Podcast Summary
Engage with influencers' content for social media growth: Engaging with influencers' content through meaningful comments can increase reach and followers on Facebook and Instagram. Follow, create discussions, add value, and avoid trolling for effective social media growth.
Engaging with other influencers' content through meaningful comments can help increase your reach and gain more followers on social media platforms like Facebook and Instagram. This strategy, as shared by a speaker in a social media growth discussion, has been confirmed by their Facebook account manager as an effective way to leverage social media without spending excessive time on it. By following big influencers, creating discussions, and adding value to conversations, you can increase your visibility and potentially go viral. Remember, the key is to create healthy debates and avoid trolling or hateful comments. So, start engaging with influencers in your niche and beyond, and watch your social media growth soar.
Engaging in debates with influencers on social media: Participating in thoughtful discussions with influencers can increase reach, impact, and growth. Make genuine, engaging comments to expand network, learn, and form relationships.
Engaging in thoughtful debates and discussions with influencers on social media can significantly boost your reach, impact, and growth. This can be achieved by commenting on their content, even if you disagree, and creating healthy arguments. This approach not only helps in gaining new followers but also fosters meaningful connections. The speaker shared his personal experience of engaging in debates with influencers like Dave Ramsey and Dan Bilzerian, which resulted in massive buzz and a substantial increase in his followers. He emphasized the importance of making genuine and engaging comments, rather than copy-paste or bot-like comments, to avoid being treated as a bot by social media algorithms. By following influencers and engaging in their content, you can expand your network, learn new things, and potentially form valuable relationships.
Social Media Subscription Features for Content Creators: Content creators can monetize their audience on TikTok and Instagram through subscription features for live streams, exploring various income streams related to social media like Facebook supporters, Facebook stars, in-stream live ads, and paid live events.
Social media platforms are continuously evolving and offer new monetization tools for content creators. TikTok and Instagram are two such platforms that are introducing subscription features for live streams. These features allow viewers to pay creators for exclusive content. The speaker, who manages to grow a substantial following on both platforms through content creation, sees this as an opportunity to monetize their audience and build additional income streams. The speaker also emphasizes that content creators should not be skeptical of monetizing their work and encourages exploring various income streams related to social media, including Facebook supporters, Facebook stars, in-stream live ads, and paid live events.
Monetizing Facebook Content: Five Methods: Rob Moore shared five ways for content creators to monetize their Facebook content: supporters, stars, paid live events, brand managers, and brand advertisers. He offers a free guide on his website for applying to these tools.
There are various ways to monetize content on Facebook beyond traditional advertising. Rob Moore shared five methods, including supporters, stars, paid live events, brand managers, and brand advertisers. To help content creators unlock these monetization tools, Moore offers a free 20-page guide on his website, robmoore.com/pod. This guide provides step-by-step instructions on how to apply and meet the criteria for each tool. Additionally, Moore discussed social media hacks for growth and income, such as commenting on influencer posts and utilizing subscription features on TikTok and Instagram.
Maximize content reach by repurposing live sessions across multiple platforms: Repurpose live sessions on Clubhouse, Twitter Spaces, Facebook audio rooms, Instagram, and TikTok to generate income and reach larger audiences. Record and extract content for podcasts, YouTube videos, Instagram Reels, and TikToks. Use old phones for specific platforms to minimize costs.
Creating content for multiple platforms can be time-consuming and overwhelming, but by repurposing one unit of time across multiple platforms, content creators can generate multiple streams of income and reach larger audiences. This can be achieved by going live on various platforms simultaneously, such as Clubhouse, Twitter Spaces, Facebook audio rooms, Instagram, and TikTok. Recording and extracting content from these live sessions can also lead to additional content assets, such as podcast episodes, YouTube videos, Instagram Reels, and TikToks. By keeping old phones and using them for specific platforms, the cost of this approach is minimal and can even be considered a business expense. Initially, managing multiple platforms may seem daunting, but with practice, it becomes more manageable. Additionally, engaging with viewers and donors on each platform can lead to increased visibility and reach.
Newsjacking: Joining Trending Conversations: Joining trending conversations on social media by newsjacking can lead to increased engagement, followers, and virality.
Newsjacking is an effective strategy for increasing growth, income, and virality on social media. Rob Moore, the speaker, shares his experience of resisting this tactic for years due to his British reservations. However, he admits that had he embraced it earlier, he would have had a much larger following. Moore provides evidence of his success on Facebook, where his videos often receive views far exceeding his follower count. He also mentions his recent experiments with Clubhouse and Twitter Spaces, where he has gained significant growth through newsjacking. Moore emphasizes that people are drawn to discussions about current events and enjoy debating and arguing about them. Therefore, commenting on trending topics and expressing strong opinions can lead to increased engagement and followers.
Creating content around trending topics for maximum impact: Leverage trending topics early for increased engagement, shares, and monetization opportunities by transferring energy to your audience.
Newsjacking is a strategy to create content around current events with high energy and virality on social media. By jumping on trending topics early, you can leverage the existing energy and potentially reach a larger audience. Newsjacking can lead to increased engagement, shares, and monetization opportunities. The success of newsjacking lies in the transfer of energy from the creator to the audience, making it more likely for the content to resonate and go viral. Remember, virality is a transfer of energy, and the more energy you can transfer, the greater the potential reach and impact of your content.
Using passion and current events to boost social media reach: Authentically create content around topics you're passionate about and current events to expand reach, provide value to audience before asking for support, and interview influential people in your niche.
Leveraging passion and current events to create content can significantly increase your reach and following on social media. The speaker, Rob Moore, shared his personal experience of growing his following from half a million to over a million in a short period by applying the concept of newsjacking and creating content around topics he was passionate about, such as veganism and Elon Musk. He emphasized the importance of authenticity and providing value to your audience before asking for their support in return. Another effective strategy he mentioned was interviewing influential people in your niche, which can help expand your reach to new audiences. Moore also provided resources for those interested in learning more about these strategies, including his podcast and a list of 19 ways to 10x your social media following.
Collaborating with others can help grow your audience: Target individuals with large but not massively popular followings for interviews, engage with critics and haters, comment on influencers' social media, use subscriptions, multistream, repurpose content, and newsjack to reach new audiences.
Collaborating with and interviewing other people, especially those with larger followings, can significantly help in growing your own audience. While it may be tempting to aim for big names, it's also beneficial to target individuals who are well-known but not massively popular on social media. These individuals are more likely to agree to be interviewed and can help you reach a larger, more targeted audience. Additionally, engaging with critics and haters can lead to virality and increased growth. Other strategies mentioned include commenting on influencers' social media, utilizing subscriptions on TikTok and Instagram, multistreaming and repurposing content, and newsjacking. Remember, the occasional negative comment or criticism is not a reason to give up or hide, but rather an opportunity to embrace and use to your advantage.
Engaging with critics can lead to virality: Engaging with critics and haters can increase chances of content going viral and provide access to valuable resources
Engaging with critics and haters can lead to virality. These individuals, despite their negative intentions, contribute to the algorithms that help content spread. Therefore, instead of ignoring or avoiding them, it's essential to engage in discussions and debates. This not only provides oxygen for their comments but also increases the chances of your content going viral. Additionally, Rob Moore offers a free gift to his audience - a website with four additional gifts. The first is a subscription to his podcast, which has interviewed billionaires, actresses, and many other famous individuals. The other gifts include ways to 10x your social media following, build a personal brand, monetize social media content, and an outsourcing document for a social media manager. In essence, engaging with critics and taking advantage of free resources like Moore's gifts can lead to significant benefits for personal branding, social media growth, and monetization.
![Niel Robertson – The Future of Media - [Invest Like the Best, EP.94]](https://www.podcastworld.io/podcast-images/invest-like-the-best-with-patrick-o-shaughnessy-3pmywn1q.webp)