33: 4 Strategies For Building Brand Awareness Through Your Website

Are you looking for new campaign ideas?

Have your recent marketing campaigns started to fall flat? 

Are you ready to try new ideas that actually convert your contacts into paying customers?

In this episode, John Aikin covers three unique campaign ideas that Web Canopy Studio uses to generate sales. Here is a sneak peek of what we cover:

🎯 Sell Small: Using low ticket offers with small fees to land and expand with post-sale support.

🔄 Closed Lost: Retargeting lost deals with personalized outreach 

💸 Paid Training: Lengthy workshops that are interactively designed around the topic of an objection

This episode is packed with quick wins and new ways to create opportunities in your pipeline to generate revenue in the bank.

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If you're using HubSpot for your marketing campaigns, you probably already know that creating a landing page that converts visitors into leads can be a real challenge. 

You have to sift through your portal and the marketplace just to find the right page, and even then, it can be a complicated process.

It's frustrating, right?

As marketers, we don't always have the time or the resources and often have to settle. But you deserve more. 

This is where Landing Page Studio Pro comes in! 

This theme is a collection of all the different pages we have developed over the past decade, including high-impact landing page templates designed to create beautiful and effective pages that convert.

Landing Page Studio is more than just a theme. 

When you purchase this theme, you get access to an entire training library that includes: 

✅ 3 hours of video training on how to build landing pages, how to plan a masterclass, how to generate offers and more
✅  Fill in the blank wireframes that work with Photoshop, Illustrator, and PDF
✅ Downloadable Guides for planning and building your offers

Whether you're brand new or a veteran in HubSpot, be sure to check out Landing Page Studio Pro to take your landing pages to the next level! 

You can join the waitlist for some additional bonuses today: https://marketplace.webcanopystudio.com/landing-page-studio-pro-home

Are you stuck with a website that fails over and over again to convert your visitors?

Is your messaging falling flat with what your audience really wants?

Are you ready to make make the right adjustments to skyrocket your conversion rates?

In this episode, John Aikin reveals the secrets to creating a website that converts by harnessing the power of your buyer persona. Here is a taste of what we cover:

🎯 Discover how to create irresistible buyer personas that capture your ideal customers' attention

🔍 Learn the insider secrets to conducting research that uncovers your audience's deepest desires

💬 Unleash the power of messaging that speaks directly to your target audience and drives sales

❌ Say goodbye to confusing, off-putting language and hello to clear, compelling copy that converts

🤝 Tap into the power of empathy to build deeper connections with your audience and skyrocket your conversion rates

💻 Gain the competitive edge with websites and marketing strategies that are specifically tailored to your target audience's needs and preferences

This episode is packed with practical tips and insights that small business owners and marketers can use to dramatically improve their website's conversion rates.

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If you're using HubSpot for your marketing campaigns, you probably already know that creating a landing page that converts visitors into leads can be a real challenge. 

You have to sift through your portal and the marketplace just to find the right page, and even then, it can be a complicated process.

It's frustrating, right?

As marketers, we don't always have the time or the resources and often have to settle. But you deserve more. 

This is where Landing Page Studio Pro comes in! 

This theme is a collection of all the different pages we have developed over the past decade, including high-impact landing page templates designed to create beautiful and effective pages that convert.

Landing Page Studio is more than just a theme. 

When you purchase this theme, you get access to an entire training library that includes: 

✅ 3 hours of video training on how to build landing pages, how to plan a masterclass, how to generate offers and more
✅  Fill in the blank wireframes that work with Photoshop, Illustrator, and PDF
✅ Downloadable Guides for planning and building your offers

Whether you're brand new or a veteran in HubSpot, be sure to check out Landing Page Studio Pro to take your landing pages to the next level! 

You can join the waitlist for some additional bonuses today: https://marketplace.webcanopystudio.com/landing-page-studio-pro-home

Watch the Video: https://youtu.be/zkDBHJHhCyM

A well-designed landing page can help increase conversion rates, improve lead quality, and provide valuable insights into customer behavior and preferences.

In this podcast, John Aikin walks through 12 unique landing page examples that focus on both top-of-funnel and bottom-of-funnel conversions. 

These landing pages are intended for audiences who don't know much about the brand and are used for lead generation. 

John highlights various landing page examples, such as:

• E-book Landing Page 
• Gated Case Study Landing Page
• Quiz-based Landing Page
• Demo Landing Page
• Video Sales Letter (VSL) Landing Page 
• Comparison Guide Landing Page

And more! 

Be sure to watch this episode if you are looking for inspiration or examples of all different kinds of effective landing pages.

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If you're using HubSpot for your marketing campaigns, you probably already know that creating a landing page that converts visitors into leads can be a real challenge. 

You have to sift through your portal and the marketplace just to find the right page, and even then, it can be a complicated process.

It's frustrating, right?

As marketers, we don't always have the time or the resources and often have to settle. But you deserve more. 

This is where Landing Page Studio Pro comes in! 

This theme is a collection of all the different pages we have developed over the past decade, including high-impact landing page templates designed to create beautiful and effective pages that convert.

Landing Page Studio is more than just a theme. 

When you purchase this theme, you get access to an entire training library that includes: 

✅ 3 hours of video training on how to build landing pages, how to plan a masterclass, how to generate offers and more
✅  Fill in the blank wireframes that work with Photoshop, Illustrator, and PDF
✅ Downloadable Guides for planning and building your offers

Whether you're brand new or a veteran in HubSpot, be sure to check out Landing Page Studio Pro to take your landing pages to the next level!

A landing page, according to HubSpot's terminology, is a specific page, usually on a sub-domain with a form, and it's used to gate some kind of offer, like a guide, checklist, or webinar, to name a few.

If you want to create a landing page that converts, it's crucial to know what type of information and sections of the page should be included. 

In this episode, John Aikin discusses the layout and wireframe of a proper landing page by giving a sneak peek into the wireframe methodology Web Canopy Studio has used to generate conversions and drive sales for clients across the globe.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

The term "landing page" is often used interchangeably, leaving many people wondering what exactly is a landing page?

The main purpose of a landing page is to encourage the user to take a specific action, such as submitting information through the form. 

The landing page should be designed to minimize distractions and make it easy for the user to take the desired action. This is achieved by limiting the number of options and creating a dead-end page focusing on a single goal.

In this episode, John Aikin goes in-depth discussing how landing pages can be a powerful tool for growing your business through careful planning, thoughtful design, and ongoing optimization. John covers:

• The what and how of landing pages
• Landing pages in the context of HubSpot
• The benefits of using landing pages
• Landing page best practices
• And more!

This episode is for you if you are looking for a complete guide to understanding, building, and utilizing landing pages to help your business create more conversions. 

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

One of the major keys to successful marketing is to understand the customer and communicate with them at their level.

That's why it's crucial to understand the customer's journey and their problems in order to create an effective and successful offer. 

Start by identifying your customer's current state, including the challenges and frustrations they are experiencing, in order to engage with them and build trust.

In this episode, John dives into the ways you can start to think through and understand your customer's journey in order to outline the components of your company's offer.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

Some companies tend to prioritize their own interests above those of their customers. 

Often those priorities will affect their website design, especially on homepages. These companies often focus too much on talking about the company and its products, which can cause high bounce rates and prevent people from getting the information they need

In this episode, John discusses ways to identify and fix these issues by acknowledging the problem that potential customers are facing and showing that they understand their struggles and concerns.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

Learning sales copy is a valuable skill for anyone in any career.

If you master the art of writing effective sales copy or get even just a little good at writing sales copy, you will be so much more successful because it is such a skill that can be utilized in so many different ways. It will provide an immense amount of value to your career and professional growth. 

It's a skill that can be applied in various fields and will bring significant value to your job and overall performance.

In this episode, John discusses the importance of understanding psychology and the problems of the target audience when creating marketing copy for your website.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

The internet is constantly evolving.

It's impossible to know what it will look like even 2, 3, or 4 years down the road. That's part of the reason you need to focus on adaptability when you're creating a website.

Whether you're a small business owner, a marketing director, or anyone looking to build a new website, there are many things you need to consider before you even get started. 

In this episode, John outlines a handful of the steps that you should never leave out before you go and build a new website, including:

💥 Creating a site audit
💥 Outlining goals
💥 Making a site map
💥 301 redirect strategies

This episode is for you if you are currently in the process of updating, redesigning, or just building a website from scratch.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment

So many people talk about SEO, buying new tools, and adding all kinds of stuff to their websites like calculators and quizzes when they are looking for ways to generate more leads.  

All that stuff is great and can be effective. 

But when it comes to bringing in new leads immediately these additions aren't going to move the needle.

In this episode, John Aikin breaks down how copywriting (done the right way) can help you build a relationship with the people who are viewing your site and get them to take an action. 

This episode is for you if you are looking for effective ways to increase the number of leads your website is bringing in immediately. 

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment