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marketing technology
Explore "marketing technology" with insightful episodes like "Braze Blazes Ahead", "The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)", "Understanding your Customer Lifecycle with Amelia Cohen | Salesforce" and "The Biggest Challenges for Brands Today | Ernst & Young Talk" from podcasts like ""Motley Fool Money", "Lenny's Podcast: Product | Growth | Career", "The Girls in Marketing Podcast" and "The GaryVee Audio Experience"" and more!
Episodes (4)
The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
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Austin Hay is currently Head of Marketing Technology at Ramp and was previously the VP of Business Operations at Runway, the VP of Growth at mParticle, and the fourth employee at the unicorn Branch Metrics. In 2022 he sold his online course, the Marketing Technology Academy, to Reforge, where he now teaches Martech and has a program launching in the fall. He’s consulted on Martech and growth for companies including Notion, Airbnb, Robinhood, Postmates, Walmart, JPMorgan Chase, and many others. In today’s podcast, we discuss:
• What exactly marketing technology is
• What a Martech person can do for your business
• When to hire a Martech person and what to look for
• Austin’s favorite tools
• Advice for doing attribution
• Frameworks on tooling, systems, and building vs. buying
• How to apply the concept of “thinking gray” to make better decisions in work and life
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Find the full transcript at: https://www.lennyspodcast.com/the-ultimate-guide-to-martech-austin-hay-reforge-ramp-runway/#transcript
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Where to find Austin Hay:
• LinkedIn: https://www.linkedin.com/in/austinahay/
• Threads: @austinahay
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Austin’s background
(03:58) What marketing technology is
(06:17) The difference between typical growth roles and Martech
(10:23) Signs you need a Martech person on your team
(14:03) Hiring and placing a Martech person in B2B, B2C, and B2B2C businesses
(21:15) A day in the life of a Martech professional
(25:05) Marketing technology vs. marketing operations
(31:14) Tooling recommendations
(41:49) The never-ending struggle of how to do attribution well
(50:47) Emerging tools and platforms to keep an eye on
(55:26) MMM modeling
(57:47) What to look for when hiring a Martech professional, and Austin’s favorite interview questions
(1:02:45) His red flags for companies and “false flags” for potential hires
(1:04:51) His favorite frameworks
(1:13:37) Lightning round
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Referenced:
• Siqi Chen on LinkedIn: https://www.linkedin.com/in/siqic/
• Austin’s marketing technology course on Reforge: https://www.reforge.com/courses/marketing-technology
• Notion: https://www.notion.so/
• Sri Batchu on Lenny’s Podcast: https://www.lennyspodcast.com/lessons-from-scaling-ramp-sri-batchu-ramp-instacart-opendoor/
• Cody Morgan on LinkedIn: https://www.linkedin.com/in/cody-morgan/
• Braze: https://www.braze.com
• Marketo: https://business.adobe.com/products/marketo/adobe-marketo.html
• Mparticle: https://www.mparticle.com/
• Segment: https://segment.com/
• Snowflake: https://www.snowflake.com/
• Reverse ETL: a primer: https://medium.com/memory-leak/reverse-etl-a-primer-4e6694dcc7fb
• RudderStack: https://www.rudderstack.com/
• Hightouch: https://hightouch.com/
• Mike Molinet on LinkedIn: https://www.linkedin.com/in/mikemolinet/
• Thena: https://www.thena.ai/
• Salesforce: https://www.salesforce.com/
• Gong: https://www.gong.io/
• How today’s top consumer brands measure marketing’s impact: https://www.lennysnewsletter.com/p/how-todays-top-consumer-brands-measure
• About MMM: https://www.marketingevolution.com/marketing-essentials/media-mix-modeling
• Recast: https://getrecast.com/
• The Contrarian’s Guide to Leadership: https://www.amazon.com/Contrarians-Guide-Leadership-Steven-Sample/dp/0787967076
• The Art and Adventure of Leadership: https://www.amazon.com/Art-Adventure-Leadership-Understanding-Resilience/dp/1119090318/
• Suits on Netflix: https://www.netflix.com/title/70195800
• Our Flag Means Death on Prime: https://www.amazon.com/Our-Flag-Means-Death-Season/dp/B0B8N4R4X1
• What We Do in the Shadows on Hulu: https://www.hulu.com/series/what-we-do-in-the-shadows-0b10c46a-12f0-4357-8a00-547057b49bac
• Silo on AppleTV+: https://tv.apple.com/us/show/silo
• Cal.com: https://cal.com/
• Brian Balfour on the Startup Dad podcast: https://www.startupdadpod.com/coping-with-the-loss-of-a-child-and-protecting-your-time-brian-balfour-father-of-2-ceo-and-found/
• Amplitude: https://amplitude.com/
• AppsFlyer: https://www.appsflyer.com/
• Customer.io: https://customer.io/
• Branch: https://www.branch.io/
• HubSpot: https://www.hubspot.com/
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
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Lenny may be an investor in the companies discussed.
Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Understanding your Customer Lifecycle with Amelia Cohen | Salesforce
On the Girls in Marketing Podcast this week, we are joined by Amelia Cohen who is a Solution Engineer for Marketing Cloud at Salesforce.
If you're wanting to learn about customer lifecycles, this episode is for you. Amelia has expertise in customer journeys and digital marketing and she helps clients develop and consult on effective marketing strategies for businesses within her role. She also serves as the WhatsApp specialist within Marketing Cloud and is dedicated to staying on top of emerging trends in mobile marketing.
Topics covered in this episode:
- Customer lifecycles and journeys
- Integrating customer experience and marketing
- Using customer data
- The acquisition and retention of customers
- Understanding your customer
Don't forget to follow our podcast to be notified when our next episode is released!
If you're new around here, make sure you get involved with Girls in Marketing:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Website: https://www.girlsinmarketing.com
The Biggest Challenges for Brands Today | Ernst & Young Talk
Shout out Max Browne on my team for the intro! Podcast listeners, today you get to hear a Q&A/Keynote style conversation I had in Cannes at an Ernst & Young talk. We talked a lot about marketing, how CMOs and other executives are operating and a lot more. Enjoy and let me know what you thought on Twitter @garyvee
Timestamps:
3:40 - Are we thinking about campaigns or customers?
9:15 - Good for the business and good for consumers is different
14 - We live in a world where everyone optimizes around their business model
19:05 - Volume of creative matters
24:30 - Why I’ve always been practical
--- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message