Are big brands at risk of losing market share to private labels on Amazon?

In this episode we talk about how to drive growth using Amazon Advertising without reliance on AI software. 

We have a special guest Mina Elias, a seven-figure seller in the supplement industry, an investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina has spoken on every major stage in the Amazon industry, consulted over 400 brands including 3 aggregators worth $1.2 billion combined, has been on over 100 podcasts, and continues to be a leader, innovating in the Amazon advertising space. Mina’s goal is to change the way people perceive Amazon PPC and empower them to take back control and dominate their ads.

Trivium Group is an Amazon advertising agency partner that helps brands scale their ads profitably on Amazon. They fully integrate with their client’s team and become their full in-house Amazon advertising team without the price tag. They are built on strong systems, sharp people, and good values. If you want to know more how Trivium Group can help you, go to triviumco.com.

In this epsiode, we talk about how to be creative when hiring in an industry that lacks knowledge and expertise

We have a special guest Steven Pope, the founder of My Amazon Guy, a marketing agency managing over 300 brands. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, as well as 4 Amazon brands and My Refund Guy. He has more than 1200 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.

For those that want to know more. My Amazon Guy is a full service Amazon Agency based in Atlanta, Georgia. They growth hack sales through traffic and conversion improvements, PPC, SEO, Design, Catalog Merchandising, and more all in house. If you want to know more about how they can help you grow on Amazon, go to myamazonguy.com.

In this episode we talk about using Amazon Marketing Cloud to maximise advertising performance.

We have a special guest Sreenath Reddy, founder and CEO of Intentwise. Intentwise’s technology platform empowers mid to large brands, sellers, and agencies with data analytics infrastructure and advertising optimisation capabilities for Amazon, Instacart, Target, Walmart, and more.

In this episode we talk about launching and selling your eCommerce business and how to build a successful exit strategy.

We have a special guest Ben Leonard, co-founder of Ecom Brokers. Ben understands what it takes to grow and sell an international eCommerce brand having grown and sold his own 7-figure brand in just 3 years! Ben now helps other sellers do the same with his ecommerce consultancy and brokerage.

If you want to know more about how Ben can help you plan your exit strategy and sell your ecommerce business, reach out to him at benleonard.pro or Ecom Brokers. 

In this episode we talk about how to unlock your global potential and reduce the barriers to international selling.

We have a special guest Daneel Steinmann, Branch Manager at Zee, an import and logistics provider helping Amazon FBA and eCommerce businesses grow worldwide. Daneel has extensive knowledge in the eCommerce space, specialising in helping brands grow globally.

Zee offers expert product and entity compliance, importer of record services and freight options into all major marketplaces. If you are looking to expand worldwide, reach out to the team at Zee.co.

In this episode, we talk about using data integration to grow and scale your eCommerce business.

We have a special guest Robin H. Smith, who has over 28 years of experience in supply chain and data integration. Robin is the Co-Founder and CEO of VL OMNI, an iPaaS managed service platform that is both elastic and scalable to the demands of scaling eCommerce and multichannel merchants.

VL OMNI empowers businesses to accelerate growth by integrating their systems, channels, partners, and applications together based on their needs. Visit vlomni.com to see why top global brands trust them to move data seamlessly through their infrastructure as they grow and accelerate their business.

In this episode we talk about managing a sustainable PPC strategy during tough economic times.

We have a special guest Tayler Carpenter, Vice President of Advertising for Blue Wheel Media, a digital marketing and content production agency, helping ecommerce brands grow and scale their business. Tayler has been working in digital marketing for the last 10 years and is a source of knowledge when it comes to omni-channel digital commerce.

If you would like to know more about how Blue Wheel Media can help you with your omni-channel strategy, make sure you reach out to the team at bluewheelmedia.com.

In this episode we talk about why dynamic pricing is the strategy of the future to drive revenue and increase profitability.

We have a special guest Chad Rubin, CEO and founder of Profasee, a dynamic pricing platform that enables Amazon brands to predict the perfect price for every product at each precise moment. That is not the only company Chad has founded, he has built a number of businesses in the eCommerce space which have then gone on to being acquired. Tune in as Chad also shares some insights into his learnings and experiences that have got him to where he is today.

In this episode we talk about the journey of an eCommerce agency from start-up to acquisition.

We have a special guest Scott Galvao, Head of Partnerships for Buy Box Experts and InterCultural Elements, as well as a co-founder of the latter. Scott’s life pre-Buy Box Experts included running InterCultural Elements for 14 years before Buy Box Experts’ 2021 acquisition. He also spent 6 years at ChannelAdvisor UK as an Implementation Manager, where he gained wide-ranging international e-commerce experience and know-how. And interculturalism isn’t just limited to work; Scott holds a degree in both Intercultural Communication and Geography from the University of New Mexico, has lived in Germany since 2000, is a dual American/Portuguese citizen, and both his better half and son are German.

For those that want to know more about Buy Box Experts, they are a premium Amazon service agency to medium-sized and large-sized brands around the world. From optimising your items to PPC to Demand Side Platform, Buy Box Experts manage every aspect of your Amazon account to accelerate sales growth and maximise your profitability. If you want to reach out to Scott and his team go to buyboxexperts.com where you can also receive your own Amazon account assessment!

In this episode we talk about those key steps brand manufacturers must take to drive a successful digital transformation.

We have a special guest Lauren Livak, the Director of the Digital Shelf Institute also known as the DSI. The mission of the DSI is to shape the future of the industry and advance the growth of consumer commerce through community, content and education. It has 4500+ members from across the industry and Lauren leads the charge in fostering the community and creating relevant and impactful content and connections for the industry. She knows first hand what it takes to work through digital transformation as she led the Digital Shelf for North America at Johnson & Johnson and was responsible for building the strategy, owning the digital tech stack and leading the team to grow online sales.

The Digital Shelf Institute is a community of today and tomorrow's future digital leaders. If you are interested in becoming a member to network with others in the industry and stay up to date on the latest digital thought leadership visit digitalshelfinstitute.org and click 'Become A Member.' 

Also if you need support executing your digital transformation strategy, eCommerce Nurse is there to support you.