Logo

    4: How to Feel Less Isolated in Your Coaching Business

    en-usDecember 03, 2018
    What was the main topic of the podcast episode?
    Summarise the key points discussed in the episode?
    Were there any notable quotes or insights from the speakers?
    Which popular books were mentioned in this episode?
    Were there any points particularly controversial or thought-provoking discussed in the episode?
    Were any current events or trending topics addressed in the episode?

    About this Episode

    There are so many upsides to having your own business. But the biggest downside to operating as a solopreneur is that you're ... well, solo.

    That is, unless you do something intentional to change that. And I'm hoping that after this podcast you will take some action so you don't feel lonely in your business.

    Being an entrepreneur is different than any job you've ever had. At first you're slogging through tasks without a team, a sounding board or even a water cooler connection.

    Soon, you will have a steady flow of coaching clients and that will energize you.

    But as you're building to that, the isolation you're experiencing now not only feels bad, but it also isn't good for you.

    Isolation is a contracting force. The longer you go without support, the more your momentum is quashed. It might have you questioning your decision to become a coach.

    And, prolonged loneliness can turn into depression.

    Look, everyone feels like this at first. But don't ignore it. Take some conscious actions until you feel sustainable relief.

    It's time to reach out.

    Community is the solution and you have choices.

    When I emerged as a life coach in 1998, I immediately joined the Denver chapter of the ICF. That helped a lot. It's especially meaningful to be in the company of other coaches.

    Now if you're not near a city with an ICF chapter, join some Facebook or LinkedIn groups.

    Think about it. What professional groups of peers could you join?

    Peers will keep you inspired.

    Once you've joined a bigger group, take it a step further by creating or joining a smaller sub-group of peers. Keep your eye out for kindred spirits. Reach out to people you connect to energetically or philosophically.

    You could even form a support group with some or all of the coaches you trained with.

    I'm an introvert, so while the professional groups were helpful, I knew I needed a more intimate group. So, I co-created a peer community with 5 other local new coaches. 

    We kept each other on a professional path, laughed and learned in a co-facilitated arrangement.

    Mostly it was a social scene — a potluck and some wine plus a discussion topic.

    For a while we studied a business book together — still a favorite of mine — called The Power Path: The Shaman's Way to Success in Business and Life by Lena & Jose Stevens. Once or twice we played Robert Kiyosaki's Cash Flow board game.

    I know this for sure ... if I hadn't had that group, I would have given up on my coaching business.

    If you do start your own group you'll be able to set the ground rules and the tone of the group. You can pass the leadership role around. The idea is to be equals and help each other.

    One of my clients told me recently that she joined a Meetup group but stopped going because the coaches weren't being real. Everyone acted as if they didn't need anyone else to succeed.

    Well, success largely comes from helping hands.

    And here's the thing ... if you've chosen a smart coaching niche to stand out in the crowd, you won't have to compete. Instead you can be generous and refer ideal clients to each other.

    Imagine how much more enjoyable that would be than having to pretend to be an island.

    So let's be good to each other! It's a fellowship.

    By the way ... I'll be talking in my next

    Recent Episodes from Prosperous Coach Podcast

    How is a Signature Coaching Program Better Than Coaching Session Packages?

    How is a Signature Coaching Program Better Than Coaching Session Packages?

    Grow your coaching income with a sea change in mindset and what you offer.
    Find the full transcript and more resources for coaches at prosperouscoach.com/274.

    Other Prosperous Coach Podcast episodes mentioned in this episode are:
    #136 - The Downside of Coaching for Corporations
    #51 - Why is Coaching a Hard Sell?
    #22 - Why Should a Coach Do Market Research?
    #191 - Low Pricing Could Kill Your Coaching Business

    273: Become a Thought Leader by Tapping into Your Unique Genius

    273: Become a Thought Leader by Tapping into Your Unique Genius

    Coaches can also be thought leaders. It's a great way to attract ideal coaching clients.

    Find the full transcript and other resources for coaches at prosperouscoach.com/273.

    Other episode mentioned:
    15 - What's Your Zone of Genius?

    272: Before You Create Your Coaching Website Do These 3 Things

    272: Before You Create Your Coaching Website Do These 3 Things

    Find the full episode and transcript at prosperouscoach.com/272.

    About 3x a week a new coach reaches out to me. They've been referred to my podcast by another coach — thank you! Or they’ve seen a LinkedIn post or Googled for "coaching niche", browsed my website then filled out the application on my VIP Mentoring page. 

    That’s an online customer journey that works!

    They tell me: 

    “I don't know my coaching niche or target audience yet vbut I’m working on my website, posting on socials, and developing coaching programs.”

    And I think ... WAY TOO SOON!

    I get it. When you finish coach training there's this emotional rush to get a website up and do all the things online.

    But it will be a false start and likely mean doing everything over, because the very 1st step for everything in your coaching business is nailing down a viable audience and niche. Anything you do before that isn’t going to be effective.

    Let me help you think differently about the goal of your website. 

    271: Inspire Your Coaching Clients to Give You Dynamic Testimonials

    271: Inspire Your Coaching Clients to Give You Dynamic Testimonials

    Find the full episode, transcript and other resources for coaches at prosperouscoach.com/271.

    There’s a simple way to continuously encourage authentic and useful testimonials from all of your coaching clients.

    I’ll share how to:

    1. Systematically gather takeaways from clients before and after your sessions.
    2. Make it easy for clients to write useful testimonials in a timely manner.
    3. And how to help clients celebrate their accomplishments with your prospective clients.


    270: Aren't 2 Coaching Niches Better Than 1?

    270: Aren't 2 Coaching Niches Better Than 1?

    Find the full transcript for this episode at https://prosperouscoachblog.com/ep-270-arent-2-coaching-niches-better-than-1-listeners-choice/.

    Also mentioned in this episode were:
    Episode 5 - The Simplest Coaching Business Model
    Episode - 108 - How to Develop Your Signature Coaching Program

    Before we talk about the few pros and significant cons of having 2 coaching niches, let's get on on the same page about what a smart coaching niche is ...

    269: How to Earn Higher Profits as a Coach While Working Less

    269: How to Earn Higher Profits as a Coach While Working Less

    Find the full transcript and more resources for coaches at prosperouscoach.com/269.

    How can a coach earn more with less stress and high profits?

    In my 6th year of my coaching business I wanted to scale up. All the pundits said: “Group and online programs are the way to leverage your time and increase income.”

    I bought into that. Just 6 years into running my membership program and two online training programs I had to take a sabbatical from my business.

    During my recovery from stress I looked for a better way that I could enjoy more.

    You see, online and group programs require a massive leads list and continuous marketing campaigns to keep them filled and earning well.

    Profits can be low because of the pricey apps and team needed to help you do it all. If someone says they make a million doing group and online programs, realize that they haven’t shared profit numbers or the hours it takes to make that happen.

    I found a way for coaches to earn well that’s low stress and high profit. LISTEN IN ...

     

    268: How Coaches Can Stop the Cycle of Shame and Get Unstuck

    268: How Coaches Can Stop the Cycle of Shame and Get Unstuck

    Also mentioned, episode 80 called Competition, Comparison and Shame in the Field of Coaching.

    The upside of talking about shame is that once you acknowledge it you can quickly realize what has triggered it and let it go.

    A new coach in my VIP program — I’ll call her Barbara — got caught in a shame spiral because she wasn’t meeting up to some big expectations that she had for herself.

    I’m so grateful to Barbara for giving me permission to share some of our discussion in this episode.

    When you are willing to show your vulnerability with your coaching colleagues, that helps everyone become more successful at this big coaching business endeavor.

    We coached through it and came to an important realization:

    Shame rises up whenever you’re doing something that you care deeply about that you haven’t done before.

    Let’s talk about the typical way for coaches that shame snowballs into something ugly and leaves you feeling stuck. I’ll also share how you can quickly get unstuck and move forward powerfully.

    267: Break Through 4 Limiting Beliefs and Raise Your Coaching Prices!

    267: Break Through 4 Limiting Beliefs and Raise Your Coaching Prices!

    Find the full transcript for this episode and more resources for coaches at prosperouscoach.com/267.

    Other episodes mentioned in this one:
    161,58, 60, and 5

    Many coaches think: “I’m new at this and need to gain experience. I will raise my prices later.” But many wait too late to save themselves. Don’t let this be you.

    Are you waiting for some abstract sense of worthiness before you price enough to keep yourself in business? 

    Maybe you thought: “Lower pricing will help me get more clients in the long run.”

    I thought that too once, but I know for sure that the opposite is true. You will have to market far more than you are willing if you keep your pricing in student mode. 

    There is a lot of shadow about pricing your services in a way that cannot possibly sustain you or keep you in business. It is a form of self-sabotage. It’s time to align your money mindset with your coaching career goals. 

    Let’s do some breakthrough thinking, dissolve the typical limiting beliefs so you can be smart about your pricing from now on — no matter how long you’ve been a coach.

    266: Test the Profitability of Your Coaching Niche - Listener's Choice

    266: Test the Profitability of Your Coaching Niche - Listener's Choice

    Find the full transcript of Episode 266 and other resources for coaches at prosperouscoach.com/266. It is a LISTENER'S CHOICE episode because it is super popular with coaches already.

    Also mentioned in this episode:
    Nail Your Niche session with Rhonda
    Episodes: 140997108 and 57

    When coaches grab a Nail Your Niche Session with me and then ask: "Is this a good coaching niche?" What they really want to know but don’t know to ask is:

    Will focusing my energy this way repay me with a consistent flow of clients who are willing to invest?

    That's the 6-figure question.

    A strategically determined coaching niche is the linch pin for your financial success as a coach. Without that direction and focus your messages and offers will be vague and won’t capture attention. Which means you won’t have that consistent flow of paying clients.

    A profitable coaching niche helps you to:

    • Quickly become a coach in high demand through momentum.
    • Leverage your efforts and contextualize your messages and offers, instead of being all over the place.
    • Command higher fees.

    Test the financial viability of your current coaching niche with these 5 powerful questions.

    265: The #1 Reason Coaches Struggle to Niche

    265: The #1 Reason Coaches Struggle to Niche

    Episode 265 is about what you can do to breakthrough. There are shifts in perspective needed. Find the full transcript with more resources for coaches at prosperouscoach.com/265.

    Other episodes and resources mentioned:  247258,  and 79.
    Download my free niching guide.

    In my first session with a new VIP client, something wonderful happened ... another coach chose their smart niche!

    This coach is a highly intelligent person with tons of coaching experience in corporations and coaching firms. Their list of degrees and credentials is impressive and they speak multiple languages!

    They are articulate, self-aware and operate with integrity.

    I tell you all this because — even with all those assets — the coach started by telling me: “I’ve been stuck wanting to start my coaching business for 2 years but couldn’t figure out my niche!”

    Yep. That’s not at all unusual. Coaches are often held back for years because they won’t choose a niche.

    The #1 reason? FEAR. It can stop you in your tracks, if you let it. Here's how to stop that.