The Marketer Show

Kristen Wiley, founder and CEO of Statusphere, shares her wisdom with us in our latest podcast episode.

Here’s what you’ll learn:

• Discover how Kristen funded the early stages of her company with pitch competitions and went on to pitch hundreds of investors across the country (including Pitbull - yes, the rapper)
• Why influencer marketing is a must for consumer brands in today’s digital age
• Learn how to level-up your influencer marketing strategy and stay ahead of the curve

The always insightful Ross Simmonds stops by to talk AI Marketing, content distribution, and AI video avatars.

Here's what you'll learn:

- AI can be a valuable tool in content marketing, but it still has limitations

- Deep fake technology is a growing concern in the B2B world

- Ross recently created a video of himself using only AI - find out how he did it

Discover the latest insights on CMOs, fractional marketing work, and B2B marketing team setups with Casey Armstrong in our latest podcast episode.

Here’s what you’ll learn:
• Understanding the role of CMOs in 2023
• The impact of fractional marketing work
• Strategies for effective B2B marketing team setups

And much more. 

The insightful Erin Balsa stops by to talk thought leadership, content strategy, and freelance marketing.

Here’s what you’ll learn:

- Overcoming objections to investing in thought leadership

- How to approach a company newer to content marketing

- Why top marketers are opting to freelance over working in-house

Amanda Natividad talks B2B marketing, high quality content metrics, AI, and fractional marketing directors.

Here’s what you’ll learn:

• How to create high-quality B2B content that connects with users' pain points
• The importance of organic marketing and creator partnerships
• The potential pitfalls of relying too much on the Google-Facebook duopoly

And much more

Zoe Scaman stops by to talk branding, TV marketing, community, and more.

Here’s what you’ll learn:

• The differences between branding a company versus a famous person
• Key metrics to measure success in brand strategy
• How to turn a story into powerful entertainment that connects with audiences

And much more!

The creator’s creator Jay Acunzo stops by to talk brand resonance, ultra-differentiation, podcasting, and more. 

Here’s what you’ll learn:

- Why resonating with your audience is more important than generating content
- The power of a strong premise for your brand or project
- How to balance creativity and efficiency with AI

And much more!

The always insightful Amber Naslund stops by to talk martech, marketing to marketers, and LinkedIn.

Here’s what you’ll learn:

- How the marketing landscape has changed in the past 5 years

- What are the new problems arising in for martech marketing teams

- The biggest difference between how marketing gets done at smaller startups vs massive companies like Salesforce and LinkedIn

- And much more

Shifting demand gen, the future of B2B, and marketing leadership
The always insightful Graceanne MacDonald stops by to talk about the shifting landscape of demand gen, the future of B2B, and marketing leadership. 

Here’s what you’ll learn: 
• Simplifying your demand gen strategy for future-proofing 
• Understanding your audience and the demand curve 
• The importance of measuring engagement and conversion rates 

And much more

Nik Sharma stops by to talk about modern social media, AI’s impact on marketing, and martech tools.

Here’s what you’ll learn:

- How social media strategy differs for a celebrity like Pitbull vs an eCommerce company
- Social media growth strategies now vs 5-10 years ago
- Nik Sharma’s top martech tools he can't live without

And much more. Listen now!

Joe Morgan stops by to talk Olympic marketing, operational excellence in freelancing, and brand marketing.

Here’s what you’ll learn:

• The benefits of working with a freelance consultant

• How building a captive audience can lead to long-term brand loyalty

• How to balance brand strategy and growth marketing to maximize success

And much more.

The always insightful Liam Moroney stops by to talk about the state of B2B, MarTech, and measuring marketing among many other things. Liam is the co-founder of a demand gen agency called StoryBook Marketing, and he brought some hot takes about B2B in this one.

Here's what you'll learn:

• The importance of coordinated efforts between sales and marketing
• The challenges of over-measuring marketing impact
• How B2B marketing can be a more rewarding type of marketing

The always insightful Garrison Yang stops by to talk about his journey from environmental engineer to VP of Growth and Strategy at Ava Labs. In this episode, he shares his opinions on growth marketing, AI's place in marketing orgs, and much more.

Here’s what you’ll learn:

• The importance of understanding people's challenges and needs
• Why product marketing is set to make a resurgence
• How AI removes the execution layer in marketing, making creative thinking more valuable than ever

In this episode, we are going to cover Market research with AI and Zapier + ChatGPT automations. I spoke with Bo-Peter Laanen about generative AI and it’s marketing use cases because, let’s face it, that’s the future of a lot our work for marketers. Bo-Peter is a growth marketing consultant who helps online course creators set up new marketing strategies. And today she’ll enlighten us on paid video marketing. Let’s dive right into the episode.

In this episode, we cover the current state of email marketing, agency life, and freelance marketing. I spoke with Chase Dimond and he brought the heat. We even got into AI and how it’s going to change the marketing game. Chase is a marketing expert building his agency Structured. He’s also a marketing consultant and runs several other businesses. Let’s dive right into the episode.

Today we are going to cover newsletter growth, marketing agencies, and advertising. I spoke with Max Bidna (AKA Marketing Max) about this and much more in this episode. Max is a former agency owner and growth marketing expert who is now building a media business called Growth Daily. He stopped by to give us insights on growing newsletter the right way and a lot more. Let’s dive right into the episode.

In this episode, we are going to cover the current state of tiktok, changes in paid social, and freelance marketing. I spoke with Rachel Vandernick about this and much more. Let’s face it, paid social and media is at an inflection point right now. Rachel is an advertising expert who helps companies strategize and execute on paid channels. And today she’ll enlighten us on paid video marketing. Let’s dive right into the episode.

Today we are going to talk growth marketing, early stage startups, and marketing advisory. I spoke with Matthew Erley about this and much more in this episode. Matthew was on the early team at Drizly as Head of Growth, and led growth at companies like Havenly and Stella as well. He’s also advised multiple companies on their growth marketing strategy and joins us today to help us break down growth for early stage startups.

In this episode, we are going to cover RevOps, marketing analytics, and Google Analytics 4. I spoke with Joe LaGrutta about this and much more as there is SO much happening in the world of analytics right now. Joe is a marketing operations expert who dives deep into RevOps for companies. And he’s particularly qualified to help us all navigate the shift to GA4 that’s coming soon. Let’s dive right into the episode.

In this episode, we cover being a fractional CMO, refining your audience, and big pendulum swings in marketing. I spoke with Jon Levine about this and much more in this episode. Jon is a fractional CMO who has worked with dozens of startups and even billion dollar companies, helping them find their growth strategy. He’s also been a marketing leader internally at multiple companies. Let’s dive right into the episode.