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    57 Minutes of Business Tactics & Lessons l Podcast With Friends Ep. 15

    enApril 23, 2024

    Podcast Summary

    • The Importance of Attention in Today's Business WorldGary Vaynerchuk emphasizes the value of attention and encourages entrepreneurs to create compelling content and engage with their audience, while Justin Smith and Chris Alexa share their experiences of staying authentic and persevering to build successful businesses.

      Entrepreneurs and business owners need to understand the importance of attention in today's social media-driven world. Gary Vaynerchuk, the host of the podcast, is releasing a new book titled "Day Trading Attention" which will serve as a marketing manual for building brands and sales in the new social media landscape. He emphasizes that attention is the most valuable asset and encourages entrepreneurs to focus on creating compelling content and engaging with their audience. Justin Smith, a guest on the podcast, shares his experience of growing up in Jersey, getting into bartending, and eventually becoming a franchisee of six different restaurant brands, including Buffalo Wild Wings. He emphasizes the importance of being authentic and not being afraid of failure. Chris Alexa, the CEO and founder of Aspire TO BE Hospitality Group, also shares his journey of growing up in a low-income household in Beaumont, Texas, and starting with Quiznos before moving on to Buffalo Wild Wings. He emphasizes the importance of hard work and perseverance in building a successful business. Overall, the podcast highlights the importance of staying focused, being authentic, and understanding the value of attention in today's business world.

    • The Importance of Self-Awareness in Entrepreneurship and FranchisingUnderstanding personal capabilities and societal perceptions of success are key to determining the best path to building a successful business, whether as an entrepreneur or a franchisee.

      Self-awareness is crucial in determining one's path to success, whether it be as an entrepreneur or a franchisee. The speaker shared his personal journey from feeling neglected as a child, to starting a business from scratch, and becoming a successful franchisee. He emphasized that entrepreneurship isn't for everyone and that being a franchisee can be just as rewarding. He also noted that societal perceptions of success have changed over time, and it's essential to understand what we're truly capable of before setting ambitious goals. The speaker's experiences highlight the importance of self-awareness and the various paths to building a successful business.

    • Starting a business during a pandemic: Experiences and lessons from Blank Street CoffeeEntrepreneurship involves taking risks and facing consequences, including losses. Mental strength and resilience are crucial for overcoming adversity.

      Entrepreneurship involves taking risks and facing the consequences, whether good or bad. Vinay Mandana, the co-founder of Blank Street Coffee, shared his experiences of starting a business during the COVID-19 pandemic and the subsequent challenges they faced. He acknowledged that they were lucky to have raised significant funds during that time but admitted that it all failed three months later. Mandana emphasized that entrepreneurship is about accepting losses and dealing with the pain that comes with it. He also warned that talking negatively about failed ventures to friends and family can lead people into dark places. Despite the difficulties, Mandana remains optimistic about the future of Blank Street Coffee and encourages resilience in the face of adversity. Overall, entrepreneurship requires mental strength and the ability to learn from failures.

    • From adversity to success: Overcoming challenges with courage and resilienceDespite difficult circumstances, seize opportunities, adapt, and turn adversity into success. Use your platform for good, giving back to the community.

      Opportunity and success are not determined by the era or circumstances we're born into, but rather by the courage and resilience we possess. Devon LeVaque, a successful entrepreneur, shares his journey from being sent to a military academy at a young age after his father's suicide to starting a farm-to-table supplement company and a marketing firm focusing on health and wellness. He emphasizes the importance of seizing opportunities, even during challenging times, and making the most of every situation. His story highlights the power of perseverance, adaptability, and the ability to turn adversity into success. Additionally, he uses his platform for philanthropy work, raising millions for suicide prevention and mental health, demonstrating the importance of giving back to the community.

    • Focus on what excites you in your professional lifeIdentifying and pursuing projects that bring joy and purpose can lead to personal growth and fulfillment.

      Identifying and focusing on the things that excite and motivate us in our professional lives, rather than just the challenges or anxieties, can lead to personal growth and fulfillment. The speakers shared their own "itches" or goals that they are currently pursuing, from expanding a business to sharing knowledge and experiences with others. These projects bring them joy and purpose, and help them maintain a balance between growth and operations. By asking ourselves what we're excited about and focusing on that, we can find meaning and satisfaction in our work.

    • Success brings new responsibilities and opportunitiesSuccess leads to more work and new challenges, emphasizing the importance of staying adaptable and focused.

      No matter how successful you become, there are always more responsibilities and opportunities that demand your attention. Gary Vaynerchuk, in the discussion, shares how his post-pandemic business ventures have kept him busy around the clock. He owns several companies, including VaynerMedia and VaynerX, and has deep passion for VeeFriends, which he aims to make a Pokemon or Marvel-like business. He also owns a pickleball team, a fund, and a personal brand to build. With all these endeavors, he finds himself working long hours, sometimes up to 12 hours a day. Despite the challenges, he enjoys the process and doesn't value accolades or trophies as much as the work itself. He emphasizes that even when you achieve certain goals, new ones will always emerge, and it's essential to remain open to change and adapt to new circumstances. In essence, success comes with its own set of challenges, and it's crucial to maintain perspective and keep pushing forward.

    • Embracing the struggles and challenges in lifeAppreciate struggles as part of the journey towards goals, learn from mistakes, and keep striving towards ambitious goals despite challenges

      It's important to appreciate and embrace the struggles and challenges in life, as they are part of the journey towards achieving our goals. Gary Vaynerchuk shared his perspective on this, acknowledging that he's grateful for the struggles he's faced because they've helped him to build a successful business and personal life. He emphasized that it's essential not to focus on the negatives or complain about the beds we've made, but rather to learn from our mistakes and continue striving towards our goals. Vaynerchuk also mentioned that having ambitious goals can be exciting and motivating, even if they seem unattainable. He shared an example of his childhood dream of buying the New York Jets and how it still excites him, even though he hasn't achieved it yet. Overall, the conversation highlighted the importance of maintaining a positive attitude towards challenges and continuing to pursue our goals, even when they seem daunting.

    • The Importance of a Calm Mind for Personal Growth and HappinessStrive for personal growth, stay present, focus on one thing at a time, and be authentic for a calm mind, ultimate happiness, and key to success.

      Having a clear and calm mind is essential for personal growth and strength. Gary Vaynerchuk shared his journey of striving for big goals, failing, and still finding happiness in the process. He emphasized the importance of being present and calm, as opposed to constantly thinking about multiple things at once. He also expressed concern about people who talk about spirituality and mindfulness but don't truly live it. Vaynerchuk believes that having a calm mind is the ultimate happiness and the key to success. He encourages focusing on one thing at a time and aligning the body, spirit, inner child, and intellect to achieve this state of calmness. He also emphasized the importance of authenticity and not just performing for external validation. Vaynerchuk's overall message is to strive for personal growth, stay present, and be authentic in one's actions and thoughts.

    • Embracing our heritage through self-reflectionThrough self-reflection and inner work, we can come to accept and understand aspects of ourselves and our heritage that we may have previously rejected.

      Our past experiences and upbringing can shape our perspectives and beliefs, sometimes leading us to reject certain aspects of ourselves or our heritage. However, through self-reflection and inner work, we can come to a place of acceptance and understanding, even if we can't fully sustain that perspective. The speaker shared how growing up Hindu led her to reject the language and practices associated with it, but through meditation and self-exploration, she came to see the value in them and even discovered a sense of continuous meditation or flow state in her daily life. This sense of calmness and presence allows her to navigate negative emotions and stressors with ease. It's important to remember that our perspectives and beliefs are not set in stone, and with self-reflection and growth, we can find common ground with others and deepen our understanding of ourselves and the world around us.

    • Our experiences shape how we handle adversitySuccessful people remain calm and focused during adversity, inspiring their teams to do the same. Our reactions determine the outcome.

      Our upbringing and experiences shape how we deal with adversity and challenges. Some people, like the speakers in this conversation, can quickly move past setbacks and focus on solutions, while others may dwell on them for longer periods. The speakers shared their personal stories of growing up in extreme adversity, yet having vastly different perspectives on life. They emphasized the importance of being solution-oriented and not letting negative experiences bring you down for long. The most successful people, they noted, are those who can remain calm and focused during difficult times, inspiring their teams to follow suit. Ultimately, the way we react to challenges is what determines the outcome.

    • Focus on personal intentionsFocusing on personal intentions reduces stress, fosters growth, and leads to a more authentic life. Compete with yourself, respect others, and value progress over comparison.

      Focusing on personal intentions rather than external expectations can help reduce stress and anxiety in life. This perspective allows individuals to lead with a more present mindset and appreciate their accomplishments, no matter the size or outcome. Additionally, competing with oneself rather than others can lead to greater personal growth and fulfillment. It's essential to remember that everyone has strengths and weaknesses, and comparing oneself to others can be counterproductive. Instead, focus on progress and improvement, and respect those who surpass you. Ultimately, living for your own intentions and values can lead to a more fulfilling and authentic life.

    • Embrace competition and focus on personal growthCompetition is natural and essential for growth, but it's important to stay focused on personal improvement and enjoy the journey rather than just the destination.

      Competition is a natural part of life and business, and it's important to embrace it rather than being petty or annoyed about others' success. Muhammad Ali's loss to a lesser-known fighter serves as a reminder that everyone faces setbacks and that the joy comes from competing and improving oneself. The speaker also values the one-on-one connections and relationships built through competition, whether it's in business or a game like VeeFriends. Furthermore, the speaker believes that focusing too much on competitors can be detrimental, and it's essential to stay focused on personal growth and development. The speaker also appreciates the importance of accountability and being true to oneself, which can lead to success and happiness. In the end, competition is a game, and it's essential to enjoy the journey rather than just the destination.

    • The importance of candid communication for personal and professional growthEffective communication, specifically candid feedback, is essential for avoiding misunderstandings, fostering positive work environments, and driving team success.

      Effective communication, specifically delivering candid feedback, is crucial for personal and professional growth. This was a hard-learned lesson for both individuals in the conversation. The speaker shared how his inability to be candid led to misunderstandings, resentment, and sloppy outcomes in his career. He also discussed how society's expectations and his own past experiences fueled his determination to succeed. The other person shared a similar experience of being labeled as a potential dropout due to societal biases. Both individuals emphasized the importance of open communication and giving feedback in a subjective way to mitigate misinterpretation and maintain a positive work environment. By acknowledging and addressing issues, leaders can drive their teams to be their best and foster a culture of continuous improvement.

    • Different Perspectives on a Video Game CharacterAppreciate the diversity of perspectives and embrace unique ways of connecting with things we love

      Everyone perceives things differently, and it's essential to understand and respect those differences. During a discussion about a video game character, opinions varied from visual assessments to deeper interpretations. While some focused on the character's appearance and attributes, others delved into their personal connections and interpretations. The conversation also touched on the importance of staying true to one's creativity and individuality, even when faced with trends or external influences. Ultimately, the key takeaway is to appreciate the diversity of perspectives and embrace the unique ways in which we connect with the things we love.

    • Considering a Content Creation Break in DecemberTaking a break from content creation during December, also known as 'Disappear December', can be beneficial for rejuvenation and productivity.

      Taking a break, even from creating content, can be beneficial and rejuvenating. The speaker, Deb, admires the drive and productivity of a 48-year-old guest, and reflects on her own desire to take a month off from producing content during December, which she calls "Disappear December." She acknowledges her past promises to herself to do this but hasn't followed through. Deb suggests that this month, typically filled with family time and holiday activities, is an ideal time for a break, especially for those who contribute significantly to content creation online. She encourages everyone to consider the benefits of taking a break, even if it's just from creating content, and to hold themselves accountable for making it happen. Deb can be found on various social media platforms, including Instagram (@DevinLeVay) and YouTube (People Bring Profit).

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