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    #333 - Chris Walsh - How Does The Cannabis Industry Work?

    enJune 12, 2021

    Podcast Summary

    • Cannabis Industry Insights from Marijuana Business Daily CEOThe cannabis industry's rapid growth, legal complexities, emerging trends, and potential to make a positive impact make it an exciting business opportunity worth pursuing.

      The cannabis industry is experiencing rapid growth and gaining widespread acceptance, making it an exciting and unique business opportunity. Chris Walsh, CEO and president of Marijuana Business Daily, shares his insights on the industry's legal complexities, emerging trends, and the reasons for its mass appeal. With the industry expanding globally and offering opportunities for people from various backgrounds, its rapid acceptance and the potential to make a positive impact on people's lives make it an industry worth being part of. Despite its challenges, the cannabis industry's exciting and ever-changing nature makes it a fascinating business venture.

    • Understanding the Complexity of the Cannabis IndustryBuild relationships, understand cultural norms, and navigate unique challenges in the cannabis industry due to its complex and constantly evolving nature, as well as its legal status.

      The cannabis industry is complex and constantly evolving due to varying regulations and cultural norms, both domestically and internationally. Learning the industry requires a significant time investment as new regulations and norms emerge, and the industry's history includes operating in a legal gray area at the state level but illegal at the federal level. This history has led to unique business practices and distrust of outsiders, making it essential to build relationships and understand the industry's culture. Additionally, the industry's legal status creates unique challenges and risks that businesses must navigate.

    • Marijuana industry's growth due to federal prioritization and state regulationsDespite federal illegality, marijuana industry's growth driven by state regulations, public support, and potential federal change, but uncertain future due to slow government process and resistance.

      The marijuana industry's growth in the United States can be attributed to a series of events starting with the federal government's decision to prioritize other issues over enforcement during the Obama administration. This led to state regulations and legitimization of the industry, which made it more acceptable to the public and lawmakers. Despite marijuana being federally illegal, the industry has continued to grow, with over 39 states legalizing medical marijuana and 17 states allowing recreational use. The industry generates billions of dollars and creates jobs, but the conflicting federal and state laws create a complex and uncertain situation. The industry's growth has been driven by increasing public support, with over 90% supporting medical marijuana and over 60% supporting recreational use. The industry is now in a good position for potential federal change, with the Democratic-controlled government pushing for marijuana law reforms. However, resistance and the slow government process mean that it's unclear when or if federal change will occur.

    • Countries leading in marijuana legalizationThe US, once a leader in the marijuana industry, is behind over 2 dozen countries in terms of legalization. The UK, once predicted to be the last, may shift attitudes due to successful legalization in other places.

      Despite the US being seen as a leader in the marijuana industry due to its size and innovation, there are over 2 dozen countries that have federally legalized medical cannabis, and some have even legalized recreational use. This puts the US behind other countries in terms of policy. The UK, which was once predicted to be the last to legalize cannabis, has seen a shift in attitudes due to individual cases and the success of legalization in other places. While it's uncertain when or if the UK will fully legalize, the rapid changes in attitudes towards cannabis around the world suggest that it's a possibility. The speaker also noted that even in the most liberal states in the US, there's still a lingering sense of illegality and counterculture romance surrounding cannabis use.

    • The Counterculture vs. Corporate Takeover of the Cannabis IndustryThe legalization of cannabis has led to a corporate takeover, raising concerns about losing the unique, community-driven experiences. Large corporations and celebrities enter the market, using marketing and branding to establish dominance, causing debates about balancing counterculture and corporate direction.

      The legalization of cannabis has led to a corporate takeover of the industry, causing concerns for those who valued its counterculture aspects. As the industry grows and becomes more regulated, some fear that the unique, community-driven experiences of obtaining and using cannabis are being lost. At the same time, large corporations and celebrities have entered the market, using marketing and branding to establish dominance and capture consumer attention. This shift has led to debates about whether this is a positive or negative development for the industry, and whether it's important to preserve the counterculture elements or embrace the corporate direction. Ultimately, the future of the cannabis industry will depend on finding a balance between these opposing forces.

    • Using celebrities to build cannabis brandsCompanies leverage notable figures, including those with no prior cannabis ties, to gain recognition and enter the rapidly growing cannabis market. Barriers to entry are changing, with some states imposing higher fees and requirements.

      The use of celebrities and notable figures, whether they have a historical connection to cannabis or not, has become a popular strategy for companies looking to build brands and gain traction in the rapidly growing cannabis industry. This trend, which has been prevalent in the US market, includes individuals who were associated with cannabis culture decades ago, as well as former politicians and regulators, and even those with no prior connection to the industry. The relatively low barriers to entry in the cannabis industry allow companies to quickly produce a range of products, from edibles to vape pens and pre-rolled joints. However, the ease of entry is changing as some states impose higher licensing fees and financial requirements, making it more challenging for new players to enter the market. Overall, the cannabis industry is diverse, with different regulations and barriers to entry depending on the state. Netflix's documentary "Murder Mountain" provides an intriguing look into this industry.

    • Trend towards larger-scale production pushing out small-time growersUnderstanding your target market and adapting to unique consumer preferences is crucial for success in the cannabis industry, as it caters to various segments with diverse demands.

      The cannabis industry is undergoing significant changes, with a trend towards larger-scale production and mass production. This is pushing out small-time growers who can't meet the new standards and margins. However, there's also a market for craft cannabis and niche dispensaries that cater to specific consumer preferences. Ultimately, success in the industry depends on finding your place and understanding your target market. For instance, some consumers prefer a sleek, high-tech dispensary experience, while others want a more earthy, independent feel. Geography also plays a role, as consumer preferences vary by region. Therefore, it's essential to adapt to the unique needs of your market and customer base.

    • The cannabis industry in America is experiencing massive growth and innovationRetail sales in the US reached $20 billion last year and are expected to grow by 30% this year, with sales potentially doubling or exceeding that amount by 2025 or 2026

      The cannabis industry in America is experiencing significant growth and innovation. From the exclusive experiences offered at dispensaries in places like California and Nevada, to the aggressive marketing strategies in cities like Las Vegas, the industry is constantly pushing boundaries. According to our estimates, retail sales in the US reached $20 billion last year and are expected to grow by 30% this year. By 2025 or 2026, sales could double or even exceed that amount. This growth is massive for any industry and puts the current size of the industry well above that of the National Football League. Innovations in branding, customer experience, and product offerings are transforming the industry and attracting new consumers every day. Despite the challenges and regulatory hurdles, the future of the cannabis industry in America looks bright.

    • Cannabis Industry Surges During PandemicThe cannabis industry in the US experienced record-breaking sales during the pandemic, with essential business status allowing for continued operations and new customers drawn in by lockdowns.

      The cannabis industry in the US experienced unprecedented growth during the pandemic, surpassing expectations and even outperforming industries like craft beer and the global opioid market. Despite initial closures in the early days, dispensaries were deemed essential businesses and were able to resume sales, leading to record-breaking sales in many states. The industry attracted new customers and saw increased sales from existing users due to the lack of alternatives during lockdowns. The potential for growth in the industry is significant, with markets in the UK, Europe, and other parts of the world also showing potential for expansion on both the medical and recreational sides.

    • Recreational cannabis market surpasses medical market in USThe recreational cannabis market in the US is larger than the medical market, and the future of these two markets merging or remaining separate is uncertain. Some companies in the industry may grow too fast, make bad decisions, and engage in questionable business practices.

      The recreational cannabis market in the US has surpassed the medical market in size, with medical sales making up only a small fraction of the overall industry. This trend started after some states legalized recreational use, making it easier and more convenient for consumers to access cannabis without a medical card. However, the long-term future of these two markets merging or remaining separate is uncertain. Additionally, the cannabis industry as a whole saw significant growth in 2020, but there are also concerns about companies growing too fast, making bad decisions, and engaging in questionable business practices. If you were to design a cannabis company that was destined to fail, it would likely jump at every opportunity without a strategic plan, operate in the gray areas of the law, and be untrustworthy in its business dealings. These practices are not unique to failing companies, but they are concerning and should be addressed as the industry continues to evolve.

    • Cannabis Industry's Role in Psychedelics Market UnclearCannabis companies should evaluate potential alignment with psychedelics industry goals and resources, understand market potential, and consider unique challenges.

      The cannabis industry is showing interest in the emerging psychedelics market, but the potential crossovers and the right approach for cannabis companies to enter this space are still unclear. The psychedelics industry, particularly when it comes to recreational use, may have significant differences from the cannabis industry due to the potency and potential effects of psychedelics. The speaker expresses puzzlement about whether cannabis companies should lead the charge in the psychedelics industry or if it should be a healthcare-focused industry instead. As always, it's crucial for businesses to evaluate if new opportunities align with their goals and resources. The speaker also mentions the importance of understanding the market potential and the unique challenges of the psychedelics industry.

    • Exploring the Potential of Psychedelics Beyond CBDThe psychedelics industry offers exciting health benefits and unique consumer experiences, with potential growth in therapeutic applications, innovation in delivery mechanisms, and exploration of other components like CBN and CBG.

      The psychedelics industry, particularly in therapeutic applications, holds significant potential due to its magnified effects compared to cannabis. The need for proper aftercare is greater, and while recreational use may not fully resemble the marijuana industry, the health benefits are exciting to explore. Innovation in delivery mechanisms, such as mints, lozenges, and beverages, is leading to a vast array of consumer products. The future of the industry lies not only in CBD but also in other components like CBN and CBG, which have yet to be fully explored. Overall, the psychedelics industry is poised for growth and innovation in various sectors, offering potential health benefits and unique consumer experiences.

    • CBD: Potential Benefits and UnknownsCBD, a non-psychoactive cannabis compound, is popular for pain relief, anxiety reduction, and sleep improvement, but long-term effects are unknown. More research is needed, and moderation and potential risks, especially for teens and older adults, should be considered.

      CBD, a non-psychoactive compound found in cannabis, has gained significant global interest due to its potential benefits, particularly in areas like pain relief, anxiety reduction, and sleep improvement. Despite limited scientific evidence, many people believe in its effectiveness. CBD products, including oils and lotions, are widely available and the demand continues to grow. However, the long-term effects of CBD use are not yet fully understood, and more research is needed. The speaker expresses optimism about CBD's potential but also raises concerns regarding moderation and potential risks, especially for teenagers and regular users over 40. The speaker also highlights the hypocrisy between the societal acceptance and regulation of alcohol and CBD, and the slower adoption of CBD in the UK compared to other countries.

    • Staying Informed on the Marijuana IndustryThe marijuana industry is growing rapidly, with high demand for news and info. MJBizDaily provides up-to-date news and hosts Seed to CEO podcast for insights. US market thriving, international collaboration expected soon.

      The marijuana industry is experiencing significant growth and international interest, with countries like the UK potentially following the lead of the US and Canada in legalizing cannabis. According to Chris Walsh, editor-in-chief of MJBizDaily, there is a strong demand for up-to-date news and information on the industry, which can be found on MJBizDaily.com. Additionally, Walsh hosts a podcast called Seed to CEO, where he shares lessons and success stories for those entering the industry. The US market is currently thriving, and there is hope that travel restrictions due to COVID-19 will soon be lifted, allowing for increased international collaboration. Overall, the marijuana industry is evolving rapidly, and staying informed is key for those looking to get involved.

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    Modern Wisdom
    enJune 10, 2024

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