#51 | Katie Boyce How to add a Lead Magnet to your Marketing Strategy

You don't need to justify or explain your rates or your prices when presenting them. You just need to show your value.

In today's episode, I share three mindset shifts that will help you confidently price your services and reframe your mindset when presenting your pricing.

Let’s dive into the top 3 mindset shifts you should make to reframe your mindset regarding pricing.

Here’s a glance at this episode…

I share how to separate your value from your time and how to frame your pricing structure for your clients.
I share my belief that building your value starts in the discovery call which should be used as an opportunity to understand your clients’ problems and offer solutions.
I share how to use the discovery call to really dig into what a client wants and, more importantly WHY they want it.
I share how to reframe rejection (it's inevitable) and the two paths you can take when faced with a no.
I share how to reframe your mindset about your pricing and gain confidence in sharing with potential clients.

Mentioned in this episode:

JOIN: Interior Designer’s Business Blueprint
FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers
FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business
Dear Kate: Submit your questions for the show!

🎯 Learn More: Interior Designer’s Business Blueprint - https://www.designersoasis.com/blueprint

WANT MORE?

🛒 Template Shop - 10% off the shop PODCAST10 (Limit one use per customer)

FOLLOW ALONG

🤳Instagram

📍 Pinterest

📺 YouTube

-------------------------------------

***Rate, Review, & Follow on Apple Podcasts***

FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis

EPISODE WEBSITE ⇗- designersoasis.com/episode/pricing-your-interior-design-services-with-confidence

en-usMarch 07, 2024

#72 | How to know if you're ready to scale your interior design business?

When we think about scaling a business, the first thing that typically comes to mind is “How can I get more project work”? Maybe you’re currently taking 8-10 projects a year, so you ask yourself, “How can I increase that to 12-15 per year?”

Taking on more projects is indeed going to generate more revenue and help you grow your portfolio, AND it takes more resources (i.e. time from you, growing a team, investing in your business, etc,)

Sometimes, the real question is, “How can I generate more revenue”? “How can I grow the business? “

Generating more revenue is a GOAL and scaling is just one STRATEGY to get there.

In today’s episode, we are going to talk about both. We’ll discuss the strategies you can use to increase your revenue without scaling and we’ll discuss what it takes if you decide you are going to scale

Here’s a glance at this episode…

I share how scaling doesn’t always mean taking on more projects. There are other ways you may consider increasing your revenue without taking on MORE projects each year.
I discuss how to run projects more efficiently to enhance profitability and client satisfaction. This allows for more time gained which can be utilized to either undertake additional projects throughout the year, thereby maximizing productivity, or to allow for a more balanced lifestyle by opting for extended periods off.
I talk about how to level up the projects you are willing to accept by taking on more substantial projects (larger in scope and/or bigger budget projects).
I share how to diversify your revenue streams as an interior designer by adding additional services, using to-the-trade sourcing, adding digital products and even offering group teaching or design sessions.
I dive into the 5 questions to ask yourself to find out if you are ready to scale your interior design business.
I wrap up with an invitation to join me for our next CEO Corner inside the IDBB Program to continue the conversation on scaling! This CEO Corner will be all about the systems & automations you need in place to scale, hiring, leadership and delegation as well as the importance of building strong industry relationships.

Mentioned in this episode:

Take the Interior Designer Pricing Survey
JOIN: Interior Designer’s Business Blueprint
FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers
FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business
Dear Kate: Submit your questions for the show!
Join Kate at Highpoint!
Book: Company Of One: Why Staying Small Is the Next Big Thing for Business
Automations & CRM Tools: Dubsado or Honeyboook
Project Management Software: DesignFiles

🎯 Learn More: Interior Designer’s Business Blueprint - https://www.designersoasis.com/blueprint

WANT MORE?

🛒 Template Shop - 10% off the shop PODCAST10 (Limit one use per customer)

FOLLOW ALONG

🤳Instagram

📍 Pinterest

📺 YouTube

-------------------------------------

***Rate, Review, & Follow on Apple Podcasts***

FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis

EPISODE WEBSITE ⇗- designersoasis.com/episode/how-to-know-if-you-are-ready-to-scale-your-interior-design-business

en-usFebruary 29, 2024

#71 | How to Run a Successful Family-Owned Interior Design Business

In today's episode, I have a conversation all about the unconventional path to interior design success with the mother-daughter duo Susan and Jillian Hayward. We discuss all of the shared experiences, challenges, and collaboration along the way.

Here’s a glance at this episode…

We talk all things entrepreneurship, design education, and business growth including Susan and Jillian's unconventional paths into interior design.
We share about the many ups and downs of entrepreneurship along with how flexibility can help build a family-first approach.
We discuss the need for setting boundaries with our clients in interior design.
Susan shares how to find balance through hiring and growing your interior design business
We dive into a conversation on how to use sustainable practices in interior design including waste reduction, using high-quality timeless pieces and other environmentally responsible practices
We wrap up with a discussion on collaboration in interior design and the creative process.

Mentioned in this episode:

Episode 70: Sustainable Style: How to Incorporate Sustainability in your Interior Design Projects
Take the Interior Designer Pricing Survey
JOIN: Interior Designer’s Business Blueprint
FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers
FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business
Dear Kate: Submit your questions for the show!

🎯 Learn More: Interior Designer’s Business Blueprint - https://www.designersoasis.com/blueprint

WANT MORE?

🛒 Template Shop - 10% off the shop PODCAST10 (Limit one use per customer)

FOLLOW ALONG

🤳Instagram

📍 Pinterest

📺 YouTube

-------------------------------------

***Rate, Review, & Follow on Apple Podcasts***

FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis

EPISODE WEBSITE ⇗- designersoasis.com/episode/how-to-run-a-successful-family-owned-interior-design-business

en-usFebruary 22, 2024

#70 | Sustainable Style: How to Incorporate Sustainability in your Interior Design Projects

In this episode, we dive deep into crucial aspects of interior design, focusing on pricing strategies, time management, and the imperative shift toward sustainability. I advocate for responsible design leadership and share my journey toward a more sustainable approach.

Here’s a glance at this episode:

I share the importance of responsibility in interior design leadership.
I discuss the significance of sustainability in interior design, backed by compelling statistics.
I highlight the environmental impact of fast furnishings, including staggering statistics on landfill waste and concerns related to deforestation, greenhouse gas emissions, and child labor in the furniture industry.
I dive into my strategies for sourcing sustainable materials in interior design businesses.
I share how to source vintage and antique items, along with pricing strategies for these pieces.
I discuss the free sustainability guide I want to share featuring the key principles, eco-labels, and brands dedicated to sustainable interior design.

Mentioned in this episode:

FREE Sustainability Guide for Interior Designers
Take the Interior Designer Pricing Survey
JOIN: Interior Designer’s Business Blueprint
FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers
FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business
Dear Kate: Submit your questions for the show!

🎯 Learn More: Interior Designer’s Business Blueprint - https://www.designersoasis.com/blueprint

WANT MORE?

🛒 Template Shop - 10% off the shop PODCAST10 (Limit one use per customer)

FOLLOW ALONG

🤳Instagram

📍 Pinterest

📺 YouTube

-------------------------------------

***Rate, Review, & Follow on Apple Podcasts***

FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis

EPISODE WEBSITE ⇗- www.designersoasis.com/episode/sustainability-principles-for-interior-designers

en-usFebruary 15, 2024

#69 | Interior Design Entrepreneurship, Career Growth, and Client Relationships with Tina Guevara

In today’s episode, I interview Tina Guevara, owner of Juliette Sebastian Interiors and a member of the Designer’s Oasis program to share experiences and tips for building a thriving interior design business.

Here’s a glance at the episode:

We discuss the importance of having your backend processes set up well in your interior design business.
Tina shares her journey through Designer’s Oasis and the support she has received and found invaluable.
We dive into the non-traditional paths into an interior design career with Tina sharing her experience moving from corporate project management to executive coaching before interior design.
We share our insights into networking, self-promotion, and how to build lasting relationships.
I share about a memorable project that helped shape my career and we discuss decision-making and risk-taking.
We both share our thoughts on negotiation strategies, setting boundaries, and proper compensation
Tina and I both share our mistakes, what we learned through these mistakes and how accountability plays a part in our business design.

Mentioned in this episode:

Take the Interior Designer Pricing Survey
JOIN: Interior Designer’s Business Blueprint
FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers
FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business
Dear Kate: Submit your questions for the show!
Check out Tina's Website

🎯 Learn More: Interior Designer’s Business Blueprint - https://www.designersoasis.com/blueprint

WANT MORE?

🛒 Template Shop - 10% off the shop PODCAST10 (Limit one use per customer)

FOLLOW ALONG

🤳Instagram

📍 Pinterest

📺 YouTube

-------------------------------------

***Rate, Review, & Follow on Apple Podcasts***

FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis

EPISODE WEBSITE ⇗- designersoasis.com/episode/entrepreneurship-growth-with-tina-guevara

en-usFebruary 08, 2024

#68 | Mission, Vision, and Impact in 2024

I believe in a rising tide that when one of us does well we all do better. I love sharing this space with other amazing interior designers and can’t wait for what’s in store!

In today's episode, I share my vision for where we are headed in 2024 and the impact that we can have as interior designers. I want to share a little bit about what we're going to be doing here on the podcast, inside the Designers Oasis community, and the topics and guests we are bringing on. One big part of this is a survey we are launching TODAY to all interior designers to gain insight into pricing, time estimates, and more. The goal is to help provide data points to help you confidently price your services and estimate your time based on industry standards.

Here’s a glance at this episode…

I share about my journey in self-care and personal growth (including my first mammogram experience!).
I discuss the impact that interior design can have in the face of global issues and the impact we have in our clients’ lives and homes.
I share my focus on leaning into sustainability practices in the interior design industry and how I am hoping to inspire even small steps towards more ethical and sustainable practices in design.
I even let you know about a few guests who will be joining us in the new season that I am so excited to share with you!

Mentioned in this episode:

Take the Interior Designer Pricing Survey
JOIN: Interior Designer’s Business Blueprint
FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers
FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business
Dear Kate: Submit your questions for the show!

🎯 Learn More: Interior Designer’s Business Blueprint

WANT MORE?

🛒 Template Shop - 10% off the shop PODCAST10 (Limit one use per customer)

FOLLOW ALONG

🤳Instagram

📍 Pinterest

📺 YouTube

-------------------------------------

***Rate, Review, & Follow on Apple Podcasts***

FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis

EPISODE WEBSITE ⇗- designersoasis.com/episode/68

en-usFebruary 01, 2024

#67 | 47 Gift Ideas for Interior Design Clients

I feel strongly that when we share our gratitude through gifting with clients and the people that we work with it's a good feeling and it makes us feel good as well.

In today's episode, I share my love of gift-giving by sharing how to show gratitude through gifting clients and colleagues plus the positive impact that giving others gifts can have on your mental health and even your business success. So, think about your budget, get yourself organized, and get out there and start gifting.

Here’s a glance at this episode…

I share various gift ideas, including subscriptions, experience, and DIY gifts, to cater to different clients' interests and lifestyles.
I showcase unique gift ideas for high-end clients including items for home, travel, and on-the-go.
I share my favorite DIY gift options for business associates.

Mentioned in this episode:

JOIN: Interior Designer’s Business Blueprint
FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers
FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business
Dear Kate: Submit your questions for the show!
Gift Guide with Links!

🎯 Learn More: Interior Designer’s Business Blueprint - https://www.designersoasis.com/blueprint

WANT MORE?

🛒 Template Shop - 10% off the shop PODCAST10 (Limit one use per customer)

FOLLOW ALONG

🤳Instagram

📍 Pinterest

📺 YouTube

-------------------------------------

***Rate, Review, & Follow on Apple Podcasts***

FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis

EPISODE WEBSITE ⇗- designersoasis.com/episode/67

en-usNovember 30, 2023

#66 | Gratitude in Business - The Ripple Effect

When you share gratitude openly with others, it starts to have a ripple effect and it can help you to feel good too, even when there are uncertain times (and there are many!) Gratitude is this amazing, free thing you have available to you at any time, all the time, no matter what.

In today's episode, I share the power of gratitude in business and how it can help to create a sense of belonging and connection to our work and to the other contributors to our business(es).

Here’s a glance at this episode…

I emphasize the importance of showing gratitude to all contributors in a business, from clients to vendors, to create a virtuous cycle of gratitude.
I share how to put into practice finding gratitude in everyday experiences
I discuss gratitude's impact on mental well-being and resilience through the infinite nature of both love and gratitude.

Mentioned in this episode:

JOIN: Interior Designer’s Business Blueprint
FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers
FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business
Dear Kate: Submit your questions for the show!

🎯 Learn More: Interior Designer’s Business Blueprint - https://www.designersoasis.com/blueprint

WANT MORE?

🛒 Template Shop - 10% off the shop PODCAST10 (Limit one use per customer)

FOLLOW ALONG

🤳Instagram

📍 Pinterest

📺 YouTube

-------------------------------------

***Rate, Review, & Follow on Apple Podcasts***

FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis

EPISODE WEBSITE ⇗- designersoasis.com/episode/66

en-usNovember 23, 2023

#65 | How to Style an Interior Photoshoot for Magazines

Spending time styling and preparing for a photo shoot with a professional photographer is key.

Finding a photographer who can capture interior photos from different angles to bring a room to life is such an important part of curating a great interior design portfolio.

In today's episode, I share all of my best tips and advice for styling an interior photoshoot for magazines and publications.

Here’s a glance at this episode…

I share how to plan and execute a successful interior design photo shoot including tips on styling, preparation, and real-life elements.
I discuss the importance of working with a professional photographer who can execute well-staged interior photos from different angles. I also share why it's best to work with a natural light photographer for interior design photography.
I share my best tips for creating a shot list and planning the styling for a photo shoot, including prioritizing spaces and considering lighting throughout the day.
I share my advice on styling a room with layered objects, mixing textures, and adding life and interest through lifestyle accessories.
I share how to incorporate botanicals to add depth and interest without breaking the bank.
I share how to treat interior photography as an investment in your business that is worth the time and attention.

Mentioned in this episode:

JOIN: Interior Designer’s Business Blueprint
FREE DOWNLOAD: 7 Habits of Highly Profitable Interior Designers
FREE Masterclass: 6 Park Framework for A Thriving Interior Design Business
Dear Kate: Submit your questions for the show!
PODCAST: Episode 37 - Working with an Interior Photographer with Jeff Jones
Kate's Pinterest
Jeff Jones Photography

🎯 Learn More: Interior Designer’s Business Blueprint - https://www.designersoasis.com/blueprint

WANT MORE?

🛒 Template Shop - 10% off the shop PODCAST10 (Limit one use per customer)

FOLLOW ALONG

🤳Instagram

📍 Pinterest

📺 YouTube

-------------------------------------

***Rate, Review, & Follow on Apple Podcasts***

FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis

EPISODE WEBSITE ⇗- designersoasis.com/episode/65

en-usNovember 16, 2023

#64 | 3 Mindset Shifts to Grow a Successful Interior Design Business