#43- Unlocking Media Coverage and Press Release Strategies for Small Businesses -Mickie Kennedy

Need help with your Socail Media Content Creation? Check out Tandem Works Social SideKick https://thetandemworks.com/social-sidekick-content-creation

In this episode of "Riding Tandem," Vivian Kvam engages in a deeply inspiring conversation with Jennifer Lea, the innovative founder of Entry Envy. Jennifer's journey from the structured world of law firm management to the creative realm of entrepreneurship is not just a career change; it's a life transformation fueled by passion, resilience, and a desire to bring joy and functionality to homes everywhere.

Discover how Jennifer turned a challenging period in her life into a thriving business. She shares her experiences of remodeling her home and life post-divorce, leading to the birth of Entry Envy. This story isn't just about creating a successful business; it's about empowering women, embracing fear, and learning the art of balancing work with personal joy.

Jennifer delves into the importance of community building, investing in personal development, and the unique approach she took in overcoming her fears. Her insightful anecdotes and practical advice are a treasure trove for anyone looking to start their entrepreneurial journey or infuse their current one with renewed energy and perspective.

As we explore Jennifer’s strategies for business growth and her commitment to empowering women in trades, this episode is a celebration of the transformative power of entrepreneurship. It's a reminder of the impact we can have when we channel our passions into our work and the difference we can make in our communities.

Learn more about Entry Envy and follow Jennifer's journey:

• Entry Envy Website
• Follow Jennifer on LinkedIn
  
  

If this conversation inspired you, please consider leaving a review for "Riding Tandem." Your feedback not only supports our show but also helps other listeners find us and be inspired too. Head over to RateThisPodcast.com/ridingtandem and share your thoughts.

Unpacking this episode min by min: 

01:30 Genesis of Entree Envy

03:10 Passion for Getting Women into the Trades

08:14 Epiphany and Idea Generation

10:02 Taking Action and Building the Company

13:10 The Importance of Taking Action Quickly

15:02 Strategic Thinking and Planning

18:02 The Challenges and Stages of Building a Company

19:19 The Value of Coaching and Mentorship

23:09 The Role of Coaches in Different Seasons

27:12 The Importance of Building a Network

30:25 Productivity Tools and Processes

35:09 Mindset Shifts and Overcoming Scarcity Mentality

38:47 Choosing Words and Setting Intentions

44:12 Encouraging Women in the Trades and Entrepreneurship

44:42 Creating a Supportive Work Environment

46:08 Different Demographics in the Workplace

47:35 Scaling the Company and Changing Industries

49:52 Incorporating Women into Male-Dominated Industries

50:56 Addressing the Needs of Women in the Workplace

52:22 Shaping the Future and Creating Change

53:24 Delivering Joy and Core Values

55:38 Misconceptions About Owning a Business

56:09 Advice for Business Owners

56:46 Inspiring Books and Resources

58:02 Favorite Go-To Beverage

58:56 Misconceptions About Jennifer

59:48 Making the World a Better Place

Related Episodes:

#1 Core values, why they matter and how to create them

#2 The 3 most important pieces of advice that will directly impact your entrepreneurial experience

Vivian Kvam:

• LinkedIn - https://www.linkedin.com/in/viviankvam/
• Email Vivian - vkvam@thetandemworks.com 

Jennifer Lea

• Facebook - https://www.facebook.com/entryenvysigns
• Website - https://entryenvy.com
• LinkTree - https://linktr.ee/Entry_envy
  
  

Tandem Works Team:

• Facebook - https://www.facebook.com/TandemWorksTeam
• Instagram - https://www.instagram.com/thetandemworks/
• Email the team: RidingTandem@thetandemworks.com 

FREE RESOURCES 

Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things

Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up

Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com

Need help with your Socail Media Content Creation? Check out Tandem Works Social SideKick https://thetandemworks.com/social-sidekick-content-creation

Join Vivian Kvam for an enriching dialogue with Kaylee Williams, an entrepreneur and business strategist for early-stage startup companies. She is the Investment Director for InnoVenture Iowa, a $30 million co-investment fund allocated primarily for Seed and Series A financing.

Kaylee candidly shares her remarkable journey from studying English to thriving in the tech industry. On this episode we delve into the nuances of bootstrapping versus venture capital, gaining insights into the benefits and challenges of each approach. Kayleigh also offers practical advice on navigating burnout, prioritizing personal well-being, and fostering diverse, inclusive environments. Discover actionable strategies for overcoming obstacles and embracing joy in both life and work. Tune in for an uplifting discussion that celebrates resilience, purpose, and the transformative power of entrepreneurship.

If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.

Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com 

Unpacking this episode min by min:

03:00 Professional Best and Personal Best

06:01 Journey from English to Tech

12:04 Bootstrapping vs. Venture Capital

16:17 Misconceptions and Hesitations about Venture Capital

24:21 Resources for Learning about Venture Capital

27:28 Importance of Mentors

32:30 Dealing with Burnout

38:50 Recognizing Signs of Burnout

39:46 Neglecting Personal Life

40:16 Wrapping Up Identity with Job

41:15 Recognizing and Mitigating Burnout

42:16 Learning to Ask for Help

46:31 Consistency in Self-Care

49:00 Focus on Sales

50:29 Viewing Business as a Funnel

53:30 Misconception about Owning a Business

54:01 Advice to 18-Year-Old Self

55:42 Inspiring Song, Book, or Podcast

59:42 Empowering People Who Don't Look Like You

01:03:08 Making the World a Better Place

Related Episodes:
#37 How to Build a Strong Financial Foundation And Prepare To Borrow For Your Business - Jamel Hamilton

#35 Unleash Your Pitching Potential and Presentation Skills: Expert Advice from Kelsey Stupfell and Niki Ferguson
#16- Feel Good Money Mindset - A Chat with Megan Hale on Taking Control of Your Business & Life
#15 - Tiffaney Floretine - Focus is everything

Vivian Kvam:

• LinkedIn - https://www.linkedin.com/in/viviankvam/
• Email Vivian - vkvam@thetandemworks.com 

Kaylee Williams 

• LinkedIn- https://www.linkedin.com/in/kayleewilliams/
• Website -www.innoventureiowa.com

Tandem Works Team:

• Facebook - https://www.facebook.com/TandemWorksTeam
• Instagram - https://www.instagram.com/thetandemworks/
• Email the team: RidingTandem@thetandemworks.com 

FREE RESOURCES 

Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things

Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up

Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com

Need help with your Socail Media Content Creation? Check out Tandem Works Social SideKick https://thetandemworks.com/social-sidekick-content-creation

Join Lisa Even and Vivian Kvam in a heartfelt conversation about finding joy in both life and work. Lisa shares her transformative framework for prioritizing joy, shedding light on the impact of burnout and offering practical tips for infusing daily life with happiness. As they delve into Lisa's journey of writing and publishing her book, they explore overcoming obstacles and embracing the unique path to joy. Together, they celebrate the power of changing perspectives and expanding circles of influence, all while discussing the promotion and reception of Lisa's book. With a focus on connection, impact, and joy, this episode promises to inspire listeners to pursue their passions, overcome challenges, and make a positive difference in the world as business owners. Tune in for an uplifting conversation that reminds us to embrace joy, resilience, and the beauty of our entrepreneurial journeys.

Buy The Book - https://www.lisaeven.com/author

Attend Riding Tides - https://www.lisaeven.com/risingtides

If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.

Unpacking this episode min by min: 

02:22 Joy is Your Job
05:03 The Impact of Burnout
06:00 The Pac-Man Analogy
09:08 Finding Joy in Different Ways
11:54 The Framework for Joy
15:02 Overcoming Barriers to Joy
18:39 Creating a Joy Calendar
20:11 The Importance of Joy in Business
25:49 Writing and Publishing a Book
32:50 Promoting the Book
33:40 Highlights and Challenges of the Journey
34:39 The Rewarding Experience of Changing Perspectives
35:32 Positive Reception of the Book
36:01 Expanding Circles of Influence
37:10 Promoting and Selling the Book
38:06 Rising Tide Events
39:02 The Impact of Rising Tide Events
40:13 Upcoming Podcast on Connection, Impact, and Joy
41:29 Book Recommendation: The Measure
42:38 Misconception About Owning a Business
43:31 Work Hard and Play Hard
45:43 Inspiring Song, Book, or Podcast
46:51 Excitement for the Future
48:24 Making the World a Better Place as Business Owners

Related Episodes:

#27 Happy, Healthy Leaders and Organizations: A Conversation with Dr. Jennifer Churchill

Vivian Kvam:

• LinkedIn - https://www.linkedin.com/in/viviankvam/
• Email Vivian - vkvam@thetandemworks.com 

Lisa Even

• Facebook - https://www.facebook.com/lisaeven11
• Website - https://www.lisaeven.com/
• Instagram - https://www.instagram.com/even.lisa/

Tandem Works Team:

• Facebook - https://www.facebook.com/TandemWorksTeam
• Instagram - https://www.instagram.com/thetandemworks/
• Email the team: RidingTandem@thetandemworks.com 

FREE RESOURCES 

https://www.lisaeven.com/freejoy

Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things

Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up

Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com 

Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com

Need help with your Socail Media Content Creation? Check out Tandem Works Social SideKick https://thetandemworks.com/social-sidekick-content-creation

Tune in to hear an inspired conversation with Alejandra Valdez, the visionary behind Viva Fit Kitchen. Discover her journey to scalable success through smart business systems and how her network, Embolden, fuels collaboration. Alejandra is an entrepreneur and change-maker on a mission to create a more equitable world.

 If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.

Unpacking this episode min by min:

Explore the transformative power of entrepreneurship for personal growth. Learn to build lasting connections in business. Get inspired to turn your food passion into a thriving venture. Find out how a food business can drive positive change and equity.

00:02:23 - Corporate Experience 

00:07:20 - Health Journey 

00:09:45 - Impact of Healthy Eating 

00:13:26 - Building Teams and Systems 

00:15:01 - Delegating the Unexpected 

00:17:45 - Collaborating on System Creation 

00:19:02 - Documenting Systems 

00:22:47 - Involvement in Other Ventures 

00:26:49 - Creating an Inclusive Community 

00:27:42 - Events and Networking 

00:29:11 - Creating Change 

00:30:22 - Intentional Decision-Making 

00:34:11 - Pursuing Growth and Learning 

00:41:13 - Connecting with People on an Emotional Level 

00:41:45 - Trying New Things and Finding What You Love 

00:42:15 - Inspirational Podcasts and Entrepreneurs 

00:43:06 - Favorite Relaxation Beverage 

00:43:47 - Excitement for the Future and Making a Difference 

00:44:09 - The Misconception of Intimidation 

Related Episodes:

#30 From Imagination to Sweet Reality: How Amber and Jeremy built their dream icecream and coffee shop Cup & Cone

#32 The Multi-Passionate Entrepreneur: Julie Wyssman's Secrets to Running Multiple Businesses

Vivian Kvam:

• LinkedIn - https://www.linkedin.com/in/viviankvam/
• Email Vivian - vkvam@thetandemworks.com 

Alejandra Valdez

• Facebook - 
• Website - https://www.vivafitkitchen.com
• Instagram - @vivafitkitchen // @embolden // @ladyav
• LinkedIn - https://www.linkedin.com/in/alejandravaldez/

Tandem Works Team:

• Facebook - https://www.facebook.com/TandemWorksTeam
• Instagram - https://www.instagram.com/thetandemworks/
• Email the team: RidingTandem@thetandemworks.com 

Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com 

FREE RESOURCES 

Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things

Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up

Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com

Need help with your Socail Media Content Creation? Check out Tandem Works Social SideKick https://thetandemworks.com/social-sidekick-content-creation

Meet incredible Charista Baye, a serial entrepreneur turned franchise matchmaker. We unravel the myths surrounding franchises – spoiler: they're not all about hefty investments and burgers! Charista shares her journey, from breaking free from the corporate grind to becoming the ultimate business matchmaker. We explore the lesser-known facets of franchises, from diverse industry options to the importance of timely risks and due diligence. Get ready for some golden advice on thriving in the world of franchising, sprinkled with success stories that will ignite your entrepreneurial spirit. Whether you're eyeing the franchise game or just curious about the business world beyond the myths, this episode is your backstage pass. Tune in for laughter, insights, and a roadmap to finding your perfect entrepreneurial fit.

Zorakle Assessment - https://www.zorakle.net/assessment/welcome/thoughtfulfranchisebrokers

If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.

Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com 

Unpacking this episode min by min:

00:03:01 - Leaving Corporate America 

00:05:23 - First Business Failure - P three inventory 

00:08:16 - Second Business Failure - Second Pouch 

00:13:03 - Starting Business Number Three 

00:15:08 - Overcoming Adversity 

00:17:41 - Finding Success 

00:18:26 - Scaling and Course Creation 

00:23:56 - Transition to Franchise Broker 

00:25:38 - Entrepreneurial Mindset 

00:26:59 - Transition to Franchising 

00:30:01 - Learning New Skills 

00:31:42 - Pros of Franchising 

00:36:00 - Common Franchise Myths 

00:38:10 - The Cost of Starting a Franchise Business 

00:40:07 - Understanding Franchise Fit 

00:42:22 - Zoracle Business Assessment 

00:43:27 - The Impact of Mindset on Business Ownership 

00:45:45 - Financial Readiness and Business Ownership 

00:50:06 - Starting a Business: Just Do It 

00:51:01 - Knowing Yourself and Your Goals 

00:52:51 - Learning from Experience 

00:55:15 - Unexpected Paths in Business Ownership 

01:00:59 - Free Services and Monetization 

01:02:36 - Importance of Communication and Transparency 

01:04:12 - Empowerment and Confidence 

01:06:02 - Screen Addiction and Parenting 

01:08:23 - The Value of Listening and Feedback 

01:10:39 - The Power of Assessments in Business

Vivian Kvam

• LinkedIn - https://www.linkedin.com/in/viviankvam/
• Email Vivian - vkvam@thetandemworks.com 

Charista Baye- Thoughtful Franchise Brokers

• Facebook - https://www.facebook.com/ThoughtfulFranchiseBrokers
• Website -www.thoughtfulfranchisebrokers.com
• LinkedIn- https://www.linkedin.com/company/thoughtful-franchise-brokers/

Tandem Works Team:

• Facebook - https://www.facebook.com/TandemWorksTeam
• Instagram - https://www.instagram.com/thetandemworks/
• Email the team: RidingTandem@thetandemworks.com 

FREE RESOURCES 

Zorakle Assessment - https://www.zorakle.net/assessment/welcome/thoughtfulfranchisebrokers

Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things

Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up

Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com

Need help with your Socail Media Content Creation? Check out Tandem Works Social SideKick https://thetandemworks.com/social-sidekick-content-creation

Step into the world of press releases with our latest episode of Riding Tandem! 

Have you heard these press release myths? Myth 1: Press releases are only for big businesses. Myth 2: Press releases are outdated in the digital age. Myth 3: Press releases are expensive and time-consuming. Mickie  Kennedy is here to set the record straight. 🎙️ In this insightful conversation, Mickie dispels common myths that may be holding your small business back from harnessing the full potential of press releases. Mickie launched eReleases in 1998 after he realized that small businesses desperately needed a press release service they could afford.

You're not alone if you've ever felt frustrated or overlooked by the media despite your best press release efforts. Join us as Mickie shares practical strategies tailored for small businesses, helping you cut through the noise and gain the visibility you deserve.

Tune in to discover the truth about press releases and unlock the secrets to increased media coverage for your small business! 

• Unleash the power of media coverage with effective press release strategies - learn how to capture attention and make your small business newsworthy.
• Take your PR campaigns to the next level by mastering the art of storytelling - discover how to craft narratives that resonate with journalists and their audiences.
• Harness the persuasive power of data and statistics in your PR efforts - find out how to leverage numbers to strengthen your brand's credibility and attract media attention.
• Build personal connections with journalists and unlock media opportunities for your small business - learn the secrets to cultivating lasting relationships with key media contacts.
• Make a long-term commitment to effective PR and watch your brand's visibility soar - discover the strategies to consistently generate media coverage and increase brand awareness over time.

 If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.

Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com 

Unpacking this episode min by min:

00:02:48 - Mickey's Founder Story 

00:07:31 - Press Release 101 

00:10:46 - Maximizing the Impact of Press Releases 

00:11:52 - Custom National Distribution 

00:14:15 - Press Release vs Media Alert 

00:15:41 - Overcoming "Not Newsworthy" Perception 

00:19:11 - Creating Data for Press Releases 

00:22:08 - Using Fun Questions in Surveys 

00:23:36 - Press Releases for Local and National Audiences 

00:28:03 - Importance of Consistent PR 

00:28:45 - Power of Press Releases 

00:30:09 - Third-Party Corroboration 

00:31:42 - Building Local Rapport and Culture 

00:34:37 - Using Newswires for PR 

Related Episodes:

#2 The 3 most important pieces of advice that will directly impact your entrepreneurial experience
#5 The two words that will change your social media posts forever, create higher engagement and eliminates social media frustration
#10 How to use storytelling to create social media content that engages your audience.

Vivian Kvam:

• LinkedIn - https://www.linkedin.com/in/viviankvam/
• Email Vivian - vkvam@thetandemworks.com 

Mickie Kennedy:

• Facebook - https://www.facebook.com/ereleases.press.release.distribution
• Website -https://www.ereleases.com 
• LinkedIn - https://www.linkedin.com/in/publicity/
• Twitter - https://twitter.com/ereleases

  
  

Tandem Works Team:

• Facebook - https://www.facebook.com/TandemWorksTeam
• Instagram - https://www.instagram.com/thetandemworks/
• Email the team: RidingTandem@thetandemworks.com 

FREE RESOURCES 

PR Writing Masterclass -  https://www.ereleases.com/plan/
Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things

Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up

Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com

Need help with your Socail Media Content Creation? Check out Tandem Works Social SideKick https://thetandemworks.com/social-sidekick-content-creation

In this candid and insightful episode, we tackle the pervasive issues of stress and burnout that often accompany the entrepreneurial journey. Drawing from personal experiences and real stories, Vivian delves into many entrepreneurs' challenges, emphasizing the importance of recognizing and addressing burnout before it becomes overwhelming.

With a touch of humor and wisdom, Vivian explores practical strategies to navigate the often tumultuous waters of entrepreneurship. From identifying warning signs to implementing effective self-care practices, this episode is a roadmap for entrepreneurs seeking joy and well-being. Vivian shares six invaluable tips to manage stress, including the power of the "buddy system" — seeking support from trusted friends, mentors, or partners.

You are invited to join the conversation by sharing your own self-care strategies on our social pages. 

So, grab your favorite beverage, settle in, and let's chat about navigating the hustle without feeling like a crispy, burnt marshmallow!

If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.

Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com 

Unpacking this episode min by min:

 00:01:34 - Recognizing Signs of Burnout

00:06:45 - Stress and Burnout: The B Word

00:13:50 - Tip 1: Use the Buddy System

00:14:06 - Seeking Support and Validation

00:14:25 - Use the Buddy System

00:15:33 - Take Short Breaks and Shake That Booty

00:17:39 - Unplug and Recharge

00:22:27 - You Don't Have to Do It Alone

00:24:20 - Celebrate Your Wins

00:28:05 - Importance of Self-Care and Stress Management

00:29:10 - Engaging with the Audience

00:29:33 - What's your favorite self-care tips?
 
Related Episodes:

#38 Turn your hobby into a business and still love it - Jeffrey Tadlock

#32 The Multi-Passionate Entrepreneur: Julie Wyssman's Secrets to Running Multiple Businesses

Vivian Kvam:

• LinkedIn - https://www.linkedin.com/in/viviankvam/
• Email Vivian - vkvam@thetandemworks.com 

Tandem Works Team:

• Facebook - https://www.facebook.com/TandemWorksTeam
• Instagram - https://www.instagram.com/thetandemworks/
• Email the team: RidingTandem@thetandemworks.com 

FREE RESOURCES 

Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things

Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up

Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com

Need help with your Socail Media Content Creation? Check out Tandem Works Social SideKick https://thetandemworks.com/social-sidekick-content-creation

One entrepreneur dared to defy the norm in a world of generic marketing and cookie-cutter copy, Jennifer Curfman's perspective on how to write compelling copy for your business is so refreshing!  Jennifer's journey began with a work-life balance quest, but she discovered a hidden talent that would change the game. Her unique approach breathed life into the businesses she works with by infusing their copy with authenticity and personality. This was just the beginning of perfecting her process to revolutionize how entrepreneurs connect with their audience. 

Jennifer is the owner of Untamed Creative and a marketing strategist for people who want to create an unforgettable business that feels authentic to them. She looks terrible in stripes, can never seem to find her chapstick, and will always say YES to ordering a pizza. Jennifer shares her advice and tips for creating your own authentic copy and of course, shares candidly about her own business journey so pop that ear bud in and tune in! 

 If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.

Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com 

Unpacking this episode min by min:

00:02:32 - Jennifer's Journey, 

00:08:18 - Balancing Professionalism and Personality, 

00:10:33 - Being Authentic, 

00:16:16 - Getting to Know the Person Behind the Brand, 

00:17:45 - The Importance of Authenticity, 

00:19:27 - Embracing Personal Growth and Change, 

00:21:17 - Tone and Cadence in Writing, 

00:27:24 - Social Media and Authenticity, 

00:32:55 - The Risk of Not Being Active on Social Media, 

00:34:47 - The Myth of Being All Things to All People, 

00:36:24 - The Value of Testing and Learning, 

00:38:04 - Building Relationships and Making Investments, 

00:42:56 - Being Authentic and Overcoming Feedback, 

00:48:57 - Building Relationships as a Marketing Strategy, 

00:51:08 - Being Human and Making Connections, 

00:52:19 - How to Connect with Jennifer, 

00:55:19 - The Importance of Adding Your Own Flavor, 

01:00:34 - Trusting Yourself and Ignoring Others, 

01:04:47 - The importance of persistence and resilience, 

01:05:42 - Making a positive impact through financial success, 

Related Episodes:

Vivian Kvam:

• LinkedIn - https://www.linkedin.com/in/viviankvam/
• Email Vivian - vkvam@thetandemworks.com 

GUEST:

• Podcast - https://www.unhingedbizpod.com
• Website - https://untamed-creative.com
• Instagram - https://www.instagram.com/untamed.creative/
• Voice of Customer Data Course (free): https://untamedcreative.thrivecart.com/voc-data-guide/
• Write Irresistible Emails + Be 137% Yourself: https://untamedcreative.thrivecart.com/irresistible-emails/

Tandem Works Team:

• Facebook - https://www.facebook.com/TandemWorksTeam
• Instagram - https://www.instagram.com/thetandemworks/
• Email the team: RidingTandem@thetandemworks.com 

RESOURCES

Voice of Customer Data Course (free): https://untamedcreative.thrivecart.com/voc-data-guide/

Write Irresistible Emails + Be 137% Yourself: https://untamedcreative.thrivecart.com/irresistible-emails/

Tough Titties by Laura Belgray: https://amzn.to/3qrDma3 (affiliate)

Atomic Habits by James Clear: https://amzn.to/3spdpJ3 (affiliate)

Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things

Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up

Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com

Need help with your Socail Media Content Creation? Check out Tandem Works Social SideKick https://thetandemworks.com/social-sidekick-content-creation

Troy Burrus, (Vivian's husband) ventured into the world of entrepreneurship, trading his daily grind for the pursuit of his passion in Landscape Photography. He shares the genuine ups and downs of his recent venture putting together a booth and manning it for 11 days at the Iowa State Fair.  In this episode, Troy candidly recounts the challenges he navigated, from last-minute booth creation to figuring out how much product to have on hand and personal hurdles. His journey is full of tips for adapting to the unpredictable and embracing risk.

We talk about the art of being a vendor, and Troy shares practical insights (and mistakes he made) to help you attract customers, forge connections, and build a business from live events and trade festivals. 

 If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.

Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com 

Unpacking this episode min by min: 

00:03:42 - Quitting His Job 

00:05:33 - The Iowa State Fair Opportunity 

00:10:00 - Taking a Risk 

00:12:46 - The Gifted Camper

00:15:21 - Tips for Booth Events 

00:18:07 - Different Pacing for Different Events 

00:21:38 - Building Connections 

00:23:47 - Gratitude and Taking Chances 

00:28:46 - Ordering and Selling at the State Fair 

00:29:39 - Lesson Learned about Small Items and Stickers 

00:30:46 - Importance of Small Items for Art Fair Sales 

00:31:14 - Setting Goals for the Iowa State State Fair 

00:34:28 - Using Sales Tactics 

00:42:13 - Balancing Conversations and Sales 

00:48:02 - The Reality of Profit 

00:49:50 - Setting Goals for Future Bookings 

00:53:55 - The Fortune is in the Follow-Up 

00:56:49 - Listening to Customer Feedback 

01:00:00 - Advice on Listening to Customers 

01:01:31 - Dreams and Inspiration 

Related Episodes:

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Vivian Kvam:

• LinkedIn - https://www.linkedin.com/in/viviankvam/
• Email Vivian - vkvam@thetandemworks.com 

GUEST:

• Facebook - https://www.facebook.com/KuhliiPhotography
• Website - https://www.kuhliiphotography.com/
• Instagram - https://www.instagram.com/kuhliiphotography/

Tandem Works Team:

• Facebook - https://www.facebook.com/TandemWorksTeam
• Instagram - https://www.instagram.com/thetandemworks/
• Email the team: RidingTandem@thetandemworks.com 

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Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com

Need help with your Socail Media Content Creation? Check out Tandem Works Social SideKick https://thetandemworks.com/social-sidekick-content-creation

Unleashing her expertise and grace, ballet instructor Natasha Gregory pirouettes her way through the virtual dance world, captivating audiences, and defying expectations as she educates, inspires, and challenges the status quo of traditional dance instruction.

From a professional dancer to a virtual teacher, Natasha Gregory's journey took an unexpected turn. As the pandemic shut down dance studios worldwide, Natasha had to think on her feet. But little did she know, this twist of fate would unlock a whole new world of opportunities. Discover how Natasha harnessed the power of online platforms to not only survive but thrive, in an ever-changing digital landscape. Tune in to find out how this professional ballet performer turned into both an internationally known dance instructor and content creator. Her story is sure to inspire as she conquered the unexpected and emerged stronger than ever before.

• Uncover the profound life lessons from Natasha Gregory's journey as she pivoted from being a ballet professional to becoming an online dance trainer and teacher.
• Unpack the importance of emotional intelligence, as told through Natasha's experiences of transitioning away from her lifelong passion as a professional dancer into a digital instructor. 
• Understand how creativity and adaptability can breed success in seemingly unfavorable circumstances - perfectly demonstrated through Natasha's shift to online teaching.

 If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.

Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com 

Unpacking this episode min by min: 

00:03:21 - Natasha's Background and Love for Dance, 

00:06:44 - Natasha's Professional Dance Career, 

00:09:48 - Favorite Roles and Characters, 

00:11:55 - Conclusion and Reflections, 

00:13:21 - Benefits of Fitness Training for Dance, 

00:14:18 - Overcoming Fear and Building Confidence, 

00:18:02 - Transitioning to Online Offerings, 

00:19:27 - Growing an Online Presence through TikTok, 

00:23:13 - Enjoying the Creative Outlet, 

00:25:59 - The Power of Storytelling and Building Personal Connections, 

00:26:39 - The Difference Between an Influencer and a Content Creator, 

00:29:18 - Using New Social Media Features Strategically, 

00:30:42 - Managing Content Creation and Avoiding Burnout, 

00:33:04 - Fostering Community in a Virtual Setting, 

00:38:17 - Keeping Up with New Trends, 

00:39:13 - Getting Into Creator Programs, 

00:40:50 - Sponsorships and Collaborations, 

00:43:10 - Juggling Multiple Roles, 

00:45:01 - Balancing Personal and Brand Content, 

00:50:31 - Transition from Online to Physical Location, 

00:51:04 - Bringing on Instructors and Offering a Variety of Classes, 

00:52:14 - Balancing In-Person and Virtual Classes, 

00:52:27 - Using the Studio for Filming and Content Creation, 

00:53:26 - Natasha's Teaching Philosophy and Embracing Different Dance Studios, 

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#5 The two words that will change your social media posts forever, create higher engagement and eliminate social media frustration

Vivian Kvam:

• LinkedIn - https://www.linkedin.com/in/viviankvam/
• Email Vivian - vkvam@thetandemworks.com 

Natasha Jade Gregory

• Facebook - https://www.facebook.com/DancesolutionsIA
• TikTok - https://www.tiktok.com/@miss_natasha_jade?lang=en
• Website - DanceSolutions.net
• Instagram - https://instagram.com/dance_solutions_?igshid=OGQ5ZDc2ODk2ZA==

Tandem Works Team:

• Facebook - https://www.facebook.com/TandemWorksTeam
• Instagram - https://www.instagram.com/thetandemworks/
• Email the team: RidingTandem@thetandemworks.com 

FREE RESOURCES 

Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things

Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up

Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com