web3 marketing

Ready to dive into the captivating domain of Web3 marketing with none other than Anne Oullet, the Chief Marketing Officer at Galxe? Brace yourself for a rewarding journey into the future of marketing as Anne, a seasoned marketing strategist and NFT advocate, sheds light on the integration of blockchain technology into traditional Web2 brands, and discusses the need for stability and organic growth in the Web3 space. Listen attentively as she narrates her inspiring journey into Web3 marketing and the immense potential it holds.

Imagine the power of ecosystem campaigns and partnerships to introduce new projects and protocols into a platform. Yes, that’s the secret sauce behind Galxe's success! Anne shares the strategic role of cultural considerations in attracting a global audience, illuminating how Galxe fosters growth within the Web3 ecosystem by leveraging new innovations, rewards, and credentialing. As if that's not enough, Anne takes us a step further into the world of visible credentialing.

So, what's the fuss about visible credentialing, you ask? Well, it's the cornerstone to Galxe's ambitious goal of creating a publicly accessible credential data network. We dive into the possible use cases for this network and provide a sneak peek into the recently announced Galxe Protocol. As we draw the conversation to a close, Anne leaves us with invaluable marketing advice for entrepreneurs venturing into the Web3 space and highlights the importance of public speaking in this domain. Want to keep the conversation going? Stay connected with Anne on social media and delve deeper into this exciting world. Welcome to the future of marketing!

This episode was recorded through a StreamYard call on September 14, 2023. Read the blog article here: https://webdrie.net/unleashing-the-power-of-web3-marketing-with-galxes-chief-marketing-officer-anne-oullet-from-nft-advancements-to-visible-credentialing-and-the-future-of-organic-growth/

Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

In this episode:

• OpenSea, an NFT marketplace, launched OpenSea Studio. It’s an easy way for creators to launch and manage digital art projects and collectibles without using code.
• Boss Beauties announced their acquisition of BFF. Both brands share a similar audience and the same mission of onboarding minorities into web3 spaces. 
• Noah (@mauloadream), an activist investor, announced that he purchased Gutter Lab’s assets — he’s now the new owner of Gutter Cat Gang. 
• Farcaster is now open to everyone — users no longer need an invite code to join! 
• Pudgy Penguins has seen major success selling toys on Amazon and has now entered the physical marketplace — their toys are sold at  2,000 Walmart locations. 
• FTX founder, Sam Bankman-Fried, is on trial — bad players give web3 a bad wrap in the media.

Want to connect with the Holder team?

• Drew on LinkedIn
• Joel on LinkedIn
• Ariana on LinkedIn

To learn more about Holder, check out our Website:

• https://www.holder.xyz

In this episode:

•  OpenSea is sunsetting the Operator Filter which is changing creators' fees and royalties. (link)
• The court sided with Grayscale in the lawsuit against the SEC which had denied the Grayscale’s application to convert the Grayscale Bitcoin Trust to an ETF. 
• The court dismissed a lawsuit against Uniswap, claiming that Uniswap was responsible for the scam tokens that were on the protocol.
  • Hayden's Twitter Thread
• A deep dive into the new web3 social platform, Friend.tech. 
  • Friend.tech Part 1 from TPan
  • Friend.tech Part II from TPan

Want to connect with the Holder team or Thomas Pan?

• Drew on LinkedIn
• TPan on LinkedIn
• TPan's Substack

To learn more about Holder, check out our Website:

• https://www.holder.xyz

In this episode:

• VaynerSports is launching VaynerSports Points.
• Y00tes bridged from the Polygon blockchain to the Ethereum blockchain. 
• PayPal launched its stablecoin.
• Base is a new L2 blockchain built by Coinbase.
• NFT art galleries are growing in popularity. 

Want to connect with the Holder team?

• Drew on LinkedIn
• Joel on LinkedIn
• Ariana on LinkedIn

To learn more about Holder, check out our Website:

• https://www.holder.xyz

Zoe Scaman stops by to talk branding, TV marketing, community, and more.

Here’s what you’ll learn:

• The differences between branding a company versus a famous person
• Key metrics to measure success in brand strategy
• How to turn a story into powerful entertainment that connects with audiences

And much more!

Good afternoon. It’s Friday, June 9th, and this is your Web 3 Unpacked Weekly Crypto Review. Here are some highlights to bring you up to speed:

It’s been a wild week for crypto exchanges as the SEC continues to wage war on dominant exchanges and financial products…

• The SEC Files Emergency Action to Freeze Binance.US Assets. The SEC alleges Binance and its founder, Changpeng Zhao or CZ, have demonstrated a "disregard" for U.S. law. The SEC is accusing them of fraudulent activities, improper commingling of funds, and operating as an unregistered securities exchange.
• The SEC Charges Coinbase for Operating as an Unregistered Securities Exchange, Broker, and Clearing Agency, despite countless efforts by CEO Brian Armstrong and his team to work with the SEC to help define regulations and asset classes. If you dont already follow Coinbase on Twitter, I highly recommend it, the SEC, Crypto battle is well underway and things are just about to get interesting.
• Treasury Secretary Janet Yellen ‘very supportive’ of SEC using enforcement power against Binance and Coinbase. BIG SUPRISE!
• XRP’s ongoing legal battle with the United States Securities and Exchange Commission continues, with the regulator alleging that Ripple offered unregistered securities via XRP. Some say the SEC has less then three percent chance of winning, and I would have to agree with that.
• US senators propose A I bills for transparency and innovation. The bipartisan bills target government transparency when using A I and the formation of a new Office of Global Competition Analysis to stay on top of innovation.
• Custodia Bank won a step forward in its legal battle against the Federal Reserve, as a Wyoming federal judge denied dismissal motions from both the Fed and the Federal Reserve Bank of Kansas City.

Thanks for listening. For more insights into the world of Web3 and how to navigate the rapidly changing crypto and blockchain landscape, visit arctai.com and look for Web3 Unpacked on Apple, Spotify, or wherever you get your podcasts.

During the last bull run, legacy fashion brands raced to incorporate web3 into their strategy. Now, with consumer demand for web3 in hibernation, where does that leave marketers in the traditional fashion space who are still bullish on web3?  In this episode, Lisa Pillette (CMO of Fossil Group) discusses Fossil's venture into NFTs and how the company's attitude toward web3 has changed in the last year. Lisa remains bullish on the implementation of web3 strategies for both Fossil and other legacy brands in the long term, but only if those strategies are implemented for the right reasons.
 

DISCLAIMER

The content herein is provided for educational, informational, and entertainment purposes only, and does not constitute an offer to sell or a solicitation of an offer to buy any securities, options, futures, or other derivatives related to securities in any jurisdiction, nor should not be relied upon as advice to buy, sell or hold any of the foregoing. This content is intended to be general in nature and is not specific to you, the user or anyone else. You should not make any decision, financial, investment, trading or otherwise, based on any of the information presented without undertaking independent due diligence and consultation with a professional advisor.  Solana Foundation Foundation and its agents, advisors, council members, officers and employees (the “Foundation Parties”) make no representation or warranties, expressed or implied, as to the accuracy of the information herein and expressly disclaims any and all liability that may be based on such information or any errors or omissions therein. The Foundation Parties shall have no liability whatsoever, under contract, tort, trust or otherwise, to any person arising from or related to the content or any use of the information contained herein by you or any of your representatives. All opinions expressed herein are the speakers’ own personal opinions and do not reflect the opinions of any entities. 

אירחנו את תומר שרוני, מייסד שותף ומנכ"ל חברת אדרסבל.  

תומר ושותפיו שמו לב לבעיה גדולה מאוד בעולם הווב3. בכל הנוגע לשיווק, ווב3 רחוק מאוד בהשוואה לווב2. תומר ושותפיו החליטו להקים את אדרסבל במטרה לפתור בעיות בעולם זה. בפרק דיברנו על:

- איך תומר הגיע לקריפטו

- למה הם החליטו לפתוח חברה הפותרת בעיות בתחום השיווק בווב3

- מה ההבדלים המשמעותיים בין שיווק בין ווב2 לשיווק בווב3

- האם הירידה במחירי המטבעות בתקופה האחרונה והתפוצצות הבועה השפיעו על השאיפות של החברה

- האם אדרסבל יכולה לקשר ביו פרופיל טוויטר לכתובת אתריום  

ועוד!

Are you curious about the latest trends and insights in Web3 marketing?
Listen to this special bonus episode about the state of Web3 Marketing in 2023.

I talk about the findings of my survey '𝐓𝐡𝐞 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐖𝐞𝐛𝟑 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝟐𝟎𝟐𝟑.' The participants have already received the results, but if you didn't get a chance to take the survey, you can still gain access by purchasing this exclusive series 2 NFT for only 0.003 ETH. Act fast and be one step ahead of your competitors with this valuable information.

Do you like to have more guidelines? Check out this YouTube video https://youtu.be/zWqGbh4JmGM by Uncut.fm founder Carlos Diaz. He explains how you to buy the NFT for about $4 or $5 and get access to the report.

Today Joeri is joined by Jeff Kaufmann.

Jeff is the founder of Parachute. It's a business that helps brands build Web3 Solutions. He's also the founder of JUMP, one of the first marketing communities focused on Web3. He publishes a weekly newsletter focused on the Web3 space. He is also a collaborator and advisor at Seed Club, a DAO that operates as a social token incubator and accelerator.

This episode was recorded through a StreamYard call on November 22, 2022.
You find the show notes here: https://webdrie.net/how-building-a-community-and-utilizing-nfts-led-to-success-in-the-web3-space--with-jeff-kaufmann/

 

PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Our guest today is Amanda Cassatt.

Amanda is co-founder and president of Mojito, a new Web3 platform for NFT commerce, finance and community engagement. Mojito is the first venture to spin out of Serotonin, a crypto-native strategic marketing firm and product studio that Amanda is CEO of.

This episode was recorded in Media Village at Web Summit on November 4, 2022.

You find the show notes here: https://webdrie.net/web-summit-how-your-company-can-join-the-web3-space-with-amanda-cassatt/

PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Today's guest is Gali Arnon, CMO at Fiverr.

Gali  has served as Fiverr Chief Marketing Officer since October 2017. Prior to joining us, Ms. Arnon served as Chief Executive Officer of Brightcom Group Ltd, a digital marketing and publicly traded company in India, from 2015 to 2017.

This episode was recorded in the podcast booth at Web Summit on November 4, 2022.

You find the show notes here: https://webdrie.net/web-summit-2022-how-fiverr-early-picked-up-the-emerging-trend-of-nfts-with-gali-arnon/

PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Our guest today is Megan Nilsson.

Megan is a high-end crypto and NFT portfolio consultant and Web 3 strategy for large companies, investors and celebrities, and also an investor in crypto and a member of Bored Ape Yacht Club, Doodles and World of Women, among many other NFTs.

This episode was recorded in Media Village at Web Summit on November 3, 2022.

You find the show notes here: https://webdrie.net/web-summit-2022-how-crypto-megan-became-a-crypto-influencer-and-nft-investor-with-megan-nilsson/

PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥

Since Web Summit 2021 in Lisbon where I started the CMO Stories podcast, I recorded 57 episodes for season 1 .

One year later at Web Summit 2022, I decided to start with season 2 and focus on guests that are coming from the web3 space – or at least with a link to web3 marketing.

This episode was recorded at the podcast booth at Web Summit on November 2, 2022.

PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥