data-driven marketing

Today we sit down with Jenny Wall, the CMO of VideoAmp. We talk metrics in the current climate of advertising; what's working and what's not. We also discuss the relationship between CMOs and CFOs, how to elevate yourself as a marketer, and the importance of having the humility to ask questions. This is an incredible conversation that challenges the standards of how we gauge the efficacy of the ads we publish. You won't want to miss it.

My website: www.garyvaynerchuk.com

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It’s about finding your leverage. Today, join Alex (@AlexHormozi) as he guests on Dan Henry’s show to discuss various topics related to entrepreneurship, including user research methods, evaluating user feedback, and the importance of understanding customer needs. He also shares tactical advice on increasing word of mouth and transitioning from a personal brand-based business to a brand-focused business with database marketing. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Dan Henry’s YouTube Channel!

Timestamps:

(3:58) - Word of mouth & Linear tactics: referrals, shilling.

(7:15) - Drive results, emotional wins for quadratic returns.

(12:45) - Market customer results, not face.

(16:58) - Database marketing builds equity and substantiates claims.

(19:06) - Qualities of an entrepreneur Alex looks for & avoids

(28:19) - The parallel between branding & finding a mate

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

How to Buy VeeCon 2023 Tickets: www.garyvee.com/VeeConTickets2023

Today's episode of the GaryVee Audio Experience is a Keynote in 5 recap from a recent keynote I gave in Houston, Texas for Sonic Automotive! Marketing is the engine for business, yet, many people continue to overestimate current marketing by overvaluing yesterday...what I want for all of you is to be obsessed with today, so many opportunities out there for your business. Please listen to this... I want your thoughts on this shift marketing is having! 

Overall this is a really fun episode and I want your feedback on it! Enjoy!

My website: www.garyvaynerchuk.com

Check out my new NFT project: veefriends.com

Join the VeeFriends Discord: https://discord.gg/veefriends

Tweet Me! @garyvee

Text Me! 212-931-5731

My Newsletter: garyvee.com/newsletter

Olivia is joined by Thierry Ngutegure, Head of Insights at Journey Further.   Thierry chats all about how data should be more creatively linked with storytelling in marketing, the impact of insights on marketing campaigns, and how to manage/use insights. This episode also touches on mental health as a young black man, the realities of suffering from imposter syndrome as a professional in the industry as well as thoughts on what public campaigns are doing to aid young black people to talk more openly about their mental health, especially within a workplace/professional setting. Thierry’s way of speaking creatively about using data is such a fresh take on everything we previously may have perceived about data in marketing.

Connect with Thierry on LinkedIn here.

Listen to Thierry’s Podcast “Why Didn’t You Tell Me?!” Podcast here.

• The origins of growth hacking [1:20]
• Brand building vs. growth hacking? [13:58]
• Where does growth fit into the organization?  [31:06]
• The cold start problem: growth hacking from 0 to 1 [36:47]
• What can't be measured? [47:53]
• How do you test and validate new channels? [51:38]
•  Do growth hacks always work, or at some point does it come down to product? [54:55]
• How do you allocate budget? [1:00:27]

For the latest a16z conversations on Clubhouse, follow the a16z Club. 

Today’s episode is from a talk that I gave last month at the MediaLink conference. I spoke on value and how all of you need to stop over valuing things that you don’t understand. Hit me up and let m know what you thought!

Tweet Me! @garyvee

Text Me! 212-931-5731

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Shout out Max Browne on my team for the intro! Podcast listeners, today you get to hear a Q&A/Keynote style conversation I had in Cannes at an Ernst & Young talk. We talked a lot about marketing, how CMOs and other executives are operating and a lot more. Enjoy and let me know what you thought on Twitter @garyvee

Timestamps:

3:40 - Are we thinking about campaigns or customers?

9:15 - Good for the business and good for consumers is different

14 - We live in a world where everyone optimizes around their business model

19:05 - Volume of creative matters

24:30 - Why I’ve always been practical

Dan Hockenmaier is the founder of the growth strategy firm Basis One. Prior to Basis One he was the Director of Growth Marketing at Thumbtack. You can learn more at BasisOne.com.

Gustaf Alströmer is a Partner at YC. Prior to YC he was the Product Lead for Growth at Airbnb.

You can find Dan on Twitter @danhockenmaier and Gustaf is @gustaf.

The YC podcast is hosted by Craig Cannon.

Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/

***

Topics

00:00 - Intro

00:50 - Dan's most unpopular advice

1:45 - What growth strategies do people jump on too soon?

2:20 - Questions Dan asks a company he's advising

3:50 - Traits Dan looks for in early growth hires

6:30 - How product and growth are tied together

11:30 - Good/bad learnings from Facebook's growth team

14:00 - A/B testing

17:00 - Retention and other metrics

20:45 - The importance of experimentation

23:45 - Getting ideas for A/B tests then choosing which to do

25:00 - Advice for employees who want to get a growth program going

29:00 - B2B vs consumer growth tactics

34:00 - Pricing experiments

35:30 - Paid marketing

39:30 - Launching in new markets

40:15 - Hiring for marketing

43:45 - Metrics for marketing hires

45:45 - Toni asks - Why did Airbnb grow so fast?

48:45 - Step function growth changes for companies that already had scale

49:55 - Michael Savage asks - It would be great to discuss growth into new regions for example Africa and UAE. What would their approach be, how does it differ from region to region, culture to culture?

52:30 - Justin LaRosa asks - What are some of the most common drivers of viral growth?

55:20 - Hiring a growth agency vs building your own team

58:20 - How do you think about growth in the context of improving humanity?

Sitting down with this LEGEND led to a MASSIVELY good show, really flushing out a lot of details that I don't talk about often about the advertising industry and the past, present and future of where it's going. We chop it up and take calls talking to publications, and privacy and I talk more in-depth about what I'd do if I were in charge of a large brand. Super fire show here - hope u love it.

Get Ken's book, Frenemies here: garyvee.com/frenemies

This completely fire keynote I spoke at back in 2012 helped me demonstrate how social media & marketing are developing in today's world, and it's really cool to see how businesses have followed along, having to keep up with things that I mentioned here to stay relevant. Just like back then, I'm still MASSIVELY paying attention to what's going on. For example, I talk about the fact that people driving aren't looking at the road, much less at billboards, hinting towards the boom of audio.

What was your favorite part? Tweet me @garyvee and let me know.

In this week's SYSK Select episode, is the idea of possession a misunderstanding of physiological and psychological conditions, or has science failed to account for unknown, legitimate factors? Learn whether exorcism and psychology are mutually exclusive in this podcast from HowStuffWorks.

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