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    #359 The Russian Rockefellers: The Nobel Family Dynasty

    en-usAugust 07, 2024
    What lessons did Alfred and Ludwig Nobel learn from their father?
    How did the Russian oil industry impact the Nobel family?
    What was Immanuel Nobel's role in the family's industrial empire?
    What major historical event affected the Nobel family's legacy?
    How does the Founders Podcast aid aspiring entrepreneurs?

    Podcast Summary

    • Nobel family entrepreneurshipThe Nobel family's success and failure hinged on their ability to learn from past mistakes and focus on financial discipline, inspiring modern businesses like Ramp to prioritize cost control in their operations

      The relationship between a father and his sons in the Nobel family played a significant role in the success and failure of their industrial empire. Immanuel Nobel, the founder, was an inventor but not a great entrepreneur, leading to financial struggles and bankruptcy. His sons, Ludwig and Alfred, learned from their father's mistakes and became world-class entrepreneurs, focusing on controlling costs and building businesses that lasted. They were inspired by the mantra of Andrew Carnegie, who emphasized the importance of controlling costs in business. Today, companies like Ramp embody this philosophy, offering tools to help businesses optimize their financial operations and control their spend. The Nobel family's story serves as a reminder of the importance of learning from past mistakes and the significance of financial discipline in entrepreneurship.

    • Family support and resilienceThe unwavering support and silence of spouses played a crucial role in the success stories of Emmanuel Nobel and Isadore Sharp, enabling them to focus on their entrepreneurial pursuits during financially challenging times

      The support and resilience of family members played a crucial role in the success stories of both Emmanuel Nobel and Isadore Sharp. Despite facing financial hardships and setbacks, their wives remained steadfast and silent, providing emotional support and enabling their husbands to focus on their entrepreneurial pursuits. Emmanuel Nobel's wife, Henrietta, endured poverty and instability during their early married life, and her unwavering faith in her husband helped him to persist in his inventive endeavors, eventually leading to the creation of the Nobel dynasty. Similarly, Isadore Sharp's wife recognized the value of her husband's ambitious goals for Four Seasons and kept her doubts to herself, allowing him to believe in the potential success of his vision. The strength and silence of these women proved to be invaluable contributions to their husbands' achievements.

    • Learning from mistakesSuccess often depends on learning from past mistakes and adapting to new opportunities. Diversification, financial discipline, and importing talent can help businesses and individuals thrive.

      The success of a business or an individual often depends on learning from past mistakes and adapting to new opportunities. Emmanuel Nobel, the founder of the Swedish Match Company, had tremendous success as an inventor but struggled as a businessman due to his reliance on a single customer and lack of financial discipline. His sons, Ludwig and Alfred, learned from their father's mistakes and were able to build a manufacturing empire during Russia's industrial revolution by diversifying their business, avoiding over-reliance on government contracts, and importing talent from Sweden and Finland. Ludwig's success can be attributed to his ability to learn from his father's failures and adapt to new opportunities, ultimately leading to the growth of Russia's manufacturing and weapons industry.

    • Relationships and FinancingLudwig Nobel's close friendships, including with a key decision-maker and arranger of financing, played a significant role in his success in the Russian industrial scene. Entrepreneurial spirit, manufacturing genius, and care for employees set him apart. Micromanagement, focus on quality, and diversification into consumer products led to a strong brand reputation and monopoly.

      Relationships and financing played a significant role in Ludwig Nobel's success in the Russian industrial scene. His close friendships, including with Carl, who was a key decision-maker and arranger of financing, proved valuable in expanding his factory. Ludwig's entrepreneurial spirit, manufacturing genius, and care for employees set him apart in a competitive industry. He was a micromanager, involved in every detail, from invention to sales, and focused on quality, leading to a strong brand reputation. Learning from the failures of relying solely on military contracts, Ludwig innovated with consumer products, such as the Nobel wheel, which resulted in a monopoly. The Nobel family's high standards and Ludwig's meticulous approach contributed to their success in various industries, including oil, where they built a reputation for excellence.

    • Long-term sustainability vs rapid expansionFocus on durability and compounding growth for long-term success, even when faced with second-rate competition and talent. Innovative ideas and calculated risks can lead to groundbreaking advancements.

      In business, it's important to focus on durability and compounding growth, rather than over-optimizing for rapid expansion at the expense of long-term sustainability. As illustrated in the story of the Nobel brothers, even those who have underperformed in the past can find success by identifying the right opportunity and having the courage to act on it, particularly when facing second-rate competition and talent. Additionally, innovative ideas and the willingness to take calculated risks can lead to groundbreaking advancements in industries, as demonstrated by Ludwig Nobel's invention of the oil tanker.

    • Nobel Brothers vs. RothschildsLudwig Nobel and the Rothschilds had vastly different business approaches: Ludwig was a hands-on innovator who shared ideas freely, while the Rothschilds focused on financial control and delegation. Ludwig's success in the Russian petroleum industry led to intense competition, ultimately resulting in the price of monopoly being eternal aggression.

      The personality and business approaches of Ludwig and Alfred Nobel, two of the most successful entrepreneurs of their time, were vastly different. While Alfred focused on financial control and delegation, Ludwig was a hands-on innovator who shared his ideas freely with the industry. Ludwig's empire in the Russian petroleum industry was a massive undertaking that included pipelines, tankers, railroads, and retail distribution centers, all built in just 10 years. Despite his success, Ludwig continued to share his ideas, often facing negative responses. He believed that struggle and opposition were inevitable in industrial undertakings and that perseverance and hard work were the keys to success. Contrastingly, Alfred preferred to remain aloof from his employees and focused on the financial aspects of the business. Ludwig's optimism and charisma made him a dominant figure in every audience, while Alfred was more morose and pessimistic. Despite their differences, both men pushed themselves relentlessly and faced intense competition, particularly from Standard Oil and the Rothschilds in the Russian oil industry. In the end, the price of monopoly was eternal aggression, and the success of the Nobel family in Russia attracted intense competition from other major players in the industry.

    • Russian oil industry's wealthThe Russian oil industry's wealth during that time was unprecedented, attracting major players like Standard Oil and Rockefeller, with one well gushing over 11,000 tons of oil a day, more than the total in the US. However, it was also marked by dishonesty and power struggles, and the industry's rapid growth came to an end with the Bolshevik Revolution.

      The scale and wealth of the Russian oil industry during that time was unprecedented and attracted the attention of major players like Standard Oil and Rockefeller. One Nobel oil well gushed over 11,000 tons of oil a day, more than the total oil flowing from all 25,000 wells in the United States at that time. The industry was known for its extravagant wealth, with some individuals going from peasant to fabulously wealthy in a short time. However, the industry was also marked by dishonesty and the struggle for power and wealth within families, as seen in the Nobel family's fight over Alfred Nobel's will. History shows that things can change rapidly, as evidenced by the Bolshevik Revolution, which brought about the collapse of the imperial government and the rise of totalitarian rule. Emmanuel Nobel, Alfred Nobel's nephew, showed courage and determination in fighting his family and the king to honor Alfred's wishes and establish the Nobel Foundation. The story serves as a reminder of the importance of honoring the wishes of the deceased and the unpredictability of history.

    • Russian RevolutionThe Russian Revolution led to the obliteration of the Nobel family's assets and legacy, emphasizing the importance of preserving and passing down knowledge from one generation to the next.

      Unexpected and chaotic turn of events during the Russian Revolution, which led to the nationalization of industries, dismissal of owners and managers, and the rise of an unconventional government. Despite the skepticism and belief that things would return to normal, the Nobel family's assets and legacy were obliterated. This historical event highlights the importance of preserving and passing down knowledge from one generation to the next, as the lessons learned from the past can greatly benefit future generations. The Founders Podcast, which shares insights from history's greatest entrepreneurs, embodies this concept by making knowledge accessible and searchable through the Founders Notes tool. This resource allows users to quickly access and learn from the distilled wisdom of successful entrepreneurs, making it an invaluable tool for those seeking to learn and grow.

    • Entrepreneurial InsightsListening to the Founders Notes podcast grants access to historical entrepreneurs' collective knowledge, offering continuous inspiration and practical advice for professional growth

      The Founders Notes podcast functions as a tool for absorbing valuable insights from successful entrepreneurs throughout history. By regularly listening to the podcast, you can download these ideas into your brain and utilize them in your own career. Essentially, it's an on-demand resource that grants you access to the collective knowledge of historical entrepreneurs. So, if you're looking to enhance your professional growth, consider subscribing to Founders Notes at foundersnotes.com. This podcast offers a continuous source of inspiration and practical advice from those who have come before us.

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    (3:01) No matter how mundane some action might appear, keep at it long enough and it becomes a contemplative, even meditative act.

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    (4:00) The hurt part is an unavoidable reality, but whether or not you can stand anymore is up to the runner himself.

    (10:00) You can't fake passion — someone else, that really loves the job, will out run you. Somebody else sitting in some other MBA program has a deep passion for whatever career path you're going down, and they are going to smoke you if you don't have it yourself.  — Runnin' Down a Dream: How to Succeed and Thrive in a Career You Love 

    (12:00) What’s crucial is whether your writing attains the standards you’ve set for yourself. Failure to reach that bar is not something you can easily explain away.

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    (1:00) America is today in the midst of a great technological revolution. With the advent of the silicon chip, information processing, and communications, the national economy have been strikingly altered. The new technology is changing how we live, how we work, how we think. The revolution didn't just happen; it was engineered by a small number of people. Collectively, they engineered Tomorrow. Foremost among them is Robert Noyce.

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    (45:00) If you're ambitious and hardworking, you want to be told how you're doing.

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    (49:00) When you are trying to convince an audience to accept a radical innovation, almost by definition the idea is so far from the status quo that many people simply cannot get their minds around it. They quickly discovered that the marketplace wasn’t just confused by the concept of the microprocessor, but was actually frightened by its implications. Many of my engineering friends scoffed at it was a gimmick. Their solution? The market had to be educated. At one point, Intel was conducting more seminars and workshops on how to use the microprocessor than the local junior collage’s total catalog of courses. Bob Noyce, Gordon Moore, and Andy Grove became part of a traveling educational roadshow. Everyone who could walk and talk became educators. It worked.  —  The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company by Michael Malone. 

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    (9:00) Arnault is an iron fist in an iron glove. — The Taste of Luxury: Bernard Arnault and the Moet-Hennessy Louis Vuitton Story by Nadege Forestier and Nazanine Ravai.

    The public conception of Sam as a good ol’ country boy wearing a soft velvet glove misses the fact that there’s an iron fist within. —  Sam Walton: The Inside Story of America's Richest Man by Vance Trimble.

    (12:00) People often ask me, “When are you going to retire?” And I answer, “Retire from what?” I’ve never worked a day in my life. Everything I’ve done has been because I’ve loved doing it, because it was enthralling. — Am I Being Too Subtle?: Straight Talk From a Business Rebel by Sam Zell. (Founders #269)

    (16:00) “I am not interested in managing a clothing factory. What you need, and I would like to run, is a craftsman’s workshop, in which we would recruit the very best people in the trade, to reestablish in Paris a salon for the greatest luxury and the highest standards of workmanship. It will cost a great deal of money and entail much risk.” — Christian Dior to Marcel Boussac

    (17:00) Arnault believed that luxury brands could be larger than anyone at the time imagined.

    (20:00) Arnault said this 35 years ago: “My ten-year objective is that LVMH's leading position in the world be further strengthened in the luxury goods sector. I believe that there will be fewer and fewer brand names capable of retaining a worldwide presence and that those of our group will be among them as we will provide them with the means for growth.”

    (25:00) There are huge advantages for the early birds. When you're an early bird, there's a model that I call surfing—when a surfer gets up and catches the wave and just stays there, he can go a long, long time. But if he gets off the wave, he becomes mired in shallows. But people get long runs when they're right on the edge of the wave, whether it's Microsoft or Intel or all kinds of people, including National Cash Register. Surfing is a very powerful model.”  —  the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)

    (25:00) One thing I learned from having dinner with Charlie was the importance of getting into a great business and STAYING in it. There’s a tendency in human nature to mess up a good thing because of an inability to sit still.

    (25:00) The incredible career of Les Schwab: Les Schwab Pride In Performance: Keep It Going! by Les Schwab. (Founders #330)

    (30:00) Dior in his autobiography: It is widely, and quite erroneously, believed that when the house of Christian Dior was launched, enormous sums were spent on publicity: on the contrary in our first modest budget not a single penny was allotted to it. I trusted to the quality of my dresses to get Christian Dior talked about. Moreover, the relative secrecy in which I chose to work aroused a positive whispering campaign, which was excellent (free) propaganda. Gossip, malicious rumours even, are worth more than the most expensive publicity campaign in the world.

    (31:00) Munger: “There are actually businesses that you will find a few times in a lifetime, where any manager could raise the return enormously just by raising prices-and yet they haven't done it. So they have huge untapped pricing power that they're not using. That is the ultimate no-brainer. Disney found that it could raise those prices a lot and the attendance stayed right up. So a lot of the great record of Eisner and Wells came from just raising prices at Disneyland and Disneyworld and through video cassette sales of classic animated movies. At Berkshire Hathaway, Warren and I raised the prices of See's candy a little faster than others might have. And, of course, we invested in Coca-Cola-which had some untapped pricing power.”

    Charlie Munger: The Complete Investor by Tren Griffin

    (33:00) The benefits Arnault receives from owning commercial real estate: He makes money from his own stores, from leasing space to rivals—and from the appreciation of premium real estate. When LVMH buys a building, it takes the best storefronts for its own brands and often asks rivals to move out when their leases expire.

    (35:00) Arnault is all about details. He has 200,000 employees and he’s paying attention to details about landscaping in the Miami Design District.

    (36:00) If we lose the detail, we lose everything. — Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. (Founders #347)

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