Licensing is a partnership. You can pay as much as you want to get those licenses, but there’s no point if you’re losing money. How can you make the partnership a win-win for you and the companies you work with?
In this episode, Jordan West and Yanal Dhailieh talk about what it takes to have incredible partnerships with licensing partners and how to create a win-win relationship with them.
Listen and learn in this episode!
Key takeaways from this episode:
- If you want to get a license for a particular brand, reach out to their licensing team or product teams, and start building the relationship.
- Focus on branding and building a community first.
- You have to understand who you want to reach out to and partner with to get your foot in the door.
- Find out how you’ll make brands excited to work with you and why you should be working together.
- Create as much content as possible.
- Continue creating products that you are passionate about and find people that align perfectly.
Recommended Tool: Archive
https://archive.com/
Recommended Podcasts:
https://www.triplewhale.com/podcasts
Today’s Guest
Yanal Dhailieh is the founder of Peace Collective, a lifestyle apparel brand that allows individuals to show pride in who they are and where they come from.
Connect and learn more about Yanal Dhailieh and Peace Collective here:
Instagram: https://www.instagram.com/therealyd/?hl=en
Twitter: https://mobile.twitter.com/yanaldhailieh
Website: https://www.peace-collective.com/
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