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    #71 - Claire McDonnell and Jennifer Kim on Building an Inclusive Company Culture

    en-usApril 20, 2018

    Podcast Summary

    • Building a strong company culture is essential for early-stage startupsInvesting time and effort in building a diverse, inclusive team and strong company culture from the early stages can lead to significant long-term benefits.

      Building a strong company culture is essential for early-stage startups, even though it can be a nebulous concept. Claire McDonald from TrueLink Financial and Jennifer Kim, a startup advisor and former employee experience and development head at Lever, shared their insights on this topic during a Y Combinator podcast episode. They emphasized that culture is not just about visible perks like ping-pong tables or happy hours, but rather how a team sees the world and how things are run. It's the lens through which everything is worked on, and it affects long-term economic performance, employment growth, and revenue growth. Companies that focus on culture outperform. Building a diverse and inclusive team is also a crucial aspect of company culture. Claire shared how TrueLink Financial has made intentional efforts to ensure that each team has a woman or person of color leading it, resulting in impressive growth. Jennifer, who built the DNI program at Lever, emphasized the importance of starting DNI initiatives early and shared resources for founders interested in implementing them. In summary, investing time and effort in building a strong company culture from the early stages can lead to significant long-term benefits.

    • Building a strong company culture from the startInvesting in company culture daily leads to increased trust, respect, unity, better recruiting, retention, and proud employees.

      Building a strong company culture is essential for any organization, even if it can be challenging to define and measure. It's important not to be intimidated by negative examples like Uber, but rather see it as an important skill to develop, especially for founders and growing teams. TruLink, which started in 2012, is a prime example of a company that has prioritized culture from the beginning and seen the benefits in increased trust, respect, and unity among team members. Additionally, a positive work environment can lead to better recruiting and retention, as employees become advocates for the company and feel proud to be a part of it. The key is to make small investments in culture every day, rather than seeing it as a distraction from the business of running a company.

    • Investing in a strong company culture for long-term talent benefitsBuilding a strong company culture from the start pays off by attracting and retaining top talent, creating a fair and inclusive work environment, and fostering authenticity, openness, and teamwork.

      Having a strong and inclusive company culture is essential for attracting and retaining top talent, even in a competitive market like Silicon Valley. Culture should not be seen as a luxury, but rather an investment that pays off in the long run by creating an environment where employees feel valued, treated fairly, and connected to the team and mission. It's important to start building a strong culture from the beginning, as mistakes will be made regardless, but the key is to learn from them and continuously make progress. Authenticity, openness, and teamwork are key in creating a culture that benefits everyone.

    • Counteracting biases and promoting inclusivityFounders can introduce practices like a 'no blame button' culture, amplifying credit for ideas and accomplishments, and using strategies like acknowledgments and shout-outs to create a more inclusive and effective team dynamic.

      Building an inclusive culture in a startup requires active efforts to check biases and promote acknowledgement of contributions. Unchecked biases can lead to patterns of blaming and scapegoating, which can discourage risk-taking and hinder progress. To counteract this, founders can introduce practices like a "no blame button" culture, where mistakes are seen as opportunities for problem-solving rather than opportunities for blame. Additionally, amplifying credit for ideas and accomplishments can help ensure everyone feels valued and appreciated. For instance, using strategies like acknowledgments and shout-outs during company meetings can help create a culture where all teams and individuals feel respected and celebrated. By prioritizing these practices, startups can create a more inclusive and effective team dynamic.

    • Valuing all teams for a more inclusive workplaceFounders should examine their beliefs and value all teams, foster cross-functional exposure, and build human relationships to create a more inclusive and equitable workplace.

      Treating certain teams differently in a company, particularly in terms of compensation and recognition, can perpetuate biases and discrimination against underrepresented groups. To create a culture where all people feel celebrated, it's essential to value and acknowledge the contributions of every team. This can be achieved through authentic belief, cross-functional exposure, and building human relationships. Founders should examine their own beliefs and ensure they see the value in all teams. Companies can also provide opportunities for team members to learn about each other's roles and the challenges they face. By fostering understanding and respect, companies can create a more inclusive and equitable workplace.

    • Fostering Respect and Understanding in TeamsEvaluate candidates beyond resumes, hire with 'no jerks' policy, and involve diverse interview panels to ensure respect and understanding among team members.

      Building respect and understanding between different functions in a team is crucial for a successful business. This respect can be fostered through self-reflection, recognizing the challenges of other roles, and adhering to a "no jerks" policy during the hiring process. The no jerks policy is important as it helps ensure that new hires exhibit humility and respect towards all team members, regardless of their roles or levels. During the hiring process, it's essential to evaluate candidates not only based on their resume but also how they interact with people at all levels. Small indicators of disrespect or arrogance can be overlooked during interviews, but they can have significant implications for team dynamics and productivity. Assembling interview panels with members from various levels can help mitigate this risk and provide a more holistic view of a candidate's character.

    • Effective communication and collecting feedback are key to building a successful team.Use feedback forms to ensure everyone's opinions are heard, build a culture that encourages uncomfortable conversations, model respectful communication, practice emotional intelligence, and attend workshops on communication styles and personality assessments.

      Effective communication and collecting feedback are crucial elements for building a successful team, especially as the team grows in size. Leveraging tools like feedback forms before group discussions can help ensure everyone's opinions are heard and not influenced by others. Building a culture that encourages uncomfortable conversations and provides training on how to speak out respectfully is also essential. Modeling respectful communication and practicing emotional intelligence can go a long way in creating an open and inclusive environment. Workshops on communication styles, such as nonviolent or compassionate communication, and personality assessments like Colors, can provide valuable frameworks for understanding individual differences and effective communication.

    • Lack of diversity in team led to oversight on mother's roomCommunicating roles, expectations, and writing things down can prevent confusion and loss of talent. Being open about mistakes fosters a more inclusive workplace culture.

      Being open and honest about mistakes, especially in the realm of diversity and inclusion, can lead to a more tolerant and inclusive workplace culture. This was highlighted through the example of not having a mother's room at a conference for women, which was a mistake made due to a lack of diversity of perspectives on the team. Another key takeaway is the importance of clearly communicating roles and expectations to new team members to avoid confusion and potential loss of talent. The founders discussed the importance of writing things down and investing in onboarding to help mitigate these issues. Overall, the conversation emphasized the importance of modeling openness and communication, especially when it comes to addressing potential blind spots and creating a more inclusive workplace culture.

    • Investing in DEI policies and practices upfront saves time and confusionInvesting in DEI policies and practices, such as bias training and inclusive culture, saves time and confusion for employees in the long run. Assign an 'interruption police' for meetings and create a culture that values underrepresented voices.

      Investing time and resources upfront in documenting policies and best practices, particularly around diversity, equity, and inclusion (DEI), can save time and confusion for employees in the long run. This includes utilizing free resources like Facebook's managing bias training and Capricapital's Founder's Commitment, as well as organizations like ProjectInclude.org. Additionally, addressing interruptions in meetings and creating a culture that values and amplifies the voices of underrepresented individuals is crucial for building an inclusive workplace. A simple yet effective way to reduce interruptions is by assigning an "interruption police" for each meeting or reminding participants with a visible cue. By prioritizing DEI efforts early on, companies can set the foundation for a more equitable and productive work environment.

    • Building a sustainable culture through self-care and team empowermentPrioritizing self-care and empowering team members to lead fosters a culture of inclusivity, benefiting everyone and creating a stronger, more resilient team.

      Building a sustainable culture and prioritizing diversity and inclusion (D&I) in a company benefits everyone and requires intentional effort from leaders and team members alike. The saying "rising tides lift all boats" encapsulates this idea. To effectively lead cultural initiatives, founders and team builders must prioritize self-care and empower team members to take on leadership roles. By sharing resources, starting conversations, and encouraging learning, a culture of inclusivity can be fostered, even when leaders may be overwhelmed or burnt out. Empowering team members not only helps distribute leadership responsibilities but also creates a stronger, more resilient team. In essence, building a great culture is a collective effort that requires self-care, intentionality, and collaboration.

    • Founders' authentic leadership and empowerment for DEI initiativesFounders' genuine commitment and vision for DEI can lead to significant growth and impact, enabling others to take ownership and expand DEI efforts beyond their immediate control.

      Authentic leadership and empowerment from founders can lead to significant growth and impact in diversity, equity, and inclusion (DEI) initiatives. This was exemplified in the experiences of Kat and the team at Lever. The founders' genuine commitment to DEI and their vision to expand these efforts beyond their immediate control enabled Kat to develop the company's DEI brand and initiatives. This authentic and empowering approach led to Lever becoming known as a company embracing DEI and created a multiplicative effect for DEI creativity. This powerful example demonstrates the importance of founders' commitment and enabling others to take ownership of DEI initiatives for long-term success.

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