brand loyalty

A huge thank you to Pearler for sponsoring this week’s episode. Pearler is the intuitive and easy to use Aussie investing platform that makes it easy for anyone to invest in the stock market, and you can start building a sensible, diversified portfolio tailored to your needs with as little as $5. Not only is it built for long term investing, it brings together community and education, so you can learn from people just like you. Don't wait to start building your financial future - check out Pearler.com today with code GIRLSTHATINVEST and start investing in your goals with $20 free Pearler credit.

This week, Sim and Sonya discuss the potential of investing in Mattel shares, focusing on the hype surrounding Barbie's recent movie release. They weigh the pros of brand loyalty, financial performance, and strong market presence against potential cons like missing the boat and competition from other doll brands.

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'Til next week, team! 💖

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On the Girls in Marketing Podcast this week, we are joined by Amelia Cohen who is a Solution Engineer for Marketing Cloud at Salesforce.

If you're wanting to learn about customer lifecycles, this episode is for you. Amelia has expertise in customer journeys and digital marketing and she helps clients develop and consult on effective marketing strategies for businesses within her role. She also serves as the WhatsApp specialist within Marketing Cloud and is dedicated to staying on top of emerging trends in mobile marketing.

Topics covered in this episode:

• Customer lifecycles and journeys
• Integrating customer experience and marketing
• Using customer data
• The acquisition and retention of customers
• Understanding your customer

Don't forget to follow our podcast to be notified when our next episode is released!

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Website: https://www.girlsinmarketing.com

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One of them has nuts. If you need me to tell you which one, keep buying Hershey's. 

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All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we look at how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.

As kids’ buying power in America has exploded in recent decades, so too has the amount companies spend advertising to them. But because of a quirk of brain development, kids aren’t equipped to understand ads are manipulating them. Should they be banned?

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