76: How to Grow Your Business Using Pinterest With Dream Social House Founder, Allie Rae

This enlightening conversation with the extraordinary Nadine Kenney Johnstone, takes you on a journey through her life's narrative, from overcoming academic hurdles to flourishing as an award-winning author and holistic writing coach. Listen in as Nadine unpacks the transformational role writing has played in her life, especially through the challenges of infertility leading to writing her empowering memoir, "Of This Much I'm Sure." She also offers invaluable wellness advice for those constantly on the go, ensuring that her insights resonate with everyone, from busy moms to dynamic entrepreneurs.

This episode is a treasure trove of inspiration, particularly for women seeking to harness the power of journaling and wellness to navigate the complexities of modern life. Nadine's transition from academia to creating her business, Write Well, is a testament to blending passion with profession. She shares her unique approach to teaching, integrating meditation and yoga with writing, and provides strategies for prioritizing self-care amidst the whirlwind of entrepreneurship and motherhood. Her story encourages you to explore your own creative outlets and the peace that can come from establishing routines that grounds you. 

Cap off this motivational experience by discovering how simplifying your life can lead to newfound clarity and focus. Nadine's personal anecdotes, including her minimalist living in an Airstream camper, offer a perspective on decluttering that extends beyond the physical space. She reveals how intentional living and strategic delegation in her business have opened doors to continuous growth and innovation. Moreover, Nadine and Victoria delve into the concept of a solo work retreat, illustrating how dedicated time for reflection can rejuvenate both your business and personal life, a practice that has been pivotal in the development of her latest project, a guided journal. So, sit back and let this episode inspire you to find your balance and clarity through writing and wellness.

Links mentioned in today's episode:

Visit Nadine’s Website

Follow Nadine on Instagram

Of This Much I’m Sure: A Memoir

Come Home to Your Heart: A Guided Journal

Heart of the Story Podcast 

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!

Elevate your brand's visual identity and leverage the power of branding! Today’s episode is a journey through the essentials of brand photography and its transformative power for your business's online presence. Victoria unravels the importance of professional imagery, sharing firsthand insights from BrandWell's own leap into the limelight of major publications. Discover how the right photos can instill trust, professionalism, and set the stage for acquiring high-ticket clients. Victoria is peeling back the layers on how a cohesive visual brand can set you apart from the competition, and why it's crucial that your online visuals truly reflect the caliber of service you're promising.

Strategizing for your brand photoshoot is crucial and Victoria walks you through how she and her team prep for BrandWell’s photoshoots! From selecting a photographer who mirrors your brand's aesthetic to choosing outfits that resonate with your brand's color story, these details help your brand's mission shine visually. Victoria even shares a bonus with you so that you too can strategically plan for your next brand photoshoot! Get ready to elevate your brand's image with strategy and style!

Links mentioned in today's episode:

BrandWell Designs

Grab the Brand Photoshoot Prep Guide!

Dress for Success with Nuuly & Get $20 Off!

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!

How do you say no without burning bridges? Victoria has got you covered with stories from the trenches and tips on managing those awkward conversations with poise. You’ll explore the balancing act of resource management, maintaining team morale, and why every declined project is an opportunity to build community through thoughtful referrals. And for those moments when your gut says a client doesn't quite fit, learn to trust that instinct—it's your brand's sixth sense.

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!

This journey of a licensed therapist turned private practice owner and business coach is nothing short of inspiring. Kelly McKenna opens up about her seamless pivot to starting a virtual therapy private practice amidst the pandemic and how this strategic shift encouraged many therapists to take the entrepreneurial leap. Listen in as Kelly unveils the reduced barriers to starting a private practice and the effective use of social media to attract clients and establish a robust brand presence online.

This episode is a treasure trove of insights for anyone looking to leverage Instagram marketing to increase their client base. Kelly and Victoria dissect the significance of understanding your audience and the profound impact that viral content can have on one's business trajectory. Whether you're a therapist or in a different industry, the strategies discussed here will equip you with the confidence to sell your services unapologetically and carve out a unique niche in your market.

Venturing into the realm of social media can be a double-edged sword, especially when it comes to its effects on anxiety. This conversation also delves into the practicalities of scaling a business, the creation of digital products to reach a wider audience, and the indispensable role of a supportive team. With Kelly's expertise, they navigate the business skills that therapists need to flourish in private practice, emphasizing that a formal business education isn't a prerequisite for success. So, tune in for an episode brimming with actionable advice and the motivation to transform your social media into a powerful tool for business growth.

Links mentioned in today's episode:

Enroll in The Branding Business School

Business of Therapy

Follow Kelly on Instagram

Follow Business of Therapy on Instagram

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!

The Branding Business School is officilaly open for enrollment now through March 4th, 2024! Enroll today at www.thebrandingbusinessschool.com/enroll

In this episode, Victoria shares why she created TBBS, who the course was designed for, and why taking this program can set you up for a wildly successful 2024. Tune in to find out whether The Branding Business School is right for you or not. 

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!

Valentine's Day isn't just about the grand gestures; it's also about the nuances of love and partnership that flourish in everyday moments. That's exactly what James and Victoria get into in their special Q&A episode. They peel back the curtain on their journey through the complexities of nurturing their relationship in the midst of parenting and professional whirlwinds. The ever-evolving definition of quality time have made them creative with date nights—often finding sanctuary in the quiet hours after the kids have drifted off to sleep. 

Taking a leap of faith into the world of entrepreneurship, Victoria shares the transformation of BrandWell from a side hustle to her full-time passion. It's a tale not just of dreams and ambition, but of the meticulous planning, financial savvy, and shared vision necessary for such a bold move. James's unwavering support underscores the conversation, as they talk about needing a partner who's not only your cheerleader but also your anchor in realism when navigating the tumultuous seas of starting a business. They share how a strategic approach to chasing your entrepreneurial dreams can make the journey that much sweeter.

Rounding out the conversation, James and Victoria touch on the delicate balance of motherhood, business leadership, and the importance of supporting one another through it all. Whether it's aligning your family and business goals or stealing moments for a shared chuckle over a TV show, every second counts. Prioritizing each other is not just a Valentine's Day affair—it's a daily commitment that keeps the heart of your relationship beating strong.

Links mentioned in today's episode:

Join The Branding Business School Waitlist
BrandWell Designs 

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!

When the world came to a standstill, Leslie Danford saw an opportunity to nourish change. Her pivot from hospitality to health gave birth to Vitaminis, reshaping how we think about nutrition in our daily lives. Our latest conversation dives into Leslie's entrepreneurial journey, marked by her transition during the pandemic from a career in hospitality to founding a whole food-based supplement company. We explore the significance of nutrition and how the collective reevaluation of our careers leads to taking command of our professional paths.

Juggling the roles of a new mom and a budding entrepreneur, Leslie's story resonates with the struggle for balance that many face. We share candid reflections on the challenges of working from home, managing a household, and the ever-present tug-of-war between business dreams and family needs. Listeners will find solace and inspiration in Leslie's strategies for carving out dedicated work time, as well as the wisdom she imparts on nurturing both a growing family and a fledgling business. 

As we wrap up, Leslie provides invaluable insights into the competitive functional beverage industry and the crucial role of FDA guidelines in establishing consumer trust. Additionally, the conversation turns to the art of branding and packaging, essential for capturing customers' attention in a saturated market. The episode culminates with Leslie's reflections on the power of resilience and optimism, offering encouragement to entrepreneurs who are navigating their paths amidst life's unpredictable ebbs and flows. Join us to hear how Leslie's tenacity and innovation have paved the way for success in the realm of wellness and entrepreneurship.

Links mentioned in today's episode:

Vitaminis
Join The Branding Business School Waitlist
Save 50% off your first year of Honeybook using this link!

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!

Identify the 5 scenarios where a fresh brand identity could be the catalyst your business needs to stay relevant and competitive. Dive deep with Victoria as she shares real-life examples of how both Lego and Stanley rebranded to bring new life into their once dying brands.

Understand the underlying reasons for a brand overhaul and the undeniable power of strategic design in connecting with your audience. This conversation goes beyond aesthetics, emphasizing the significance of aligning your brand with market trends and customer expectations. Whether you're contemplating a rebrand or seeking to reinforce your brand's presence, this episode is your compass to navigating the transformative journey of rebranding.

Links mentioned in this episode:

BrandWell Designs
Join The Branding Business School Waitlist!
Save 50% off your first year of Honeybook using this link!

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!

Unravel the essential software and subscriptions vital for every female entrepreneur striving to scale their business in 2024. Victoria and Libby, BrandWell’s freshly appointed Chief Design Officer, sifted through years of trial and error to curate a list of their top-recommended tools—ones they use daily and suggest to their clients. Plus, don't miss out on the special PDF guide, packed with details, pros and cons, and even some hefty discount codes to get you started on the right foot.

Listen in as they explore the multifaceted benefits of HoneyBook, which has revolutionized the way they manage BrandWell's operations, from client interactions to internal workflows. Discover how this all-in-one platform not only streamlines the client journey but also maintains the personal touch essential in automated systems. They also shed light on the versatility of Squarespace, Canva, and Haute Stock, sharing insights into how these platforms aid in website maintenance, design creation, and reflecting diversity in stock photography, catering specifically to the needs of female business owners.

Rounding out the conversation, Victoria and Libby examine the strategic integration of tools like Google Workspace and Adobe Suite in daily operations, the practicality of Planoly for social media planning, and the legal ease provided by The Legal Paige’s template shop. You'll hear firsthand about the efficiency gains from using Loom in a virtual business setting and how Square Payroll can streamline your financial processes. After years of searching and finding our favorite platforms, this episode is a treasure trove of tips and tricks for the modern entrepreneur.

Link's mentioned in today's episode:

The Ultimate Digital Toolkit for the Busy Female Entrepreneur
Join The Branding Business School Waitlist
BrandWell Designs

Listen to past episodes with founders' of platforms mentioned in today's episode:

Episode 96: Scaling a Wildly Successful Subscription-based Business with Haute Stock Founder, Rachel Rouhana

Episode 108: How to Leverage Email Marketing to Grow Your Business with Flodesk Co-Founder, Rebecca Shostak

Episode 111: Contracts, Trademarks & How to Get Legally Legit with The Legal Paige

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!

Join Victoria as she wraps up a pivotal year on this week’s episode of The Branding Business School podcast. Victoria candidly shares the biggest risks, rewards, and lessons from the past 12 months. Reflecting on her goal to have BrandWell operate with or without her, she shares the steps taken towards this goal, including hiring two full-time employees, Lauren and Libby, who have transformed their roles from brand and web designers to key operators in the day-to-day business at BrandWell. 

Victoria proudly shares that BrandWell has launched more than 70 brands and 75 websites so far this year, with launching over 200 brand and web designs by the end of 2023. Yet, the accomplishment closest to her heart is the creation and launch of The Branding Business School. Listen in as Victoria compares her experiences between starting BrandWell and The Branding Business School, hoping that the joys and challenges she’s faced will inspire your entrepreneurial journey.

Looking ahead to 2024, Victoria reveals her plans for a season of rest and reflection, allowing her to focus on areas where she can make the most difference. With three launches for The Branding Business School planned and a designer retreat in Nashville, there’s plenty to look forward to. As we close this chapter, we invite you to join us in celebrating our successes, reflecting on the lessons learned, and staying motivated for the exciting journey ahead.

Links mentioned in today's episode:

BrandWell Designs
Join the Spring 2024 The Branding Business School Waitlist!
Follow Elisa on Instagram - TBBS Podcast Manager
Listen to Episode 100: Live from NYC!
Listen to Episode 107: Is The Branding Business School Right For You Or Not?

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.

Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!