short-form content

We spoke with Jess Cook about the state of content marketing, trends in B2B, and managing creative chaos. Jess is the Head of Content @ LASSO, and the Co-host of the “That's Marketing, Baby” podcast. She’s led cross-functional teams in SaaS, b2b, and vertical software. Let’s get into the episode.

Here’s what you’ll learn:

• Should you focus on short- or long-form content?
• How B2B content has changed over the years
• How to manage creative chaos as a content marketer

How to repurpose your content in a way that supports your marketing and sales strategy. Hint: it’s about more than just decreasing your content creation workload. Your content plays a vital role in the success of your business marketing and sales strategy. But it must be done right—done strategically.

Before you dive into this episode, make sure you listen to the episode where I explained my STAR Framework and the importance of a content catalog. And then come back to hear me share 3 reasons you should repurpose your content for maximum marketing results!

In this episode, you will be able to:

1. Discover how repurposing content can improve your SEO
2. How to increase the chances of your content being seen and remembered
3. Uncover the hidden benefit of sharing different messages across different channels

Full Show Notes Here!

Links & Mentioned Resources
Episode 28: Repurpose Your Content with My STAR Framework
Episode 29: Know Like Trust Marketing Strategy with Kristin Lawton
360 Program

Connect with Sunny

Website

LinkedIn

Instagram

I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

Content repurposing is one of those terms that gets thrown around a lot! It's something you know you should be doing, but… the task can feel a little vague. Is content “repurposing” simply posting content on different channels? Is it reposting the same thing on Instagram 6-weeks later? Or is there more to it? (Spoiler: there’s more to it.). I’m going to walk you through each step of my STAR framework, the framework I use to repurpose content for myself and my clients. And the best news? You do not need to back track and catalog all your old content. Rather, this is a framework you can start using today to give your content a longer life.

In this episode, you will be able to:

1. Learn the steps of my STAR framework and start repurposing your content strategically.
2. Discover how repurposing your content helps fill in gaps in the customer journey and increase sales.
3. Uncover easy places to look for content to repurpose.

Full Show Notes Here!

Links & Mentioned Resources

Sunny’s interview w/ Sophia Parra

My Podcast Producer, Leah Bryant

Airtable

Connect with Sunny

Website

LinkedIn

Instagram

I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

Attention business enthusiasts and content creators! Do you want to stay updated on making awesome short-form content and crushing it in the media industry? 

Look no further than the latest episode of Content Funnels, where Michael Sikand, co-founder of Our Future, discusses the latest trends and strategies for short-form content creation. 

In this podcast episode, Michael shares how his company's recent acquisition by Morning Brew has helped them derisk their business. 

He also makes bold predictions about the future of TikTok in the US and how a possible ban would affect other short-form video platforms like YouTube shorts and reels. 

If you tune in to this episode, you’ll also find out:

- what is the future of content creation in general

- how you can leverage short-form content to grow your own brand

- which platform has the most optimistic outlook

- how a 12-year-old leveraged his content to earn millions of dollars

Let’s dive into the exciting world of short-form content creation!

Key Takeaways:

• What is our future? (00:00)
• Selling the company to MorningBrew (01:16)
• The way to value short-form content businesses (04:02)
• A 12-year-old who makes millions of dollars and the future of content (05:47)
• Crazy examples of companies that are doing short-form content (07:30)
• The platform with the most optimistic outlook in the next 3 years (09:04)
• The future of TikTok and the consequences of the possible ban (10:15)
• Monetizing short-form content (11:50)
• Michael’s predictions about content in general (16:16)
• Using AI and Chat GPT (17:21)
• Where to find Michael (19:52)

Additional sources:

🤖 Let A.I. write your podcast show notes: https://www.usemelville.com

✅ 2x your pod downloads in 90 days: https://morepodcastdownloads.com  

🤝 Connect with me⁣ on Twitter, LinkedIn, and Instagram

👉 Check out my YouTube channel

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🤝 Connect with Michael: https://twitter.com/michaelsikand

We are back like we never left!!  Don't Forget To Flush Podcast (Don't 4get 2Flush - D4G2F) is as usual outside and on the road!! We travel to H-Town a.k.a Hustletown! We are in Houston, Texas! This episode goes live on one of the most unique dates that is the same all over the world! No matter how you write the date of the year 11122 or 1112022, we are all the same 1s and 2s! Our guest for this special date is none other, than the acclaimed stand-up comedian, MC, entrepreneur and talk show host, ‘Mr. Intellectual’ himself, Comedian Prof B! (IG @profbofficial)

Prof B also known as the MC with a sense of humor studied Dentistry in one of the prestigious universities in Nigeria (OAU) but never practiced because of his love for the Arts and Entertainment. He started out as a full-time stand-up comedian but over time has morphed into a ‘Master of Ceremonies Extraordinaire’. He has made a name for himself as one of the very few internationally recognized MCs, cutting across all cultures, ethnicities and countries. His very creative and innovative performance style has made him stand out in a truly competitive industry, allowing him crossover as host for African, Hispanic, Caucasian, Asian events, weddings and so much more. We sit down to talk about his rise and rise, what his immigrant experiences have been, from moving across the world to the United States from Africa as well as his journey in the world of comedy on both continents. We also talk about the hilarious origin story of his name “Prof B”. 

With various projects up his sleeve, his background as an educator and his love for making people laugh, this meaningful and heartfelt episode is such a great way to kick-off the year!! Tune in to the show, meet our guest and laugh along with us!

Don't Forget To Flush Podcast (Don't 4get 2Flush) (D4G2F) (DFTF)

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We are Outside!!! Back like we never left! The season continues on Don't Forget To Flush Podcast (Don't 4get 2Flush - D4G2F) as we visit Black Hollywood, Atlanta GA to meet with real African Royalty and the CEO of Vision One Media Group, Prince Valery Destin Dzeitchie, Producer, IT Engineer, multi-talented instrumentalist and Musician, all round entrepreneur and a royal Prince from the kingdom family of the Bamileke Tribe in the West Province of Cameroon, West Africa!

With a wealth of experience in IT, Audio engineering, and production of music and film,  Prince Valery’s VISION ONE MEDIA with offices/studios in 3 major cities in the US, have continued to make Cameroon and Africa proud, as he and his company has been involved with some of the biggest names and groups across the country.

Working with artists, producers, tv stations, production studios etc. he has created a platform organization (Vision One Media) that can be seen as the real definition of a one stop shop for everything media and entertainment.

In this podcast episode, we meet with him at his flagship studio in ATL, to learn about him and his American journey. It’s with great pleasure that we welcome you to tune in to laugh and hear more of Valery’s life story. 💪🏾💫

Tune In to DFTF meet our guest and laugh along with us!

Don't Forget To Flush Podcast (Don't 4get 2Flush) (D4G2F) (DFTF)

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Don't Forget To Flush Podcast (Don't 4get 2Flush - D4G2F) is Outside!!! We are back on the road and this time; we are in H-Town! a.k.a Hustletown! We are in Houston, Texas!

We sit down at the inspiring SAiD Institute (IG @saidinstitute) Pan-African Library to chat with the hilarious Comedian Canice 100K (IG @canice100k) and judging by his content, his haters call him The Dallas Chicks Whisperer LOL (And he doesn't live in Dallas LOL)

Canice has appeared on MTV, Sway in the Morning Show, CBS Sports Radio, and is writer for CW & for KPRC network. He is a stand-up Comedian, Actor, Television writer, a voice-over artist, & proud host of the "Black Pop Quiz" gameshow whose mission is to educate the tiktok community about black culture and bridge the gap between Gen Z & older generations through the series. The show has garnered over 30million views throughout Tiktok, earning Canice a following of over 300,000 people.

After the very exciting October we’ve had, this episode takes it up another level! Tune In to DFTF, meet our guest and laugh along with us!

Don't Forget To Flush Podcast (Don't 4get 2Flush) (D4G2F) (DFTF)

Email: dont4get2flushpod@gmail.com

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The fun continues on Don’t Forget To Flush Podcast (Don’t 4get 2Flush - D4G2F) as we conclude on this acclaimed 2-part episode with Dr. Law Uradu and Engr. Chris Madu (IG @chrismzone)!

In this concluding episode, from relationships to words men should live by, these two mens-men take questions, state facts and share the kind of wisdom that we all need to take with us! They also share more about their philosophies and answer certain burning questions as well!

P.s: The answer is Yes, to all those already asking LOL…Yes they are the spouses of the incredible sisters, Dr. Ify Yvonne Madu and Dr. Nkeiru Uradu a.k.a The Mkparu Sisters! (Season 2 Episode 9). It’s officially #TheAdus takeover of Don’t Forget to Flush Podcast and so you already know how good these two episodes are!

Cheers to the #Husbandhood #Fatherhood and #Brotherhood #Roundtable sessions which has just begun with these 2 episodes (Part 1&2)! Tune in to hear why there has been so much excitement and appreciation for these guests and their episodes!

Great news!! All our episodes are now downloadable and available on all podcast platforms as well as through the Pan-African streaming platform - Afkloud (www.afkloud.com) 

Don't Forget To Flush Podcast (Don't 4get 2Flush) (D4G2F)
Email: dont4get2flushpod@gmail.com
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The much-anticipated 2-part episode is finally here! Tune in for a month of masculine truths, meaningful backstories & momentous finger snaps, headshakes and laughter ‼️ In this special 2-part episode, Don't Forget To Flush Podcast (Don't 4get 2Flush - D4G2F) is digitally across the state of Pennsylvania, to connect with two accomplished men who are sharing their immigrant stories as well as their shared and connected journeys as husbands, fathers and brothers!

Dr. Law Uradu and Engr. Chris Madu (IG @chrismzone) are straight-talking, thoughtful and insightful guests on the show, and to all the husbands and wives listening, there are nuggets being dropped across these next 2 episodes!

P.s: The answer is Yes, to all those already asking LOL…Yes they are the spouses of the incredible sisters, Dr. Ify Yvonne Madu and Dr. Nkeiru Uradu a.k.a The Mkparu Sisters! It’s officially #TheAdus takeover of Don’t Forget to Flush Podcast and so you already know how good these next two episodes will be!

Welcome to the #Husbandhood #Fatherhood and #Brotherhood #Roundtable which will have you laughing and feeling INSPIRED!

Great news!! All our episodes are now downloadable and available on all podcast platforms as well as through the Pan-African streaming platform - Afkloud (www.afkloud.com)

Don't Forget To Flush Podcast (Don't 4get 2Flush) (D4G2F)

Email: dont4get2flushpod@gmail.com

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The fun continues on Don't Forget To Flush Podcast (Don't 4get 2Flush - D4G2F) as we travel to Atlanta, The Big A, to meet with Arthur Faison! Husband. Father. Kappa. Mentor. Coach. Podcaster. Kappa. Entrepreneur. Business leader and my all-round definition of the good guy you want in your corner! 

He is the Co-creator and Co-host of the acclaimed podcast; The 13th floor Podcast (Where the furniture may not always be the best, but the views are amazing) which will be celebrating 200th episode soon!

We talk about his passion for family and community as he also helps us unpack black culture elements, including understanding fraternities, Black experiences and of course practical advice on leading a family. With deep commentary on his experience being involved with a Nigerian Family through marriage as well as what it means to be a husband first before father, we have a great episode and we can’t wait for you to listen in!

Welcome to Season 3 Episode 4!

Send Us an email and/or follow us on social media:

Don't Forget To Flush Podcast (Don't 4get 2Flush) (D4G2F)
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Helena returns after being on episode 32 on how to pursue multiple interests with a creative career. Her original concern was that if she pursued one interest, all the rest of the creative dreams would fall behind. She said that my advice about seeing all the pursuits as part of a whole — where each feeds into each other instead of each being separate —helped her calm down, accept where she was, and feel stronger by knowing what she could control.

shoeate.com and Instagram @shoeatewisewords

Welcome back to New York on this episode! The proverbial center of high-class fashion, beauty, education and innovation. Don't Forget To Flush podcast hits one of our desired milestones with a profile interview of Brooklyn-born, Nigerian-American, Model and Professor, Uwa Aghedo, who has had quite an interesting cultural journey. She has used the duality of her cultural identities to navigate the worlds of fashion, marketing and education, by sharing her unique perspectives.

We sit down to talk about her modeling experience, what it’s like being a lecturing professor with two world-renowned institutions, Fashion Institute of Technology (FIT) and New York University (NYU) in New York, and of course her world of raising the next generation of digital marketers and experts, being a Digital Marketing Strategist Consultant to major brands as well as her budding Actor status in these American Hollywood streets! Really, what cant she do?!!

So, what do you know about real life origin stories, modeling and digital marketing? Tune in and join us for some really good conversation with really great company!

Don't Forget To Flush Podcast (Don't 4get 2Flush) (D4G2F) (DFTF)

Email: dont4get2flushpod@gmail.com

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Don't Forget To Flush Podcast (Don't 4get 2Flush - D4G2F) is back on the road and we are in the city of Brotherly Love, Philadelphia!

Speaking of love and exploring old places in new ways, this episode concludes the topic started in season 3 episode 1 on what men want…and this episode may just be the most direct and thought-provoking episode yet!

To be clear, the points discussed are purely from life experiences and from an experiential understanding of what this response from men implies and feeds from. The goal therefore, is to help create conversations starters for anyone who chooses to carry the concepts and conversation forward, as a way to help men and women who have wondered what this all means, to find a starting point.

Tune In, fasten your seat belt and let’s go! It's Season 3 Episode 2!

Don't Forget To Flush Podcast (Don't 4get 2Flush) (D4G2F) (DFTF)

Email: dont4get2flushpod@gmail.com

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Don't Forget To Flush Podcast (Don't 4get 2Flush - D4G2F) is back!! 

Season III is officially here! 

2020 was quite a year! Revealing, challenging and testing. 2021 has been doing its thing, but there are 3 big themes that have emerged; Politicizing of everything, Blackness a.k.a Melanin Poppin Power and Deep romantic relationship questions e.g. What Do Men Want? What do men mean when they say they want peace? 

Let’s catch up on everything and in between, on the first episode and let’s make this season epic!

Tune In and laugh along with us! Welcome to Season III!

Don't Forget To Flush Podcast (Don't 4get 2Flush) (D4G2F) (DFTF)

Email: dont4get2flushpod@gmail.com

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In this episode, we explore entertainment for mass-market consumers in Africa with Guy Kamgaing, the Founder and CEO of StarNews Mobile.

Throughout the series of episodes, we're exploring the entrepreneurs in start-ups digitizing informal and fragmented industries on the continent. And in the media space, that means building a product fit for the realities of mass-market consumers. In a world of abundant free content on YouTube, Instagram, Snapchat, and other "data guzzling" platforms, StarNews is building a business selling a la carte microcontent bundled with telco data, and they're selling it to millions of African consumers, while simultaneously helping creators make money off of their content, as well. 

04:05 - First question, what is StarNews' background story?
06:52 - A deeper dive into the product, from both the content development and distribution perspectives.
10:30 - Why would a consumer pay for content when so much free content is readily available elsewhere?
15:47 - A discussion on StarNews' growth, and expansion from Côte d'Ivoire, across Francophone African countries, to South Africa.
18:05 - On partnering with telcos.
20:29 - How are the streaming wars between Netflix and Disney influencing strategy, and why is StarNews investing in content development?

This episode is part of our conversational series sponsored by MFS Africa. MFS Africa's competition is with cash, and throughout this series, we'll feature other startups and entrepreneurs who are digitizing, better organizing, and aggregating analog and fragmented industries.

Follow The Flip on social media @theflipafrica.

In this episode, we explore entertainment for mass-market consumers in Africa with Guy Kamgaing, the Founder and CEO of StarNews Mobile.

Throughout the series of episodes, we're exploring the entrepreneurs in start-ups digitizing informal and fragmented industries on the continent. And in the media space, that means building a product fit for the realities of mass-market consumers. In a world of abundant free content on YouTube, Instagram, Snapchat, and other "data guzzling" platforms, StarNews is building a business selling a la carte microcontent bundled with telco data, and they're selling it to millions of African consumers, while simultaneously helping creators make money off of their content, as well. 

04:05 - First question, what is StarNews' background story?
06:52 - A deeper dive into the product, from both the content development and distribution perspectives.
10:30 - Why would a consumer pay for content when so much free content is readily available elsewhere?
15:47 - A discussion on StarNews' growth, and expansion from Côte d'Ivoire, across Francophone African countries, to South Africa.
18:05 - On partnering with telcos.
20:29 - How are the streaming wars between Netflix and Disney influencing strategy, and why is StarNews investing in content development?

This episode is part of our conversational series sponsored by MFS Africa. MFS Africa's competition is with cash, and throughout this series, we'll feature other startups and entrepreneurs who are digitizing, better organizing, and aggregating analog and fragmented industries.

Follow The Flip on social media @theflipafrica.

Erin Sarofsky is owner and executive creative director of Sarofsky, a design-driven production studio focused on motion design for advertising and entertainment. Her sweet spot is in knowing how to make work less work-like. HINTS: "Run towards the fire," teamwork, and get used to losing.

shoeate.com and Instagram @shoeatewisewords

Season Finale! What a year 2020 has been and for Don't Forget To Flush Podcast (Don't 4get 2Flush - D4G2F), it has been a season to remember! Season 2 closes out with the most tasteful and flavorful episode yet, as we sit down with Founder, Creator & Chief Spice Officer of Mesean Spices and its sister company TLBRT Hospitality, Dominique Tolbert.

Together we explore her inspired journey into the highly competitive and stressful Culinary industry as well as her entrepreneurial adventure to bring Pan-African Flavor and spices to homes across the world. Her experiences and the experiences she has equally created for others, makes for a very interesting episode to round off season 2.

Tune in and join the conversation! We have a promotion/give away on this episode, but you will have to listen to find out the details and how to win!

Check out www.meseanspices.com and www.tlbrthospitality.com to learn more about our guest and why this episode is our Dominique Tolbert Experience gift to you for the new year!

Happy New Year! Welcome to 2021!

Thank you for listening to Season 2!

Season 3 of DFTF kicks off by ‘Spring 2021

Don't Forget To Flush Podcast (Don't 4get 2Flush) (D4G2F) (DFTF)
Email: dont4get2flushpod@gmail.com
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Tune in for another month of humor & hilarity‼️ In this special 2-part Episode, Don't Forget To Flush Podcast (Don't 4get 2Flush - D4G2F) is in Baltimore, Maryland to sit down with the Internationally Acclaimed, Globally Recognized, World Renowned, Stand-up comedian and Head Tout! The Chopper of Yam and the Fryer of Plantain, 1995-1999 Gidigbo Champion, the first Igbo Governor of Lagos state, founder and curator of the African Princes of Comedy Tour, the super hilarious and yet thoughtful and insightful, Fantastic Mr. Foxy P a.k.a @thefoxhimself !!!! Yes! Fada Confam! Ginjah!

Foxy P has made such great strides in the world of comedy in Baltimore & BEYOND, where he has not only found and nurtured other stars in the craft but has also performed all around the country and internationally, including memorable performes at prestigious Ivy League universities, Princeton & Yale. As well as in the company of other renowned comedians such as Michael Blackson, Seyi Law, Gbenga Adeyinka, BasketMouth, Helen Paul, Jedi, Yvonne Orji etc.

Welcome to #FoxyPMonth on DFTF which will have you laughing and feeling INSPIRED!

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