77. The Customer is The Hero

Most business owners find themselves really busy yet feeling completely unproductive. Every day feeling like you don’t have enough hours in the day to complete everything on your plate while simultaneously asking yourself at the end of the day - what did I get done?

On this episode of The High Performance Marketing Podcast I'll dive into ways that you can run your business better by focusing on the essentials or as they say the things that matter most.

Most often you want to grow your list of potential leads, but the idea of cold calling or sending spammy emails on Linkedin make you cringe. And that's because in business marketing, too much of our cold outreach strategies feel icky.

On this episode of the High Performance Marketing podcast, I’m diving deep into the world of lead magnets and email marketing, as ways to give you the power to provide upfront value, and build more effective cold outreach strategies -- so that you can grow a list of higher qualified leads.

Referrals are the currency of trust in the world of running a business. They’re literally the golden goose of entrepreneurship. But here’s the problem, many business owners feel uncomfortable asking for referrals. Onthis episode of the podcast let’s talk about ways to get more referrals for your business.

As a business owner, you had a passion for the service you sell and helping others and most likely have found yourself becoming an 'accidental leader,' someone who leads not by design but by circumstance. On today’s episode of the podcast we’ll dive into accidental leadership and the power of owning up to mistakes.

The fallacy many of us often fall for is that *one thing* will be the silver bullet that catapults our marketing into a new stratosphere. And while that can happen, don’t bet on it. Why? 

First, Marketing works best against the backdrop of a comprehensive strategy

Second, Everything in your business–not one magic thing–is marketing. 

On this episode of The High Performance Marketing podcast we'll explore a broader definition of marketing and how it extends beyond your traditional marketing efforts.

The most important asset your business has is your customer. And if you want to capture their attention you need to know them inside and out.

On this episode of The High Performance Marketing podcast, we'll outline the process of creating a buyer persona as an indispensable strategy for creating a genuine connection between you and your ideal client. 

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Crafting irresistible connections through buyer personas and targeted marketed. 

Have you ever had a big dream but no plan to achieve it? It's like wanting to climb a mountain without a trusty Sherpa to show you the way. When it comes to your 2024 business goals you need a roadmap - and that's where your marketing plan comes in. But I'm not giving you overwhelm or a 20 page strategy you'll write and never read again. I'm keeping it super simple and breaking it down into 3 key steps. On today's episode of the High Performance Marketing podcast, you'll gain absolute clarity about connecting with your customers, generating leads, and increasing sales. 

Well here we are, the last week of the year! 2024 is days away and before we get into the whole planning for the future, let’s take a moment to consider that marketing is always changing and to stay on top of the change you need a combination of three things: reflection, adaptability, and strategic planning.

On this episode of The High Perormance Marketing podcast - we’ll look back at 2023, identify what worked, and look ahead at ways to improve so that ultimately you know what to improve on to reach the goals you have for yourself and your business.

It's hard not being liked. We're hard wired to want to be. And when it comes to running a business, leading a team, and your clients  - it all comes with its fair share of challenges. The reality check is that not everyone will like you, support you, or sing your praises. When faced with unpopularity and criticism, how do you handle it and keep moving forward? On this episode of the High Performance Marketing podcast we'll dive into how you can learn to see criticism as an opportunity for growth and improvement.

Why do we buy the things we do? Why is it that some brands speak to our heart deeper than others? Did you know there's a physchology behind the things we want that help drive buying decisions?

On this episode of The High Performance Marketing podcast I'll help you understand the psychology of consumer behavior and the role it plays in successful marketing strategies. I'll let you in on insights about your brand, and how brand archetypes are a powerful tool for helping you hit to the heart of the core desires of your ideal customer.