#93: Essential Tips for Successful Content Marketing

Many individuals find creating an effective email strategy for their business challenging. They often encounter challenges such as engaging non-buyer subscribers and struggling to attract qualified prospects. Additionally, striking the right balance between content and promotion in email writing remains a common challenge.

In this episode, Dr. Terri Levine shares a fascinating case study, highlighting the challenges faced by one of her clients who struggled to convert email subscribers into buyers. She shares valuable insights on how to craft compelling emails that resonate with your prospects and turn your email subscribers into loyal customers.

Furthermore, Dr. Terri Levine discusses effective attention-grabbing techniques to ensure your emails are impossible to ignore. She underscores the importance of incorporating hooks in the opening sentence of each email and adopting polarizing stances.

Tune in and discover strategies for repelling clients who aren’t the right fit for your business, along with how to apply Dr. Terri Levine’s email strategy to your business.

Watch the full episode on Youtube: https://youtu.be/wODJ6SY8qc0

Key Highlights From The Episode:

[00:58] Today’s topic: Creating an email strategy for your business

[01:16] A case study of one of Dr. Terri Levine’s clients

[02:40] How to write your emails 

[04:34] The Conversion Equation: https://bit.ly/3uIWtid

[05:06] Effective attention-grabbing techniques to ensure your emails are impossible to ignore

[05:41] How to repel clients who are not a good fit

[06:53] How to apply Dr. Terri Levine’s email strategy to your business

Golden Nuggets:

• When writing emails to your prospects, show them that you relate to their pain points, then offer them a solution. Avoid focusing solely on why your services are exceptional or discussing their features. [02:53] 

• Each email should have a hook in the opening sentence. [04:27]

• To ensure your emails are attention-grabbing, take polarizing stances and share hot tips. [05:06] 

• For high-ticket offers, it’s crucial to repel certain prospects to avoid investing time in clients who are not a good fit. [05:47]

• To enhance your email strategy, send out at least one email per week to your prospects. [07:13]

Let me help you grow your coaching business: 

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

Please connect with me on social:

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Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Many new businesses struggle to survive the first five years or end up stuck at a low level of success. This often happens because most entrepreneurs focus too much on mastering the skills in their field and overlook the crucial business side of things.

To overcome these challenges, entrepreneurs must follow a proven plan to grow their business. In this episode, Dr. Terri Levine takes the listeners through the key disparities between successful and unsuccessful entrepreneurs. Discover the root cause of business failures and gain valuable insights on how to overcome the challenge.

Additionally, Dr. Terri Levine provides a step-by-step report to help you create an action plan that will guide you toward business success. Tune in now and take the first step towards unlocking your business potential.

Watch the full episode on Youtube: https://youtu.be/Em3fjIX9pCw

Key Highlights From The Episode:

[00:34] Introduction to the show

[01:56] The difference between successful and unsuccessful entrepreneurs

[04:02] What causes most businesses to fail, and what to do if you're skilled but struggling in your business

[04:41] Get the step-by-step report designed to help you create an action plan that will guide you toward business success. Email: terri@heartrepreneur.com

Golden Nuggets:

• Highly successful business owners have excellent cash flow, continuous growth, and enjoy time freedom. [02:24]

• 90% of new businesses fail in the first five years. [02:46]

• Majority of businesses plateau at a very low level. [03:11]

• You need to be following a proven plan to grow your business. [03:50]

• You need to invest more time and resources in mastering the business side of what you do rather than just focusing on your skill. [04:12]

Let me help you grow your coaching business: 

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

Please connect with me on social:

Instagram: https://www.instagram.com/mentorterri

Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/ 

One of the most common pieces of advice from gurus is to grow your following. However, solely focusing on increasing your followers has limitations when it comes to the quality of the followers you get.

In this episode, Dr. Terri Levine discusses why the conventional wisdom of solely focusing on growing your followers might not be the best advice for success. She shares the secret to attracting high-quality followers by writing high-quality content that leverages your uniqueness.

She highlights that your story, experiences, skills, and personality make you unique and cannot be replicated. When you have the right framework and understand how to highlight your uniqueness, you no longer need to focus on growing your followers. Instead, you simply attract a massive following through your magnetic content.

Moreover, discover the advantage of writing unique, high-quality, persuasive, and addictive content that helps you build the foundation of your business on something that cannot be replicated – you.

Watch the full episode on Youtube: https://youtu.be/baAD51zr_wo

Key Highlights From The Episode:

[00:33] Introduction to the show

[01:03] Why solely focusing on growing your following is poor advice

[03:17] The secret to attracting high-quality followers

[04:15] Follow Dr. Terri Levine on:

Instagram: @Mentorterrilevine

Facebook: @Mentorterri

                : @MentorTerriLevine

[04:36] The advantage of writing high-quality content that leverages your uniqueness

[05:54] Get Dr. Terri Levine's assistance on the type of content you should write:

Instagram: https://www.instagram.com/mentorterrilevine/

Facebook: https://web.facebook.com/mentorterri

                : https://web.facebook.com/MentorTerriLevine

Golden Nuggets:

• The more followers you have, the more potential you have for making money.  [01:14]

• Your story, experiences, skills, personality, and anything else that makes you unique cannot be replicated. [03:39]

• When you have the right framework and understand how to highlight your uniqueness, you no longer need to focus on growing your followers; instead, you simply attract a massive following through your magnetic content. [03:56]

• Learning how to create unique, high-quality, persuasive, and addictive content ensures you have no competition. It helps you build the foundation of your business on something that can never be replicated – and that is you. [04:42]

Let me help you grow your coaching business: 

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

Please connect with me on social:

Instagram: https://www.instagram.com/mentorterri

Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Welcome to this insightful episode with Dr. Terri Levine, where she unveils a powerful 5 step guide for crafting an effective SaaS marketing plan that you can apply for your coaching and consulting business.

Dr. Terri Levine advocates for customer acquisition through an enticing strategy: offering a free 7-day trial for your software. This entices potential users and provides them with a risk-free opportunity to explore the features and benefits of your product.

She introduces the power of automated webinars, presenting a dynamic funnel with two irresistible offers. 

And so much more!

Discover how to captivate your audience and pave the way for conversion, setting the stage for a successful software launch.

Tune in and get ready to elevate your SaaS products to new heights.

Watch the full episode on Youtube: https://youtu.be/lEReCDPVASk

Key Highlights From The Episode:

[01:08] Guide to creating your software marketing plan

[01:19] Step #1 Acquire new customers by creating a free 7-day trial for your software 

[01:54] Step #2 Launch an automated webinar funnel with two offers 

[03:51] Step #3 Sell a course teaching the best strategies for using the software

[04:11] Step #4 Give bonuses

[04:43] Step #5 Paying for ads 

[06:01] Connect and get Terri’s help: https://heartrepreneur.com/ 

Golden Nuggets:

• Small changes can lead to big results. [03:22]

• Running paid ads is the fastest way to grow a business if you don’t have a massive audience or connections with people who have a large audience. [04:46]

Let me help you grow your coaching business: 

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

Please connect with me on social:

Instagram: https://www.instagram.com/mentorterri

Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Mastering the art of profiting from your ideas involves more than just inventing concepts. As Dr. Terri Levine puts it, “The act of inventing ideas means nothing if you are not actively spreading those ideas to the world.” Once you’ve identified a profitable concept, the key lies in actively working on it and showing up in your market.

Actively showing up in your market helps you build a unique position, shielding you from the constant pressures of price comparison and emphasizing the distinctive value that only you can offer.

In today’s episode, Dr. Terri Levine unveils the secrets to breaking free from the constant struggle of price comparisons. Drawing from the movie ‘The Social Network,’ she discusses her perspective on leveraging ideas for success.

She outlines the steps to profit from your ideas and shares a compelling case study showcasing the effectiveness of actively sharing your ideas with the world.

Tune in for valuable insights!

You can also watch the full episode on Youtube: https://youtu.be/fuJGXmcrx3M

Key Highlights From The Episode:

[00:45] Today’s focus; How to stop price comparison

[01:44] Dr. Terri Levine’s review of ‘The Social Network’ movie

[02:44] The art of profiting from your ideas

[03:27] Steps to profit from your ideas

[03:32] #1 Humility

[03:56] #2 Actively share your ideas with the world

[04:38] A case study highlighting the effectiveness of actively sharing your ideas with the world

Golden Nuggets:

• Good movies offer new details and perspectives upon rewatching. [01:29] 

• “Inventing new ideas means nothing if you are not actively spreading those ideas to the world.” ~Dr. Terri Levine [03:02]

• Actively sharing your ideas with the world puts you in front of your market and reminds them of your presence. [04:25]

• Actively showing up in your market helps you build a unique position for yourself in the market. [06:16]

Let me help you grow your coaching business: 

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

Please connect with me on social:

Instagram: https://www.instagram.com/mentorterri

Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Elections have a significant impact on the dynamics of social media platforms. Every time there is an election, everyone's engagement on every social media platform goes cold. The algorithm on the platforms changes our engagement and gives more priority to political ads on all social media platforms.

However, this doesn't have to be the case. In this episode, Dr. Terri Levine discusses the impact of elections on engagement across social media platforms and guides listeners on how to grow their social media presence consistently.

Key Highlights From The Episode:

[00:34] Episode introduction

[00:44] The impact of elections on engagement across social media platforms

[02:09] How to consistently grow your social media platforms

[02:29] Step #1 Build a big loyal following on one platform

[02:48] Step #2 Direct your followers to a platform you control, such as a website, blog, or podcast

Golden Nuggets:

• Building your business on any social media platform without control places you in a vulnerable position. [03:12]

Let me help you grow your coaching business: 

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

Please connect with me on social:

Instagram: https://www.instagram.com/mentorterri

Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Understanding the world around us involves adopting mental models/frameworks, which serve as thought processes that enable us to visualize how things work in reality. These mental models play a crucial role in assisting business owners to reason through challenges and make informed decisions.

In this episode, Dr. Terri Levine unravels the concept of mental models/frameworks, shedding light on what they are and the advantages of adopting them as a business owner.

She shares examples of using incorrect mental models, emphasizing the importance of choosing the right framework for optimal outcomes. Drawing from the book ‘Breakthrough Advertising,’ she breaks down the 5 phases of a mental model, providing a roadmap for understanding and implementing these powerful tools effectively.

Finally, she introduces us to the CRIBS framework, a valuable tool that will revolutionize your perspective on customer engagement.

Key Highlights From The Episode:

[00:40] Today’s theme: Using mental models and frameworks 

[00:45] What’s a mental model?

[01:03] Advantages of having a mental model/framework 

[03:25] Examples of using incorrect mental models

[04:20] The 5 phases of a mental model, as discussed in the book ‘Breakthrough Advertising.’

[06:25] Why your prospects and customers don’t actually care about your products or your competitors’ products

[07:37] Dr. Terri Levine’s CRIBS framework

Golden Nuggets:

• A mental model is a thought process; it’s a way that you can visualize how things work in reality. [00:45]

• Mental models and frameworks help us simplify complex concepts and enable us to reason through them so we can make better decisions as business owners. [01:26]

•  Your prospects and your customers don’t actually care about your products or your competitors’ products; they care about outcomes. [06:25]

Let me help you grow your coaching business: 

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

Please connect with me on social:

Instagram: https://www.instagram.com/mentorterri

Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Welcome to another episode of Digital Marketing For Coaches and Consultants with your host, Dr. Terri Levine. In this enlightening episode, Dr. Terri Levine describes ten powerful and profitable ways to weaponize personality in content and marketing.

She begins by exploring the intriguing world of trolling, a technique that, when used effectively, can win over your audience and attract fanatics to your side. Moreover, Dr. Terri uncovers the power of analogies and provides insights on how to employ them in your content and marketing efforts. She emphasizes that analogies serve as a backdoor to the human brain, helping you relate your idea to an idea the reader already understands.

Additionally, Dr. Terri Levine encourages listeners to make bold predictions. In a world where people are often hesitant to make daring decisions, discover how boldness and conviction in making predictions can set you apart and help you attract followers who admire your courage and conviction.

Tune in and learn more ways to weaponize personality in content and marketing.

Key Highlights From The Episode:

[00:46] How to weaponize personality in content and marketing

[00:59] #1 Trolling

[01:54] #2 Bring your audience into your world

[03:24] #3 Recurring characters

[04:03] #4 Use a motif

[04:37] #5 Use analogy 

[05:12] #6 Take something from your favorite movie and relate it to what you are selling

[06:00] #7 Be a broken record 

[06:34] #8 Make bold predictions 

[07:28] #9 Google interesting facts related to the concept in your offer, idea, program, or service

[08:42] #10 Controversy

Golden Nuggets:

• Trolling is one of the most powerful ways to win over your audience and attract fanatics. [01:01]

• Analogies are a backdoor to the human brain. [04:38]

• If you want to persuade, influence, and attract people with your personality, take your biggest ideas and repeat them in unique ways. [06:11]

• People are typically afraid to make bold decisions, so they often cling to individuals with the guts to make them. Whether these predictions turn out to be true or not doesn't matter; what truly matters is making them with boldness and conviction. [06:40]

Let me help you grow your coaching business: 

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

Please connect with me on social:

Instagram: https://www.instagram.com/mentorterri

Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Many people often encounter challenges when attempting to monetize their brand. The ability to convert brand presence into revenue depends on a combination of factors, including the size and quality of your audience, as well as the level of your skills and experience.

Today, Dr. Terri Levine delves into the key factors influencing the monetization game, offering a roadmap for entrepreneurs and business owners who are seeking to maximize their revenue potential. In addition, she shares five distinct methods to monetize your brand effectively.

Tune in and transform your approach to monetizing your brand.

Key Highlights From The Episode:

[00:16] What’s in for you in today’s episode: Monetizing your brand 

[00:28] Factors influencing monetization strategies for your business

[01:13] Five different ways of monetizing your brand

[01:16] #1 Affiliate marketing

[03:32] #2 Take your service and look at it as an in-demand scale

[05:14] #3 If you sell products and have a thousand engaged followers, start offering your own products

[06:33] #4 Consulting calls 

[07:40] #5 High-ticket coaching and consulting

Golden Nuggets:

• Before you start monetizing on social media, you need to have about a thousand genuinely engaged followers. [00:56]

• Before creating a product, ensure it solves a clear problem for your audience. [05:36]

• Conducting consulting calls not only provides your clients with immediate results but also serves as valuable research, helping you gain insights into the main challenges they are facing.  [06:43]

• High-ticket coaching and consulting offer the best opportunity to maximize earnings since clients pay for your assistance over several months.[07:41]

• Your ability to monetize depends on a combination of the size and quality of your audience, as well as the level of your skills and experience. [09:14]

Let me help you grow your coaching business: 

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

Please connect with me on social:

Instagram: https://www.instagram.com/mentorterri

Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/ 

In the vast ocean of competition, you possess the power to shine and soar to incredible heights through the art and science of customer acquisition. Mastering customer acquisition not only attracts but cultivates a loyal tribe, propelling your enterprise toward unparalleled growth and prosperity.

In this eye-opening episode, Dr. Terri Levine unravels the secrets to unlocking your customer acquisition revolution. She presents a powerful seven-step roadmap to transform your business into a customer magnet. Get ready to revolutionize your customer acquisition journey and build a tribe that passionately advocates for your brand.

Key Highlights From The Episode:

[00:34] Intro

[01:36] Potent strategies to activate your customer acquisition revolution 

[01:56] Step #1 Uncover your core value

[02:43] Step #2 Create a magnetic brand story

[03:26] Step #3 Harness the power of social proof

[04:04] Step #4 Delight them with stellar support

[04:34] Step #5 Harness the power of influencers 

[05:19] Step #6 Create an irresistible offer

[05:54] Step #7 Leverage the power of referral programs 

[06:42] Recap of the episode

Golden Nuggets:

• To attract a devoted tribe of people, you have to understand your company’s core values and the unique solutions that it provides. [02:01]

• Your brand story should paint a vivid picture of how your company and your services and products are catalysts to transformation. [02:55]

• “Excellent customer service is the bedrock of any flourishing business.” ~ Dr. Terri Levine [04:08]

• Influencers possess the ability to amplify your brand message. [04:40]

• You can transform your customers’ experience into one that turns them into enthusiastic brand advocates by launching a robust referral program. [05:59]

Let me help you grow your coaching business: 

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

Please connect with me on social:

Instagram: https://www.instagram.com/mentorterri

Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/