referral programs

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NetSuite. The number one cloud financial system, bringing accounting, financial management, inventory, and HR, into ONE platform. Giving you ONE source of truth. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist

Squarespace. Turn your idea into a new website! Go to http://www.Squarespace.com/TWIST for a free trial. When you’re ready to launch, use offer code TWIST to save 10% off your first purchase of a website or domain.

Hubspot. Join thousands of companies that are growing better with HubSpot for Startups. Learn more and get extra benefits for being a TWiST listener now at  https://www.hubspot.com/startups Check out their report “How AI is Redefining Startup GTM Strategy” here: https://bit.ly/hubspot-ai-report

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Timestamps:

(0:00) Elliot Shmukler of Anomalo joins Jason to discuss growth tactics for businesses and startups.

(2:33) A primer on modern-day growth for startups from expert Elliot.

(6:20) Why referral programs are so powerful

(9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist

(11:39) The 2nd best thing you can do for the growth of your startup!

(15:55) Exploring "Give to Get" programs with examples from Elliot’s success.

(20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST

(22:13) A critical growth action once you have your virality base is “conversion rate optimization”.

(25:45) The most effective sign-up practived today.

(30:31) Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at  https://www.hubspot.com/startups. Check out their report “How AI is Redefining Startup GTM Strategy” here: https://bit.ly/hubspot-ai-report

(31:52) The balance of adding friction in the user sign-up process.

(33:57) Elliot dives deeper into his best growth hacks and the most frustrating moments while at InstaCart, Wealthfront, and LinkedIn.

(39:51) Elliot discusses his new company, Anomalo, and its mission to solve data quality issues.

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Check out Anomalo: https://www.anomalo.com/

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Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp

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Follow Elliott:

X: https://twitter.com/eshmu

LinkedIn: https://www.linkedin.com/in/eshmu/

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Follow Jason:

X: https://twitter.com/Jason

LinkedIn: https://www.linkedin.com/in/jasoncalacanis

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Thank you to our partners:

(9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist

(20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST

(30:31) Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at  https://www.hubspot.com/startups. Check out their report “How AI is Redefining Startup GTM Strategy” here: https://bit.ly/hubspot-ai-report

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Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland

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Subscribe to the Founder University Podcast: https://www.founder.university/podcast

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See terms and conditions for complete details at jeremysrazors.com/referralterms. The Program is open only to legal U.S. residents residing in the U.S./D.C. (excluding residents of Colorado, Connecticut, Maryland, Puerto Rico, & U.S. Territories & Possessions), 18 and older.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dan Hockenmaier is the founder of the growth strategy firm Basis One. Prior to Basis One he was the Director of Growth Marketing at Thumbtack. You can learn more at BasisOne.com.

Gustaf Alströmer is a Partner at YC. Prior to YC he was the Product Lead for Growth at Airbnb.

You can find Dan on Twitter @danhockenmaier and Gustaf is @gustaf.

The YC podcast is hosted by Craig Cannon.

Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/

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Topics

00:00 - Intro

00:50 - Dan's most unpopular advice

1:45 - What growth strategies do people jump on too soon?

2:20 - Questions Dan asks a company he's advising

3:50 - Traits Dan looks for in early growth hires

6:30 - How product and growth are tied together

11:30 - Good/bad learnings from Facebook's growth team

14:00 - A/B testing

17:00 - Retention and other metrics

20:45 - The importance of experimentation

23:45 - Getting ideas for A/B tests then choosing which to do

25:00 - Advice for employees who want to get a growth program going

29:00 - B2B vs consumer growth tactics

34:00 - Pricing experiments

35:30 - Paid marketing

39:30 - Launching in new markets

40:15 - Hiring for marketing

43:45 - Metrics for marketing hires

45:45 - Toni asks - Why did Airbnb grow so fast?

48:45 - Step function growth changes for companies that already had scale

49:55 - Michael Savage asks - It would be great to discuss growth into new regions for example Africa and UAE. What would their approach be, how does it differ from region to region, culture to culture?

52:30 - Justin LaRosa asks - What are some of the most common drivers of viral growth?

55:20 - Hiring a growth agency vs building your own team

58:20 - How do you think about growth in the context of improving humanity?