Podcast Summary
Incorporating a charitable mission into a business: Committing to a charitable cause can lead to increased sales and positive impact on the community.
Incorporating a charitable mission into a business not only benefits the community, but it can also positively impact sales. During the 5 Minute Friday episode with Josh Bassoni, they discussed how Biotrust, a nutrition company, implemented this strategy. The first step was committing to feeding a hungry child for a day with every order. This initiative has resulted in over 1.5 million meals provided. Additionally, Biotrust added an option for customers to donate to the Make-A-Wish Foundation on their order page. Although it was initially added as a goodwill gesture, sales conversions increased by over 5%. This highlights the importance of being socially responsible and how it can resonate with customers, leading to increased business.
Incorporating charitable giving into business model: Boost sales, customer satisfaction, and company image by setting up a matching donation system for customers, helping charities and their causes, and creating valuable connections
Incorporating charitable giving into your business model can bring about significant benefits for all parties involved. By setting up a matching donation system for customers, businesses can raise substantial funds for charities while also increasing sales and customer satisfaction. This approach not only helps charities and their causes but also boosts the company's image and can even be used as a powerful recruiting tool. Meeting and collaborating with influential figures in the charity world can also lead to valuable connections and opportunities. Overall, it's a win-win-win situation for everyone involved.
Attending charitable events leads to meaningful connections: Participating in charitable events can bring new opportunities, personal growth, and unexpected relationships.
Participating in charitable events can lead to meaningful connections and experiences. I had the opportunity to attend a gala for Pencil's of Promise in California, where I encountered individuals I would have never met otherwise. The event featured notable figures like Usher and John Legend. This experience reinforced my belief in the idea that you get what you give in life. By putting ourselves out there and contributing to good causes, we open ourselves up to new opportunities and encounters. These connections can lead to personal growth, learning, and even long-term relationships. So, never underestimate the value of giving back. It can bring about unexpected and rewarding outcomes.
