Podcast Summary
Self-love and understanding worth in relationships and career: Believe in your abilities and worth, even in uncertain situations, to succeed in relationships and career.
Understanding one's worth is crucial in various aspects of life, whether it's in relationships or in building a social media following and career. The podcast discussed how Match emphasizes self-love and self-discovery, and how more singles are opting for low-pressure, casual dates. Meanwhile, social media personality Brianna Chicken Fry Lapaglia shared her experience of discovering her value in her social media career, which started unexpectedly on TikTok. She mentioned that there's a lack of transparency regarding influencer pay, making it difficult to determine one's worth. Despite this challenge, Brianna emphasized the importance of believing in one's abilities and worth, as shown in her successful social media ventures. Overall, the podcast highlighted the significance of self-love, self-discovery, and understanding one's worth in various aspects of life.
Transparency in Salary Discussions: Discussing salaries openly can lead to fair compensation and reduce tension in the workplace.
Transparency in salary discussions can lead to fair compensation and reduce tension between colleagues. The speaker shared their experience of struggling to determine their worth in the influencer industry due to lack of transparency and multiple agents involved in negotiations. They found solace in discussing salaries with peers and eventually started their own talent management company to ensure fair deals for themselves and others. The speaker also shared how they joined Barstool Sports after a TikTok video went viral and was approached by the company directly. However, the lack of transparency in salary discussions was a challenge they faced even within their new workplace. The speaker emphasized the importance of open communication and understanding compensation to ensure fairness and reduce tension in the workplace.
From social media discovery to successful career: Determination and a unique selling point can lead to unexpected opportunities. Keep pushing yourself beyond limits to turn short-term chances into long-term success.
Determination and a unique selling point can lead to unexpected opportunities. The speaker, who was discovered on social media and invited to meet with Barstool Sports, admitted to being nervous and even having a few drinks beforehand. Despite the initial uncertainty, she was eventually offered an internship and continued to create merchandise on her own. Her quick success with the merchandise may have caught Barstool's attention, leading to a job offer. Even though the internship was hourly and didn't pay enough to live off of, she continued to work hard and push herself beyond the 40-hour limit. Ultimately, her dedication and unique brand paid off, and she was able to turn a short-term opportunity into a successful career with Barstool Sports.
Passion and determination lead to unexpected opportunities: Hard work, personal branding, and daily content creation can lead to financially successful non-traditional careers
Hard work, dedication, and following your passions can lead to unexpected opportunities and financial success, even if it means deviating from traditional career paths. The speakers in this discussion, including Brianna and Fran, shared their experiences of interning at Barstool and eventually leaving their academic pursuits to work there full-time. They emphasized the importance of creating a personal brand and putting in the effort to make content every day. Although it was a risky decision, both women were able to convince their families and ultimately prove the value of their work. The success stories of Brianna and Fran demonstrate that passion and determination can lead to fulfilling and financially rewarding careers.
The Challenges of Monetizing an Influencer's Social Media Presence: Influencer Brianna shares her experiences of accepting free 'giftings' without monetary compensation, exclusivity clauses in contracts, pressure to continually grow, and the complexities of going off on her own.
Influencers, even those with large followings, may not be making significant money from their social media presence before joining a larger platform or company. The speaker in this discussion, Brianna, shares her experience of accepting free "giftings" from brands in exchange for promotion, but not receiving any monetary compensation. Additionally, she discusses the exclusivity clauses in her contract with Barstool, which limits her ability to make deals outside of their approval. Despite her success with the BFFs podcast and her large following, she expresses feelings of pressure to continually grow and meet certain benchmarks for potential raises. While she considers the possibility of going off on her own, she acknowledges that it's a complex decision with both advantages and disadvantages. Overall, this discussion highlights the complexities and potential challenges that influencers face in monetizing their social media presence and balancing their personal brand with the demands of larger platforms or companies.
The road to financial success as an influencer isn't always clear-cut: While a large following can lead to deals, financial stability and high engagement aren't guaranteed. Brands now assess influencer value beyond follower count, considering engagement levels, demographics, and other factors.
While having a large following on social media can lead to lucrative brand deals, it doesn't always guarantee financial stability or high engagement. The speaker shares her concerns about leaving her current platform, Barstool, due to the uncertainty of her next paycheck and benefits. She also mentions the case of another influencer, Brooke Schofield, who despite having a smaller following, struggles to secure deals and pay her rent. The speaker also discusses the disparity in pay between influencers with high engagement and those with large but less engaged followings. Brands are now using advanced software to assess influencer value based on more than just follower count, taking into account engagement levels, audience demographics, and other factors. With 54% of Americans between the ages of 13 and 38 expressing a desire to become full-time influencers, it's crucial to understand that the path to financial success in this field is not always straightforward.
The Toll of Becoming a Social Media Personality: Achieving social media success comes with personal sacrifices, including loss of normalcy, constant need to please others, and pressure to maintain a certain image. To succeed, focus on having a unique personality and not caring what others think.
Becoming an influencer or a social media personality comes with significant mental and personal sacrifices. The individual in this conversation, despite achieving great success, acknowledged the toll it has taken on them. They mentioned the loss of normalcy, the need to constantly please others, and the pressure to maintain a certain image. Additionally, they emphasized the importance of having a unique personality and not caring what others think to succeed in this field. Success is often measured by metrics like ticket sales, podcast numbers, and social media engagement. However, these numbers don't always paint a complete picture, and individuals may feel the pressure to change their image or career trajectory to meet the expectations of their audience. Overall, the individual advised considering the pros and cons carefully before pursuing a career in social media or influencer marketing.
Communicating openly with boss and colleagues leads to better relationships and performance: Open communication with boss and colleagues can lead to better relationships, improved performance, and the discovery of unexpected positive qualities.
Having open communication with your boss and colleagues can lead to a better working relationship and improved performance. This was evident in the speaker's experience working with Dave Portnoy and Josh Richards at Barstool Sports. Initially, the speaker had misconceptions about both men based on their public personas, but they quickly discovered that they were approachable, supportive, and generous with creative freedom. Dave Portnoy, in particular, was praised for his transparency and willingness to listen to his employees' ideas. Josh Richards, on the other hand, was initially perceived as a TikTok star with a negative attitude, but the speaker was pleasantly surprised by his kindness and work ethic. The speaker also highlighted the importance of giving young talent a platform and exposing a wider audience to their work, as demonstrated by Dave Portnoy's collaboration with Josh Richards. Overall, the conversation emphasized the importance of not judging people based on preconceived notions and being open to constructive feedback.
Creating and maintaining multiple podcasts takes dedication and hard work: Brie invests over 7 hours per episode, with no financial rewards for high-performing episodes. She plans to negotiate a new deal when her contract expires.
Creating and maintaining multiple podcasts requires a significant time commitment and dedication, even with a team. When Brie first started, she put in around 4-5 hours of preparation per episode and an additional 3-4 hours for post-editing. Now, with two podcasts and a co-host, the process takes about three days for one episode. Despite the hard work, there are no additional financial rewards if episodes perform well. Instead, Brie earns bonuses through merchandise sales. Her contract with Barstool Sports is until May 2024, and when it expires, she plans to engage someone else to help negotiate a new deal. Additionally, Brie shared her experiences with guests who overlooked her during interviews. She mentioned that Jeffree Star was one of the nicest people she's ever met, while Emmett Chamberlain is her dream guest. She also discussed how Dave Portnoy, her co-host, has a distinct on-camera and off-camera persona. While his performances are often off the cuff, he adopts a different demeanor when the cameras are off. Overall, the podcasting process involves a lot of planning, execution, and post-production work, and the rewards can come in various forms.
The Power of Self-Belief: Believe in yourself, use opportunities for growth, ask for what you deserve, and maintain a positive mindset.
Believing in oneself and having confidence in one's abilities is crucial for personal growth and progress. The speaker shares her experience of receiving a million-dollar offer but ultimately deciding to stay at her current company due to her love for it and self-doubt. She emphasizes the importance of using such opportunities as leverage and not being afraid to ask for what one deserves. The speaker also encourages young women who feel lost or unsure of their direction to believe in themselves and not compare themselves to others. She shares her past experience of being negative and a pessimist, which held her back, and encourages a positive mindset instead. Overall, the speaker's story highlights the power of self-belief and the importance of using opportunities to grow and progress in one's career.
Staying true to yourself and overcoming intimidation: Trust yourself, be confident, and make smart financial decisions. Learn from experiences and those around you.
It's important to stay true to yourself and not compare yourself to others or let intimidation hold you back. The speaker shares her experience of not letting men intimidate her in her professional life and encourages women to be assertive and speak up for themselves. She also emphasizes the importance of saving and investing money wisely. The speaker learned these valuable lessons from her experiences and the people she surrounds herself with, including her boyfriend who helps her invest. Overall, the key takeaway is to trust yourself, be confident, and make smart financial decisions.
Invest in passions and be passionate about investments: Early investment in passions and staying grounded with trusted friends can lead to success and personal satisfaction.
Investing in things you're passionate about can lead to success and personal satisfaction. Daniella Monet's advice to invest in what you know and like resonated with Brianna, who has invested in various niche companies and brands she's passionate about. Being early to things, whether it's appointments or opportunities, can also help build time management skills and make a positive impression. For those aspiring to be influencers, keeping a trusted friend close can provide a solid foundation and help keep one grounded in the face of success or challenges. Brianna, a college dropout turned successful influencer, shared these insights from her experience during an episode of Trading Secrets. To connect with her, check out her Instagram and TikTok accounts, @BriannaChickenFry, and listen to her podcast, Plan Brie Uncut on YouTube.
Nessa's Authenticity and TikTok Impact: The hosts were excited to have Nessa on their podcast, acknowledging her authenticity and the impact of her high-profile relationship on TikTok. They expressed curiosity about the TikTok scene and drew parallels to their own unexpected attention.
The hosts, David and Marshall, were thrilled about having Nessa on their podcast as a guest, appreciating her authenticity and openness about her struggles. They also acknowledged the impact of her high-profile relationship and breakup on TikTok and how it contributed to the popularity of their podcast. Despite their initial lack of knowledge about Nessa and the TikTok scene, they expressed curiosity and eagerness to learn more. Additionally, they reflected on the phenomenon of TikTok influencers and how they have gained massive followings, drawing a parallel to their own experience with unexpected attention when they announced their relationship.
Early TikTok Stars' Success: Relatability, Good Looks, and Setting Trends: Early TikTok adopters like Addison Rae, Josh Richards, and Griffin Johnson gained popularity due to their relatability, good looks, and trend-setting abilities, with Michael Gruen's help.
The early adopters of TikTok, such as Addison Rae, Josh Richards, and Griffin Johnson, became the trendsetters and stars of the platform due to their relatability, good looks, and ability to set new trends. These individuals were the "cool kids" of TikTok in its early stages, and their popularity grew as they met each other, formed relationships, and created consumable content. Michael Gruen, one of the brains behind bringing these individuals together, played a significant role in their rise to fame. The explanation for their success can be attributed to their early adoption of the platform and their ability to connect with a younger, Gen Z demographic.
Navigating Personal and Professional Identities in the Digital Age: Understanding the nuances of individuals and their brands is crucial, as public perception can differ greatly from reality. Social media platforms like TikTok shape perception, and adapting to new trends and self-reflection are important for staying relevant.
The perception of individuals, particularly public figures, can be vastly different between their public persona and their private self. This was evident in the discussion about Bree, whose brand was described as a "shit show" on the podcast but in reality, she is a hardworking student balancing a full-time job and a rigorous biochemistry program. The importance of understanding the nuances of individuals and their brands was emphasized, as well as the impact of social media platforms like TikTok in shaping public perception. Another key takeaway is the evolving nature of business relationships and the importance of adapting to new trends and platforms to stay relevant. The speakers also highlighted the importance of self-reflection and understanding one's own value in the business world. Overall, the conversation underscored the complexities of navigating personal and professional identities in the digital age.
Being true to oneself leads to success despite criticism: Successful people stay authentic and face criticism, using it as motivation to continue growing and succeeding.
Successful people, such as Molly Bloom, Shannon and Brie, Paul Bissonette, Rob Dyrdek, and Caitlin, don't let others' opinions define them. They know themselves better than anyone and have the confidence to put themselves out there, magnifying their unique strengths. Being polarizing can lead to massive success, but it also comes with extreme hate and judgment. People like Josh Richards and Eric and Ardeni help these individuals by creating opportunities, offering business advice, and respecting their authenticity. Despite their unconventional appearances or behaviors, these individuals are often very sharp and intelligent. They may have a quick break in life, but their success is sustained because they stay true to themselves. The importance of being early and authentic cannot be overstated, as it shows respect for others' time and demonstrates a strong work ethic.
Weighing Loyalty and Potential Earnings against Independence: Successful individuals often face a trade-off between staying loyal to a company and leveraging their personal brand for greater financial opportunities. This decision involves weighing the value of independence against potential earnings.
While some individuals may not agree with the content or influences they surround themselves with, there's often a genius or superintelligence behind their success. Bree, for instance, has built a strong brand and following with Barstool Sports, but she may be leaving significant earnings on the table by staying loyal to the company. Her brand's value and engagement could potentially allow her to make more on her own, but this comes with the sacrifice of independence. The comparison to The Bachelor and its platform-building potential holds true, as having a strong brand can lead to greater financial opportunities, but not all individuals have the ability to swim on their own. Ultimately, individuals must weigh the value of loyalty and potential earnings against the cost of independence.
Marketing Genius Leverages Past Successes for Future Opportunities: Marketers like Dave use their past successes and reputation to secure future opportunities, even if it means leaving some money on the table, all with good intentions and a long-term plan.
Dave, a marketing genius, leverages his value and past successes to secure future opportunities, much like how reality TV stars are tied to contracts despite apparent freedom. Although some money may be left on the table, it's done with good intentions and a long-term plan. This episode provided insights into the TikTok world and featured an inspiring conversation with a successful woman in business. If you're interested in learning more about TikTok or want to suggest guests or topics for future episodes, be sure to follow Trading Secrets on TikTok, Instagram (@tradingsecrets, @davidardoin, @jasonTardik), and leave a review with a 5-star rating and your suggestions on Apple Podcasts. Remember, this episode may contain paid endorsements and advertisements.
