speak directly to your customers' pain points in their own language, they trust you have the solution they need.

But businesses tend to spend the majority of their resources (time, money, attention) on activities that happen nowhere close to their customer.

That's why the idea of Event-Led Growth is one you should consider.

On this show, Mark Kilens, CMO of Airmeet, will teach you what  Event-Led Growth means and show you:

- why events are a more efficient way to discover prospects, engage buyers, and grow advocates
- how most companies are underutilizing events, and the opportunity it creates for you
- what you can do to de-risk your event strategy and make sure it drives longterm success for your team
- how the next generation of influencer marketing is an event strategy
- and more!

Mark has led one of the greatest customer marketing successes in tech as VP of the Hubspot Academy, been a part of an epic category design as VP of content and community at Drift, and is about make Airmeet the next great success story in SaaS.

Don't miss your chance to connect and learn from his cutting edge strategies and real world experience.

Connect with Mark:

On her LinkedIn: https://www.linkedin.com/in/markkilens/

Connect with ME!

Online at:
LinkedIn or Instagram.

You work so hard on coming up with great ideas that can help people, but  people will walk (or more likely scroll) right past them if they're not made in a way that hooks them in first.

That's why I'll share 4 Hookpoint frameworks that will make people stop and listen to you more often, learn the concept you're sharing easier, and remember it better.

On top of that, it will also help you create keynotes and content much faster than before.

We'll go over:

- why the hook is so important when you package your content
- how to include storytelling into even the smallest speaking point
- why framing, naming, and claiming a concept is crucial to creating digital word of mouth
- how to structure an idea into an easy to learn speaking point

Honestly, as I wrote this description I just thought to myself "this is probably these are the 4 most powerful, practical concepts I have applied in the last 5 years," and I'm pumped to share them with you.

Don't miss this one.

Connect with ME!

Online at:
LinkedIn or Instagram.

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.  Register now with the code "first5" to avail of the promo. 

Here at Be The Stage, we've been touting the concept of "building relationships at scale" for 3 years, but it's really hard to explain.

That's why when I saw Mike Grinberg of Proofpoint Marketing show a mental model of exactly how they do it, I knew we had to bring him on the show to talk about it.

Join us as Mike talks us through:

- why B2B is better off building affinity through people, instead of product
- what the relationship pyramid looks like and how it's foundational to scaling relationships
- how the real customer journey happens inside today's buyer
- and much more!

Mike is a brilliant marketer, seasoned entrepreneur, and great guy that I'm really leaning on for guidance these days.  Don't miss your chance to pick his brain!

Connect with Mike:

On her LinkedIn: https://www.linkedin.com/in/mikegrinberg/

Connect with ME!

Online at:
LinkedIn or Instagram.

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.  Register now with the code "first5" to avail of the promo. 

Our experience has shown three groups of people are interested in community: marketers, community builders, and business leaders that want it as a strategic advantage.

But few people have the experience to compare community as a strategy to other marketing plays.

That's why having Jack Foster, VP of Marketing at WorkRamp, on the show will shine a new light on how you can understand if community is right for you.

17 years in marketing leadership roles have taught Jack that successful marketing and enterprise demand generation starts with community building.

She joined the show and talked about:

- How her experiences in a channel led, product led and PE funded companies have taught her where community is the right play
- What the difference is between the principle of community for business and the real world application of it
- How to build a team to execute on community (HINT: no Chief Community Officer)
- Where she sees community fitting in between events and content
- And much more!

Jack is someone with real world experience that can contextualize why your company would be a good or bad fit for leveraging community.  Show up to get some personalized advice!

Connect with Jack:

On her LinkedIn: https://www.linkedin.com/in/jacquelinewfoster/

Connect with ME!

Online at:
LinkedIn or Instagram.

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.  Register now with the code "first5" to avail of the promo. 

Given the elevated level of publicity that happens when you get written about in the best selling marketing book on Amazon right now (Belonging To The Brand, by Mark Schaefer), we wanted to give you an inside look into the story about the first community we built and how it happened.

But instead of just telling you about it, we wanted to find a better way.

That's why we are publishing the never heard before interview that Lemonpie did with me in order to plan a podcast tour around our the client that we built the $40M+ podcast community for, JWB Real Estate Capital.

This conversation is packed with value about:

- how we built this community and what made it successful
- what made it work so well for JWB (SPOILER ALERT: you will want to run your business how they do it)
- why investing in networking and content creation is parallel to growing a healthy real estate or stock portfolio
- BONUS: Josh is amazing at pulling out qualitative data he can use to position a great story through his interview style. Learn from it.
- and much much more!

If you finish this podcast thinking that you also found a hidden investing tip that you want to explore, I don't blame you.  That's why I've invested with JWB too.  You can check out their community at NYAIS.com

But I also suggest you:
- connect with Josh on LinkedIn.  Super bright guy with a great future.
- check out how Lemonpie does their podcast PR tours.  It's impressive.

Connect with ME!

Online at:
LinkedIn or Instagram.

There is a great book about the landscape of community for business out there already, and there is a great book out there on how to be a community manager.

But understanding how to run a community works isn't what will drive mass adoption of it for business.

Understanding how to profit from community is what will.

That's why I'm convinced that Mark Shaefer's newest book, Belonging To The Brand- Why Community Is The Last Great Marketing Strategy, is the missing piece of the puzzle we needed!

Mark is a legendary marketing author that put the marketing world on alert  (and made a huge difference in my life) with Marketing Rebellion, and has just dedicated the last year of his life to understanding how community fits into marketing and sharing it with you.

We discussed:

- what changed since Marketing Rebellion that got Mark to write a book specifically on community
- how businesses of all types (not just tech and Web3 companies) are leveraging community as their number 1 marketing strategy
- why a community doesn't need to be huge to make a huge impact
- and more!

This was a real "pinch me" moment for me.  I met one of my heroes (again), but this time he found the work we're doing at BeTheStage.live remarkable enough to write about us in his book!

Connect with Mark:

On his LinkedIn: https://www.linkedin.com/in/markwschaefer/
On his company: https://businessesgrow.com/

Connect with ME!

Online at:
LinkedIn or Instagram.

Podcasters love to chase download numbers. They think they need a big audience to make podcasting a profitable activity, and that stops people from thinking they should have a podcast.

But we produce two podcasts that each get under 200 downloads per episode, and one generated $220k in the last 6 months while the other generated $40M in year 1.

That's why we call the need to grow downloads, "The Big Audience Lie".

In this episode, I'm breaking down 9 different ways that our team has used to generate revenue from our tiny audience podcasts.

SPOILER ALERT- the simple fact that we produce the podcast as a live show opens up a lot of possibilites.

We discussed:

- why understanding 4 basic concepts create monetization opportunities from content that don't include sponsorships or ads
- how a live show makes a small audience more valuable than a big audience for a prerecorded show
- what we do to use our podcast as a lead capture mechanism for conferences and IRL events
- and much more!

This ain't your momma's content monetization strategies. If you come to the live show and don't learn at least one new way to monetize your podcast, I'll give you free access to our $997 class that includes our frameworks and SOPs. 

Invite your best friend in marketing and come test me!

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with ME!

Online at:
LinkedIn or Instagram.

We JUST wrapped up our 3rd iteration of teaching our entire strategy and process, and it was our best one yet!

But you shouldn't have to take the class to learn some great takeaways that can improve your content strategy.

That's why we're bringing the stars of our most recent Relationship Flywheel Bootcamp to share their biggest takeaways with you.

They'll tell you:

- what high level concepts they learned that helped them think about making content better
- how they are implementing the changes and what tactics spoke to them the most
- who is launching what new show that you will want to tune into!
- and much more!

Come get some great tips from the most talented group of people I've had the honor to teach (so far!)

A must listen episode!

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with Sam Zelitch: https://www.linkedin.com/in/szelitch/

Connect with Penny Rose: https://www.linkedin.com/in/pennycrispellrose/

Connect with Carolyn Chaote: https://www.linkedin.com/in/carolyn-choate/

Connect with Laura Di Franco: https://www.linkedin.com/in/laura-di-franco-1b037a5/

Connect with Samantha "Venia" Logan: https://www.linkedin.com/in/samanthavlogan/

Connect with Tim Courtney: https://www.linkedin.com/in/timcourtney/

Connect with Gareth Beverley: https://www.linkedin.com/in/gareth-beverley/

Connect with Melissa Henry: https://www.linkedin.com/in/melissa-demple-henry/

Connect with Gabe Walters: https://www.linkedin.com/in/gabrielwalters/

Connect with ME!

Online at:
LinkedIn or Instagram.

Engagement is the biggest sign of a healthy B2B Community, and a once you have it, it's easy to recruit new members, but driving the initial engagement is hard to do.

That's why I'm so into the cohort class as a community onboard, but challenges may just be even better!

Challenges provide a "quick win".  In business terms, that's known as "speed to value", and it's an underrated driver of customer success.

Chris Colt is an expert in challenges, and has me thinking they may be the perfect way to launch a community!

He talked about:

- Why building a challenge that will quickly engage your clients and make them stay
- How he uses challenges himself to grow his community
- What other problems challenges can solve for in your marketing, client acquisition, and customer success efforts
- and much more!

You'll be blown away by Chris's novel approach, and how successful it is!  Don't miss your chance to pick his brain on how challenges can work for you!

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with Chris:

On his LinkedIn: https://www.linkedin.com/in/chriscolt-thechallengechampion/
On his company: https://letsmakeanimpact.com/
On his website: https://tcawithchris.com/,  https://chriscolt360.com/

Connect with ME!

Online at:
LinkedIn or Instagram.

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.

The most successful business you hear about today have found a way to engage their market with content, and effectively transformed their marketing team into media companies.

But most smaller businesses and solo-preneurs feel like they don't have the resources to pull it off.

That's why seeing how CEO Coach, Jerry MacNamara, figured out how to do it on his own will completely redefine what you and your team think is possible to do with limited resources!

Jerry launched his internet talk show, Best Places To Lead, early in 2022.  He has gone live almost every week, forging powerful relationships with strategic partners, engaging a community around him, and repurposing the content to show up everywhere on social media. 

His go to market strategy has completely transformed, which he shared:

- why he felt he didn't just need a content machine, but a content-led community was strategy
- how he prioritizes live show production in a way that he can still get everything done in his small operation
- what he's learned that works to accelerate the growth of this community and business alongside his internet talk show
- and much more!

Jerry has scaled 3 different businesses from $10M to $100M as a CEO, is a champion for building happy teams, and is an absolute wealth of knowledge!

Don't miss your chance to pick his brain about what is working for him, personally right now!

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with Jerry:

On his LinkedIn: https://www.linkedin.com/in/jerrymacnamara/
On his Facebook: https://www.facebook.com/ProvenChaoscom
On his Instagram: https://www.instagram.com/provenchaos/
On his Company: https://provenchaos.com/

Connect with ME!

Online at:
LinkedIn or Instagram.

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.

I got to spend a few days networking and learning from a small business expert community at the Bad Ass Business Summit, but I want you to meet and hear from them too!

That's why I'm inviting my favorite people I met from the Bad Ass Business Summit on the show to tell you their biggest takeaway, themselves!

Judging by last year's event, this will be a rowdy, innovative, passionate group. 

You won't want to miss this special edition of the B2BCB!

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with the Expert Speakers here.

Connect with ME!

In person at:

Jesse Lane Conference in Jacksonville 10/22-23

Online at:
LinkedIn or Instagram.

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.

I get to spend a few days at the epicenter of community, and meet all the best experts in the world at CMX Summit, but I want you to meet and hear from them too!

That's why I'm inviting my favorite people from CMX Summit on the show to tell you their biggest takeaway, themselves!

If there is anything I've learned so far is that the "community crowd" is a warm, welcoming, brilliant crew.

You won't want to miss this special edition of the B2BCB!

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with the Expert Speakers here

Connect with ME!

In person at:

Bad Ass Business Summit in Dallas/Ft Worth 9/22-24
Jesse Lane Conference in Jacksonville 10/22-23

Online at:
LinkedIn or Instagram.

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Randall Crowder" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.


SIGN UP FOR THE NEXT COHORT THAT WILL TEACH YOU HOW TO DO THIS YOURSELF AT https://bethestage.live/bootcamp/

In 2020, we launched a community as a service to our client that led to $40M in revenue in year 1, and it has only gotten better since.

But we were lucky to have a C-Suite that was willing to endure a 6 month period where it wasn't clear the community would yield business results.

So we took a closer look at what really made it work to see if there was anything we could do to speed up the positive feedback loop.

That's when we realized most of the value originated from 25 super-members, and it completely changed the way we approach a community launch.

 We realized that:

IF we can sprint to activate a nucleus of 15-25 members,

THEN the positive outcomes of community will produce business results faster,

SO your C-suite can't say "no"!

By the end of 2021, we figured out how... and to top it all off, it pays for itself on the front end!

It is simple strategy of creating a cohort based online class to bring your tribe on a journey together, unite them, and then continue to nurture them/add value by making them the heroes of the community.

In this session, you'll learn:

- what we did to launch the year 1 $40M community (this was just direct attribution!)
- how to incorporate an online cohort to accelerate the results of your community (and have the launch pay for itself!)
- what are the next steps once the 4 weeks are over and it's time to make sure you keep engagement up in your community (everyone's biggest issue!)

Time make community available to everyone!

SIGN UP FOR THE NEXT COHORT THAT WILL TEACH YOU HOW TO DO THIS YOURSELF AT https://bethestage.live/bootcamp/

Use Coupon Code: B2BCB as the coupon code (good through) 10/01

Community is quickly becoming a buzzword, and the only reason more people haven't bough in is because they think there is no way to measure it.

But they're wrong because they are all only looking at it from a marketers' lens.

Social sciences have been measuring community for a long time. 

That's why when I found a trained anthropologist turned marketer that is a skilled data scientist, I had to have her on.  Little did I know that my first conversation with Venia Logan would be hands down the most compelling conversation I've had about community EVER.

Seriously.  I've never heard anyone that strikes right at the heart of what I've been trying to explain so succinctly and tangibly as she does.

I can't freaking wait to host her on the show to talk about:
 
- How to look at marketing ROI from community (lead generation, LTV, content performance)
- What makes a community brand work and traditional brands not work
- why the advantage as community is becoming a bigger advantage than you ever (and why it has been ignored until now)
- and so much more!

Come to meet pick Venia's brain, and stay for the strategy session, or pick whatever works for you.

In 2010, Venia transitioned from male to female and put her entire 10-year journey on Youtube. Over the next decade, that decision has snowballed into an active and healthy career in community management, diversity, education, and measurement in anonymous community health.

In 2012, she created RESCQU.NET. – a nonprofit organization that simultaneously marketed to an invisible audience and catered to their anonymity. In 2017, she graduated with a degree focused on community management that took her around the world. In 2017 she became a full-stack marketer at DigitalMarketer. For the past 5 years, she has built quantitative and qualitative data measurement tools for brand communities online. With SociallyConstructed.Online she is committed to helping businesses build robust, self-sustainable communities. She wants to offer you and your business that same chance.

Come be a part of the show!
https://tinyurl.com/B2BCBSeason5

Connect with Venia!

On her LinkedIn: https://www.linkedin.com/in/samanthavlogan/
On her Company: sociallyconstructed.online

Connect with ME!

In person at:

FINCON in Orlando 9/07-10
CMX Summit Thrive in the San Fracisco area 9/13-15
Bad Ass Business Summit in Dallas/Ft Worth 9/22-24
Jesse Lane Conference in Jacksonville 10/22-23

Online at:
LinkedIn or Instagram.

Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Samantha "Venia" Logan " in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan